Italy: Car Sales Summary. October 2013 was down 5%. Renault was hot.

Accordingly with data released by UNRAE, the Association of Italian Importers, cars sold in Italy in October were 110.841 down 5.2% from October last year. However the decline was less than expected and the market looks arrived at the lower level after a deep loss. Year-to-date sales were 1.107.190, down 8.2%.

“We are not seeing signs of a recovery in Italy, while in other markets we are seeing the glimmer of recovery where the market has touched bottom,” said Fiat-Chrysler EMEA chief Alfredo Altavilla. “The real problem in Italy continues to be lack of consumer spending.” He confirmed that Fiat will reach break-even in Europe in 2015 or 2016 as previously forecast, despite continued weakness in Italy’s car market.

Looking at top 10 brands performance:

Fiat sold 23.690 vehicles with share at 21.2%, up 0.8 points from the previous month. Year to date sales were 239.231, with a share of 21.6%, up 0.7 points from full year 2012. The city car Panda, European version of the Brazilian Uno, dominates the models ranking.

Volkswagen in second sold 8.830 cars with a share of 7.9%, up 0.3 points from the previous month. Year-to-date sales were 88.567 with a share of 8.0%, down 0.1 points from full year 2012. Polo and Golf were respectively 8th and 9th.

Ford in third sold 7.103 units with a share of 6.4%, down 0.5 points from September. Year-to-date sales were 74.308 with a share of 6.7%, down 0.4 points from last year. The top model Fiesta slipped in seventh place.

Renault was the Winner of the Month, advancing in 4th place with 6.514 sales and 5.8% of share, up 0.5 points from the previous month. Year-to-date Renault was fifth with 56.023 sales and 5.1% of share, up 0.9 points from last year. This month the New Clio conquest the leadership among imported vehicles ranking in 6th.

Opel was 5th selling 5.705 vehicles for a share of 5.1%, down 0.3 from the previous month. Year-to-date sales were 59.431 with a share of 5.4%, down 0.2 points from full year 2012. The top model Corsa ranked only 16th.

Peugeot was 6th selling 5.625 units with a share of 4.7%, down 0.3 points from the previous month. Year-to-date sales were 52.887 with a share of 4.8%, down 0.1 points from 2012. The top model was the 208 in 12th place.

Toyota posted again a strong performance, driven by the hybrid vehicles demand. Last month in North Italy hybrid mix exceeded 50% of Toyota’s orders. Sales were 5.217 with 4.7% of share, up 0.1 points from September. Year to date Toyota was 9th with 45.046 sales and a share of 4.1%, up 0.2 points from FY 2012. Yaris was the top model ranked 10th.

Lancia was 8th with 4.607 sales and share flat at 4.1%. Year-to-date sales were 48.349 sales with a share of 4.4%, down 0.7 points from FY 2012. Ypsilon in third represented 70% of sales, confirming as Chrysler products sold behind Lancia nameplate is not really appreciated by Italians consumers.

In the table below, the Top 25 Brands ranked by year to date position:

