Italy: car market rose 2%. Mini’s advertising campaign reinvents “half-a-car” loan formula.

January 2014 was weak again for the Italian car market albeit the result was marginally better than January last year. Audi was the Winner of the Month while Mini communication of the old “half a car” financing formula finally shows new ideas to sell cars.

This content is for ANNUAL SUBSCRIPTION members only.
Log In Register
In the spotlight

Brazil Outlook 2017. Recession is not over

Brazil Automotive Industry outlook in the 2017 is not yet positive albeit the prolonged crisis. Indeed economic perspective are still negative and the sector has not yet bottomed out. Market recovery from 2018