Italy: Car Market fell 20% in November 2012. Ford back in 2nd.

In November 2012, total car sold in Italy have been 106.490, down 20.1% one of the worst November in last 25 years. Year-to-date sales were 1.315.000, down 19.4% from the previous year. Seasonally Adjusted Annual Rate (SAAR) index was down at 1.34 million from the previous 1.45 million.

In 2012, the Italian GDP is expected to fall by 2.3% in real terms as a result of a reduction in domestic demand. This is only partially offset by the positive contribution of external demand, as import growth is projected to turn strongly negative. Total investment will drop substantially due to tight credit conditions and persistent negative economic sentiment. Private consumption is expected to fall, reflecting a decline in households’ purchasing power and rising unemployment.

 

In 2013, GDP growth is expected to decrease by 0.5%. Exports will be the main support of GDP growth, reflecting a mild recovery in global trade. Private consumption and investment are expected to remain weak. As a result, the contribution of domestic demand to output growth is estimated to be negative.

This outlook is subject to a number of downward risks. A revival of euro-area financial tensions, widening sovereign credit risk spreads on Italian bonds and a slower-than-expected global trade recovery could harm Italy’s GDP growth substantially, leading to a deeper and longer recession in 2013.

In this environment, the car industry will remain depressed with a further decline from the 2012 volumes in the range of 5-7%.

Looking at November best brands performance:

Fiat sold 23.259 units with a share of 21.82%, up 0.6 points of share from the previous month. Year-to-date sales were 275.817 with a share of 21.0%. In terms of volume, the Italian market counts around one third of the Brazilian, where Fiat is leader as well. Fiat posted 4 models in the top 10 and the surprise is the new 500 L, ranked 10th after two months of commercialization.

Ford was 2rd, outpacing Volkswagen after many months, with 7.821 sales and a share of 7.5%, up 0.7 points of share from the previous month. Year-to-date it was 3rd with 94.725 units and a share of 7.2%. The top model was the Fiesta which confirmed the 3rd position (5th year-to-date).Fiesta was the best model and in October jumped in the podium, 3rd with growing share. The new B-Max entered in the ranking, in 27th position.

Volkswagen was 3nd with 7.821 sales and a share of 7.3%, down 1.4 points from the previous month. Year-to-date sales were 108.078 with a share of 8.2%. The top model was the Polo, stable in 8th, while the Golf dropped in 13th position, in spite of the positive customer portfolio built by the new generation launch.

Opel was back in 4th with 6.055 sales and a share of 5.7%, up 0.6 points from the previous month. Year-to-date sales were 73.901 with a share of 5.6%. The top model was the Corsa in 15th position, with the Astra in 17th.

Peugeot was 5th (7th year-to-date), with 5.857 sales and a share of 5.5%, down 0.6 points from the previous month. Year-to-date sales were 65.093 with a share of 4.9% and are very close to Citroen, in 6th. The top model was the 208 in 6th.

Lancia was 6th with 5.186 units and a share of 4.9%, up 0.2 points from the previous month. Year-to-date sales were 67.106 units with a share of 5.1%. Italy counts the 85% of Lancia worldwide sales. The best model was the Ypsilon, stable in 4th position.

Citroen was 7th with 4.633 sales and a share of 4.4%, down 0.4 points from the previous month. Year-to-date sales were 65.160 with a share of 5.0%. The top model was the C3 in 7th.

Toyota was 8th (9th year-to-date) with 4.448 units and a share of 4.2%, up 0.2 points from the previous month, confirming a positive trend. Year-to-date sales were 50.202 with a share of 3.8%.

Renault was 9th with 4.436 units and a share of 4.2%, up 0.5 points from the previous month. Year-to-date sales were 54.753 with a share of 4.2%.

