Italy market report. Full Year 2016

Italian light vehicles market Jaguar-F-Type-2018

Italian light vehicles market in 2016 recovers a place within the Top 10 Global markets, growing again over 2 million units. The car passengers sales at 1.82 million, were up 16%.

Market Outlook

The latest monthly indicators suggest that the economy maintained a slow but broadly steady pace of growth in Q4 after it had accelerated slightly in Q3, mainly on the back of stronger fixed investment, which offset a more negative contribution from the external sector. In the political arena, on 4 December, Italians voted No in the constitutional referendum, prompting Matteo Renzi to resign as prime minister.

Supported by fiscal incentives to vehicles purchased for business, the domestic new car passenger’s sector reported a brilliant year with a robust gain over the already positive 2015. In December the sales improved 13.7% with 124.433 registrations scoring the 25th year on year growth in a string.

The full year was the best since 2010 with 1.826.881 sales (+16.0%). Adding the sales of light commercial vehicles of 185.000 units (preliminary data) the whole light vehicles market raised over 2 million units again, first time since 2010, a significant recovery from the low peak hit in 2013 at 1.4 million.

Thanks to this outstanding trend, the Italian light vehicles market gained 3 spots in the global ranking, outpacing Korea, Canada and Brazil recovering its traditional rule within the Top 10.

Competitive Arena

Almost all brands are participating to the sales festival. However the year was almost positive for Renault, Mercedes, BMW, Jeep, Mazda, Honda and Lexus while the crown of the best performer was by far taken by Jaguar, up 197% at 4.912 sales.

Less positive performance were reported for Toyota, Opel, Volvo, Seat with he worse ticket, the only one down, shown by Nissan, down 6.7%.

At model wise, Fiat Panda was the leader for the 5th year in a row with 147.283 sales (+16.5%) and the domestic performance pushed the model up the podium in the global “city-cars” ranking (see the dedicated article).

Second was the Lancia Ypsilon, surprisingly gaining one spot despite the age, with 65.663 units (+17.6%), while third was the Fiat 500L with 54.578 sales (+9.3%).

Best imported models and up 2 spots the Renault Clio with 49.798 units.

To see more about the best-selling models, please refer to the specific article here.

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2020.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our Italy Corner Store!

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Dec Rank 2016 BRAND Sales December Sales 2016 Variation December Variation 2016 Share December Share 2016
1 1 Fiat 26.184 381.515 13,5% 17,7% 21,0% 20,8%
2 2 Volkswagen 10.125 139.049 24,7% 16,8% 8,1% 7,6%
3 4 Renault 8.242 121.137 2,9% 25,6% 6,6% 6,6%
4 3 Ford 7.384 124.250 5,4% 12,0% 5,9% 6,8%
5 5 Peugeot 6.782 95.829 2,4% 13,2% 5,5% 5,2%
6 6 Opel 6.120 95.046 19,3% 7,1% 4,9% 5,2%
7 7 Toyota 5.066 71.826 6,6% 8,5% 4,1% 3,9%
8 9 Mercedes 5.029 64.339 43,0% 22,3% 4,0% 3,5%
9 8 Lancia 4.326 65.701 2,9% 16,6% 3,5% 3,6%
10 13 Hyundai 4.159 56.339 12,1% 18,9% 3,3% 3,1%
11 11 Citroen 3.856 60.485 10,4% 12,4% 3,1% 3,3%
12 12 BMW 3.828 59.834 3,3% 20,3% 3,1% 3,3%
13 10 Audi 3.608 64.022 45,5% 16,8% 2,9% 3,5%
14 14 Nissan 3.292 55.190 -13,5% -6,7% 2,6% 3,0%
15 15 Dacia 3.080 49.562 -3,7% 11,8% 2,5% 2,7%
16 17 Jeep 3.010 40.442 22,3% 35,1% 2,4% 2,2%
17 18 Alfa Romeo 2.991 36.373 41,2% 18,9% 2,4% 2,0%
18 16 Kia 2.537 45.138 15,5% 15,3% 2,0% 2,5%
19 21 Suzuki 2.082 22.615 15,0% 21,0% 1,7% 1,2%
20 23 Skoda 1.647 19.619 61,2% 22,7% 1,3% 1,1%
21 19 Smart 1.602 28.319 46,7% 17,4% 1,3% 1,5%
22 24 Volvo 1.540 17.588 47,8% 6,8% 1,2% 1,0%
23 20 Mini 1.384 24.429 -32,6% 11,0% 1,1% 1,3%
24 25 Seat 1.312 15.455 29,9% 3,0% 1,1% 0,8%
25 22 Land Rover 929 20.864 -26,3% 14,6% 0,7% 1,1%
26 26 Mazda 702 10.959 9,9% 47,6% 0,6% 0,6%
27 27 Honda 684 9.588 46,5% 98,2% 0,5% 0,5%
28 32 Lexus 567 4.147 3,3% 26,1% 0,5% 0,2%
29 31 Abarth 383 4.165 -2,5% 25,3% 0,3% 0,2%
30 28 Porsche 295 5.121 31,1% 2,4% 0,2% 0,3%
31 29 Jaguar 294 4.912 167,3% 197,7% 0,2% 0,3%
32 33 DS 274 3.701 32,4% -20,6% 0,2% 0,2%
33 34 Subaru 269 3.510 40,8% 11,4% 0,2% 0,2%
34 36 Maserati 233 2.052 294,9% 51,3% 0,2% 0,1%
35 30 Mitsubishi 222 4.213 -48,3% -21,6% 0,2% 0,2%
36 35 SsangYong 163 2.808 -16,0% 54,2% 0,1% 0,2%
37 37 Infiniti 117 1.764 550,0% 392,7% 0,1% 0,1%
38 39 DR Motor 31 476 -31,1% 7,0% 0,0% 0,0%
39 42 Tesla 27 240 200,0% 79,1% 0,0% 0,0%
40 41 Mahindra 19 345 -57,8% -25,6% 0,0% 0,0%
41 40 Ferrari 16 371 100,0% 49,0% 0,0% 0,0%
42 49 Cadillac 4 16 300,0% 77,8% 0,0% 0,0%
42 44 Lamborghini 4 94 33,3% 64,9% 0,0% 0,0%
43 45 Lotus 3 62 -62,5% 10,7% 0,0% 0,0%
44 55 Corvette 2 2 #DIV/0! #DIV/0! 0,0% 0,0%
44 52 Lada 2 7 #DIV/0! -41,7% 0,0% 0,0%
44 46 Chevrolet 2 37 -33,3% -89,2% 0,0% 0,0%
45 48 Aston Martin 1 17 -75,0% -46,9% 0,0% 0,0%
45 56 Dodge 1 1 #DIV/0! -87,5% 0,0% 0,0%
45 43 Great Wall 1 114 -94,4% -30,1% 0,0% 0,0%
45 47 Bentley 1 30 0,0% 36,4% 0,0% 0,0%
45 56 Alpina 1 1 #DIV/0! #DIV/0! 0,0% 0,0%

