Country Overview Japanese GDP pro capita in 2011 was $ 34.300, slightly below 2010 as effect of March 11th earthquake and following tsunami. After experiencing a long period of internal stagnation, the country is facing a hard recovery period, pushed by emergency. In the 2011 the Japanese was the world’s 3rd car market with over 4.1 millions car registered.
The Japanese light passenger vehicles market in March fell 11.3% from last year, with first quarter sales down 8.4%, with a drop heavier than expected. Mercedes and BMW soared respectively at 1.0% and 0.9% of market share.
Japanese light passenger vehicles market surprised again, posting in February a light 6.1% decline from last year, with cumulate sales down 6.0%. Nissan confirmed its momentum and ranked second, with two points of share above last year.
January was really positive for the Japanese car market in spite of the 5.9% decline from January 2011, when scrap incentives were introduced. While Toyota is weaker than usual, Nissan started with an outstanding performance.
December car sales in Japan were flat over last year, beating general expectations. Full Year sales were up 30% from 2011 pushed by government green incentives. However, 2013 perspectives are negative. Toyota Aqua ended the year as market leader.
November was slightly positive for the Japanese car market which posted a 3.5% increase over last year with year-to-date sales up 32.8%. Subaru posted an outstanding performance, achieving the best share of the year at 3.8%.
In October, the car market in Japan was substantially stable, posting a 3.5% decline from last year. However, thanks to the sales boom posted in the first 8 month, year-to-date sales were up 36.1%. The hybrid MPV, Toyota Aqua peaked the market leadership.
September was positive for the Japanese car market which posted 446.864 sales, down only 0.5% from last. Year-to-date sales were 4.230.000, up 41.0%. Mercedes posted the best month this year surging in 9th position with over 5.000 units, best import and best luxury segment player.
The August car sales in Japan were 370.000, up 16.7% from last year while the eco-incentive budget ended during the month. Year-to-date August sales were 3.784.000, up 48.4% from last year. From September onwards the market will fall down.
In July, the Japan car market climbed at 518.000 units, up 42.6% from last year, following a first half 54.9% increase. The year to date sales in July were 3.414.000, up 52.9% from last year. Toyota was at 33% market share, the best this year.
The Japan car market closed the first half 2012 with a robust June performance at 498.00 units, up 44.7% from last year. Pushed by government's incentives, the industry reported a first half boom of 54.9%, with 2.9 million vehicles sold.
The Japan car market in May reported 397.227 sales, up 70% from last year, when the market was influenced by March tsunami and 14% up from 2010. Year to date sales in May were 2.4 million, up 57% from last year. Daihatsu was strong performing and ranked third in the month.
The Japan car industry in April maintained the momentum with 359.619 sales, up 99% from last year when industry collapsed. Mazda felt at 3.7% share and looks an easy prey for a take-over. And "the Hawk", Mr.Marchionne, is flying over.
One year later the March 11th 2011 earthquake and tsunami disaster that heavily hit last year car volumes, the Japanese car industry is performing really well, closing the Quarter 1, 2012 with 1.641.000 registrations, 47.6% up on last year, projecting the full year well above 5 millions units.
Starting the year, the government introduced a robust incentives plan in favor of the automotive industry. The aim was to help manufacturers recovering after that the 2011 was one of the worst in sector history mainly for natural disasters.