In The table below, the Top 30 Brands ranked by year to date position:

Rank

Brand

Nov

Ytd Nov

Q1

Q2

Q3

Oct

Nov

Ytd Nov

1

Fiat

23.259

275.817

19,2%

21,9%

21,9%

21,2%

21,8%

21,0%

2

Volkswagen

7.821

108.078

8,5%

7,8%

8,6%

8,7%

7,3%

8,2%

3

Ford

7.946

94.725

8,2%

6,3%

7,0%

6,8%

7,5%

7,2%

4

Opel

6.055

73.901

5,7%

5,7%

5,7%

5,1%

5,7%

5,6%

5

Lancia

5.186

67.106

5,0%

5,5%

4,9%

4,7%

4,9%

5,1%

6

Citroen

4.633

65.160

5,2%

5,2%

4,4%

4,8%

4,4%

5,0%

7

Peugeot

5.857

65.093

4,4%

4,7%

5,3%

6,1%

5,5%

4,9%

8

Renault

4.436

54.753

4,1%

4,8%

3,6%

3,7%

4,2%

4,2%

9

Toyota

4.448

50.202

4,2%

3,4%

3,6%

4,0%

4,2%

3,8%

10

Audi

3.587

47.963

3,6%

3,7%

3,9%

3,5%

3,4%

3,6%

11

Nissan

4.290

47.394

3,8%

3,2%

3,8%

3,7%

4,0%

3,6%

12

Hyundai

3.354

40.450

3,1%

3,1%

3,0%

3,0%

3,1%

3,1%

13

Alfa Romeo

2.650

39.564

3,0%

3,2%

2,9%

2,9%

2,5%

3,0%

14

Bmw

3.682

39.257

2,9%

2,8%

3,2%

3,1%

3,5%

3,0%

15

Mercedes

2.987

37.897

2,9%

2,9%

2,7%

2,9%

2,8%

2,9%

16

Chevrolet

2.062

29.191

2,1%

2,7%

1,8%

2,0%

1,9%

2,2%

17

Kia

2.311

25.376

1,7%

1,7%

2,2%

2,4%

2,2%

1,9%

18

Dacia

1.785

24.584

1,9%

2,0%

1,7%

1,9%

1,7%

1,9%

19

Smart

1.599

20.586

1,4%

1,7%

1,6%

1,6%

1,5%

1,6%

20

Mini

1.375

16.618

1,2%

1,3%

1,2%

1,4%

1,3%

1,3%

21

Volvo

1.250

13.778

1,1%

1,1%

0,9%

1,1%

1,2%

1,0%

22

Suzuki

1.202

13.635

1,2%

0,8%

1,0%

1,1%

1,1%

1,0%

23

Land Rover

1.170

12.838

1,0%

0,8%

1,1%

1,0%

1,1%

1,0%

24

Seat

773

10.011

0,9%

0,7%

0,7%

0,8%

0,7%

0,8%

25

Skoda

885

9.685

0,8%

0,7%

0,6%

0,6%

0,8%

0,7%

26

Jeep

543

6.014

0,5%

0,4%

0,4%

0,4%

0,5%

0,5%

27

Honda

334

5.025

0,3%

0,4%

0,6%

0,4%

0,3%

0,4%

28

Mazda

351

4.062

0,3%

0,3%

0,4%

0,3%

0,3%

0,3%

29

Mitsubishi

185

3.916

0,4%

0,3%

0,3%

0,3%

0,2%

0,3%

30

Subaru

370

3.395

0,3%

0,2%

0,3%

0,3%

0,3%

0,3%

Looking at the top models, the small Panda remained the King of the market with 10.280 sales and a share stable around 10% of the market. The second, the Fiat Punto, follows with around the half of sales and a share of 4.9%.

Confirming the previous month podium, the Ford Fiesta was 3rd with a share of 3.0%; stable in spite of the new B-Max entered the ranking, achieving the 27th position with a share of 0.9%.

In 4th there was the Ypsilon Lancia, with 2.9% of share, the half of Lancia sales in Italy, followed by the Fiat 500 with a share of 2.5%, down 0.7. If in case of Ford the impression is that cannibalization from new models was limited, in case of 500, this share was the lowest in years, while the new 500 L entered the ranking, directly in 10th position, with a share of 2.0%.

The Peugeot 208 was 6th with a share of 2.5%, followed by Citroen C3, Volkswagen Polo and Nissan Qasquai.

Behind, the new Mercedes Class jumped in 24th position one step back of the BMW 3 series.

