Italian new cars sales up 8% in October. Fiat up, Volkswagen down.

Italian new cars sales Alfa_Romeo-4C_Spider_2015

Italian new cars sales up 8% in October. Fiat up, Volkswagen down leaving the impression that Italians consumers had been more sensitive to the emission scandal than all others. New fiscal budget should push up the 2016 market.

Economic Outlook

Prime Minister Matteo Renzi is pushing an expansionary budget to support Italy’s incipient growth. The 2016 budget proposal the government approved on 15 October includes measures amounting to around EUR 27 billion in tax cuts and incentives for firms and employers. The bulk of the tax reduction revolves around freezing the planned increases in the VAT and excise duties expected next year.

In addition, the budget includes cuts on property taxes, in particular for first homes and farmland. Further stimulus measures include incentives for investment in machinery and fiscal exemptions for employers hiring on permanent contracts. The government plans to finance the budget measures with the resources that are available through fiscal flexibility clauses included in the EU’s Stability and Growth Pact (SGP) for countries that have adopted structural reforms and measures to foster investment growth. In addition, Italy may get further resources if the European Commission (EC) approves the exceptional-event clause to compensate for the costs that the country is facing due to the recent wave of migrant arrivals.

Before the end of October, the EC will express its opinion on the budget document—it must be approved by the Parliament before December—and analysts are uncertain about whether the European authorities will allow the flexibility that the Italian government has requested.

Market Outlook

As everything regarding Italy, the domestic car market never respect the expectations as sharp was the fall after the 2011 crisis as strong is the recovery after the renewed confidence started last year when current government start acting.

The current market recovery has not basis on real “official” economy, that is growing at a very slow pace (less than the half compared with the Spanish) while is probably sustained by “grey” economy growth. Whatever is the source, the market is booming having achieved the 18th consecutive year-on-year increase in a string.

Following the robust +15.4% scored in the first three-quarters of the year, according to data released by UNRAE, the Italian Association of Cars Importers, the October sales ha been 134.065, up 8.2% from last year.

During the first ten months of the year, sales ha been 1.330.906, +14.6%

Competitive Arena

Thanks to a succesful promotion on the Panda, the market best-selling model, Fiat recovered a market share above 20% selling 27.456 units (+16.1%) followed by Volkswagen, that seems accusing in Italy more effects from emission scandal than in any other country, with 9.524 sales (-6.8%) and Ford with 9.350 (+9.4).

Behind Renault with 7.808 (-1.6%), Opel with 7.247 (+5.4%) and Peugeot with 6.837 (+4.4%).

As far as performance by group, FCA was on top of the list with 27.5% of market share ahead of Volkswagen Group with 13.2%, Renault-Nissan with 12.3% and P.S.A. with 8.7%.

As far as the October best-selling models, of course the Fiat Panda was the leader with 12.445 units, up 22.0%, followed by the Fiat Punto with 5.621 (+51.1%), the Lancia Ypsilon with 4.175 (-15.9), Volkswagen Polo with 3.432 (+10.1%) and the Renault Clio with 3.230 (-11.3%), the Fiat 500X with 3.207 (new) and the Volkswagen Golf with 3.115 (-15.9%).

To see the best-selling models ranking report for the year, see the dedicated article

