Flash Reports

Italy Vehicles Market boomed in March fueled by EXPO 2015 set up.

Italy Vehicles Market Milano 2015 Expo logo

Italy Vehicles Market boomed in March fueled by EXPO 2015 set up, as fleet sales climbed 37% moving the sales at the best year on year score since 2010. Jeep shines.

In March 2015 according to data released by UNRAE, the Italian Association of Cars Importers, total new Car Passengers sold in Italy have been 162.369, up 15.2% compared with the correspondent month last year, posting the 10th froth in a row, with the highest year on year increase since 2010.

Year to Date March sales in Italy had been 428.451, up 13.2%

Albeit the Italian national GDP stands around zero with unemployment index flat at highest level in the last 40 years and the Prime Minister Renzi is hardly attached by the minority of his party rather than by the Berlusconi’s falling group, the number of vehicles sold in March increased significantly, driven by a +38% on fleet sales with private sales at 7%.

Approaching the grand opening of Expo 2005 scheduled in Milan since May 1st, the country is expected to finally accelerate after a long period of relax and decline. The over 7 million tickets sold, 30 days before the opening indicate the huge number of visitors that are approaching Italy from all over the world with a relevant impact on GDP and country image.

The boom of fleet registration (with high step in renting) was generated by the local firm setting up for the event.

March sales figures had been influenced by fleet sales and the brand most active in this segment reported the highest increase. For instance, Ford and Opel grew respectively 20.7% and 24.2%, or Seat +94.7, while Volkswagen was up only 0.5%.

Fiat group was positive with Fiat Brand up a bit more than the market (+16.1%), Lancia down only 0.2%, Alfa Romeo -1.7% and Jeep keeping momentum booming 249.6%, with sales volume very near Alfa Romeo.

As far as the car group’s performance, the leader was F.C.A. with 28.3% of market share, ahead of Volkswagen with 12.9% and Renault-Nissan with 12.8%.

As far as best-selling models ranking, the top 5 models were Italians, with Fiat Panda on top  with 13.539 sales (+40.0%) followed by Fiat 500L with 7.002 (-1.2%) and Lancia Ypsilon with 5.387 (+6.8%).

The most remarkable year on year performance were posted by Opel Corsa (9th with 3.391 sales, +56.6%), Opel Mokka (15th with 2.549 units, +99.9%), Dacia Duster (18th with 2.238 units, +111.1%) and Peugeot 308 (24th with 1.712 sales, +144.2%).

