Italy: February 2013 Car Market slump 16% in a tragicomic politic scenario.

In February the cars sold in Italy were 109.213, down 16.4%, posting the 17th consecutive year-on-year decline. Year-to-date sales were 222.738, down 16.8%. The Seasonally Adjusted Annual Rate (SAAR) index was further down at 1.20 million from the previous 1.24 million.

The market is declining since 2010 for economic reasons and the politic elections have probably not influenced the February low performance. However, elections results were the opposite of hopes and Italy will not have stable governance, hazarding Euro stability and the Italian potential economic recovery, foreseen by EU Commission just ten days ago.

“There’s an old saying that in most countries the political situation is serious, but not desperate; whereas in Italy it’s desperate, but not serious.” (The Telegraph)

This will definitively influenced next month’s trend with a market more depressed than expected. Focus2move projection for the year was reduced at 1.150.000, down 100.000 from the previous issue.

Looking at the best brands performance:

Fiat sold 23.424 vehicles in February with a share of 21.4%, down 1.0 points of share from the previous month, while up 0.4 points from full year 2012. New 500 L is a clear success in the market and further more for Fiat, considering the high price and the very low cannibalization with the standard 500.

Volkswagen recovered share after the slow sales in January. Sales were 9.642 with a share of 8.8%, up 1.3 points of share from the previous month. The new Golf finally gained a respectable share, surging in fourth place, while Polo was stable above 2.2% of share

Ford, forgotten the ambition to be again imported leader, was 3rd, selling 6.892 units with a share of 6.3%, up 0.4 from the previous month. Year-to-date sales were 13.584 with a share of 6.1%. Only one Ford was in the Top 10 (Fiesta) while C-Max outpaced Focus as second best model.

Opel in 4th sold 5.629 units with a share of 5.2%, down 0.5 points of share from the previous month. Year-to-date sales were 12.187, with a share of 5.5%, down 0.1 points form 2012. The best-selling model was the Corsa only in 14th position.

Peugeot was 6th, up 1 spot, selling 5.534 vehicles with a share of 5.1%, recovering the bad performance posted in January. Year-to-date sales were 10.467 with a share of 4.7%. The 208 was back in the Top 10.

Citroen was 6th, outpaced by Peugeot, with 4.992 units and a share of 4.6%, down 0.8 points of share from previous month. Year-to-date sales were 11.161 with a share of 5.0%, up 0.1 points from full year 2012. The top model was again the C3, in spite of dropped in 12th place from 4th.

Renault was 7th, up 1 spot, selling 4.947 units with a share of 4.5%, up 0.2 points from the previous. Year-to-date sales were 9.838 with a share of 4.4%, up 0.2 points from 2012. A part for Clio in 6th, only one other model was in the Top 50.

Toyota recovered after the weak January and was 8th with 4.615 sales and share at 4.2%, up 0.7 points from the previous month. Year-to-date sales were 8.619 with 3.9% of share, flat from last year.

Lancia was 9th this month, down 2 spots, selling 4.376 units with a share of 4.0%, down 0.3 points of share from the previous month. The year started hard for the Italian Brand, with the Ypsilon at 75% of sales and the American models branded Lancia, unsuccessful.

Nissan was 10th, selling 4.273 vehicles with a share of 3.9%, down 0.2 points from the previous month. Year-to-date sales were 8.918 with share at 4.0%, up 0.4 points from last year.

In The table below, the Top 25 Brands ranked by year to date position:

Rank Ytd

Rank 2012

Feb

Ytd Feb

Q3 2012

Q4 2012

2012

Jan

Feb

Ytd Feb

1

1

Fiat

23.424

49.011

21,9%

21,3%

21,0%

22,4%

21,4%

21,9%

2

2

Volkswagen

9.642

18.221

8,6%

7,7%

8,1%

7,5%

8,8%

8,2%

3

3

Ford

6.892

13.584

7,0%

6,9%

7,1%

5,9%

6,3%

6,1%

4

4

Opel

5.629

12.187

5,7%

5,2%

5,6%

5,7%

5,2%

5,5%

5

6

Citroen

4.992

11.161

4,4%

4,7%

4,9%

5,4%

4,6%

5,0%

6

7

Peugeot

5.534

10.467

5,3%

5,5%

4,9%

4,3%

5,1%

4,7%

7

8

Renault

4.947

9.838

3,6%

4,3%

4,2%

4,3%

4,5%

4,4%

8

5

Lancia

4.376

9.340

4,9%

4,8%

5,1%

4,3%

4,0%

4,2%

9

11

Nissan

4.273

8.918

3,8%

3,7%

3,6%

4,1%

3,9%

4,0%

10

9

Toyota

4.615

8.619

3,6%

4,6%

3,9%

3,5%

4,2%

3,9%

11

10

Audi

3.743

8.307

3,9%

3,4%

3,6%

4,0%

3,4%

3,7%

12

13

Bmw

4.030

7.454

3,2%

3,3%

3,0%

3,0%

3,7%

3,3%

13

15

Mercedes

3.497

7.191

2,7%

3,1%

2,9%

3,2%

3,2%

3,2%

14

12

Hyundai

3.184

6.748

3,0%

3,1%

3,1%

3,1%

2,9%

3,0%

15

17

Kia

2.750

5.837

2,2%

2,2%

1,9%

2,7%

2,5%

2,6%

16

14

Alfa Romeo

2.492

5.299

2,9%

2,7%

3,0%

2,5%

2,3%

2,4%

17

16

Chevrolet

1.973

4.075

1,8%

2,0%

2,2%

1,8%

1,8%

1,8%

18

18

Dacia

1.914

3.670

1,7%

1,9%

1,9%

1,5%

1,8%

1,6%

19

19

Smart

1.735

3.537

1,6%

1,4%

1,5%

1,6%

1,6%

1,6%

20

20

Mini

1.536

2.765

1,2%

1,3%

1,3%

1,1%

1,4%

1,2%

21

22

Suzuki

1.145

2.348

1,0%

1,1%

1,0%

1,1%

1,0%

1,1%

22

23

Land Rover

894

2.278

1,1%

1,0%

1,0%

1,2%

0,8%

1,0%

23

21

Volvo

1.053

2.119

0,9%

1,2%

1,1%

0,9%

1,0%

0,9%

24

25

Seat

859

1.796

0,7%

0,8%

0,8%

0,8%

0,8%

0,8%

25

24

Skoda

771

1.750

0,6%

0,8%

0,8%

0,9%

0,7%

0,8%

Looking at the top models, very stable the podium with Panda, Punto and Ypsilon in a row with stable share. Behind the 7th generation Golf posted a great performance, with 4.053 sales and 3.7% of share. Year-to-date share at 3.0% was up 0.5 points from last year.

The following 4 positions were confirmed, with Fiat 500, Renault Clio, Fiat 500 L and Volkswagen Polo.

The Peugeot 208 recovered the 9th place, ahead at Fiesta, so far not helped by the introduction of facelift.

To remark the BMW series 3 jump in 19th place from 28th and the Mini Countryman performance in 34th, ahead of the “standard” Mini.

In the table below, the top 50 models, ranked for the last month position:

Rank Feb

Rank Jan

Rank 2012

Model

Feb

Ytd Feb

Q3

Q4

2012

Jan

Feb

Ytd Feb

1

1

1

Fiat Panda

9.633

19.191

8,4%

9,4%

8,4%

8,4%

8,8%

8,6%

2

2

2

Fiat Punto

5.792

12.069

5,8%

4,9%

5,7%

5,5%

5,3%

5,4%

3

3

3

Lancia Ypsilon

3.249

7.044

3,0%

2,7%

3,2%

3,3%

3,0%

3,2%

4

9

7

Volkswagen Golf

4.053

6.690

2,7%

2,1%

2,5%

2,3%

3,7%

3,0%

5

5

4

Fiat 500

2.937

6.232

3,4%

2,8%

3,1%

2,9%

2,7%

2,8%

6

6

12

Renault Clio

2.867

6.079

1,4%

2,1%

1,7%

2,8%

2,6%

2,7%

7

7

62

Fiat 500 L

2.269

5.384

0,0%

2,0%

0,4%

2,7%

2,1%

2,4%

8

8

8

Volkswagen Polo

2.449

5.276

2,1%

2,3%

2,3%

2,5%

2,2%

2,4%

9

11

15

Peugeot 208

2.802

5.213

2,5%

2,7%

1,4%

2,1%

2,6%

2,3%

10

10

5

Ford Fiesta

2.450

5.000

3,2%

3,0%

3,0%

2,2%

2,2%

2,2%

11

12

13

Nissan Qasquai

2.620

4.995

1,7%

2,0%

1,7%

2,1%

2,4%

2,2%

12

4

6

Citroen C3

1.495

4.975

1,8%

2,5%

2,6%

3,0%

1,4%

2,2%

13

15

10

Toyota Yaris

1.995

3.951

1,8%

2,2%

2,0%

1,7%

1,8%

1,8%

14

13

11

Opel Corsa

1.589

3.793

1,9%

1,7%

1,8%

1,9%

1,5%

1,7%

15

14

9

Alfa Romeo Giulietta

1.703

3.721

2,1%

2,0%

2,1%

1,8%

1,6%

1,7%

16

16

14

Smart fortwo

1.736

3.538

1,6%

1,4%

1,5%

1,6%

1,6%

1,6%

17

17

44

Mercedes Class A

1.457

3.080

0,4%

0,9%

0,6%

1,4%

1,3%

1,4%

18

18

17

Opel Astra

1.204

2.611

1,2%

1,1%

1,4%

1,2%

1,1%

1,2%

19

28

33

BMW series tre

1.209

2.210

0,7%

0,9%

0,8%

0,9%

1,1%

1,0%

20

24

19

Ford C-Max

1.137

2.190

1,1%

0,9%

1,2%

0,9%

1,0%

1,0%

21

20

23

Fiat Freemont

1.008

2.178

1,2%

0,9%

1,0%

1,0%

0,9%

1,0%

22

22

50

Kia Sportage

1.013

2.114

0,7%

0,7%

0,6%

1,0%

0,9%

0,9%

23

30

40

Audi A1

1.137

2.059

0,8%

0,6%

0,7%

0,8%

1,0%

0,9%

24

31

26

Mercedes B Class

1.137

2.057

0,9%

0,9%

0,9%

0,8%

1,0%

0,9%

25

23

25

Nissan Juke

948

2.042

0,8%

0,8%

0,9%

1,0%

0,9%

0,9%

26

21

16

Ford Focus

862

1.986

1,1%

0,9%

1,4%

1,0%

0,8%

0,9%

27

25

21

Dacia Duster

879

1.915

0,8%

0,9%

1,1%

0,9%

0,8%

0,9%

28

35

20

Volkswagen Tiguan

989

1.871

1,0%

0,9%

1,1%

0,8%

0,9%

0,8%

29

27

35

Audi A4

808

1.813

0,8%

0,7%

0,7%

0,9%

0,7%

0,8%

30

29

36

Nissan Micra

878

1.808

0,9%

0,6%

0,7%

0,8%

0,8%

0,8%

31

39

28

Chevrolet Spark

959

1.805

0,8%

0,8%

0,8%

0,7%

0,9%

0,8%

32

   

Citroen C3 Picasso

752

1.760

0,0%

0,0%

0,0%

0,9%

0,7%

0,8%

33

26

39

Audi Q3

669

1.695

0,7%

0,8%

0,7%

0,9%

0,6%

0,8%

34

   

Mini Countryman

1.131

1.660

0,0%

0,0%

0,0%

0,5%

1,0%

0,7%

35

19

18

Mini

425

1.654

1,0%

1,3%

1,3%

1,1%

0,4%

0,7%

36

37

30

Fiat Bravo

778

1.627

1,0%

0,5%

0,8%

0,7%

0,7%

0,7%

37

34

31

Fiat Qubo

740

1.624

0,9%

0,7%

0,8%

0,8%

0,7%

0,7%

38

33

24

Hyundai Ix35

735

1.621

0,9%

0,9%

1,0%

0,8%

0,7%

0,7%

39

38

63

Ford B Max

737

1.585

0,0%

0,7%

0,2%

0,7%

0,7%

0,7%

40

36

46

Volkswagen Up!

706

1.563

0,7%

0,8%

0,6%

0,8%

0,6%

0,7%

41

41

47

Hyundai ix20

736

1.541

0,0%

0,0%

0,6%

0,7%

0,7%

0,7%

42

32

59

Land Rover Evoque

600

1.487

0,7%

0,6%

0,5%

0,8%

0,5%

0,7%

43

   

Ford Ka

819

1.427

0,0%

0,0%

0,0%

0,5%

0,7%

0,6%

44

40

64

Opel Mokka

588

1.417

0,0%

0,0%

0,0%

0,7%

0,5%

0,6%

45

43

32

Toyota Aygo

808

1.420

0,7%

1,0%

0,8%

0,5%

0,7%

0,6%

46

52

43

Renault Scenic

697

1.316

0,5%

0,5%

0,7%

0,5%

0,6%

0,6%

47

62

37

Volkswagen Passat

664

1.212

0,7%

0,7%

0,7%

0,5%

0,6%

0,5%

48

   

BMW Serie 5

709

1.091

0,0%

0,0%

0,0%

0,3%

0,6%

0,5%

49

60

61

Ford Kuga

700

1.082

0,5%

0,5%

0,5%

0,3%

0,6%

0,5%

50

   

Toyota RAV4

679

1.082

0,0%

0,0%

0,0%

0,4%

0,6%

0,5%

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