Italy November. Fiat scored the all-time record low

Italian Autos Market Citroen-C3_Aircross-2018

Italian Autos Market up 6.9% in November. The months will be remembered for the record low established by Fiat, at only 16.7% of market share, partially balanced by the growth of Alfa Romeo and Jeep. Ford and Renault engaged for the year-end rush to be third.

Italian economy gained traction in Q3, growing at the fastest annual rate in more than five years. Although a complete breakdown is not yet available, the strong expansions recorded in the industrial sector throughout the quarter suggest that robust fixed investment drove the acceleration. On 27 October, S&P Global Ratings revised Italy’s credit rating up from BBB- to BBB, citing declining risks in the banking sector, stronger investment and steady employment growth. According to leading indicators, momentum seems to have carried over into Q4: Both business and consumer confidence improved in October, and the manufacturing PMI hit a multi-year high on the back of expansions in both output and new orders—especially from abroad.

Italian vehicles market fell down in the period 2008-2011 hitting a thirty years record low, before starting to recover. In the last 5 years car passenger’s volume grew up from 1.4 million in the 2012 to 1.8 million in the 2016 and is projected to gain again the 2.0 miliion quota next year.

  2012 2013 2014 2015 2016 2017 e 2018 e
Car 1.401.418 1.311.738 1.368.979 1.583.596 1.834.908 1.969.652 2.067.352
LCV 115.653 100.671 117.335 129.730 129.658 175.606 170.338
Total 1.517.071 1.412.409 1.486.314 1.713.326 1.964.566 2.145.258 2.237.691

  2012 Var 2013 Var 2014 Var 2015 Var 2016 Var 2017 Var e. 2018 var e
Car -19,6% -6,4% 4,4% 15,7% 15,9% 7,3% 5,0%
LCV -32,2% -13,0% 16,6% 10,6% -0,1% 35,4% -3,0%
Total -20,7% -6,9% 5,2% 15,3% 14,7% 9,2% 4,3%

Indeed, according with data released by the Italian Minister of Transportation, in the 2017 the demand was robust with first half sales 7.9% with 1.133.610 units, followed by a Q3 performing up 8.6%. In October sales were up 6.3% (with 157.880 sales) and in November 6.9% (with 156.294 units) with year to date figures at 1.843.000 units, up 7.8%.

At brand-wise, Fiat is on top with 379.000 sales (+6.8%) with an awful November, down 12.4% with share at 16.7%, the all-time record low.

In second place, Volkswagen with 135.000 (+4.7%) followed by Ford with 125.732 (+7.6%) andRenault with 124.841 sales (+10.6%) fighting for the year-end rush to win the third step of the podium.

In fourth place Peugeot with 96.899 sales (+8.8%) followed by Opel with 94.865 (+6.7%), Toyota with 79.655 (+19.3%), Citroen with 73.005 (+28.9%), Audi, leader in the premium segment, with 63.832 (+5.7%) and in 10th place Mercedes with 60.681 (+2.3%).

At model wise, the Fiat Panda has sold 137.938 units (+8.7%) leading the ranking ahead of the Lancia Ypsilon with 57.180 (-16.6%) and the Fiat Tipo with 53.379 (+67.8%).

To see the best-selling models ranking in Italy, please refer to the specific article here.

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required. Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2022. AutoData in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.  See details within Italy Corner Store!

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank 2017 Rank Nov Brand Sales 2017 Sales Nov Variation 2017 Variation Nov Share 2017 Share Nov
1 1 Fiat 379.662 26.081 6,8% -12,4% 20,6% 16,7%
2 3 Volkswagen 135.008 11.874 4,7% 5,6% 7,3% 7,6%
3 4 Ford 125.732 10.585 7,6% 8,7% 6,8% 6,8%
4 2 Renault 124.841 12.090 10,6% 20,5% 6,8% 7,7%
5 5 Peugeot 96.899 8.404 8,8% 11,0% 5,3% 5,4%
6 6 Opel 94.865 7.476 6,7% 1,4% 5,1% 4,8%
7 7 Toyota 79.655 7.437 19,3% 23,8% 4,3% 4,8%
8 8 Citroen 73.005 6.234 28,9% 44,6% 4,0% 4,0%
9 12 Audi 63.832 5.310 5,7% -7,5% 3,5% 3,4%
10 10 Mercedes 60.681 5.687 2,3% 3,3% 3,3% 3,6%
11 15 Nissan 58.396 4.253 12,5% 0,1% 3,2% 2,7%
12 17 Lancia 57.184 3.917 -6,8% -10,7% 3,1% 2,5%
13 11 BMW 56.274 5.321 0,5% 5,3% 3,1% 3,4%
14 9 Hyundai 54.050 5.760 3,6% 12,4% 2,9% 3,7%
15 14 Dacia 53.672 4.432 15,5% 43,2% 2,9% 2,8%
16 13 Jeep 45.273 5.256 20,9% 49,0% 2,5% 3,4%
17 18 Kia 44.299 3.667 4,0% 7,3% 2,4% 2,3%
18 16 Alfa Romeo 42.393 4.008 27,0% 21,6% 2,3% 2,6%
19 19 Suzuki 29.034 2.728 41,4% 35,9% 1,6% 1,7%
20 21 Smart 25.082 2.236 -6,1% 30,3% 1,4% 1,4%
21 20 Mini 22.856 2.616 -0,8% 22,5% 1,2% 1,7%
22 22 Skoda 21.493 1.948 19,6% 34,9% 1,2% 1,2%
23 24 Land Rover 17.616 1.577 -11,6% 10,5% 1,0% 1,0%
24 25 Seat 16.221 1.419 14,7% -12,9% 0,9% 0,9%
25 23 Volvo 15.651 1.655 -2,5% 19,6% 0,8% 1,1%
26 26 Mazda 9.749 879 -5,0% 3,7% 0,5% 0,6%
27 27 Honda 9.176 785 3,1% -8,7% 0,5% 0,5%
28 30 Porsche 5.109 407 5,9% -12,7% 0,3% 0,3%
29 28 Jaguar 4.971 474 7,6% -12,4% 0,3% 0,3%
30 31 Mitsubishi 3.475 329 -12,9% -5,5% 0,2% 0,2%
31 29 Lexus 3.468 426 -3,1% 25,7% 0,2% 0,3%
32 32 Subaru 2.767 278 -14,6% -16,0% 0,2% 0,2%
33 33 Maserati 2.747 205 51,0% -7,2% 0,1% 0,1%
34 35 DS 2.544 146 -25,8% -9,3% 0,1% 0,1%
35 34 SsangYong 2.096 197 -20,8% -13,6% 0,1% 0,1%
36 36 Infiniti 1.745 86 6,0% -48,2% 0,1% 0,1%
37 Abarth 480
38 37 DR Motor 389 33
39 39 Ferrari 333 21
40 38 Tesla 288 25
41 40 Mahindra 260 19
42 41 Lamborghini 122 6
43 42 Chevrolet 43 3
44 43 Aston Martin 32 2
44 43 Lada 32 2
45 Great Wall 1