Rank Dec Rank 2016 GROUP Sales December Sales 2016 Variation December Variation 2016 Share December Share 2016
1 1 FCA 37.144 530.620 14,9% 19,0% 29,9% 28,9%
2 2 Volkswagen 16.992 243.390 32,1% 16,0% 13,7% 13,3%
3 3 Renault-Nissan 14.733 227.660 -2,0% 13,6% 11,8% 12,4%
4 4 PSA 10.912 160.015 5,7% 11,8% 8,8% 8,7%
5 5 Ford 7.384 124.250 5,4% 12,0% 5,9% 6,8%
6 6 Hyundai-Kia 6.696 101.477 13,4% 17,3% 5,4% 5,5%
8 7 General Motors 6.128 95.102 19,3% 6,7% 4,9% 5,2%
7 8 Mercedes Daimler 6.631 92.658 43,9% 20,7% 5,3% 5,0%
10 9 BMW 5.213 84.273 -9,5% 17,4% 4,2% 4,6%
9 10 Toyota 5.633 75.974 6,3% 9,4% 4,5% 4,1%

Rank Dec Rank 2016 Model Sales December Sales 2016 Variation December Variation 2016
1 1 Fiat Panda 10.316 147.283 16,2% 16,5%
2 2 Lancia Ypsilon 4.326 65.663 3,0% 17,6%
3 4 Renault Clio 3.853 49.798 20,0% 15,3%
4 3 Fiat 500L 3.589 54.578 4,8% 9,3%
5 7 Fiat 500 3.365 45.400 26,7% 11,1%
6 6 Fiat 500x 3.327 46.232 -13,2% 41,9%
7 10 Volkswagen Polo 2.836 43.096 1,6% 18,4%
8 14 Fiat Tipo 2.782 31.555 330,7% 4101,7%
9 5 Volkswagen Golf 2.781 46.708 -7,5% 5,1%
10 8 Fiat Punto 2.641 45.208 10,0% -19,9%
11 11 Peugeot 208 2.618 34.793 26,4% 24,6%
12 9 Ford Fiesta 2.608 43.573 8,1% 8,2%
13 12 Jeep Renegade 2.545 34.331 36,9% 48,6%
14 13 Toyota Yaris 2.340 32.110 -1,9% -0,2%
15 31 Volkswagen Tiguan 2.166 15.400 327,2% 81,5%
16 17 Nissan Qashqai 1.985 28.823 21,1% 5,2%
17 16 Opel Corsa 1.971 30.508 19,9% 8,9%
18 15 Citroen C3 1.928 31.274 -19,9% 11,6%
19 21 Peugeot 2008 1.874 23.369 -1,6% 14,9%
20 18 Renault Captur 1.821 28.255 -6,3% 18,1%
21 20 Opel Mokka 1.733 23.799 41,7% -3,7%
22 23 Dacia Duster 1.729 22.370 35,9% 6,9%
23 19 Alfa Romeo Giulietta 1.571 23.831 -6,3% 4,0%
24 22 Hyundai Tucson 1.512 22.893 15,5% 306,4%
25 30 Mercedes A Class 1.314 16.349 74,0% 27,2%
26 25 Smart Fortwo 1.284 19.477 51,2% 23,0%
27 33 Fiat Ducato 1.219 14.629 0,0% 0,0%
28 29 Kia Sportage 1.057 16.613 34,5% 0,1%
29 49 Nissan Micra 1.047 10.570 0,0% -21,9%
29 38 Hyundai i10 1.047 13.440 50,6% 7,6%
30 28 Ford Ecosport 1.043 17.199 7,7% 44,3%
31 26 Peugeot 308 1.005 19.396 -38,3% 8,1%
32 107 Fiat Qubo 993 3.147 431,0% 56,3%
33 54 Mini 977 9.947 -18,7% 3,6%
34 39 Opel Astra 945 13.251 69,1% 48,2%
35 58 Mini Countryman 930 9.163 0,0% -30,0%
36 51 Fiat Doblo Cargo 861 10.335 0,0% 0,0%
37 61 Mercedes C Class 855 8.869 93,9% 7,7%
38 34 Ford C-max 803 14.399 -5,8% 10,2%
39 37 Toyota Aygo 761 13.465 -24,0% -2,5%
40 42 Ford Kuga 759 11.584 4,8% 29,1%

(528)

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