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Oct Rank 2015 Brand Sales Oct Sales 2015 Var Oct Var 2015 Share Oct Share 2015
1 1 Fiat 27.456 272.960 16,1% 14,0% 20,5% 20,5%
2 2 Volkswagen 9.524 100.458 -6,8% 5,5% 7,1% 7,5%
3 3 Ford 9.350 93.627 9,4% 17,1% 7,0% 7,0%
4 4 Renault 7.808 79.517 -1,6% 14,3% 5,8% 6,0%
5 5 Opel 7.247 76.122 5,4% 18,6% 5,4% 5,7%
6 6 Peugeot 6.837 71.193 4,4% 12,2% 5,1% 5,3%
7 7 Toyota 5.309 55.748 -15,6% 8,7% 4,0% 4,2%
8 10 Audi 5.178 47.591 18,2% 8,6% 3,9% 3,6%
9 8 Nissan 5.134 50.329 4,4% 18,8% 3,8% 3,8%
10 12 Mercedes 4.892 44.219 26,7% 13,4% 3,6% 3,3%
11 13 BMW 4.641 41.253 27,3% 13,8% 3,5% 3,1%
12 11 Citroen 4.594 45.816 5,3% -1,3% 3,4% 3,4%
13 9 Lancia 4.189 47.840 -23,6% 0,6% 3,1% 3,6%
14 14 Hyundai 4.186 39.525 11,7% 11,8% 3,1% 3,0%
15 16 Kia 3.759 33.720 17,3% 20,6% 2,8% 2,5%
16 15 Dacia 3.523 36.986 -10,2% 13,3% 2,6% 2,8%
17 18 Jeep 2.560 24.663 102,2% 234,3% 1,9% 1,8%
18 17 Alfa Romeo 2.264 26.008 -9,3% 6,3% 1,7% 1,9%
19 20 Mini 2.129 17.610 3,3% 12,6% 1,6% 1,3%
20 21 Suzuki 1.950 15.082 42,4% 11,6% 1,5% 1,1%
21 19 Smart 1.811 21.395 114,8% 63,9% 1,4% 1,6%
22 22 Land Rover 1.587 15.052 29,0% 17,2% 1,2% 1,1%
23 23 Volvo 1.372 14.021 13,2% 20,6% 1,0% 1,1%
24 24 Skoda 1.353 13.630 0,4% 15,0% 1,0% 1,0%
25 25 Seat 1.170 12.634 -11,6% 17,9% 0,9% 0,9%
26 26 Mazda 809 6.010 56,8% 29,3% 0,6% 0,5%
27 30 Honda 509 3.816 47,1% 3,6% 0,4% 0,3%
28 27 Mitsubishi 447 4.463 4,2% 25,8% 0,3% 0,3%
29 28 Porsche 428 4.384 -10,8% 24,5% 0,3% 0,3%
30 31 Abarth 291 2.629 59,9% 46,6% 0,2% 0,2%
31 29 DS 286 3.975 #DIV/0! 548,5% 0,2% 0,3%
32 32 Subaru 280 2.626 -4,1% 21,1% 0,2% 0,2%
33 33 Lexus 267 2.331 12,2% 76,3% 0,2% 0,2%
34 34 SsangYong 243 1.397 138,2% 45,2% 0,2% 0,1%
35 35 Jaguar 180 1.341 153,5% 57,0% 0,1% 0,1%
36 42 Tata 155 271 3000,0% 129,7% 0,1% 0,0%
37 36 Maserati 117 1.208 4,5% 9,4% 0,1% 0,1%
38 37 Isuzu 74 454 57,4% 7,8% 0,1% 0,0%
39 39 DR Motor 38 355 -24,0% 28,2% 0,0% 0,0%
40 41 Infiniti 25 310 25,0% 150,0% 0,0% 0,0%
41 38 Mahindra 24 368 -35,1% 38,9% 0,0% 0,0%
42 43 Ferrari 19 223 26,7% 5,7% 0,0% 0,0%
43 45 Tesla 13 108 225,0% 176,9% 0,0% 0,0%
44 40 Chevrolet 12 329 -89,6% -95,3% 0,0% 0,0%
45 44 Great Wall 11 129 -80,0% -66,8% 0,0% 0,0%
46 48 Aston Martin 6 24 200,0% -4,0% 0,0% 0,0%
47 47 Lotus 3 42 -50,0% 27,3% 0,0% 0,0%
48 52 Cadillac 2 8 100,0% 60,0% 0,0% 0,0%
48 54 Rolls-Royce 2 6 #DIV/0! -45,5% 0,0% 0,0%

Rank Oct Rank 2015 Group Sales Oct Sales 2015 Var Oct Var 2015 Share Oct Share 2015
1 1 FCA 36.896 375.538 11,1% 16,7% 27,5% 28,2%
2 2 Volkswagen 17.653 178.768 -0,6% 8,2% 13,2% 13,4%
3 3 Renault-Nissan 16.490 167.153 -1,9% 15,5% 12,3% 12,5%
4 4 PSA 11.717 120.984 7,4% 9,5% 8,7% 9,1%
5 5 Ford 9.350 93.627 9,4% 17,1% 7,0% 7,0%
6 7 Hyundai-Kia 7.945 73.245 14,3% 15,7% 5,9% 5,5%
7 6 General Motors 7.261 76.466 3,8% 7,5% 5,4% 5,7%
8 9 BMW 6.772 58.869 18,6% 13,5% 5,1% 4,4%
9 8 Mercedes Daimler 6.703 65.614 42,5% 26,1% 5,0% 4,9%
10 10 Toyota 5.576 58.080 -14,6% 10,4% 4,2% 4,4%

