November 2013 was the 42nd year on year decline in a row although the loss was marginal compared with last year and the market looks stabilized. However, 2013 is going to be the sixth decline in a row. Mercedes was leader among luxury brands.
October 2013 was the 41st year on year decline in a row and the Italian was the only big European country still negative, as Spain France and Germany were up. Year to date sales were down 8.2%. Renault advanced in fifth place thanks to Clio sales boom.
Although the Italian car market is running towards an additional 10% loss in the 2013, reading the Top 100 models ranking confirms as Italian love and taste for cars is not changed. Fiat 500L, Ford Fiesta, Renault Clio and Mercedes Class A are the Winners.
In September 2013, the Italian car market slipped only 2.6% from year ago, keeping cumulated sales down 8.5% and posting the 40th loss in a streak. Pushed by growing demand on low emission/low cost vehicles, Toyota surged in 7th place at record share.
The Italian car market in August 2013 kept the pace losing 5.6% from the previous year with cumulated sales down 9.2%. Remarkable was the Hyundai performance and the landing of the Korean brand in the Top 10, for the first time ever.
Following a double digit decline posted in the first half, the Italian car market in July fell only 1.8%. However year to date sales were down 9.4%. Alfa Romeo sales jumped up with share at 3.0%, while Toyota gained share pushed by Hybrids.
In June, car passenger's sales in Italy were down 4.5%, keeping live the series of consecutive drops. First half 2013 ended down 10%. Unfortunately, we forecast the market near 1 million units in 2014, in absence of structural economic reform.
May 2013 was negative again for the Italian car market. New cars sales dropped 7.5% from last year posting the 20th consecutive loss in a row. Cumulate sales were down 11.3%. The winner of the month was Opel, pushed up by Meriva sales.
In April new car sales in Italy were down again by 9.3%, but SAAR had shown a significant increase from the previous month. Following 60 days of discussions, a large political coalition created a Government, born focusing on economic recovery. The first step in a new era?
In March, new car sales in Italy were down only 4.9% from last year pushed by a mini eco-incentive scheme ran for few hours due to limited funds. The first quarter sales were down 12.9%, Nissan Qasquai advanced in 7th place pushing Nissan up.
In February, the car sales in Italy were negative 16.8%, in line with last two years trend. Politic elections results could substantially change the future scenarios with high risk for Euro and Italian economy, further penalizing car demand.
Posting the 17th consecutive year-on-year decline, the Italian car market started the 2013 in line with the expectations, losing 16.7% from last year. Fiat started the year with share above 22% driven by new 500 L, surged in 7th place.
2013 is predicted to be the sixth consecutive declining year in a row, with weak recovery forecast only in Q1 2014. However, few brands will improve their share. Land Rover has been the best in last two years, doubling share, followed by Hyundai, Kia and Dacia.
No surprise in December from the Italian car market, dropped again above 20% and confirming the 2012 deep drop near to 20%. The market had lost its position among the World's Top 10 market and will never recover it. Toyota surged in 4th place, the best ever ranking, with an outstanding 5.9% share.