Italy: February market at best in seven years

Italian Car Sales - February 2016 All Data Jaguar-F-Pace_2017

Italian market boomed in February posting the best Y.o.Y. increase out of the last seven years fueled by private consumer’s demand. Fiat in great shape and back over 22% of share driven by new Tipo. Jaguar the fastest.

Economic Outlook

taly’s economy expanded for the first time in four years in 2015. However, growth undershot the government’s target and the economy showed signs of moderation in Q4 over the previous quarter in seasonally and working-day adjusted terms.

Latest indicators paint a mixed picture of the economy at the start of 2016: While consumer confidence fell to a five-month low in February, business confidence partially recovered from the previous month’s drop. Slower-than-expected growth might become a significant challenge for Prime Minister Matteo Renzi, who has ambitions to balance Italy’s books while easing austerity measures. Renzi is already engaged in a clash with the European Commission regarding Italy’s 2016 budget.

Further, he has been calling for more flexible fiscal rules and cost sharing to mitigate the migrant crisis, which is weighing on the government’s tight budget.

Market Outlook

According to data released by the UNRAE, the Italian Association of Cars Importers, in February new car passenger’s sales had been 174.141, up 28.0% posting the 21st year-on-year increase in a row.

February year on year growth was the highest in eight years with a volume well ahead of observers expectations. While renting segments kept the fast pace, with short terms renting up 29%, in February the exceptional sales boom was driven by private consumer’s demand, up 38.1%.

Fiat sold 40.523 vehicles (+30.3%) with share up at 22.0%, posting four models among the top 6 with Panda leader booming sales by 44.1%.

Advancing in second place, Ford conquered the leadership among importers with 13.330 sales (+32.3%), with Fiesta recovering in 7th place (up 37%), overtaking Volkswagen, third with 12.937 (+28.5%), driven by the two best imported  models, the Golf (5th and up 31.3%) and the Polo (8th and up 23.2%).

Only three brands have lost sales, Nissan, Mitsubishi and Isuzu, while few have more than doubled sales, with SsangYong +185%, Mazda +140%, Honda +112% and – best of all – Jaguar +306%.

The best-selling model, the Fiat Panda,  sold 14.793 units with share at 8.6%. In second, the Lancia Ypsilon with 6.770 sales (+31.5%) and third was the Fiat 500L with 5.348 (+3.5%). The new Fiat Tipo was 24th with over 2.000 sales.

In the table below, the best 50 models in the last month while the full models list is available in the dedicated article

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Feb Rank 2016 Brand Sales Feb Sales 2016 Feb Var Share Feb Share 2016
1 1 Fiat 36.568 68.724 34,7% 21,0% 20,8%
2 3 Ford 12.846 24.226 34,0% 7,4% 7,3%
3 2 Volkswagen 12.525 24.403 29,7% 7,2% 7,4%
4 4 Renault 10.188 20.055 18,6% 5,9% 6,1%
5 5 Peugeot 9.973 18.078 39,4% 5,7% 5,5%
6 6 Opel 9.662 17.836 24,9% 5,5% 5,4%
7 7 Toyota 7.286 13.538 23,0% 4,2% 4,1%
8 8 Lancia 6.790 12.348 30,0% 3,9% 3,7%
9 9 Citroen 6.451 12.066 37,8% 3,7% 3,7%
10 10 Audi 6.215 11.965 36,1% 3,6% 3,6%
11 13 BMW 5.547 10.058 22,3% 3,2% 3,0%
12 11 Nissan 5.505 10.850 -6,5% 3,2% 3,3%
13 12 Mercedes 5.362 10.404 30,7% 3,1% 3,1%
14 15 Hyundai 4.824 9.148 10,0% 2,8% 2,8%
15 14 Dacia 4.720 9.186 23,9% 2,7% 2,8%
16 16 Kia 3.947 8.457 12,6% 2,3% 2,6%
17 17 Jeep 3.644 7.425 46,9% 2,1% 2,2%
18 19 Smart 3.260 5.652 35,1% 1,9% 1,7%
19 18 Alfa Romeo 3.087 5.851 7,7% 1,8% 1,8%
20 21 Mini 2.248 3.777 22,6% 1,3% 1,1%
21 20 Land Rover 2.131 4.512 58,1% 1,2% 1,4%
22 24 Volvo 1.765 3.015 7,2% 1,0% 0,9%
23 23 Skoda 1.749 3.309 34,3% 1,0% 1,0%
24 22 Suzuki 1.659 3.382 32,3% 1,0% 1,0%
25 25 Seat 1.211 2.529 10,0% 0,7% 0,8%
26 26 Mazda 996 2.025 146,5% 0,6% 0,6%
27 27 Honda 867 1.538 112,0% 0,5% 0,5%
28 28 Mitsubishi 442 921 -16,3% 0,3% 0,3%
29 30 DS 422 809 0,2% 0,2% 0,2%
30 31 Porsche 415 808 11,9% 0,2% 0,2%
31 29 Abarth 387 828 112,6% 0,2% 0,3%
32 32 Subaru 331 621 16,1% 0,2% 0,2%
33 33 SsangYong 281 506 189,7% 0,2% 0,2%
34 35 Lexus 269 444 31,9% 0,2% 0,1%
35 34 Jaguar 209 459 309,8% 0,1% 0,1%
36 36 Maserati 106 236 9,3% 0,1% 0,1%
37 37 Infiniti 77 119 266,7% 0,0% 0,0%
38 40 Ferrari 46 76 130,0% 0,0% 0,0%
39 38 Mahindra 43 91 4,9% 0,0% 0,0%
40 39 DR Motor 38 78 58,3% 0,0% 0,0%
41 42 Tesla 10 22 900,0% 0,0% 0,0%
42 43 Great Wall 8 20 -20,0% 0,0% 0,0%
43 45 Lotus 7 9 133,3% 0,0% 0,0%
44 45 Lamborghini 6 9 100,0% 0,0% 0,0%
44 46 Morgan 6 8 500,0% 0,0% 0,0%
45 47 Bentley 3 3 0,0% 0,0% 0,0%
46 48 Aston Martin 2 2 100,0% 0,0% 0,0%
46 47 Gonow 2 3 0,0% 0,0%
46 44 Chevrolet 2 10 -96,1% 0,0% 0,0%
47 48 Martinmotors 1 2 0,0% 0,0%
47 49 Tata 1 1 -92,9% 0,0% 0,0%
47 47 Cadillac 1 3 0,0% 0,0%