Rank Oct Rank 2015 Model Sales Oct Sales 2015 Var Oct Var 2015 Share Oct Share 2015
1 1 Fiat Panda 12.445 107.487 22,0% 22,2% 9,6% 8,3%
2 2 Fiat Punto 5.621 48.899 51,1% 3,5% 4,4% 3,8%
3 3 Lancia Ypsilon 4.175 47.334 -15,9% 8,7% 3,2% 3,7%
4 9 Volkswagen Polo 3.432 30.240 10,1% 14,1% 2,7% 2,3%
5 6 Renault Clio 3.230 36.082 -11,3% 4,3% 2,5% 2,8%
6 12 Fiat 500X 3.207 24.129 2,5% 1,9%
7 5 Volkswagen Golf 3.115 37.759 -15,9% 11,7% 2,4% 2,9%
8 8 Ford Fiesta 3.095 34.292 -7,4% 9,3% 2,4% 2,6%
9 10 Toyota Yaris 2.806 27.194 0,3% 13,3% 2,2% 2,1%
10 4 Fiat 500L 2.562 43.072 -40,5% -5,3% 2,0% 3,3%
11 15 Citroen C3 2.433 23.275 23,8% -12,7% 1,9% 1,8%
12 14 Peugeot 208 2.324 23.666 11,4% 9,1% 1,8% 1,8%
13 11 Opel Corsa 2.248 24.145 25,5% 31,1% 1,7% 1,9%
14 7 Fiat 500 2.187 35.138 -30,8% -11,3% 1,7% 2,7%
15 13 Nissan Qashqai 2.175 23.708 -5,5% 7,4% 1,7% 1,8%
16 16 Opel Mokka 2.079 21.680 -6,2% 47,1% 1,6% 1,7%
17 20 Dacia Duster 1.991 17.870 2,1% 16,9% 1,5% 1,4%
18 19 Jeep Renegade 1.973 19.063 213,7% 1,5% 1,5%
19 21 Peugeot 2008 1.826 16.695 11,8% 2,5% 1,4% 1,3%
20 17 Renault Captur 1.813 19.954 -14,9% 33,0% 1,4% 1,5%
21 18 Alfa Romeo Giulietta 1.741 19.283 -3,2% 13,7% 1,3% 1,5%
22 22 Audi A3 1.574 15.004 5,5% 9,2% 1,2% 1,2%
23 23 Peugeot 308 1.570 14.889 75,8% 92,0% 1,2% 1,2%
24 24 Kia Sportage 1.477 14.427 16,9% 29,6% 1,1% 1,1%
25 90 Hyundai Tucson 1.443 2.960 1,1% 0,2%
26 29 Nissan Micra 1.399 11.126 78,0% 31,3% 1,1% 0,9%
27 26 Smart Fortwo 1.391 13.722 69,8% 5,3% 1,1% 1,1%
28 35 Ford Ecosport 1.243 9.486 82,0% 334,5% 1,0% 0,7%
29 42 Mini 1.229 7.908 98,9% 46,2% 1,0% 0,6%
30 25 Dacia Sandero 1.146 13.872 -27,4% 4,5% 0,9% 1,1%
31 30 Ford C-max 1.122 10.998 14,7% -6,1% 0,9% 0,8%
32 37 Volkswagen Passat 1.103 8.602 135,7% 41,2% 0,9% 0,7%
33 27 Ford Focus 1.076 12.191 13,1% 21,7% 0,8% 0,9%
34 38 BMW 2 Series 1.049 8.357 247,4% 648,2% 0,8% 0,6%
35 28 Toyota Aygo 1.048 11.712 -12,4% 43,1% 0,8% 0,9%
36 31 Hyundai i10 1.009 10.849 -23,4% -9,3% 0,8% 0,8%
37 116 Renault Kadjar 998 1.882 0,8% 0,1%
38 40 Toyota Auris 910 8.080 -7,2% -3,5% 0,7% 0,6%
39 34 Hyundai i20 905 9.615 151,4% 123,2% 0,7% 0,7%
40 33 Mini Countryman 900 9.712 -37,6% -4,8% 0,7% 0,8%

To know all about this market you can purchase the Car Market Insights 2015 or the Italy 2021 outlook research.

     

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