Flash Reports

Ireland Vehicle Sales booming in Q1 2015.

Ireland Vehicle Sales Ford-Mondeo_Hybrid_2015

Ireland Vehicle Sales booming in Q1 2015 achieving the 15th Y.o.Y increase in a string and fueled by the fastest economy in Europe. Ford Mondeo was among the fastest models.

Country Environment

Ireland was the European Union’s fastest growing economy last year, expanding at a post-recession high of 4.8%. However, last year’s recovery might be less dynamic than suggested by this fast expansion.

Last year’s performance was partly driven by companies that are based in Ireland to take advantage of its favorable tax system and who record financial transactions offshore. Nevertheless, the fact that private consumption finally picked up in 2014 indicates that the recovery has broadened.

More recent indicators generally suggest that the economy is on a solid growth track: the services PMI and consumer confidence both remained high in February, despite having moderated.

In the political arena, growing weariness with austerity policies has been reflected in rising support for the left-wing opposition Sinn Fein party and ongoing protests against new water fees.

Car Market Data

In March 2015 according to data released by S.I.M.I. the Society of Irish Car Manufacturers, total new Car Passengers sold have been 19.023, up 32.5% from the correspondent month last year., the 15th Y.o.Y. increase in a string.

This market is one of the fastest in Europe as showed by the first two months performance as well and the first quarter figures were outstanding with 64.724 sales, +29.5%.

Competitive Arena

The battle field is characterized by the fight among the best five brands.

Volkswagen was the quarterly leader with 7.907 sales and 12.2% of market share, up 29.7% from the correspondent period last year.

Toyota was second with 7.141 sales (+34.0%) and 11.0% of share, just ahead of Ford and Hyundai respectively with 6.631 and 6.127 sales.

Among the top brands, Dacia was the fastest growing brand in the quarter with 1.698 sales (+65.2%).

As far the best groups, the leader was Volkswagen Group with 22.4% of share, followed by Renault-Nissan with 14.1% and P.S.A. with 12.9%.

In the best-selling models ranking, the Volkswagen Golf was the number one, with 3.231 sales (+29.7%) followed by Ford Focus with 2.562 (+25.2%) and Nissan Qashqai  with 2.114 (+2.8%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Mar Rank Q1 Brand Sales Mar Sales Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Volkswagen 2.321 7.907 28,7% 29,7% 12,2% 12,2%
2 5 Nissan 2.083 5.914 32,0% 51,8% 10,9% 9,1%
3 3 Ford 2.032 6.631 33,9% 33,6% 10,7% 10,2%
4 2 Toyota 2.027 7.141 72,7% 34,0% 10,7% 11,0%
5 4 Hyundai 1.927 6.127 67,0% 39,5% 10,1% 9,5%
6 7 Opel 1.388 3.808 19,8% 13,8% 7,3% 5,9%
7 6 Skoda 1.148 4.041 21,1% 14,1% 6,0% 6,2%
8 9 Kia 808 2.780 36,0% 30,5% 4,2% 4,3%
9 8 Renault 778 3.461 2,9% 40,7% 4,1% 5,3%
10 10 Audi 585 2.618 0,2% 16,7% 3,1% 4,0%
11 13 Dacia 579 1.698 68,3% 65,2% 3,0% 2,6%
12 11 BMW 492 2.145 11,1% 16,8% 2,6% 3,3%
13 12 Peugeot 460 1.791 19,2% 16,7% 2,4% 2,8%
14 14 Seat 355 1.540 -14,9% 8,1% 1,9% 2,4%
15 17 Citroen 353 1.026 67,3% 50,7% 1,9% 1,6%
16 15 Mercedes 321 1.474 19,3% 32,6% 1,7% 2,3%
17 16 Mazda 319 1.118 15,6% 12,6% 1,7% 1,7%
18 19 Honda 226 648 51,7% 0,3% 1,2% 1,0%
19 18 Volvo 221 731 51,4% 34,1% 1,2% 1,1%
20 21 Land Rover 145 332 130,2% 22,5% 0,8% 0,5%
21 23 Fiat 104 292 55,2% 5,8% 0,5% 0,5%
22 20 Mitsubishi 79 395 36,2% 31,2% 0,4% 0,6%
23 22 Mini 64 300 10,3% 63,0% 0,3% 0,5%
24 24 Suzuki 58 250 -30,1% -23,3% 0,3% 0,4%
24 25 Lexus 58 247 3,6% 24,1% 0,3% 0,4%
25 26 Jaguar 41 120 20,6% 15,4% 0,2% 0,2%
26 27 Subaru 17 88 30,8% 31,3% 0,1% 0,1%
27 30 Jeep 14 21 0,1% 0,0%
28 29 Porsche 9 32 200,0% 113,3% 0,0% 0,0%
29 28 SsangYong 5 41 -37,5% 2,5% 0,0% 0,1%
30 32 Chrysler 3 9 80,0% 0,0% 0,0%
31 31 Alfa Romeo 2 16 0,0% 100,0% 0,0% 0,0%
32 33 Maserati 1 5 0,0% 0,0%

Rank Mar Rank Q1 Group Sales Mar Sales Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Volkswagen 5.892 24.821 3,2% 2,1% 20,3% 22,4%
2 2 Renault-Nissan 4.725 15.585 3,0% 23,5% 16,3% 14,1%
3 3 PSA 3.696 14.316 4,4% 9,7% 12,7% 12,9%
4 7 GM 2.692 6.363 0,9% 2,4% 9,3% 5,7%
5 6 BMW 1.863 6.429 29,6% 30,4% 6,4% 5,8%
6 4 Hyundai-Kia 1.802 8.668 30,0% -21,4% 6,2% 7,8%
7 8 Ford 1.502 5.853 -20,4% -12,4% 5,2% 5,3%
8 11 FCA 1.311 3.903 -12,5% -12,5% 4,5% 3,5%
9 10 Mercedes Daimler 1.191 3.965 7,1% 18,5% 4,1% 3,6%
10 12 Geely Group 923 3.259 -25,7% -20,1% 3,2% 2,9%

