Italy: August 2012 Car sales slipped 19%. Peugeot shines.

August 2012 ended the annual circle, posting the 12th year-on-year drop in a string and all the expectations are for others four negative months, before a potential break at the negative string, when in January the year-on-year comparison will be done with a very weak January ’12.

August bring up the fuel cost in Italy at the highest ever level and with inflation effect over all primary goods, considering the Italian logistic system in based on truck. Inflation rate remains above 3%, while unemployment level is close to 11%, up 2 points from last year. The recession should move the Italian GDP down 2 points this year, with the GDP/Public debt ratio stable at 120%, in spite of increased taxation. However, the Italian economic situation looks stable and improving, as recognized by rating firms during August, but the clouds over Spain economy are influencing the future expectations for the entire South Europe.

While car demand is penalized by lack of cash and increased level of individual saving, the car makers have heavily reduced their communication and incentives budget (the overall cut is estimated at 24%), restructured the Italian NSCs and reviewed the supply plans, shifting production. Considering the positive global trend of car market, also Fiat has been able to counteract the Italian market drop. No concrete actions had been taken to restructure the distribution system and it is estimated that the 30% of the dealer network will close in the period 2012-2013.

Last focus2move.com forecast for the entire 2012 was 1.450.000 units, down 16.8% from last year and around 1 million units below the all-time record posted in the 2007.

August traditionally is a marginal month in Italy due to holidays and this year was not an exception. Fiat sold in 12.172 vehicles, with a share of 21.4%, down 0.6 points of share from July, followed by Volkswagen, with 5.173 units and a share of 9.1%, up 0.9 points from July.

Ford was 3rd, with4.183 sales and a share of 7.4%, up 0.2 points from previous month. Opel was 4th posting a share of 6.2%, up 1.1 from the previous month while Lancia, 5th in the year-to-date ranking, was 6th in the month with a share of 4.6%, down 0.3 from July.

After the strong July, Peugeot performed even better in August, surging in 5th position with 3.271 sales and a share of 5.8%, up 0.6 points from previous month, the best share of the year.

Audi was 7th in the month, with 2.082 sales and 3.9% of share followed by Nissan, with 2.082 sales and 3.1% of share.

Citroen, 9th in the month and 6th year-to-date posted the major drop selling only 1.986 units with a share of 3.5%, down 1.7 points from July and the first half.

Renault had performed badly in July and in August did even worst, with share declining at 3.5%, the worst since years. Toyota struggled as well, with share fell at 3.1%, down 0.4 points from July and 0.7 from the first half.

In The table below, the Top 25 Brands ranked by year to date position:

Rank

Brand

Aug

Ytd Aug

Q1

Q2

I Half

Jul

Aug

Ytd Aug

1

Fiat

12.172

203.419

19,2%

21,9%

20,5%

22,0%

21,4%

20,7%

2

Volkswagen

5.173

80.557

8,5%

7,8%

8,1%

8,2%

9,1%

8,2%

3

Ford

4.183

71.520

8,2%

6,3%

7,3%

7,2%

7,4%

7,3%

4

Opel

3.510

55.200

5,6%

5,7%

5,7%

5,1%

6,2%

5,6%

5

Lancia

2.614

51.011

5,0%

5,5%

5,3%

4,9%

4,6%

5,2%

6

Citroen

1.986

50.474

5,2%

5,2%

5,2%

5,2%

3,5%

5,1%

7

Peugeot

3.271

46.471

4,4%

4,7%

4,6%

5,2%

5,8%

4,7%

8

Renault

1.985

42.094

4,1%

4,8%

4,4%

3,7%

3,5%

4,3%

9

Toyota

1.786

36.604

4,2%

3,4%

3,8%

3,5%

3,1%

3,7%

10

Audi

2.214

35.892

3,6%

3,7%

3,6%

3,8%

3,9%

3,7%

11

Nissan

2.082

34.537

3,8%

3,2%

3,5%

3,7%

3,7%

3,5%

12

Hyundai

1.750

30.412

3,1%

3,1%

3,1%

3,0%

3,1%

3,1%

13

Alfa Romeo

1.622

30.393

3,0%

3,2%

3,1%

3,0%

2,9%

3,1%

14

Bmw

1.649

28.120

2,9%

2,8%

2,8%

3,0%

2,9%

2,9%

15

Mercedes

1.423

28.088

2,9%

2,9%

2,9%

2,5%

2,5%

2,9%

16

Chevrolet

919

22.875

2,1%

2,7%

2,4%

2,0%

1,6%

2,3%

17

Dacia

1.255

18.910

1,9%

2,0%

1,9%

1,6%

2,2%

1,9%

18

Kia

1.464

18.082

1,7%

1,7%

1,7%

2,2%

2,6%

1,8%

19

Smart

838

15.349

1,4%

1,7%

1,5%

1,8%

1,5%

1,6%

20

Mini

568

12.320

1,2%

1,3%

1,3%

1,3%

1,0%

1,3%

21

Volvo

514

10.088

1,1%

1,1%

1,1%

0,8%

0,9%

1,0%

22

Suzuki

595

9.794

1,2%

0,8%

1,0%

0,9%

1,0%

1,0%

23

Land Rover

567

9.207

1,0%

0,8%

0,9%

1,1%

1,0%

0,9%

24

Seat

576

7.692

0,9%

0,7%

0,8%

0,7%

1,0%

0,8%

25

Skoda

405

7.435

0,8%

0,7%

0,8%

0,6%

0,7%

0,8%

Looking at the best-selling models, the low sales level of this month caused no changes in the top 23 models year-to-date ranking.

The leader, Fiat Panda, further gained space with 4.999 sales and a share of 8.8%, up 0.6 points of share from July, followed by Fiat Punto with 2.638 units and a share of 4.6%, down 1.4 points from previous month, and by the Ford Fiesta, with 1.98 sales and 3.4% of share, up 0.2 points from previous month.

Volkswagen Golf was 4th in the month (7th YTD) ahead of Fiat 500 and Lancia Ypsilon. The new Peugeot 208 surged in 8th position (29th in the YTD ranking).

In the table below, the best 30 selling models, ranked for year to date position:

Rank

Models

Aug

Ytd Aug

I Half

Jul

Aug

Ytd Aug

1

Fiat Panda

4.999

79.332

8,0%

8,2%

8,8%

8,1%

2

Fiat Punto

2.638

57.769

6,0%

5,8%

4,6%

5,9%

3

Lancia Ypsilon

1.570

32.534

3,4%

3,1%

2,8%

3,3%

4

Fiat 500

1.695

30.953

3,1%

3,8%

3,0%

3,2%

5

Ford Fiesta

1.948

29.204

2,9%

3,2%

3,4%

3,0%

6

Citroen C3

871

26.457

2,8%

2,2%

1,5%

2,7%

7

Volkswagen Golf

1.763

24.769

2,5%

2,4%

3,1%

2,5%

8

Volkswagen Polo

1.431

22.668

2,3%

2,2%

2,5%

2,3%

9

Alfa Romeo Giulietta

1.093

21.335

2,2%

2,2%

1,9%

2,2%

10

Toyota Yaris

808

18.884

2,0%

1,8%

1,4%

1,9%

11

Opel Corsa

1.114

17.568

1,8%

1,6%

2,0%

1,8%

12

Nissan Qasquai

937

15.966

1,6%

1,8%

1,6%

1,6%

13

Renault Clio

791

15.940

1,7%

1,4%

1,4%

1,6%

14

Smart fortwo

838

15.361

1,5%

1,8%

1,5%

1,6%

15

Ford Focus

581

14.926

1,6%

1,2%

1,0%

1,5%

16

Opel Astra

866

14.091

1,5%

1,1%

1,5%

1,4%

17

Ford C-Max

720

12.633

1,3%

1,3%

1,3%

1,3%

18

Mini

568

12.346

1,3%

1,3%

1,0%

1,3%

19

Dacia Duster

563

11.200

1,2%

0,8%

1,0%

1,1%

20

Volkswagen Tiguan

585

10.943

1,1%

1,1%

1,0%

1,1%

21

Fiat Freemont

849

10.560

1,0%

1,3%

1,5%

1,1%

22

Hyundai Ix35

553

9.773

1,0%

1,0%

1,0%

1,0%

23

Lancia Musa

608

9.583

1,0%

1,0%

1,1%

1,0%

24

Opel Meriva

223

8.794

0,9%

0,8%

0,4%

0,9%

25

Nissan Juke

504

8.676

0,9%

0,9%

0,9%

0,9%

26

Fiat Bravo

479

8.381

0,8%

1,0%

0,8%

0,9%

27

Renault Megane

452

8.298

0,9%

0,7%

0,8%

0,8%

28

Alfa Romeo MI.TO

471

8.136

0,8%

0,7%

0,8%

0,8%

29

Peugeot 208

1.460

8.083

0,5%

2,3%

2,6%

0,8%

30

Mercedes B Class

500

8.068

0,8%

0,9%

0,9%

0,8%

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