Flash Reports

Italian new vehicles market soared 17% in September when Volkswagen fell 1%.

Italian new vehicles market Hyundai-Tucson_2016

Italian new vehicles market soared 17% in September when Volkswagen fell 1%. The market scored the 17th year on year increase in a string while Volkswagen has lost importers leadership as preliminary effect of emission scandal.

Economic Outlook

Italy’s economic recovery—albeit timid—seems to have gained some traction, as GDP expanded in the first two quarters of 2015.

The positive scenario was reflected in the draft budget for 2016—announced on 18 September by Prime Minister Matteo Renzi—which revises up projections for next year’s growth compared to what was announced in April. The draft budget for 2016 includes plans to inject EUR 27 billion into the economy through a combination of spending cuts and tax reductions, including an estimated EUR 5 billion tax cut for primary residences.

The budget document revised the deficit targets for this year and the next, setting a goal of a 2.2% of GDP deficit for 2016 and 1.1% for 2017. While these figures are comfortably below the 3.0% threshold established by the EU budget rules, they imply a slower pace of deficit reduction than previously planned.

The Renzi administration is betting that the European Commission—which will review the final budget document in October after approval from the Italian parliament—will grant Italy more flexibility in the application of budget rules in order to bolster the incipient recovery.

Market Outlook

The domestic new vehicles demand is growing fast and the year will end above observers expectations fueled by several economic factors and recovered consumer’s confidence. Moreover, the sharp fall from 2.4 million to 1.3 reported in the period 2009-2013 created ground for wide recovery.

Following the already positive first half, with sales up 15.5%, according to data released by UNRAE, (Italian Association of Cars Importers), the third quarter sales had been really robust with July sales at 146.682 (+15.1% ), August at 59.203 (+10.6%) and September at 131.052 (+17.0%).

The last was the 17th year on year increase in a row and consequently the first nine month sales had been 1.197.822, up 15.4% from the correspondent period last year.

Competitive Arena

Following the Volkswagen emission scandal all the eyes are now focused on VW Group performance albeit eventual effects on sales could have hit just the last decade of September.

However, Volkswagen brand was already down in September (-0.7%, with 8.924 sales) while Audi (+18.3%), Skoda (+19.1%) and Seat (+4.8%) had been still up.

On top of the ranking Fiat sold 27.053 units (+23.6%) with market share at 20.6% and was followed by Ford with 9.246 units (+15.4%) that was the import leader due to the Volkswagen fall.

As far as performance by group, FCA was on top of the list with 28.3% of market share ahead of Volkswagen Group with 12.6%, Renault-Nissan with 10.8% and P.S.A. with 8.8%.

As far as the September best-selling models, of course the Fiat Panda was the leader with 13.710 units, booming +57.1%, followed by the Lancia Ypsilon with 4.461 (-12.8%), the Fiat Punto with 3.950 (-20.5%), the Volkswagen Golf with 3.608 (-1.7%) and the Ford Fiesta with 3.502 (-0.9%).

