In April new car sales in Italy were down again by 9.3%, but SAAR had shown a significant increase from the previous month. Following 60 days of discussions, a large political coalition created a Government, born focusing on economic recovery. The first step in a new era?
In March, new car sales in Italy were down only 4.9% from last year pushed by a mini eco-incentive scheme ran for few hours due to limited funds. The first quarter sales were down 12.9%, Nissan Qasquai advanced in 7th place pushing Nissan up.
In February, the car sales in Italy were negative 16.8%, in line with last two years trend. Politic elections results could substantially change the future scenarios with high risk for Euro and Italian economy, further penalizing car demand.
Posting the 17th consecutive year-on-year decline, the Italian car market started the 2013 in line with the expectations, losing 16.7% from last year. Fiat started the year with share above 22% driven by new 500 L, surged in 7th place.
2013 is predicted to be the sixth consecutive declining year in a row, with weak recovery forecast only in Q1 2014. However, few brands will improve their share. Land Rover has been the best in last two years, doubling share, followed by Hyundai, Kia and Dacia.
No surprise in December from the Italian car market, dropped again above 20% and confirming the 2012 deep drop near to 20%. The market had lost its position among the World's Top 10 market and will never recover it. Toyota surged in 4th place, the best ever ranking, with an outstanding 5.9% share.
November was again negative for the Italian car market declining 20.1% and posting the 15th consecutive year-on-year decline. The year-to-date sales declined 19.4%. Thanks to the B-Max launch, Ford recovered the 2nd position, while Volkswagen was creating a new Golf portfolio.
In October, the Italian car market posted 116.875, down 11.9% from last year, the lowest year-on-year decline in the last 11th months. This was the 13th year-on-year decline in a string, in spite of SAAR recovered at 1.45. Fiat was stable thank to Panda.
In September the car sold in Italy were 110.350, down 25.1%, posting the 13th decline in a row. Ytd September sales were 1.091.686, down 20.0%. Focus2move middle terms forecast projects the market in the range of 1 million units.
In August the car sold in Italy were 56.868, down 19.1% from last year. Year-to-date August sales 981.336, down 19.4%. Peugeot momentum continued with share at 5.8%, the best since years, while Citroen dropped at 3.5%, the worst since years.
Posting the 11th year-on-year drop in a string, July was not yet the month of recovery in Italy. With 109.747 sales, down 20.5% from last year, the country was the 2nd worst among the Top 25 Global markets and in the YTD July global ranking Italy has lost the 10th position, surpassed by Canada.
The Italian car market posted the 10th consecutive year on year decline in June with 129.000 units sold, down 23.6%. Year to date sales in June were 815.322, down 19.3%. Ford dropped at the lowest performance in the last 20 years.
The Italian car market posted the 9th consecutive year on year decline in May with 147.500 units sold, down 18.9%. Year to date sales in May were 688.000, down 18.9%. Fiat launched an innovative marketing campaign.
Discovered over 100 years ago, EVs have been recenthly re-invented. In Italy the first units have been registered this year while a lot of initiatives are developed to prepare the ground for future success. Renault has declared over 8.000 test drives during April Twizy launch. Sales will come.