Rank Mar Rank Feb Brand Sales Mar Sales Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Fiat 33.807 87.594 16,1% 10,6% 20,8% 20,3%
2 2 Volkswagen 11.784 31.207 0,7% 0,0% 7,3% 7,2%
3 3 Ford 11.300 30.416 20,7% 22,7% 7,0% 7,1%
4 6 Opel 10.008 25.032 24,2% 28,2% 6,2% 5,8%
5 4 Renault 9.533 26.251 13,6% 27,7% 5,9% 6,1%
6 5 Peugeot 8.928 23.421 21,4% 12,8% 5,5% 5,4%
7 8 Toyota 7.051 19.035 15,4% 10,4% 4,3% 4,4%
8 7 Nissan 6.716 17.577 19,0% 31,0% 4,1% 4,1%
9 10 Citroen 5.621 14.434 -3,3% -10,6% 3,5% 3,4%
10 11 Audi 5.519 15.000 6,1% 0,9% 3,4% 3,5%
11 9 Lancia 5.462 15.716 -0,2% 1,0% 3,4% 3,7%
12 14 Mercedes 5.388 13.485 15,8% 13,2% 3,3% 3,1%
13 13 Hyundai 4.872 13.081 20,3% 21,9% 3,0% 3,0%
14 12 BMW 4.813 13.209 8,9% 9,9% 3,0% 3,1%
15 15 Dacia 4.564 12.863 42,4% 30,6% 2,8% 3,0%
16 16 Kia 3.612 10.573 25,8% 19,8% 2,2% 2,5%
17 17 Alfa Romeo 3.197 8.530 -1,7% 5,7% 2,0% 2,0%
18 18 Jeep 2.989 7.998 249,6% 298,7% 1,8% 1,9%
19 19 Smart 2.405 7.014 33,3% 30,6% 1,5% 1,6%
20 20 Mini 2.232 5.376 18,8% 9,2% 1,4% 1,2%
21 21 Volvo 1.855 4.607 3,8% 18,7% 1,1% 1,1%
22 22 Land Rover 1.765 5.078 5,0% 7,3% 1,1% 1,2%
23 25 Seat 1.735 4.138 94,5% 47,7% 1,1% 1,0%
24 24 Suzuki 1.659 3.974 -22,6% -14,7% 1,0% 0,9%
25 23 Skoda 1.526 4.185 -9,2% 1,7% 0,9% 1,0%
26 29 Mazda 563 1.421 12,2% -4,9% 0,3% 0,3%
27 27 DS 526 1.489 142,9% 0,3% 0,3%
28 26 Mitsubishi 491 1.458 38,3% 54,9% 0,3% 0,3%
29 30 Porsche 413 1.345 70,0% 62,6% 0,3% 0,3%
30 28 Honda 412 1.166 -8,4% -10,3% 0,3% 0,3%
31 33 Abarth 339 713 44,9% 32,0% 0,2% 0,2%
32 31 Subaru 324 828 -4,4% 3,1% 0,2% 0,2%
33 32 Lexus 316 708 170,1% 126,2% 0,2% 0,2%
34 34 Maserati 168 391 38,8% 11,7% 0,1% 0,1%
35 35 SsangYong 112 304 -1,8% 1,7% 0,1% 0,1%
36 37 Jaguar 74 159 -16,9% -45,5% 0,0% 0,0%
37 38 Isuzu 58 139 11,5% -3,5% 0,0% 0,0%
38 36 Chevrolet 52 162 -93,4% -96,5% 0,0% 0,0%
39 39 Mahindra 43 124 79,2% 93,8% 0,0% 0,0%
40 40 DR Motor 36 96 71,4% 26,3% 0,0% 0,0%
41 40 Infiniti 30 93 200,0% 144,7% 0,0% 0,0%
42 41 Ferrari 25 73 -13,8% 0,0% 0,0% 0,0%
43 43 Great Wall 14 34 -70,2% -71,7% 0,0% 0,0%
44 42 Tata 12 36 -14,3% -36,8% 0,0% 0,0%
45 44 Lamborghini 6 11 200,0% 22,2% 0,0% 0,0%
46 44 Lotus 5 10 -28,6% 11,1% 0,0% 0,0%
47 47 Lada 2 4 100,0% 0,0% 0,0%
47 46 Bentley 2 3 100,0% -50,0% 0,0% 0,0%
47 46 Aston Martin 2 4 -66,7% -71,4% 0,0% 0,0%
48 46 Tesla 1 7 -90,9% -65,0% 0,0% 0,0%
48 47 Alpina 1 1 0,0% 0,0%
48 47 Rolls-Royce 1 1 0,0% -50,0% 0,0% 0,0%

Rank Mar Rank Feb Group Sales Mar Sales Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 FCA 45.987 121.015 17,7% 14,4% 28,3% 28,1%
2 3 Volkswagen 20.985 55.889 6,4% 3,8% 12,9% 13,0%
3 2 Renault-Nissan 20.845 56.788 20,8% 29,5% 12,8% 13,2%
4 4 PSA 15.075 39.344 14,5% 4,9% 9,3% 9,1%
5 5 Ford 11.300 30.416 20,7% 22,7% 7,0% 7,1%
6 7 GM 10.060 25.195 13,8% 4,3% 6,2% 5,9%
7 6 Hyundai-Kia 8.484 23.654 22,5% 20,9% 5,2% 5,5%
8 8 Mercedes Daimler 7.793 20.499 20,7% 18,6% 4,8% 4,8%
9 10 Toyota 7.367 19.743 18,3% 12,5% 4,5% 4,6%
10 9 BMW 7.047 18.587 11,9% 9,7% 4,3% 4,3%