Rank Mar Rank Q1 Model Sales Mar Sales Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Volkswagen Golf 851 3.231 15,3% 29,7% 4,6% 5,10%
2 2 Ford Focus 818 2.562 23,2% 25,2% 4,5% 4,04%
3 3 Nissan Qashqai 739 2.114 -30,3% 2,8% 4,0% 3,34%
4 4 Toyota Corolla 642 2.042 114,0% 32,8% 3,5% 3,22%
5 7 Hyundai ix35 641 1.886 44,0% 20,1% 3,5% 2,98%
6 8 Volkswagen Passat 629 1.775 85,0% 43,3% 3,4% 2,80%
7 6 Ford Fiesta 612 1.928 36,3% 21,4% 3,3% 3,04%
8 5 Skoda Octavia 578 1.970 31,1% 21,8% 3,1% 3,11%
9 9 Toyota Yaris 496 1.554 105,0% 37,4% 2,7% 2,45%
10 11 Toyota Auris 428 1.387 65,3% 27,7% 2,3% 2,19%
11 20 Nissan Note 408 930 103,0% 52,5% 2,2% 1,47%
12 14 Opel Astra 387 1.066 16,9% 10,8% 2,1% 1,68%
13 29 Hyundai i10 375 727 413,7% 176,4% 2,0% 1,15%
14 10 Kia Sportage 364 1.389 21,7% 23,6% 2,0% 2,19%
15 13 Ford Mondeo 354 1.146 205,2% 141,3% 1,9% 1,81%
16 16 Nissan Pulsar 347 1.002 1,9% 1,58%
17 27 Hyundai i20 317 781 280,4% 101,1% 1,7% 1,23%
18 18 Dacia Duster 315 952 13,7% 32,8% 1,7% 1,50%
19 31 Nissan Juke 312 710 164,4% 73,2% 1,7% 1,12%
20 12 Renault Clio 304 1.249 -18,5% 41,1% 1,7% 1,97%
21 22 Opel Insignia 289 845 -3,3% -12,0% 1,6% 1,33%
22 15 Volkswagen Polo 247 1.064 68,0% 41,5% 1,3% 1,68%
23 21 Hyundai i30 238 892 10,2% -11,4% 1,3% 1,41%
24 30 Volkswagen Tiguan 217 711 -1,8% 19,1% 1,2% 1,12%
25 35 Dacia Sandero 210 584 590,6% 208,3% 1,1% 0,92%
26 41 Renault Mégane 193 504 221,7% 28,6% 1,1% 0,80%
26 24 Renault Fluence 193 800 12,9% 34,0% 1,1% 1,26%
27 23 Nissan Micra 187 812 10,7% 12,6% 1,0% 1,28%
28 19 Toyota RAV4 182 935 24,7% 84,8% 1,0% 1,48%
29 28 BMW 5 Series 180 729 -11,8% -13,7% 1,0% 1,15%
30 32 Skoda Superb 172 705 34,4% 8,6% 0,9% 1,11%
31 37 Opel Mokka 171 544 -1,7% 20,4% 0,9% 0,86%
32 39 Volkswagen Jetta 156 537 39,3% 26,7% 0,8% 0,85%
33 25 Toyota Avensis 155 796 -16,7% -6,2% 0,8% 1,26%
34 36 Skoda Fabia 152 562 -9,5% 23,8% 0,8% 0,89%
35 51 Hyundai ix20 151 372 262,4% 50,8% 0,8% 0,59%
36 34 Audi A6 143 625 26,5% 34,4% 0,8% 0,99%
37 45 Skoda Rapid 139 406 43,3% 0,2% 0,8% 0,64%
37 26 Renault Captur 139 790 8,6% 69,2% 0,8% 1,25%
38 41 Seat Ibiza 136 504 16,2% 3,3% 0,7% 0,80%
39 46 Kia Cee’d 127 395 42,7% 11,6% 0,7% 0,62%
39 54 Honda Civic 127 312 86,8% 3,0% 0,7% 0,49%
39 33 Audi A3 127 645 7,6% 21,7% 0,7% 1,02%
40 17 Hyundai i40 125 973 -34,2% 36,5% 0,7% 1,54%
41 48 Citroen C4 Picasso 122 379 23,2% 54,1% 0,7% 0,60%
42 62 Citroen C4 113 262 223,7% 77,1% 0,6% 0,41%
42 38 Audi A4 113 539 -27,6% 1,5% 0,6% 0,85%
43 43 Peugeot 2008 110 433 115,7% 95,9% 0,6% 0,68%
44 47 BMW 3 Series 107 394 -3,6% -10,3% 0,6% 0,62%
44 52 Mazda3 107 368 3,9% 3,1% 0,6% 0,58%
45 40 Seat Leon 104 530 -18,8% 18,8% 0,6% 0,84%
46 57 Volvo V40 96 292 44,5% 33,1% 0,5% 0,46%
47 50 Mazda6 93 374 2,2% 16,5% 0,5% 0,59%
48 53 Ford C-max 92 345 -3,2% 26,4% 0,5% 0,54%
49 49 Peugeot 208 89 376 1,1% -6,5% 0,5% 0,59%
50 44 Mercedes E Class 88 432 6,0% -3,8% 0,5% 0,68%

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