Country Overview Austria GDP pro capita in 2011 was $41.700, the 17th globally and the 6th excluding very small countries. This data could be enough to explain how this is a prosperous and democratic country, Member of EU Economic and Monetary Union since 1999, where citizens standard of living are really high. Looking at car industry, in the 2011, Austria was ranked as world’s 27th market with a total light passenger industry of 388.676 units.
October 2013 was almost stable for the Austrian car market which continued performing below last year by 6.3%, not having experienced a deep drop as others European markets. The launch of new Suzuki SX4 was above any expectations with huge success among consumers.
In September 2013, the Austrian car market kept the declining trend posting a 6.6% loss, in line with the previous month. First nine months sales were down 7.0%. Volkswagen – the market leader – had lost share, while the second, Skoda, gained space.
Austrian car market in August 2013 was aligned with the central Europe area trend, losing 6.1% of sales from year ago. Year to date sales were down 7.1%. Following the July shortfall, Skoda fast recovered surging back in second place, thanks to a cool Fabia.
In June the Austrian car market kept the negative pace, losing 5.4% from last year, although the market leader, Volkswagen had pushed hard on sales improving share by 3 points. First half ended down 8.4% with clouds still in the horizon.
Economic recession and uncertain perspectives are hitting the Austrian car market more than surging unemployment rate and May statistics confirmed the negative trend with a 10.2% loss. Cumulated sales were down 9.1%. Ford and Opel were positive, while Audi and Mercedes struggled.
Following a strong March decline, in April the car market in Austria had fallen only by 5.9% from last year. Cumulate 2013 sales were down 8.8%. Behind Volkswagen there was a real revolution in the brands ranking, with Hyundai in second, first time ever.
Austrian car market posted a heavy fall in March, down 18.1% with the first quarter 2013 dropped 9.8%. The arrival of economic recession closes any hope for short term recovery. In March, Opel jumped in 2nd place, pushed by strong Mokka sales.
Austrian car market in February reported a double digit decrease losing the advantage over last year taken in the previous month. Cumulate sales were down 3.7%. Audi advanced in second place, while Skoda paid the strong January falling down.
In January, Austrian car market posted a slight increase of 3.5%, breaking a row of sixth consecutive decline. Pushed by strong sales on Octavia, Fabia and Yeti, Skoda posted a wonderful performance surging in second place.
The Austrian car market posted an awful December with sales dropped 21.1%. Following the record year posted in the 2011, the year ended with a 5.6% decline. Volkswagen posted 6 models in the Top 6, dominating the market with over 23% of share
November was the worst month of the year for the Austrian car market, posting a 19.7% decline from last year. Year-to-date sales were down 4.5%. Volkswagen reinforced the leadership benefit from new Golf immediate success.
In October, the Austrian car market was negative again, posting 26.322 sales and declining 8.9% from last year. Year-to-date sales were 293.472, down 3.0%. Skoda share dropped 3.7 points while Fiat, 11th at 4.2% was at the best share of the year.
In September, the cars sold in Austria were 27.094, down 11.9% from last year. Year-to-date sales were 267.150, down 2.3%. Volkswagen lost 5 points of share due to Polo drop and Golf slowing sales for new generation arrival.
In August, the cars sold in Austria were 24.750, down 5.1% from last year. Year-to-date August sales were 240.056, down 1.1%. Volkswagen dominates the market with 21% of share, followed by Skoda, Ford and Audi.