Jeep rising star in Italian vehicle market while Alfa Romeo is asphyxiated

Italian vehicle market Jeep-Renegade_2015

Jeep a rising star in Italian vehicle market while Alfa Romeo is asphyxiated and December 2014 confirmed the trend with Jeep jumped in 15th place, +400% launching the new Renegade and Alfa Romeo collapsing in 19th place.

In December 2014 according to data released by UNRAE, the Italian Association of Cars Importers, total new Car Passengers sold in Italy have been 92.974, up 2.9% compared with the correspondent month last year.

Full Year 2014 sales in Italy have been 1.357.061, up 4.5% from the correspondent period last year.

Following seven year of consecutive decline, finally the market was up, fueled for demand on leasing and fleet market, while private consumer demand was negative again.

Despite the launch of new 500X, Fiat ended the year with an awful share of 18.5% with 17.231 retails, -3.7% from the correspondent month last year.

Behind, Volkswagen sold 7.261 units (-5.2%) while Renault roared with a +30.0% of sales at 6.155, outpacing Ford (just for this month).

Thanks to the Renegade launch Jeep jumped in 15th place improving 406.1% (from a really low base) at 2.308 sales while Alfa Romeo is giving away and in December ranked only 19th with 1.802.

Looking at the report on Car Groups, the December leader was FCA with 25.128 registrations and 27.0% market share, ahead of Renault-Nissan with 13.2% and Volkswagen Group with 12.3%.

As far as model ranking report, the Fiat Panda was the leader with 7.315 sales (+7.8%) followed by Fiat Punto with 4.421 (+14.7%) and Lancia Ypsilon with 3.388 (-7.0%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Dec Rank 2014 Brand Sales Dec Sales F.Y. 2014 Dec Y.o.Y Var. F.Y. 2014 Y.o.Y. Var. Share 2013 Share Dec Share 2014
1 1 Fiat 17.231 277.955 -3,7% 0,4% 21,1% 18,5% 20,3%
2 2 Volkswagen 7.261 110.410 -5,2% 4,3% 8,1% 7,8% 8,1%
3 4 Renault 6.155 82.647 30,0% 25,0% 5,0% 6,6% 6,0%
4 3 Ford 5.519 93.055 -11,9% 4,9% 6,8% 5,9% 6,8%
5 5 Opel 5.250 75.911 -1,7% 7,4% 5,4% 5,6% 5,5%
6 6 Peugeot 4.978 74.067 10,2% 16,1% 4,9% 5,4% 5,4%
7 7 Toyota 4.658 61.343 9,3% 11,3% 4,2% 5,0% 4,5%
8 8 Lancia 3.585 55.478 -15,1% -2,7% 4,3% 3,9% 4,0%
9 13 BMW 3.487 43.583 4,3% 2,4% 3,2% 3,8% 3,2%
10 11 Nissan 3.341 49.774 18,9% 4,4% 3,6% 3,6% 3,6%
11 14 Hyundai 3.190 41.805 13,0% 8,9% 2,9% 3,4% 3,0%
12 12 Mercedes 3.012 45.550 -8,6% 1,2% 3,4% 3,2% 3,3%
13 9 Citroen 2.853 53.286 -12,0% -7,8% 4,4% 3,1% 3,9%
14 15 Dacia 2.801 38.821 34,1% 41,0% 2,1% 3,0% 2,8%
15 25 Jeep 2.308 11.335 406,1% 94,6% 0,4% 2,5% 0,8%
16 16 Kia 2.199 32.776 22,7% 9,4% 2,3% 2,4% 2,4%
17 10 Audi 2.098 49.955 -26,6% 4,6% 3,6% 2,3% 3,6%
18 20 Smart 1.883 15.868 81,6% -22,4% 1,6% 2,0% 1,2%
19 17 Alfa Romeo 1.802 28.320 -15,7% -10,5% 2,4% 1,9% 2,1%
20 18 Mini 1.561 19.149 17,5% 10,5% 1,3% 1,7% 1,4%
21 22 Volvo 1.290 14.465 0,9% 6,0% 1,0% 1,4% 1,1%
22 19 Suzuki 1.103 15.928 -12,0% 14,2% 1,1% 1,2% 1,2%
23 23 Skoda 944 13.910 41,1% 27,9% 0,8% 1,0% 1,0%
24 21 Land Rover 942 14.936 7,4% 8,3% 1,1% 1,0% 1,1%
25 24 Seat 860 12.676 40,8% 26,9% 0,8% 0,9% 0,9%
26 33 Lexus 389 2.000 151,0% 81,5% 0,1% 0,4% 0,1%
27 27 Mazda 355 5.461 10,2% 15,4% 0,4% 0,4% 0,4%
28 28 Honda 334 4.390 -7,7% 0,3% 0,3% 0,4% 0,3%
29 29 Mitsubishi 327 4.264 21,1% 31,2% 0,2% 0,4% 0,3%
30 30 Porsche 272 4.109 55,4% 51,1% 0,2% 0,3% 0,3%
31 31 Subaru 243 2.656 -8,0% -18,5% 0,2% 0,3% 0,2%
32 32 Abarth 153 2.094 -25,4% 5,2% 0,2% 0,2% 0,2%
33 36 Jaguar 100 1.037 88,7% -0,1% 0,1% 0,1% 0,1%
34 38 Great Wall 94 506 224,1% 78,8% 0,0% 0,1% 0,0%
35 26 Chevrolet 74 7.115 -94,8% -73,1% 2,0% 0,1% 0,5%
35 35 SsangYong 74 1.123 -11,9% -7,5% 0,1% 0,1% 0,1%
36 37 Isuzu 63 542 85,3% 14,8% 0,0% 0,1% 0,0%
37 34 Maserati 46 1.235 0,0% 378,7% 0,0% 0,0% 0,1%
38 39 DR Motor 41 354 127,8% -24,5% 0,0% 0,0% 0,0%
39 40 Mahindra 23 318 -58,2% -3,0% 0,0% 0,0% 0,0%
40 43 Tata 19 148 -17,4% -69,1% 0,0% 0,0% 0,0%
41 42 Infiniti 15 156 -16,7% 44,4% 0,0% 0,0% 0,0%
42 44 Tesla 12 53 50,0% 152,4% 0,0% 0,0% 0,0%
43 48 Lada 7 24 250,0% -27,3% 0,0% 0,0% 0,0%
44 53 McLaren 3 6 100,0% 0,0% 0,0% 0,0%
44 41 Ferrari 3 227 -66,7% 20,1% 0,0% 0,0% 0,0%
44 46 Lotus 3 39 200,0% 2,6% 0,0% 0,0% 0,0%
44 51 Rolls Royce 3 14 75,0% 0,0% 0,0% 0,0%
45 55 Daihatsu 1 3 -75,0% -99,1% 0,0% 0,0% 0,0%
45 47 Aston Martin 1 26 -66,7% -54,4% 0,0% 0,0% 0,0%
45 50 Morgan 1 15 -66,7% -34,8% 0,0% 0,0% 0,0%
45 45 Lamborghini 1 47 0,0% -9,6% 0,0% 0,0% 0,0%
45 53 Cadillac 1 6 -85,7% -50,0% 0,0% 0,0% 0,0%