Jeep Renegade keeps escalating the ranking and in September was 18th while the new Hyundai Tucson landed in the market with a remarkable 31st place.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Sep Rank 2015 Brand Sales Sep Sales Ytd Var Sep Var Ytd Share Sep Share Ytd
1 1 Fiat 27.053 245.504 23,6% 13,8% 20,6% 20,5%
2 3 Ford 9.246 84.277 15,4% 18,0% 7,1% 7,0%
3 2 Volkswagen 8.924 90.934 -0,7% 7,0% 6,8% 7,6%
4 5 Opel 7.881 68.875 23,8% 20,2% 6,0% 5,7%
5 6 Peugeot 6.878 64.356 12,8% 13,1% 5,2% 5,4%
6 4 Renault 6.632 71.709 10,7% 16,4% 5,1% 6,0%
7 7 Toyota 6.083 50.439 13,0% 12,1% 4,6% 4,2%
8 12 Mercedes 5.031 39.327 23,7% 12,0% 3,8% 3,3%
9 10 Audi 4.889 42.413 18,3% 7,6% 3,7% 3,5%
10 8 Nissan 4.766 45.195 14,3% 20,7% 3,6% 3,8%
11 13 BMW 4.501 36.612 19,5% 12,3% 3,4% 3,1%
12 9 Lancia 4.486 43.651 -18,7% 3,8% 3,4% 3,6%
13 11 Citroen 4.369 41.222 3,7% -2,0% 3,3% 3,4%
14 14 Hyundai 4.045 35.339 6,0% 11,8% 3,1% 2,9%
15 16 Kia 3.076 29.961 2,7% 21,0% 2,3% 2,5%
16 15 Dacia 2.675 33.463 34,2% 16,6% 2,0% 2,8%
17 17 Alfa Romeo 2.576 23.744 10,9% 8,1% 2,0% 2,0%
18 18 Jeep 2.454 22.103 251,6% 261,7% 1,9% 1,8%
19 20 Mini 2.160 15.481 20,5% 14,0% 1,6% 1,3%
20 19 Smart 2.028 19.584 131,0% 60,4% 1,5% 1,6%
21 22 Suzuki 1.987 13.132 27,4% 8,1% 1,5% 1,1%
22 23 Volvo 1.387 12.649 7,3% 21,5% 1,1% 1,1%
23 24 Skoda 1.352 12.277 19,1% 16,9% 1,0% 1,0%
24 21 Land Rover 1.028 13.465 -7,4% 15,9% 0,8% 1,1%
25 25 Seat 922 11.464 4,8% 22,1% 0,7% 1,0%
26 26 Mazda 885 5.201 60,0% 25,9% 0,7% 0,4%
27 27 Mitsubishi 513 4.016 27,0% 28,8% 0,4% 0,3%
28 28 Porsche 448 3.956 44,1% 30,0% 0,3% 0,3%
29 30 Honda 435 3.307 14,8% -1,0% 0,3% 0,3%
30 31 Subaru 414 2.346 52,8% 25,0% 0,3% 0,2%
31 34 Jaguar 385 1.161 243,8% 48,3% 0,3% 0,1%
32 32 Abarth 339 2.338 59,9% 45,1% 0,3% 0,2%
33 29 DS 327 3.689 501,8% 0,2% 0,3%
34 33 Lexus 323 2.064 70,0% 90,4% 0,2% 0,2%
35 35 SsangYong 213 1.154 95,4% 34,2% 0,2% 0,1%
36 36 Maserati 136 1.091 41,7% 10,0% 0,1% 0,1%
37 39 DR Motor 38 317 18,8% 39,6% 0,0% 0,0%
38 38 Mahindra 35 344 0,0% 50,9% 0,0% 0,0%
39 40 Infiniti 30 285 130,8% 174,0% 0,0% 0,0%
40 37 Isuzu 21 380 -53,3% 1,6% 0,0% 0,0%
41 45 Tesla 19 95 171,4% 0,0% 0,0%
42 39 Chevrolet 18 317 -87,8% -95,4% 0,0% 0,0%
43 41 Ferrari 13 204 -13,3% 4,1% 0,0% 0,0%
43 43 Tata 13 116 44,4% 2,7% 0,0% 0,0%
44 46 Lamborghini 6 53 100,0% 20,5% 0,0% 0,0%
45 47 Lotus 4 39 300,0% 44,4% 0,0% 0,0%
46 42 Great Wall 3 118 -92,5% -64,7% 0,0% 0,0%
47 48 Aston Martin 2 18 100,0% -21,7% 0,0% 0,0%
47 51 Gonow 2 8 100,0% -42,9% 0,0% 0,0%
48 48 Bentley 1 18 50,0% 0,0% 0,0%

Rank Sep Rank 2015 Group Sales Sep Sales Ytd Var Sep Var Ytd Share Sep Share Ytd
1 1 FCA 37.057 338.642 20,5% 17,3% 28,3% 28,2%
2 2 Volkswagen 16.542 161.115 7,1% 9,3% 12,6% 13,4%
3 3 Renault-Nissan 14.103 150.663 15,9% 17,8% 10,8% 12,6%
4 4 PSA 11.574 109.267 12,3% 9,8% 8,8% 9,1%
5 5 Ford 9.246 84.277 15,4% 18,0% 7,1% 7,0%
6 6 General Motors 7.899 69.205 21,3% 7,9% 6,0% 5,8%
7 7 Hyundai-Kia 7.121 65.300 4,5% 15,9% 5,4% 5,4%
8 8 Mercedes Daimler 7.059 58.911 42,8% 24,5% 5,4% 4,9%
9 10 BMW 6.661 52.097 19,8% 12,8% 5,1% 4,3%

