Italy: 2014 car market projected at 1.2 million units. First Half 2013 ended down 10% with Fiat in trouble.

New cars sold in Italy in June 2013 have been 122.555, down 4.5%, posting the 21th consecutive year-on-year decline. Year-to-date sales were 729.380, down 10.3%. Full year forecast is for a car passenger volume at 1.2 million, down 0.2 million from 2012, the lowest level in 30 years. However, we may not affirm this will be the worst, as 2014 preliminary forecast are further negative, with the market foreseen near 1 million units.

Although the current economic crisis is the worst since the after Second World War, the defense of lobbies and individual interests is blocking any structural economic reform. While priority would be the structural improvement of the economic conditions to develop opportunities for new companies and increase employment, current government is surviving just managing the short term and not taking any relevant economic decision.

The way out from the recession will not came from outside, as improved external factors, will help Italian export, already the most productive area of the country, with minimal effect on internal demand, while the huge fiscal pressure will keep down consumptions and expectations.

Consequently, the automotive sector, which contributes for 16% of the national fiscal income, will not recover and we fear that in 2014 the new car passenger market in Italy will drop around 1.050.000.

Looking at June performance, we must mention improved share for premium brands, as Audi, Mercedes and BMW have performed quite well. From the other site, Fiat Group have lost share with all brands.

Looking at top 10 brands:

Fiat in 1st posted a negative month, selling 25.503 vehicles with a share of 20.8%, down 1.9 points of share from the previous month. Year-to-date June sales were 159.037 with a share of 21.7%. Fiat held 6 models in the top 40, with the Panda as market leader. New 500 L, slipped out f Top 10.

Volkswagen in 2nd sold 9.291 units with a share of 7.6%, down 0.3 points of share from the previous month. Year-to-date sales were 59.398 with a share of 8.1%. Volkswagen held 3 models in the top 40, with Polo in 6th position.

Ford was 3rd selling 8.196 units with a share of 6.7%, down 0.3 points from the previous month. Year-to-date sales were 49.593 with a share of 6.8%. Ford held 4 models in the top 40, with the Fiesta in 7th position.

Opel in 4th posted again a positive month, selling 7.550 units with a share of 6.2%, up 0.4 points from the previous month and 1.0 from the Q1. First half sales were 40.030 with a share of 5.5%. The Corsa was back in top ten, placing in 8th.

Renault was 5th selling 7.372 vehicles with a share of 6.0%, up 0.4 points from the previous month. Year-to-date sales were 36.274 with a share of 5.0%. The best-selling model was the Clio in 5th position.

Peugeot was 6th selling 5.751 units with a share of 4.7%, up 0.1 points from the previous month. Year-to-date sales were 34.601 with a share of 4.7%. The top model was the 208 in 9th position.

Citroen was 7th selling 5.716 units with a share of 4.7%, stable from the previous month. Year-to-date sales were 34.238 with a share of 4.7%. The C3 Picasso was 15th.

Audi climbed to the 8th position (11th year-to-date) selling 4.883 units with a share of 4.0%, up 0.7 points from the previous month. Year-to-date sales were 26.519 with a share of 3.6%. The A3 was 20th.

Toyota was 9th selling 4.789 units with a share of 3.9%, up 0.1 points of share from the previous month Year-to-date sales were 28.421 with a share of 3.9%. The Top model was the Yaris in 13th.

Lancia fell to the 10th position (8th year-to-date) selling 4.716 units with a share of 3.8%, down 0.6 points from the previous month. Year-to-date sales were 32.066 with a share of 4.4%. The best-selling was the Ypsilon in 4th position.

In The table below, the Top 25 Brands ranked by year to date position:

