Italy: Toyota at record share pushed by hybrids in a September car market down 2%.

Accordingly with data released by UNRAE, the local association of importers, cars sold in Italy in September were 106.363 down 2.6% from September last year, when the drop was 25% on 2011 level.

Year-to-date sales were 996.349, losing 8.5%, and projecting the full year volume at 100.000 units below last year. However the market tumbled is near the end and the increase of VAT, effective on October 1st, would not hit the sector, already at minimum level.

The growing demand for low emission vehicles pushed up the Toyota performance and the Japanese kept the seven place among brands at the best ever market share in Italy. Demand is not only focused on low emission, while on low cost of ownership, in an environment where fuel cost is the highest in Europe and continues to increase, while people purchase power declined over 20% in the last 5 years and young unemployment was at record 40% level in August.

Looking at top 10 brands performance:

Fiat sold 21.697 vehicles with a share fell down at 20.4%, down 2.5 point from the previous month and 1.4points from first half. Year to date sales were 215.541, with a share of 21.6%, up 0.7 points from full year 2012. While the new 500L was stable in third, “normal” 500 version fell in 8th place.

Volkswagen was 2nd as in the last entire year selling 8.043 units with a share of 7.6%, up 0.3 points from the previous month and 0.5 points from first half. Year-to-date sales were 79.737 with a share of 8.0%, down 0.1 points from full year 2012.

Ford in 3rd sold 7.297 units with a share of 6.9%, up 0.5 from August and 0.1 from first half. Year-to-date sales were 67.205 with a share of 6.7%, down 0.4 points from last year. The top model Fiesta advanced in 5th best imported model.

Opel was 4th selling 5.732 vehicles for a share of 5.4%, up 0.4 from the previous month. Year-to-date sales were 53.726 with a share of 5.4%, down 0.2 points from full year 2012. The top model was the Corsa in 14th position.

Renault was stable in 5th with 5.655 sales and 5.3% of share, up 0.4 points from the previous month. Year-to-date sales were 49.509 with a share of 5.0%, up 0.8 points from FY 2012. Thanks to the new models introduction, the French make is recovering space in Italy, after years of decline. The best-selling model was again the Clio in 6th place.

Peugeot was 6th selling 5.311 units with a share of 5.0%, down 0.6 points from the previous month and first half. Year-to-date sales were 47.262 with a share of 4.7%, down 0.2 points from FY 2012. The top model was the 208 in 11th place.

Toyota was the Winner of the Month posting 4.920 sales with a share flied at 4.6%, up 1.1 points from the previous year at the best share ever achieved in Italy (in a single month). Year to date it was 9th with 39.829 sales and a share of 4.0%, up 0.1 points from FY 2012. Yaris was the top model in 9th.

Citroen was 8th with 4.379 sales and 4.1% of share, down 0.1 points from the previous month. Year-to-date Citroen was 7th with 45.993 sales and 4.6% of share, down 0.3 from FY 2012. The top model was the C3 in 18th place.

In The table below, the Top 25 Brands ranked by year to date position:

Rank Sep

Rank Aug

Rank 2013

Brand

Sep

YTD Sep

FY 2012

I Half 2013

Aug 2013

Sep 2013

YTD 2013

1

1

1

Fiat

21.697

215.541

20,9%

21,8%

22,9%

20,4%

21,6%

2

2

2

Volkswagen

8.043

79.737

8,1%

8,1%

7,3%

7,6%

8,0%

3

3

3

Ford

7.297

67.205

7,1%

6,8%

6,4%

6,9%

6,7%

4

4

4

Opel

5.732

53.726

5,6%

5,5%

5,0%

5,4%

5,4%

5

5

5

Renault

5.655

49.509

4,2%

5,0%

4,9%

5,3%

5,0%

6

6

6

Peugeot

5.311

47.262

4,9%

4,7%

4,4%

5,0%

4,7%

7

11

9

Toyota

4.920

39.829

3,9%

3,9%

3,5%

4,6%

4,0%

8

8

7

Citroen

4.379

45.993

4,9%

4,7%

4,2%

4,1%

4,6%

9

7

8

Lancia

4.334

43.742

5,1%

4,4%

4,2%

4,1%

4,4%

10

9

10

Audi

3.956

36.861

3,6%

3,6%

3,9%

3,7%

3,7%

11

12

11

Nissan

3.906

36.563

3,6%

3,7%

3,5%

3,7%

3,7%

12

13

13

BMW

3.688

32.050

3,0%

3,2%

3,2%

3,5%

3,2%

13

14

12

Mercedes

3.566

33.931

2,9%

3,4%

3,1%

3,4%

3,4%

14

10

14

Hyundai

2.836

29.789

3,1%

3,0%

3,7%

2,7%

3,0%

15

18

15

Alfa Romeo

2.715

24.993

3,0%

2,5%

2,0%

2,6%

2,5%

16

15

17

Dacia

2.646

20.621

1,9%

2,0%

2,8%

2,5%

2,1%

17

17

16

Kia

2.499

23.237

1,9%

2,3%

2,5%

2,3%

2,3%

18

16

18

Chevrolet

2.433

19.978

2,2%

1,8%

2,8%

2,3%

2,0%

19

19

19

Smart

1.640

15.408

1,5%

1,5%

1,6%

1,5%

1,5%

20

20

20

Mini

1.625

12.892

1,3%

1,3%

1,2%

1,5%

1,3%

21

23

22

Suzuki

1.341

9.928

1,0%

1,0%

0,8%

1,3%

1,0%

22

21

23

Volvo

1.237

9.748

1,1%

1,0%

1,1%

1,2%

1,0%

23

22

21

Land Rover

967

9.939

1,0%

1,0%

1,0%

0,9%

1,0%

24

26

24

Skoda

902

8.038

0,8%

0,8%

0,6%

0,8%

0,8%

25

24

25

Seat

643

7.562

0,8%

0,8%

0,7%

0,6%

0,8%

Fiat Panda was the best-selling model, as usual, with 8.685 sales and a share boomed of 8.4%, up 1.9 points from the previous month. Year-to-date sales were 78.236 with a share of 7.9%, down 0.5 from full year 2012.

Fiat Punto was again in 2nd with 4.634 units and a share of 4.5,down 2.0 points from the previous month, followed by Fiat 500L, on the podium for the second time with 3.592 sales and a share of 3.5%, down 0.3 points.

Lancia Ypsilon was 4th with 3.454 units and a share of 3.3%, down 0.1 points from the previous month, followed by Ford Fiesta advanced in 5th with 3.063 sales and a share of 3.0%, down 0.3 points, and by Renault Clio in 6th with 2.613 sales and a share of 2.5%, down 0.6 points from the previous month.

Volkswagen Golf was 7th with 2.448 sales and a share of 2.4%, up 0.3 points from the previous month, followed by Fiat 500 dropped in 8th with 2.375 units and a share of 2.3%, down 0.4 points from the previous month.

Toyota Yaris was 9th with 2.325 units and a share flat at 2.2%, up 0.6 points followed by Volkswagen Polo in 10th, up 1 spot, with 2.162 sales and a share flat at 2.1%.

In the table below, the top 50 models, ranked for the last month position:

Rank Sep

Rank Aug

Rank 2013

Model

Sep

YTD Sep

FY 2012

I Half 2013

Aug 2013

Sep 2013

Ytd 2013

1

1

1

Fiat Panda

8.685

         78.236

8,4%

8,0%

6,5%

8,4%

7,9%

2

2

2

Fiat Punto

4.634

         50.686

5,7%

5,1%

6,5%

4,5%

5,1%

3

3

5

Fiat 500L

3.592

         28.373

1,0%

2,6%

3,8%

3,5%

2,8%

4

4

3

Lancia Ypsilon

3.454

         35.151

3,2%

3,5%

3,4%

3,3%

3,5%

5

6

6

Ford Fiesta

3.063

         26.119

1,5%

2,6%

2,7%

3,0%

2,6%

6

5

7

Renault Clio

2.613

         25.165

1,4%

2,6%

3,1%

2,5%

2,5%

7

9

8

Volkswagen Golf

2.448

          24.031

1,7%

2,5%

2,1%

2,4%

2,4%

8

7

4

Fiat 500

2.375

         29.787

3,0%

3,1%

2,7%

2,3%

3,0%

9

15

12

Toyota Yaris

2.325

         18.692

2,0%

1,8%

1,6%

2,2%

1,9%

10

11

9

Volkswagen Polo

2.162

         23.699

2,3%

2,5%

1,9%

2,1%

2,4%

11

10

11

Peugeot 208

1.997

         19.402

2,1%

1,9%

2,0%

1,9%

1,9%

12

8

10

Nissan Qashqai

1.985

         22.303

2,4%

2,3%

2,2%

1,9%

2,2%

13

18

13

Alfa Romeo Giulietta

1.981

         18.083

1,5%

1,8%

1,4%

1,9%

1,8%

14

13

14

Opel Corsa

1.824

         16.475

1,8%

1,7%

1,6%

1,8%

1,7%

15

15

17

Smart Fortwo

1.640

         12.540

1,3%

1,1%

1,6%

1,6%

1,3%

16

22

57

Renault Captur

1.493

               5.082

0,0%

0,3%

1,2%

1,4%

0,5%

17

21

25

Audi A3

1.486

               9.927

1,1%

0,9%

1,2%

1,4%

1,0%

18

17

19

Citroen C3

1.476

         11.564

1,2%

1,1%

1,4%

1,4%

1,2%

19

16

18

Citroen C3 Picasso

1.354

         11.793

0,6%

1,1%

1,5%

1,3%

1,2%

20

33

27

Mini Countryman

1.221

               9.454

0,2%

0,9%

0,9%

1,2%

0,9%

21

26

20

Ford C-Max

1.163

         11.380

1,4%

1,2%

1,0%

1,1%

1,1%

22

29

30

Chevrolet Spark

1.157

               7.977

0,8%

0,7%

0,9%

1,1%

0,8%

23

35

15

Mercedes A Class

1.129

         15.457

2,6%

1,7%

0,9%

1,1%

1,6%

24

24

22

Volkswagen Up!

1.016

         10.976

1,0%

1,1%

1,1%

1,0%

1,1%

25

31

28

Mercedes B Class

1.001

               8.778

0,0%

0,9%

0,9%

1,0%

0,9%

26

12

24

Dacia Sandero

1.000

         10.039

1,4%

0,9%

1,9%

1,0%

1,0%

27

20

26

Opel Astra

987

               9.664

0,8%

1,0%

1,3%

1,0%

1,0%

28

14

23

BMW 3 Series

960

          10.319

0,9%

1,0%

1,6%

0,9%

1,0%

29

39

40

Ford B-Max

957

               6.725

0,5%

0,6%

0,7%

0,9%

0,7%

30

28

43

Volkswagen Tiguan

932

               6.406

0,5%

0,6%

1,0%

0,9%

0,6%

31

27

31

Kia Sportage

920

               7.848

1,0%

0,7%

1,0%

0,9%

0,8%

32

38

16

Nissan Juke

908

         13.962

1,9%

1,6%

0,7%

0,9%

1,4%

33

49

48

Dacia Duster

875

               6.002

0,6%

0,6%

0,6%

0,8%

0,6%

34

19

21

Ford Focus

826

         11.364

1,1%

1,2%

1,3%

0,8%

1,1%

35

46

35

Toyota Aygo

791

               7.017

0,5%

0,7%

0,6%

0,8%

0,7%

36

60

32

Opel Meriva

777

               7.387

0,7%

0,8%

0,3%

0,8%

0,7%

37

30

46

Hyundai i10

764

               6.202

0,6%

0,6%

0,9%

0,7%

0,6%

38

60

99

Peugeot 2008

714

               1.924

0,0%

0,1%

0,3%

0,7%

0,2%

39

48

38

Alfa Romeo Mi.To.

708

               6.791

0,0%

0,7%

0,6%

0,7%

0,7%

40

25

29

Hyundai ix35

705

               8.602

0,6%

0,9%

1,0%

0,7%

0,9%

41

47

47

Hyundai i20

700

               6.025

0,0%

0,6%

0,6%

0,7%

0,6%

42

32

33

Fiat Freemont

681

               7.275

1,3%

0,7%

0,9%

0,7%

0,7%

43

36

34

Audi A4

670

               7.224

1,1%

0,7%

0,8%

0,6%

0,7%

44

52

51

Volkswagen Passat

652

               5.714

0,3%

0,5%

0,5%

0,6%

0,6%

45

50

56

BMW X1

632

               5.261

0,6%

0,5%

0,6%

0,6%

0,5%

46

44

50

Ford KA

628

            5.772

0,7%

0,6%

0,6%

0,6%

0,6%

47

60

50

Fiat Bravo

600

               5.772

0,2%

0,6%

0,3%

0,6%

0,6%

47

34

42

Opel Mokka

600

               6.681

0,8%

0,7%

0,9%

0,6%

0,7%

48

40

39

Land Rover Range Rover Evoque

589

               6.787

0,8%

0,7%

0,7%

0,6%

0,7%

49

37

41

Fiat Qubo

553

               6.711

0,8%

0,7%

0,7%

0,5%

0,7%

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