Rank Mar Rank Feb Model Sales Mar Sales Q1 Var Mar Var Q1 Share Mar Share Q1
1 1 Fiat Panda 13.539 32.766 40,0% 16,9% 8,3% 7,61%
2 2 Fiat 500L 7.002 17.438 -1,2% 12,1% 4,3% 4,05%
3 3 Lancia Ypsilon 5.387 15.486 6,8% 8,3% 3,3% 3,60%
4 5 Fiat 500 4.995 13.555 -2,6% 6,1% 3,1% 3,15%
5 4 Fiat Punto 4.650 14.327 -9,8% -16,2% 2,9% 3,33%
6 6 Renault Clio 4.561 12.539 15,3% 17,4% 2,8% 2,91%
7 7 Volkswagen Golf 4.444 11.479 16,1% 6,7% 2,7% 2,67%
8 8 Ford Fiesta 4.177 10.918 22,0% 12,7% 2,6% 2,54%
9 16 Opel Corsa 3.391 7.786 56,6% 40,2% 2,1% 1,81%
10 9 Volkswagen Polo 3.371 9.504 -9,7% -4,8% 2,1% 2,21%
11 12 Toyota Yaris 3.192 8.596 10,3% 6,9% 2,0% 2,00%
12 13 Nissan Qashqai 2.910 7.741 -12,7% 11,3% 1,8% 1,80%
13 10 Peugeot 208 2.640 7.606 -11,3% -1,7% 1,6% 1,77%
14 17 Citroen C3 2.612 6.785 -19,8% -31,4% 1,6% 1,58%
15 11 Opel Mokka 2.549 7.278 99,9% 109,7% 1,6% 1,69%
16 15 Alfa Romeo Giulietta 2.533 6.644 7,8% 23,0% 1,6% 1,54%
17 19 Jeep Renegade 2.298 6.031 1,4% 1,40%
18 18 Dacia Duster 2.238 6.310 111,1% 59,8% 1,4% 1,47%
19 14 Renault Captur 2.167 6.450 17,5% 47,9% 1,3% 1,50%
20 22 Fiat 500X 2.149 5.177 1,3% 1,20%
21 30 Ford C-max 1.996 4.332 45,0% 33,0% 1,2% 1,01%
22 28 Audi A3 1.967 4.746 14,3% -0,1% 1,2% 1,10%
23 21 Peugeot 2008 1.918 5.142 17,6% -1,5% 1,2% 1,19%
24 24 Peugeot 308 1.712 4.650 144,2% 105,8% 1,1% 1,08%
25 27 Dacia Sandero 1.693 4.967 6,6% 7,0% 1,0% 1,15%
26 29 Nissan Micra 1.681 4.192 97,5% 50,1% 1,0% 0,97%
27 25 Kia Sportage 1.607 4.908 34,9% 37,4% 1,0% 1,14%
28 26 Toyota Aygo 1.532 4.213 41,2% 42,9% 0,9% 0,98%
29 35 Hyundai ix35 1.380 3.652 13,0% 16,1% 0,8% 0,85%
30 23 Ford Focus 1.351 4.004 4,4% 9,2% 0,8% 0,93%
31 37 Mercedes A Class 1.302 3.733 -16,9% -18,9% 0,8% 0,87%
32 39 Volkswagen Up! 1.246 3.451 -31,6% -18,0% 0,8% 0,80%
33 45 Opel Astra 1.245 2.775 -17,3% -6,9% 0,8% 0,64%
34 51 Smart Fortwo 1.241 3.111 -31,2% -42,1% 0,8% 0,72%
35 31 Hyundai i10 1.236 3.594 5,9% 2,9% 0,8% 0,83%
36 36 Mini Countryman 1.220 3.329 22,0% 15,5% 0,8% 0,77%
37 41 Hyundai i20 1.217 3.025 80,6% 93,9% 0,7% 0,70%
38 20 Smart Forfour 1.164 3.903 0,7% 0,91%
39 54 Opel Meriva 1.128 2.342 12,5% -4,4% 0,7% 0,54%
40 46 Mercedes C Class 1.072 2.660 134,6% 212,9% 0,7% 0,62%
41 47 Citroen C4 1.050 2.435 -23,1% -30,3% 0,6% 0,57%
42 40 Nissan Juke 1.026 2.753 -5,0% 8,3% 0,6% 0,64%
43 57 Volkswagen Tiguan 1.013 2.493 23,1% 6,5% 0,6% 0,58%
44 52 Mini 1.012 2.037 16,2% 0,6% 0,6% 0,47%
45 34 Renault Twingo 1.004 2.870 6,0% 86,1% 0,6% 0,67%
46 58 Audi Q3 979 2.322 52,7% -0,6% 0,6% 0,54%
47 63 Volkswagen Passat 949 2.229 45,6% 21,9% 0,6% 0,52%
48 53 Toyota RAV4 947 2.552 46,1% 30,9% 0,6% 0,59%
49 48 Mercedes B Class 920 2.311 -19,6% -17,5% 0,6% 0,54%
50 56 Ford B-Max 905 2.428 -10,5% -9,2% 0,6% 0,56%

Above, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

To know all about this market you can purchase the 2014 Auto Book or the 2020 Outlook.

     

 

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