Rank Ytd

Brand

Jun

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

May 2013

Jun 2013

Ytd   2013

1

Fiat

25.503

159.037

21,9%

21,9%

21,3%

21,7%

22,7%

20,8%

21,7%

2

Volkswagen

9.291

59.398

7,8%

8,6%

7,7%

8,4%

7,9%

7,6%

8,1%

3

Ford

8.196

49.593

6,3%

7,0%

6,9%

6,4%

7,0%

6,7%

6,8%

4

Opel

7.550

40.030

5,7%

5,7%

5,2%

5,2%

5,8%

6,2%

5,5%

5

Renault

7.372

36.274

4,8%

3,6%

4,3%

4,2%

5,6%

6,0%

5,0%

6

Peugeot

5.751

34.601

4,7%

5,3%

5,5%

4,7%

4,6%

4,7%

4,7%

7

Citroen

5.716

34.238

5,2%

4,4%

4,7%

4,6%

4,7%

4,7%

4,7%

8

Lancia

4.716

32.066

5,5%

4,9%

4,8%

4,3%

4,4%

3,8%

4,4%

9

Toyota

4.789

28.421

3,4%

3,6%

4,6%

4,0%

3,8%

3,9%

3,9%

10

Nissan

4.628

26.956

3,2%

3,8%

3,7%

4,3%

3,0%

3,8%

3,7%

11

Audi

4.883

26.519

3,7%

3,9%

3,4%

3,6%

3,3%

4,0%

3,6%

12

Mercedes

4.656

24.664

2,9%

2,7%

3,1%

3,3%

3,2%

3,8%

3,4%

13

BMW

4.247

23.291

2,8%

3,2%

3,3%

3,3%

2,7%

3,5%

3,2%

14

Hyundai

3.569

21.740

3,1%

3,0%

3,1%

3,0%

2,7%

2,9%

3,0%

15

Alfa Romeo

2.812

18.019

3,2%

2,9%

2,7%

2,4%

2,8%

2,3%

2,5%

16

Kia

2.454

16.790

1,7%

2,2%

2,2%

2,6%

2,0%

2,0%

2,3%

17

Dacia

2.670

14.298

2,0%

1,7%

1,9%

1,8%

2,3%

2,2%

2,0%

18

Chevrolet

2.498

13.475

2,7%

1,8%

2,0%

1,8%

2,0%

2,0%

1,8%

19

Smart

1.815

11.057

1,7%

1,6%

1,4%

1,5%

1,4%

1,5%

1,5%

20

Mini

1.657

9.320

1,3%

1,2%

1,3%

1,2%

1,3%

1,4%

1,3%

21

Land Rover

1.057

7.525

0,8%

1,1%

1,0%

1,1%

1,1%

0,9%

1,0%

22

Suzuki

787

7.180

0,8%

1,0%

1,1%

1,2%

0,9%

0,6%

1,0%

23

Volvo

1.208

7.053

1,1%

0,9%

1,2%

1,0%

1,0%

1,0%

1,0%

24

Skoda

864

5.861

0,7%

0,6%

0,8%

0,8%

0,9%

0,7%

0,8%

25

Seat

818

5.640

0,7%

0,7%

0,8%

0,8%

0,8%

0,7%

0,8%

Looking at the Top Models, Fiat Panda was leader as usual, with 8.210 units and a share of 6.7%, down 1.5 points from the previous month. Year-to-date sales were 58.686 with a share of 8.0%

Fiat Punto was 2nd with 6.361 units with a share of 5.2%, up 0.5 points from the previous month, followed by Fiat 500 in 3rd with 4.770 sales and a share of 3.9%, up 0.1 points from May.

Lancia Ypsilon was 4th with 3.947 units and a share of 3.2%, down 0.5 points from the previous month, followed by Renault Clio in 5th with 3.473 units and a share of 2.8%, and by Volkswagen Polo in 6th with 3.005 sales and a share of 2.5%, down 0.1 points from the previous month.

Ford Fiesta in 7th with 2.707 sales and a share of 2.2%, down 0.5 points from the previous month, followed by Opel Corsa in 8th, up 7 spots, with 2.629 units and a share of 2.1%, up 0.6 points from the previous month.

Remarkable the performance posted by Opel Corsa, jumped in 8th place from the 15th.

In the table below, the top 40 models, ranked for the last month position:

Rank Jun

Rank May

Rank 2012

Model

Jun

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

May 2013

Jun 2013

YTD 2013

1

1

1

Fiat Panda

8.210

       58.686

8,1%

8,4%

9,4%

8,4%

8,3%

6,7%

8,0%

2

2

2

Fiat Punto

6.361

       37.125

6,0%

5,8%

4,9%

5,0%

4,7%

5,2%

5,1%

3

3

4

Fiat 500

4.770

       22.658

3,0%

3,2%

3,0%

2,3%

3,8%

3,9%

3,1%

4

4

3

Lancia Ypsilon

3.947

       25.823

3,4%

3,0%

2,7%

3,3%

3,7%

3,2%

3,5%

5

7

15

Renault Clio

3.473

       18.848

0,8%

2,5%

2,7%

2,3%

2,7%

2,8%

2,6%

6

8

7

Volkswagen Polo

3.005

       18.120

2,3%

2,1%

2,3%

2,5%

2,6%

2,5%

2,5%

7

6

14

Ford Fiesta

2.707

       19.113

1,5%

1,6%

2,0%

2,8%

2,7%

2,2%

2,6%

8

15

11

Opel Corsa

2.629

       12.103

1,8%

1,9%

1,7%

1,6%

1,5%

2,1%

1,7%

9

11

8

Peugeot 208

2.540

       14.181

2,1%

2,1%

2,0%

1,7%

2,1%

2,1%

1,9%

10

10

12

Volkswagen Golf

2.465

       18.228

1,7%

1,4%

2,1%

2,7%

2,3%

2,0%

2,5%

11

13

6

Nissan Qashqai

2.462

       17.143

2,3%

2,7%

2,1%

3,1%

1,6%

2,0%

2,3%

12

5

27

Fiat 500 L

2.419

       19.238

0,0%

1,9%

2,8%

2,8%

3,3%

2,0%

2,6%

13

12

9

Toyota Yaris

2.202

       13.349

2,0%

1,8%

2,2%

1,8%

1,8%

1,8%

1,8%

14

9

13

Alfa Romeo Giulietta

2.135

       12.966

1,7%

1,6%

1,4%

1,5%

2,4%

1,7%

1,8%

15

14

52

Citroen C3 Picasso

2.085

         8.203

0,5%

0,8%

0,7%

0,6%

1,6%

1,7%

1,1%

16

16

18

Smart Fortwo

1.814

         8.189

1,3%

1,6%

1,4%

0,7%

1,4%

1,5%

1,1%

17

25

26

Volkswagen Up!

1.657

         8.098

1,0%

1,2%

0,9%

1,0%

1,0%

1,4%

1,1%

18

21

5

Mercedes A Class

1.489

       12.511

2,4%

1,8%

2,5%

2,3%

1,1%

1,2%

1,7%

19

20

22

Ford Focus

1.403

         9.007

1,1%

1,6%

0,9%

1,3%

1,1%

1,1%

1,2%

20

23

24

Audi A3

1.359

         6.658

1,2%

1,0%

0,9%

0,8%

1,0%

1,1%

0,9%

21

28

29

BMW 3 Series

1.316

         7.317

0,9%

0,8%

0,8%

1,1%

0,9%

1,1%

1,0%

22

27

67

Mini Countryman

1.257

         5.803

0,2%

0,2%

0,2%

0,6%

0,9%

1,0%

0,8%

23

29

17

Dacia Sandero

1.239

         6.755

1,2%

1,2%

1,1%

1,1%

0,9%

1,0%

0,9%

24

17

16

Ford C-Max

1.221

         8.669

1,5%

1,1%

0,9%

1,0%

1,3%

1,0%

1,2%

25

19

21

Citroen C3

1.191

         7.869

1,5%

1,1%

0,9%

1,1%

1,1%

1,0%

1,1%

26

26

39

Opel Astra

1.163

         7.198

0,8%

0,7%

0,9%

1,0%

1,0%

0,9%

1,0%

27

37

38

Audi A1

1.156

         5.147

0,7%

0,7%

0,7%

0,5%

0,7%

0,9%

0,7%

28

39

61

Toyota Aygo

1.153

         5.154

0,5%

0,5%

0,7%

0,7%

0,7%

0,9%

0,7%

29

36

68

Mercedes B Class

1.140

         6.277

0,0%

0,0%

0,0%

0,9%

0,7%

0,9%

0,9%

30

31

53

Hyundai ix35

1.044

         6.301

0,6%

0,7%

0,7%

0,9%

0,8%

0,9%

0,9%

31

30

37

Chevrolet Spark

989

         5.457

0,8%

0,9%

0,7%

0,7%

0,8%

0,8%

0,7%

32

38

40

Fiat Qubo

978

         5.008

0,7%

0,7%

0,6%

0,7%

0,7%

0,8%

0,7%

33

22

23

Renault Scenic

921

         4.485

0,9%

1,0%

1,2%

0,5%

1,1%

0,8%

0,6%

34

42

62

Ford B-Max

905

         4.236

0,4%

0,5%

0,5%

0,5%

0,6%

0,7%

0,6%

35

24

41

Opel Meriva

876

         5.796

0,7%

0,8%

0,7%

0,8%

1,0%

0,7%

0,8%

36

45

25

Audi A4

834

         5.278

1,1%

0,8%

0,9%

0,8%

0,5%

0,7%

0,7%

37

35

20

Fiat Freemont

804

         4.950

1,1%

1,6%

1,4%

0,6%

0,7%

0,7%

0,7%

38

18

66

Audi Q3

795

         4.543

0,3%

0,2%

0,2%

0,5%

1,2%

0,6%

0,6%

39

41

28

Kia Sportage

758

         5.367

0,9%

0,9%

0,9%

0,8%

0,7%

0,6%

0,7%

40

54

56

BMW X1

742

         3.196

0,6%

0,5%

0,5%

0,4%

0,3%

0,6%

0,4%

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This report was written by Camilla.

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