In the table below, the top 40 models, ranked for the last month position:

Rank Nov

Rank Oct

Rank Ytd

Model

Nov

Ytd Nov

I Half

Q3

Oct

Nov

Ytd Nov

1

1

1

Fiat Panda

10.280

111.001

8,0%

8,4%

10.4%

9,7%

8,4%

2

2

2

Fiat Punto

5.201

75.462

6,0%

5,8%

4,7%

4,9%

5,7%

3

3

5

Ford Fiesta

3.231

39.746

2,9%

3,2%

3,4%

3,0%

3,0%

4

6

3

Lancia Ypsilon

3.098

42.364

3,4%

3,0%

2,9%

2,9%

3,2%

5

4

4

Fiat 500

2.682

40.863

3,1%

3,4%

3,2%

2,5%

3,1%

6

5

17

Peugeot 208

2.651

17.293

0,5%

2,5%

3,1%

2,5%

1,3%

7

9

6

Citroen C3

2.346

33.265

2,8%

1,8%

2,4%

2,2%

2,5%

8

8

8

Volkswagen Polo

2.339

29.981

2,3%

2,1%

2,5%

2,2%

2,3%

9

11

12

Nissan Qasquai

2.328

22.350

1,6%

1,7%

2,0%

2,2%

1,7%

10

   

Fiat 500 L

2.115

3.909

0,0%

0,0%

1,5%

2,0%

0,3%

11

12

10

Toyota Yaris

2.110

25.371

2,0%

1,8%

1,8%

2,0%

1,9%

12

14

13

Renault Clio

2.026

21.483

1,7%

1,4%

1,6%

1,9%

1,6%

13

7

7

Volkswagen Golf

1.924

33.000

2,5%

2,7%

2,7%

1,8%

2,5%

14

10

9

Alfa Romeo Giulietta

1.798

28.061

2,2%

2,1%

2,1%

1,7%

2,1%

15

13

11

Opel Corsa

1.792

24.015

1,8%

1,9%

1,8%

1,7%

1,8%

16

15

14

Smart fortwo

1.599

20.598

1,5%

1,6%

1,6%

1,5%

1,6%

17

20

16

Opel Astra

1.398

17.959

1,5%

1,2%

0,9%

1,3%

1,4%

18

16

18

Mini

1.375

16.033

1,3%

1,0%

1,4%

1,3%

1,2%

19

32

19

Ford C-Max

1.307

15.761

1,3%

1,1%

0,8%

1,2%

1,2%

20

17

23

Lancia Musa

1.307

13.234

1,0%

1,0%

1,0%

1,2%

1,0%

21

30

22

Fiat Freemont

1.118

13.499

1,0%

1,2%

0,8%

1,0%

1,0%

22

23

15

Ford Focus

1.066

18.279

1,6%

1,1%

0,9%

1,0%

1,4%

23

24

33

BMW 3 series

1.062

9.757

0,7%

0,7%

0,9%

1,0%

0,7%

24

38

40

Mercedes Class A

999

8.956

0,6%

0,4%

0,7%

0,9%

0,7%

25

21

20

Volkswagen Tiguan

980

14.115

1,1%

1,0%

0,9%

0,9%

1,1%

26

28

24

Hyundai Ix35

969

12.583

1,0%

0,9%

0,8%

0,9%

1,0%

27

45

62

Ford B-Max

956

1.745

0,0%

0,0%

0,7%

0,9%

0,1%

28

19

25

Nissan Juke

951

11.593

0,9%

0,8%

0,9%

0,9%

0,9%

29

22

37

Toyota Aygo

922

9.573

0,7%

0,7%

0,9%

0,9%

0,7%

30

18

26

Mercedes B Class

876

11.204

0,8%

0,9%

1,0%

0,8%

0,9%

31

27

29

Chevrolet Spark

861

10.836

0,8%

0,8%

0,8%

0,8%

0,8%

32

33

50

Kia Sportage

828

7.922

0,5%

0,7%

0,8%

0,8%

0,6%

33

42

35

Audi A4

826

9.680

0,7%

0,8%

0,7%

0,8%

0,7%

34

29

36

Volkswagen Passat

822

9.673

0,7%

0,7%

0,8%

0,8%

0,7%

35

37

30

Renault Megane

804

10.595

0,9%

0,7%

0,6%

0,8%

0,8%

36

31

45

BMW X3

798

8.701

0,6%

0,6%

0,8%

0,7%

0,7%

37

36

48

Volkswagen Up!

795

8.000

0,5%

0,7%

0,7%

0,7%

0,6%

38

25

21

Dacia Duster

756

13.835

1,2%

0,8%

0,9%

0,7%

1,1%

39

54

56

Opel Zafira

742

7.328

0,5%

0,5%

0,7%

0,7%

0,6%

40

48

34

Nissan Micra

731

9.751

0,7%

0,9%

0,4%

0,7%

0,7%

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