Rank Dec Rank 2014 Group Sales Dec Sales F.Y. 2014 Dec Y.o.Y Var. F.Y. 2014 Y.o.Y. Var. Share 2013 Share Dec Share 2014
1 1 FCA 25.128 376.650 0,6% 0,8% 28,5% 27,0% 27,5%
2 3 Renault-Nissan 12.319 171.422 27,6% 21,1% 10,8% 13,2% 12,5%
3 2 Volkswagen 11.436 191.123 -4,5% 7,8% 13,5% 12,3% 13,9%
4 4 PSA 7.831 127.353 0,9% 4,7% 9,3% 8,4% 9,3%
5 5 Ford 5.519 93.055 -11,9% 4,9% 6,8% 5,9% 6,8%
6 7 Hyundai-Kia 5.389 74.581 16,8% 9,1% 5,2% 5,8% 5,4%
7 6 GM 5.325 83.033 -21,3% -14,5% 7,4% 5,7% 6,1%
8 9 BMW 5.051 62.747 8,1% 4,8% 4,6% 5,4% 4,6%
9 8 Toyota 5.048 63.346 14,2% 12,0% 4,3% 5,4% 4,6%
10 10 Mercedes Daimler 4.895 61.418 13,0% -6,2% 5,0% 5,3% 4,5%