Rank Oct

Rank Sep

Rank Ytd

Brand

Oct

Ytd 2013

FY 2012

I Half 2013

Sep 2013

Q3 2013

Oct 2013

Ytd 2013

1

1

1

Fiat

23.690

239.231

20,9%

21,8%

20,4%

21,1%

21,4%

21,6%

2

2

2

Volkswagen

8.830

88.567

8,1%

8,1%

7,6%

7,6%

8,0%

8,0%

3

3

3

Ford

7.103

74.308

7,1%

6,8%

6,9%

6,6%

6,4%

6,7%

4

5

5

Renault

6.514

56.023

4,2%

5,0%

5,3%

4,9%

5,9%

5,1%

5

4

4

Opel

5.705

59.431

5,6%

5,5%

5,4%

5,1%

5,1%

5,4%

6

6

6

Peugeot

5.625

52.887

4,9%

4,7%

5,0%

4,7%

5,1%

4,8%

7

7

9

Toyota

5.217

45.046

3,9%

3,9%

4,6%

4,3%

4,7%

4,1%

8

9

8

Lancia

4.607

48.349

5,1%

4,4%

4,1%

4,4%

4,2%

4,4%

9

8

7

Citroen

4.475

50.468

4,9%

4,7%

4,1%

4,4%

4,0%

4,6%

10

10

10

Audi

4.023

40.884

3,6%

3,6%

3,7%

3,9%

3,6%

3,7%

11

13

12

Mercedes

3.785

37.716

2,9%

3,4%

3,4%

3,5%

3,4%

3,4%

12

11

11

Nissan

3.613

40.176

3,6%

3,7%

3,7%

3,6%

3,3%

3,6%

13

12

13

BMW

3.433

35.483

3,0%

3,2%

3,5%

3,3%

3,1%

3,2%

14

14

14

Hyundai

3.129

32.918

3,1%

3,0%

2,7%

3,0%

2,8%

3,0%

15

18

18

Chevrolet

2.581

22.559

2,2%

1,8%

2,3%

2,4%

2,3%

2,0%

16

17

16

Kia

2.550

25.787

1,9%

2,3%

2,3%

2,4%

2,3%

2,3%

17

15

15

Alfa Romeo

2.346

27.339

3,0%

2,5%

2,6%

2,6%

2,1%

2,5%

18

16

17

Dacia

2.174

22.795

1,9%

2,0%

2,5%

2,4%

2,0%

2,1%

19

19

19

Smart

1.833

17.241

1,5%

1,5%

1,5%

1,6%

1,7%

1,6%

20

20

20

Mini

1.582

14.474

1,3%

1,3%

1,5%

1,3%

1,4%

1,3%

21

21

21

Suzuki

1.392

11.320

1,0%

1,0%

1,3%

1,0%

1,3%

1,0%

22

22

23

Volvo

1.134

10.882

1,1%

1,0%

1,2%

1,0%

1,0%

1,0%

23

23

22

Land Rover

1.061

11.000

1,0%

1,0%

0,9%

0,9%

1,0%

1,0%

24

24

24

Skoda

912

8.950

0,8%

0,8%

0,8%

0,8%

0,8%

0,8%

25

25

25

Seat

829

8.391

0,8%

0,8%

0,6%

0,7%

0,7%

0,8%

Fiat Panda was the best-selling model, as usual, with 9.022 sales and a share of 8.1%, down 0.3 points from the previous month. Year-to-date sales were 87.264 with a share of 7.9%, down 0.5 from full year 2012.

Fiat Punto was again in 2nd with 5.004 units and share flat at 4.5%. Year to date sales were 55.692 with share at 5.0%.

Lancia Ypsilon was third with 3.954 sales and a share of 3.5%, up 0.2 points. Year to date sales were 39.104 with a share of 3.5%.

Fiat 500L was 4th with 3.732 units and a share of 3.3%, down 0.2 points from the previous month, followed by Fiat 500 in 5th with 3.707 sales and a share of 3.3%, up 1.0 points, and by Renault Clio in 6th with 2.771 sales and a share of 2.5%.

Ford Fiesta was 7th with 2.765 sales and a share of 2.5%, down 0.5 points from the previous month, followed by Volkswagen Polo and Golf respectively with 2.761 and 2.696 sales. Toyota Yaris was 10th with 2.318 units and 2.0% of share.

In the table below, the top 50 models, ranked for the last month position:

Rank Oct

Rank Sep

Rank 2013

Model

Oct

YTD Oct

FY 2012

I Half 2013

Sep 2013

Q3 2013

Oct 2013

Ytd 2013

1

1

1

Fiat Panda

9.022

87.264

8,4%

8,0%

8,4%

7,4%

8,1%

7,9%

2

2

2

Fiat Punto

5.004

55.692

5,7%

5,1%

4,5%

5,1%

4,5%

5,0%

3

4

3

Lancia Ypsilon

3.954

39.104

3,2%

3,5%

3,3%

3,5%

3,5%

3,5%

4

3

5

Fiat 500L

3.732

32.108

1,0%

2,6%

3,5%

3,5%

3,3%

2,9%

5

8

4

Fiat 500

3.707

33.491

3,0%

3,1%

2,3%

2,7%

3,3%

3,0%

6

6

7

Renault Clio

2.771

27.948

1,4%

2,6%

2,5%

2,4%

2,5%

2,5%

7

5

6

Ford Fiesta

2.765

28.887

1,5%

2,6%

3,0%

2,7%

2,5%

2,6%

8

10

9

Volkswagen Polo

2.761

26.461

2,3%

2,5%

2,1%

2,1%

2,5%

2,4%

9

7

8

Volkswagen Golf

2.696

26.730

1,7%

2,5%

2,4%

2,2%

2,4%

2,4%

10

9

12

Toyota Yaris

2.318

21.013

2,0%

1,8%

2,3%

2,0%

2,1%

1,9%

11

19

18

Citroen C3

1.891

13.455

1,2%

1,1%

1,4%

1,4%

1,7%

1,2%

12

11

11

Peugeot 208

1.841

21.251

2,1%

1,9%

1,9%

2,0%

1,6%

1,9%

13

15

17

Smart Fortwo

1.833

14.376

1,3%

1,1%

1,6%

1,6%

1,6%

1,3%

14

17

39

Renault Captur

1.813

7.528

0,0%

0,4%

1,4%

1,2%

1,6%

0,7%

15

12

10

Nissan Qashqai

1.778

24.083

2,4%

2,3%

1,9%

2,0%

1,6%

2,2%

16

14

14

Opel Corsa

1.753

18.233

1,8%

1,7%

1,8%

1,7%

1,6%

1,6%

17

41

71

Peugeot 2008

1.640

3.626

0,0%

0,1%

0,7%

0,4%

1,5%

0,3%

18

13

13

Alfa Romeo Giulietta

1.493

19.576

1,5%

1,8%

1,9%

1,9%

1,3%

1,8%

19

24

15

Mercedes A Class

1.319

16.777

2,6%

1,7%

1,1%

1,1%

1,2%

1,5%

20

21

26

Mini Countryman

1.284

10.738

0,2%

0,9%

1,2%

1,0%

1,1%

1,0%

21

16

23

Dacia Sandero

1.200

11.750

1,4%

0,9%

1,5%

1,4%

1,1%

1,1%

22

23

30

Chevrolet Spark

1.172

9.149

0,8%

0,7%

1,1%

1,0%

1,0%

0,8%

23

22

20

Ford C-Max

1.146

12.528

1,4%

1,2%

1,1%

1,0%

1,0%

1,1%

24

25

22

Volkswagen Up!

1.087

12.064

1,0%

1,1%

1,0%

1,1%

1,0%

1,1%

25

28

24

BMW 3 Series

1.072

11.393

0,9%

1,0%

0,9%

1,1%

1,0%

1,0%

26

27

27

Opel Astra

1.040

10.703

0,8%

1,0%

1,0%

0,9%

0,9%

1,0%

27

18

25

Audi A3

1.018

10.946

1,1%

0,9%

1,4%

1,2%

0,9%

1,0%

28

36

35

Toyota Aygo

978

7.995

0,5%

0,7%

0,8%

0,7%

0,9%

0,7%

29

26

28

Mercedes B Class

943

9.725

0,0%

0,9%

1,0%

0,9%

0,8%

0,9%

30

31

40

Volkswagen Tiguan

942

7.350

0,5%

0,6%

0,9%

0,9%

0,8%

0,7%

31

32

31

Kia Sportage

930

8.779

1,0%

0,7%

0,9%

0,9%

0,8%

0,8%

32

40

43

Hyundai i10

906

7.108

0,6%

0,6%

0,7%

0,7%

0,8%

0,6%

33

30

33

Nissan Micra

900

8.051

0,6%

0,7%

0,9%

0,8%

0,8%

0,7%

33

37

29

Hyundai ix35

900

9.577

0,6%

0,9%

0,8%

0,9%

0,8%

0,9%

34

42

37

Alfa Romeo Mi.To

851

7.641

0,0%

0,7%

0,7%

0,7%

0,8%

0,7%

35

20

19

Citroen C3 Picasso

835

12.628

0,6%

1,1%

1,3%

1,4%

0,7%

1,1%

36

29

38

Audi A4

825

8.049

1,1%

0,7%

0,6%

0,7%

0,7%

0,7%

36

45

34

Ford B-Max

825

7.551

0,5%

0,6%

0,9%

0,9%

0,7%

0,7%

37

72

51

Renault Megane

820

6.339

0,8%

0,6%

0,4%

0,3%

0,7%

0,6%

38

35

21

Ford Focus

768

12.131

1,1%

1,2%

0,8%

0,9%

0,7%

1,1%

39

49

48

Ford KA

752

6.524

0,7%

0,6%

0,6%

0,6%

0,7%

0,6%

40

38

32

Opel Meriva

748

8.135

0,7%

0,8%

0,8%

0,6%

0,7%

0,7%

41

46

50

Volkswagen Passat

707

6.423

0,3%

0,5%

0,6%

0,7%

0,6%

0,6%

42

39

60

Toyota Auris

700

5.506

0,0%

0,5%

0,7%

0,5%

0,6%

0,5%

43

33

16

Nissan Juke

684

14.653

1,9%

1,6%

0,9%

0,8%

0,6%

1,3%

44

54

58

Toyota RAV4

680

5.636

0,8%

0,5%

0,5%

0,5%

0,6%

0,5%

45

43

36

Fiat Freemont

675

7.950

1,3%

0,7%

0,7%

0,9%

0,6%

0,7%

46

66

47

Audi Q3

651

6.599

0,2%

0,6%

0,4%

0,5%

0,6%

0,6%

47

56

42

BMW 1 Series

650

7.120

0,9%

0,7%

0,5%

0,6%

0,6%

0,6%

48

57

55

Ford Kuga

626

5.923

0,2%

0,6%

0,5%

0,3%

0,6%

0,5%

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