Italian car market fell 7% in May 2013. Italians discover second-hands cars.

One month later, the new Italian Government had shown as a Great Coalition done by Italians is really different from that done by Germans. Indeed, the peace among right and left parties was not generating any fruitful economic decision in spite of the recession is any day harder. No surprise considering that these parties last year blocked all the fundamental reforms proposed by Mr. Monti.

In absence of any direction, the car sector is pushed down by a world record fiscal pressure and the level of loss was reduced only by the comparison with an already very low 2012 data.

New cars sold in Italy in May were 136.129, down 7.5%, posting the 20th consecutive year-on-year decline. Year-to-date sales were 606.825, down 11.3%. In the first quarter 2013 Italy was only 12th among Top World’s Car Markets.

Italians are famous worldwide for not been able to govern themselves but also for their ability to adequate  at a changing environment. So, while the new vehicle market fails, the Second Hands car market is growing, with May sales up 10.1% and year-to-date May up by 3.3%.

Opel was the winner this month as happened also in Spain. The surprise was the huge Meriva sales increase. Looking at the best brands performance:

Fiat posted another positive month taking advantage from a market with demand concentrated on low cost – low displacement vehicles. January sales were 30.860, with a share surged at 22.6%, up 0.9 points from the previous month. The new 500 L was at the best ranking ever, in 5th place.

Volkswagen in 2nd sold 10.795 cars with a share of 7.9%, down 0.2 points from the previous month. Year-to-date sales were 50.107 with 8.2% of share. Volkswagen kept Polo and Golf in the Top 10.

Ford confirmed its third place while breaking the recovery trend started with Fiesta facelift introduction. May sales were 9.540 with share down at 7.0%. Year-to-date sales were 41.397 with a share of 6.8%. Fiesta in 6th was the best imported vehicle, but Ford suffers with other models.

Opel advanced in 4th place, up 2 spots, with 7.941 sales and a share of 5.8%, up 0.8 points and the best in a year, pushed by Meriva performance. New Adam started below Opel Executives expectations and the objective to sell an Opel for the “brand” risks to remain a dream. Year-to-date sales were 32.480, with a share of 5.3%.

Renault was 5th, up 1 spot, selling 7.673 units with a share of 5.6%, up 0.4 points from the previous month, thanks to the Scenic jump from 51th to 21st place. Year-to-date sales were 28.902 with a share of 4.7%.

Citroen advanced in 6th from 7th with 6.435 sales and 4.7% of share. Year-to-date it was 7th with 28.522 sales and 4.7% of share. The best model was the C3 Picasso in 14th place.

Peugeot was 7th with 6.435 passenger cars and a share of 4.6%, down 0.3 points from the previous month. Year-to-date sales were 28.850 with a share of 4.7%. The top model was the 208, placed in 11th.

Lancia dropped in 8th place with 6.039 sales and 4.4% of share, down 0.8 points from April. Year-to-date sales were 27.350 with a share of 4.5%. Lancia relies almost uniquely on the Ypsilon subcompact hatchback for its sales (it represents 80% of total Lancia sales) in spite the idea of importing in Italy Chrysler models re-branded. Are consumers smartest than marketers?

Toyota advanced in 9th position with 5.200 sales and 3.8% of share. Year-to-date May it was 9th with 23.632 sales and 3.9% of share. The Top model was the Yaris in 12th.

Audi kept its place among the top ten and the leadership among premium. Sales were 4.522 and share was at 3.3%, down 0.3 points. Year-to-date it was 11th with 21.636 sales and 3.5% of share, but it is challenging the 10th place actually held by Nissan.

In The table below, the Top 25 Brands ranked by year to date position:

Rank YTD

Brand

May

YTD 2013

Q1 2012

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Apr 2013

May 2013

Ytd 2013

1

Fiat

30.860

133.534

19,2%

21,9%

21,9%

21,3%

21,7%

21,7%

22,6%

21,9%

2

Volkswagen

10.795

50.107

8,5%

7,8%

8,6%

7,7%

8,4%

8,1%

7,9%

8,2%

3

Ford

9.540

41.397

8,3%

6,3%

7,0%

6,9%

6,4%

7,6%

7,0%

6,8%

4

Opel

7.941

32.480

5,7%

5,7%

5,7%

5,2%

5,2%

5,0%

5,8%

5,3%

5

Renault

7.673

28.902

4,1%

4,8%

3,6%

4,3%

4,2%

5,2%

5,6%

4,7%

6

Peugeot

6.255

28.850

4,5%

4,7%

5,3%

5,5%

4,7%

4,9%

4,6%

4,7%

7

Citroen

6.435

28.522

5,2%

5,2%

4,4%

4,7%

4,6%

4,8%

4,7%

4,7%

8

Lancia

6.039

27.350

5,0%

5,5%

4,9%

4,8%

4,3%

5,2%

4,4%

4,5%

9

Toyota

5.200

23.632

4,2%

3,4%

3,6%

4,6%

4,0%

3,6%

3,8%

3,9%

10

Nissan

4.037

22.328

3,8%

3,2%

3,8%

3,7%

4,3%

2,5%

3,0%

3,7%

11

Audi

4.522

21.636

3,6%

3,7%

3,9%

3,4%

3,6%

3,6%

3,3%

3,5%

12

Mercedes

4.417

20.008

2,9%

2,9%

2,7%

3,1%

3,3%

3,2%

3,2%

3,3%

13

BMW

3.733

19.044

2,9%

2,8%

3,2%

3,3%

3,3%

3,0%

2,7%

3,1%

14

Hyundai

3.720

18.171

3,1%

3,1%

3,0%

3,1%

3,0%

3,2%

2,7%

3,0%

15

Alfa Romeo

3.750

15.207

3,0%

3,2%

2,9%

2,7%

2,4%

2,5%

2,7%

2,5%

16

Kia

2.788

14.336

1,7%

1,7%

2,2%

2,2%

2,6%

2,1%

2,0%

2,3%

17

Dacia

3.177

11.628

1,9%

2,0%

1,7%

1,9%

1,8%

1,9%

2,3%

1,9%

18

Chevrolet

2.685

10.977

2,1%

2,7%

1,8%

2,0%

1,8%

1,6%

2,0%

1,8%

19

Smart

1.936

9.242

1,4%

1,7%

1,6%

1,4%

1,5%

1,6%

1,4%

1,5%

20

Mini

1.706

7.663

1,3%

1,3%

1,2%

1,3%

1,2%

1,3%

1,2%

1,3%

21

Land Rover

1.485

6.468

1,0%

0,8%

1,1%

1,0%

1,1%

0,9%

1,1%

1,1%

22

Suzuki

1.250

6.393

1,2%

0,8%

1,0%

1,1%

1,2%

0,9%

0,9%

1,0%

23

Volvo

1.302

5.845

1,1%

1,1%

0,9%

1,2%

1,0%

0,9%

1,0%

1,0%

24

Skoda

1.183

4.997

0,8%

0,7%

0,6%

0,8%

0,8%

0,8%

0,9%

0,8%

25

Seat

1.043

4.822

0,9%

0,7%

0,7%

0,8%

0,8%

0,8%

0,8%

0,8%

Looking at the Top Models, Fiat Panda was leader as usual, with 11.320 units and 8.3% of share, up 0.3 points from the previous month. Year-to-date sales were 50.476 with a share of 8.3%.

Fiat Punto was 2nd selling 6.416 units with a share of 4.7%, down 0.7 points from the previous month, followed by Fiat 500, 3rd with 5.112 and a share flat at 3.8%.

Lancia Ypsilon was 4th with 5.002 units and a share of 3.7%, down 0.7 points from the previous month, followed by Fiat 500 L, 5th with 4.559 sales and a share of 3.3%, up 1.3 points from April, and by Ford Fiesta, 6th with 3.688 units and a share of 2.7%, up 0.3 points from the previous month.

Renault Clio was 7th selling 3.635 units with a share of 2.7%, down 0.2 points from the previous month, followed by Volkswagen Polo, 8th with 3.530 sales and a share of 2.6%, up 0.3 points from April.

Alfa Romeo Giulietta was back in top ten, advancing in 9th place with 3.205 units and 2.4% of share, up 0.6 points, followed by Volkswagen Golf, 10th with 3.123 units and 2.3% of share.

In the table below, the top 50 models, ranked for the last month position:

Rank May

Rank Apr

Rank 2012

Model

May

YTD 2013

Q3 2012

Q4 2012

Q1 2013

Apr 2013

May 2013

YTD M 2013

1

1

1

Fiat Panda

11.320

     50.476

8,4%

9,4%

8,4%

8,0%

8,3%

8,3%

2

2

2

Fiat Punto

6.416

     30.764

5,8%

4,9%

5,0%

5,4%

4,7%

5,0%

3

4

4

Fiat 500

5.112

     17.888

3,2%

3,0%

2,3%

3,8%

3,8%

2,9%

4

3

3

Lancia Ypsilon

5.002

     21.876

3,0%

2,7%

3,3%

4,4%

3,7%

3,6%

5

10

27

Fiat 500 L

4.559

     16.819

1,9%

2,8%

2,8%

2,0%

3,3%

2,8%

6

7

14

Ford Fiesta

3.688

     16.406

1,6%

2,0%

2,8%

2,4%

2,7%

2,7%

7

5

15

Renault Clio

3.635

     15.375

2,5%

2,7%

2,3%

2,9%

2,7%

2,5%

8

8

7

Volkswagen Polo

3.530

     15.115

2,1%

2,3%

2,5%

2,3%

2,6%

2,5%

9

11

13

Alfa Romeo Giulietta

3.205

     10.831

1,6%

1,4%

1,5%

1,8%

2,4%

1,8%

10

6

12

Volkswagen Golf

3.123

     15.763

1,4%

2,1%

2,7%

2,6%

2,3%

2,6%

11

9

8

Peugeot 208

2.917

     11.641

2,1%

2,0%

1,7%

2,3%

2,1%

1,9%

12

12

9

Toyota Yaris

2.516

     11.147

1,8%

2,2%

1,8%

1,8%

1,8%

1,8%

13

17

6

Nissan Qasquai

2.244

     14.681

2,7%

2,1%

3,1%

1,3%

1,6%

2,4%

14

16

52

Citroen C3 Picasso

2.203

       6.118

0,8%

0,7%

0,6%

1,4%

1,6%

1,0%

15

15

11

Opel Corsa

2.102

       9.474

1,9%

1,7%

1,6%

1,4%

1,5%

1,6%

16

14

18

Smart Fortwo

1.934

       6.375

1,6%

1,4%

0,7%

1,6%

1,4%

1,0%

17

13

16

Ford C-Max

1.827

       7.448

1,1%

0,9%

1,0%

1,7%

1,3%

1,2%

18

21

21

Citroen C3

1.547

       6.678

1,1%

0,9%

1,1%

1,0%

1,1%

1,1%

19

18

22

Ford Focus

1.457

       7.604

1,6%

0,9%

1,3%

1,3%

1,1%

1,2%

20

19

5

Mercedes Class A

1.441

     11.022

1,8%

2,5%

2,3%

1,2%

1,1%

1,8%

21

54

23

Renault Scenic

1.436

       3.564

1,0%

1,2%

0,5%

0,4%

1,1%

0,6%

22

22

24

Audi A3

1.385

       5.299

1,0%

0,9%

0,8%

1,0%

1,0%

0,9%

23

38

41

Opel Meriva

1.375

       4.920

0,8%

0,7%

0,8%

0,6%

1,0%

0,8%

24

20

26

Volkswagen Up!

1.367

       6.441

1,2%

0,9%

1,0%

1,2%

1,0%

1,1%

25

26

39

Opel Astra

1.352

       6.035

0,7%

0,9%

1,0%

0,9%

1,0%

1,0%

26

24

67

Mini Countryman

1.196

       4.546

0,2%

0,2%

0,6%

0,9%

0,9%

0,7%

27

27

29

BMW 3 Series

1.189

       6.001

0,8%

0,8%

1,1%

0,9%

0,9%

1,0%

28

48

17

Dacia Sandero

1.185

       5.516

1,2%

1,1%

1,1%

0,5%

0,9%

0,9%

29

36

37

Chevrolet Spark

1.148

       4.468

0,9%

0,7%

0,7%

0,7%

0,8%

0,7%

30

28

53

Hyundai ix35

1.086

       5.257

0,7%

0,7%

0,9%

0,8%

0,8%

0,9%

31

42

34

Land Rover Evoque

1.056

       4.500

0,8%

0,8%

0,8%

0,6%

0,8%

0,7%

32

32

59

Volkswagen Tiguan

1.031

       3.418

0,5%

0,5%

0,4%

0,8%

0,8%

0,6%

33

25

20

Fiat Freemont

962

       4.146

1,6%

1,4%

0,6%

0,9%

0,7%

0,7%

34

29

68

Mercedes B Class

959

       5.137

0,0%

0,0%

0,9%

0,8%

0,7%

0,8%

35

54

38

Audi A1

921

       3.222

0,7%

0,7%

0,5%

0,4%

0,7%

0,5%

36

38

40

Fiat Qubo

905

       4.030

0,7%

0,6%

0,7%

0,6%

0,7%

0,7%

37

49

61

Toyota Aygo

899

       4.001

0,5%

0,7%

0,7%

0,5%

0,7%

0,7%

38

23

10

Nissan Juke

898

     11.163

1,7%

2,0%

2,6%

0,9%

0,7%

1,8%

39

30

28

Kia Sportage

889

       4.609

0,9%

0,9%

0,8%

0,8%

0,7%

0,8%

40

51

30

BMW Series 1

887

       4.921

0,9%

0,9%

1,0%

0,5%

0,7%

0,8%

41

40

62

Ford B Max

817

       3.331

0,5%

0,5%

0,5%

0,6%

0,6%

0,5%

42

31

63

Volkswagen Passat

809

       3.322

0,5%

0,7%

0,5%

0,8%

0,6%

0,5%

43

33

44

Lancia Delta

740

       3.093

0,6%

0,6%

0,4%

0,7%

0,5%

0,5%

44

39

25

Audi A4

731

       4.444

0,8%

0,9%

0,8%

0,6%

0,5%

0,7%

45

34

54

Dacia Duster

729

       3.515

0,6%

0,6%

0,5%

0,7%

0,5%

0,6%

46

35

64

Ford Kuga

713

       3.816

0,5%

0,6%

0,6%

0,7%

0,5%

0,6%

47

50

33

Opel Mokka

707

       3.407

0,7%

0,6%

0,6%

0,5%

0,5%

0,6%

48

44

58

Renault Twingo

701

       2.832

0,9%

0,7%

0,4%

0,5%

0,5%

0,5%

49

37

68

Alfa Romeo Mi.To

700

       3.808

0,0%

0,0%

0,7%

0,7%

0,5%

0,6%

50

47

50

Mini

512

       3.870

0,7%

0,8%

0,8%

0,5%

0,4%

0,6%

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This report was written by focus2move Expert for Europe, Frederick.

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