Rank Dec Rank 2014 Model Sales Dec Sales 2014 Dec Y.o.Y. Var. 2014 Y.o.Y. Var. Share 2013 Share Dec Share 2014
1 1 Fiat Panda 7.315 104.351 7,8% 2,6% 7,8% 0,2% 7,6%
2 2 Fiat Punto 4.421 57.142 14,7% -10,7% 4,9% 0,2% 4,2%
3 4 Lancia Ypsilon 3.388 51.144 -7,0% 9,9% 3,6% 0,2% 3,7%
4 5 Renault Clio 3.222 40.866 45,1% 22,7% 2,5% 0,2% 3,0%
5 6 Volkswagen Golf 2.705 39.225 1,9% 16,3% 2,6% 0,2% 2,9%
6 3 Fiat 500L 2.593 51.260 -6,1% 34,1% 2,9% 0,2% 3,8%
7 8 Ford Fiesta 2.259 36.859 -20,6% 11,1% 2,5% 0,2% 2,7%
8 11 Toyota Yaris 2.135 28.669 15,2% 14,1% 1,9% 0,2% 2,1%
9 9 Volkswagen Polo 2.091 31.129 8,5% -0,7% 2,4% 0,2% 2,3%
10 80 Jeep Renegade 1.806 3.733 0,0% 0,2% 0,3%
11 7 Fiat 500 1.777 38.465 -30,0% -5,2% 3,1% 0,2% 2,8%
12 13 Peugeot 208 1.697 25.172 14,6% -3,3% 2,0% 0,2% 1,8%
13 14 Opel Corsa 1.606 21.965 -14,0% 0,7% 1,7% 0,2% 1,6%
14 12 Nissan Qashqai 1.543 25.544 32,4% 1,9% 1,9% 0,2% 1,9%
15 19 Opel Mokka 1.514 18.115 180,4% 112,5% 0,7% 0,2% 1,3%
16 17 Renault Captur 1.502 18.503 13,5% 78,8% 0,8% 0,2% 1,4%
17 18 Dacia Duster 1.395 18.378 107,3% 93,3% 0,7% 0,2% 1,3%
18 10 Citroen C3 1.340 29.316 -35,5% -9,6% 2,5% 0,2% 2,1%
19 16 Peugeot 2008 1.214 18.787 -6,8% 177,5% 0,5% 0,2% 1,4%
20 15 Alfa Romeo Giulietta 1.188 19.602 -11,6% -14,9% 1,8% 0,2% 1,4%
21 29 Mini Countryman 1.101 12.681 10,5% -2,4% 1,0% 0,2% 0,9%
22 20 Dacia Sandero 1.073 15.700 -2,1% 10,2% 1,1% 0,2% 1,1%
23 25 Hyundai i10 1.069 13.930 40,3% 63,9% 0,6% 0,2% 1,0%
24 23 Smart Fortwo 1.035 14.728 -0,2% -28,0% 1,6% 0,2% 1,1%
25 27 Kia Sportage 927 13.116 18,7% 17,0% 0,9% 0,2% 1,0%
26 34 Toyota Aygo 921 10.114 41,3% 11,4% 0,7% 0,2% 0,7%
27 28 Hyundai ix35 866 12.783 -6,7% 17,0% 0,8% 0,2% 0,9%
28 143 Smart Forfour 848 1.140 0,0% 0,2% 0,1%
29 22 Volkswagen Up! 842 15.430 -27,2% 16,2% 1,0% 0,2% 1,1%
30 31 BMW 3 Series 809 10.854 -16,4% -16,4% 1,0% 0,2% 0,8%
31 35 Nissan Micra 785 9.813 34,9% 21,7% 0,6% 0,2% 0,7%
32 24 Mercedes A Class 769 14.319 -20,4% -7,9% 1,2% 0,2% 1,0%
33 39 Peugeot 308 649 9.298 81,3% 103,0% 0,3% 0,2% 0,7%
34 26 Ford C-max 646 13.368 -30,5% -10,1% 1,1% 0,2% 1,0%
35 36 Volkswagen Tiguan 613 9.705 -27,0% -5,5% 0,8% 0,2% 0,7%
35 21 Audi A3 613 15.519 -17,7% 28,2% 0,9% 0,2% 1,1%
36 41 Alfa Romeo Mi.To 603 8.527 -20,7% 1,7% 0,6% 0,2% 0,6%
37 50 Toyota RAV4 591 7.404 10,1% 8,8% 0,5% 0,2% 0,5%
38 30 Ford Focus 576 11.281 -10,7% -9,4% 1,0% 0,2% 0,8%
39 44 Opel Meriva 572 8.170 -20,4% -10,3% 0,7% 0,2% 0,6%
39 47 Land Rover Range Rover Evoque 572 7.843 40,2% -1,5% 0,6% 0,2% 0,6%
40 69 Mercedes GLA Class 542 4.799 0,0% 0,2% 0,4%

 

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