Rank 2017 Rank Nov Group Sales 2017 Sales Nov Variation 2017 Variation Nov Share 2017 Share Nov
1 1 F.C.A. 528.072 39.488 7,0% -5,1% 28,6% 25,3%
2 2 P.S.A. 267.313 22.260 12,3% 14,7% 14,5% 14,2%
3 3 Renault Nissan Alliance 242.161 21.192 11,6% 18,5% 13,1% 13,6%
4 4 Volkswagen Group 241.785 20.964 6,8% 2,1% 13,1% 13,4%
5 5 Ford M.C. 125.732 10.585 7,6% 8,7% 6,8% 6,8%
6 6 Hyundai-Kia 98.349 9.427 3,8% 10,4% 5,3% 6,0%
7 8 Mercedes Benz 85.763 7.923 -0,3% 9,7% 4,7% 5,1%
8 9 Toyota M.C. 83.123 7.863 18,2% 23,9% 4,5% 5,0%
9 7 BMW 79.130 7.937 0,1% 10,4% 4,3% 5,1%
10 10 Suzuki 29.034 2.728 41,4% 35,9% 1,6% 1,7%

Rank 2017 Rank Nov Model Sales 2017 Sales Nov Variation 2017 Variation Nov
1 1 Fiat Panda 137.938 10.656 -8,7% -19,3%
2 3 Lancia Ypsilon 57.180 3.916 -16,6% -10,6%
3 12 Fiat Tipo 53.379 2.760 67,8% -22,1%
4 10 Fiat 500 51.243 3.185 10,3% 21,8%
5 6 Renault Clio 49.561 3.586 -4,9% -14,4%
6 16 Fiat 500L 43.318 2.233 -26,0% -27,7%
7 7 Fiat 500x 42.536 3.582 -10,8% 3,1%
8 5 Citroen C3 39.135 3.600 21,0% 61,1%
9 9 Ford Fiesta 38.701 3.264 -14,9% -5,2%
10 2 Volkswagen Golf 37.073 3.918 -24,0% 18,5%
11 27 Volkswagen Polo 36.948 1.663 -17,8% -42,0%
12 15 Fiat Punto 35.233 2.440 -26,2% -26,3%
13 8 Jeep Renegade 34.870 3.335 -1,4% 7,4%
14 4 Toyota Yaris 34.323 3.729 3,3% 37,6%
15 13 Peugeot 208 34.202 2.627 -4,7% -0,5%
16 19 Nissan Qashqai 29.243 1.984 -1,4% -20,4%
17 17 Opel Corsa 27.862 2.078 -11,6% -15,1%
18 11 Renault Captur 27.561 3.079 -7,4% 29,2%
19 14 Volkswagen Tiguan 27.384 2.503 94,4% 16,9%
20 29 Opel Mokka 27.098 1.625 11,7% -12,8%
21 18 Dacia Sandero 26.129 2.005 17,3% 48,8%
22 20 Dacia Duster 22.075 1.907 -3,4% 25,0%
23 22 Peugeot 2008 21.750 1.769 -8,2% -10,2%
24 33 Alfa Romeo Giulietta 19.704 1.402 -20,3% -23,2%
25 31 Hyundai Tucson 19.605 1.571 -17,3% -21,3%
26 25 Ford Ecosport 18.055 1.673 2,5% 28,6%
27 28 Ford Kuga 17.037 1.662 37,5% 132,4%
28 34 Smart Fortwo 17.023 1.400 -16,2% -3,3%
29 43 Toyota C-HR 15.701 1.119
30 24 Peugeot 3008 15.609 1.724 229,6% 48,2%

(1336)

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