Rank Sep Rank 2015 Model Sales Sep YTD Sep Var Sep Var YTD Share Sep Share 2015
1 1 Fiat Panda 13.710 95.042 57,1% 22,3% 10,81% 8,2%
2 3 Lancia Ypsilon 4.461 43.159 -12,8% 11,9% 3,52% 3,7%
3 2 Fiat Punto 3.950 43.278 -20,5% -0,6% 3,11% 3,7%
4 5 Volkswagen Golf 3.608 34.644 -1,7% 15,1% 2,84% 3,0%
5 8 Ford Fiesta 3.502 31.197 -0,9% 11,3% 2,76% 2,7%
6 4 Fiat 500L 3.018 40.510 -11,2% -1,6% 2,38% 3,5%
7 14 Fiat 500X 2.889 20.922 #DIV/0! #DIV/0! 2,28% 1,8%
8 10 Toyota Yaris 2.822 24.388 32,0% 15,0% 2,22% 2,1%
9 11 Opel Corsa 2.821 21.897 48,9% 31,7% 2,22% 1,9%
10 13 Peugeot 208 2.637 21.342 20,3% 8,9% 2,08% 1,8%
11 7 Renault Clio 2.630 32.852 -4,7% 6,1% 2,07% 2,8%
12 15 Citroen C3 2.537 20.842 15,3% -15,6% 2,00% 1,8%
13 9 Volkswagen Polo 2.422 26.808 0,2% 14,6% 1,91% 2,3%
14 16 Opel Mokka 2.289 19.601 38,5% 56,5% 1,80% 1,7%
15 12 Nissan Qashqai 2.258 21.533 9,3% 9,0% 1,78% 1,8%
16 6 Fiat 500 2.106 32.951 -20,6% -9,6% 1,66% 2,8%
17 18 Alfa Romeo Giulietta 1.979 17.542 28,8% 15,7% 1,56% 1,5%
18 19 Jeep Renegade 1.892 17.090 993,6% 6183,1% 1,49% 1,5%
19 17 Renault Captur 1.792 18.141 116,9% 40,9% 1,41% 1,6%
20 26 Smart Fortwo 1.620 12.331 84,7% 1,0% 1,28% 1,1%
21 23 Peugeot 308 1.583 13.319 90,5% 94,2% 1,25% 1,1%
22 21 Peugeot 2008 1.411 14.869 -0,7% 1,5% 1,11% 1,3%
23 28 Toyota Aygo 1.382 10.664 9,3% 52,6% 1,09% 0,9%
24 47 Mini 1.370 6.679 132,6% 39,4% 1,08% 0,6%
25 31 Nissan Micra 1.354 9.727 101,8% 26,5% 1,07% 0,8%
26 20 Dacia Duster 1.297 15.879 24,4% 19,0% 1,02% 1,4%
27 22 Audi A3 1.229 13.430 -6,6% 9,6% 0,97% 1,2%
28 42 Toyota Auris 1.200 7.170 36,4% -3,0% 0,95% 0,6%
29 29 Ford C-max 1.118 9.876 17,9% -8,0% 0,88% 0,8%
30 30 Hyundai i10 1.107 9.840 -16,4% -7,5% 0,87% 0,8%
31 24 Kia Sportage 1.076 12.950 -4,5% 31,3% 0,85% 1,1%
32 116 Hyundai Tucson 1.062 1.517 #DIV/0! #DIV/0! 0,84% 0,1%
33 25 Dacia Sandero 1.055 12.726 76,7% 8,8% 0,83% 1,1%
34 93 Opel Karl 976 2.409 #DIV/0! #DIV/0! 0,77% 0,2%
35 32 Volkswagen Up! 963 9.586 -12,9% -19,3% 0,76% 0,8%
36 27 Ford Focus 938 11.115 4,7% 22,6% 0,74% 1,0%
37 40 BMW 2 Series 908 7.308 138,3% 796,7% 0,72% 0,6%
38 36 Ford Ecosport 893 8.243 68,5% 449,5% 0,70% 0,7%
39 38 Audi Q3 869 7.328 65,2% 22,2% 0,68% 0,6%
40 33 Mini Countryman 850 8.812 -29,2% 0,5% 0,67% 0,8%

To know all about this market you can purchase the Car Market Insights 2015 or the Italy 2021 outlook research.

     

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