Rank Feb Rank 2016 Brand Sales Feb Sales 2016 Feb Var Share Feb Share 2016
1 1 FCA 50.628 95.488 33,2% 29,1% 28,9%
2 2 Volkswagen 22.124 43.026 30,1% 12,7% 13,0%
3 3 Renault-Nissan 20.490 40.210 11,9% 11,8% 12,2%
4 4 PSA 16.846 30.953 37,5% 9,7% 9,4%
5 5 Ford 12.846 24.226 34,0% 7,4% 7,3%
6 6 General Motors 9.665 17.849 24,1% 5,6% 5,4%
7 7 Hyundai-Kia 8.771 17.605 11,2% 5,0% 5,3%
8 8 Mercedes Daimler 8.622 16.056 32,3% 5,0% 4,9%
9 10 BMW 7.795 13.837 22,4% 4,5% 4,2%
10 9 Toyota 7.555 13.983 23,3% 4,3% 4,2%

Rank Feb Rank 2016 Models Sales Feb Sales 2016 Feb Var. Share Feb Share 2016
1 1 Fiat Panda 14.793 28.169 44,1% 8,6% 8,7%
2 2 Lancia Ypsilon 6.770 12.327 31,5% 3,9% 3,8%
3 3 Fiat 500L 5.348 9.578 3,5% 3,1% 2,9%
4 4 Fiat 500 4.655 9.251 11,8% 2,7% 2,8%
5 6 Volkswagen Golf 4.602 8.908 31,3% 2,7% 2,7%
6 5 Fiat 500X 4.576 9.002 183,7% 2,7% 2,8%
7 8 Ford Fiesta 4.324 8.211 37,5% 2,5% 2,5%
8 9 Volkswagen Polo 3.874 7.826 23,2% 2,3% 2,4%
9 7 Renault Clio 3.858 8.265 3,5% 2,3% 2,5%
10 10 Fiat Punto 3.771 6.926 -16,8% 2,2% 2,1%
11 12 Peugeot 208 3.651 6.658 28,0% 2,1% 2,0%
12 15 Opel Corsa 3.614 6.001 80,0% 2,1% 1,8%
13 13 Citroen C3 3.571 6.397 78,7% 2,1% 2,0%
14 11 Toyota Yaris 3.456 6.691 36,2% 2,0% 2,1%
15 14 Jeep Renegade 3.007 6.225 62,5% 1,8% 1,9%
16 16 Renault Captur 2.850 5.255 25,2% 1,7% 1,6%
17 18 Alfa Romeo Giulietta 2.527 4.942 12,6% 1,5% 1,5%
18 17 Nissan Qashqai 2.506 4.991 2,0% 1,5% 1,5%
19 19 Peugeot 308 2.335 4.216 55,6% 1,4% 1,3%
20 24 Peugeot 2008 2.206 3.753 35,9% 1,3% 1,2%
21 20 Dacia Sandero 2.198 4.158 68,7% 1,3% 1,3%
22 21 Opel Mokka 2.157 4.013 -18,5% 1,3% 1,2%
23 27 Ford Focus 2.090 3.365 38,5% 1,2% 1,0%
24 28 Fiat Tipo 2.015 3.354 1,2% 1,0%
25 22 Dacia Duster 1.896 3.851 -3,2% 1,1% 1,2%
26 23 Hyundai Tucson 1.883 3.838 1,1% 1,2%
27 35 Smart Forfour 1.653 2.583 -1,6% 1,0% 0,8%
28 25 Kia Sportage 1.646 3.513 13,8% 1,0% 1,1%
29 26 Audi A3 1.639 3.395 20,6% 1,0% 1,0%
30 29 Ford Ecosport 1.630 3.143 33,9% 1,0% 1,0%
31 30 Smart Fortwo 1.606 3.068 120,6% 0,9% 0,9%
32 31 Ford C-max 1.507 2.998 18,9% 0,9% 0,9%
33 37 Toyota Aygo 1.425 2.422 0,4% 0,8% 0,7%
34 32 Nissan Micra 1.410 2.760 5,5% 0,8% 0,8%
35 34 Mercedes A Class 1.396 2.654 22,9% 0,8% 0,8%
36 33 Renault Kadjar 1.390 2.690 0,8% 0,8%
37 42 BMW 3 Series 1.383 2.100 20,5% 0,8% 0,6%
38 36 Volkswagen Up! 1.321 2.481 25,0% 0,8% 0,8%
39 40 Audi A4 1.300 2.140 59,3% 0,8% 0,7%
40 41 Toyota Auris 1.198 2.114 45,4% 0,7% 0,6%

To know all about this market you can purchase the Car Market Insights 2015 or the Italy 2021 outlook research.

     

(500)

In the spotlight

Brazil Outlook 2017. Recession is not over

Brazil Automotive Industry outlook in the 2017 is not yet positive albeit the prolonged crisis. Indeed economic perspective are still negative and the sector has not yet bottomed out. Market recovery from 2018