Porsche, Audi, Mercedes, BMW, Volkswagen, Opel (controlled by GM) have created the myth of German auto industry, a benchmark for style, quality, prestige, luxury.
The automotive industry continues to have a key relevance in the German economy accounting for over 19% of National Manufacturing output, with an export surplus exceeding € 85 billion. Some 1.4 million people work in upstream and downstream businesses that are dependent on the automotive sector.
While German OEMs have conquest the world opening plant in all continents, the national production had been safeguarded and actually over 6 millions vehicles are produced in the country, which is the world's 4th automotive producer.
The domestic market in 2011 was close to 3.4 millions (including 233.000 LCVs) and was the world’s 5th market.
Following a series of 5 declining month, in April the domestic car market in Germany was back up, for a modest 3.8%, driven by an additional selling day compared with last year. Year-to-date sales slipped 8.5%. All Japanese had lost share.
March 2013 for the German car market was not only the 5th year-on-year drop in a row, but the month with highest y.o.y. drop since 2009, losing 17.1% from year ago. First quarter 2013 sales dropped 12.9%. BMW performance pushed up by Series 1 demand.
February was negative again for the German domestic car market with sales fallen by 10.5%, the 4th year-on-year decline in a row. Domestic car sales confirm as the Merkel recipe for Europe was unable to heal patients, while now the doctor is ill as well.
While Germany was sustaining car sales in Europe until few months ago, now it is pushing the market down. In January car sales fell 8.6%, posting the third consecutive negative month. Volkswagen posted a strong month with all models.
The German Car Market closed the 2012 with the worst year-on-year score since 2010, losing in December 16.4%. The 2012 sales were down 2.5% from 2011 and 19% from the 2009 record. In December BMW rushed outpacing Mercedes for the 2nd place.
In November, the car market was flat in Germany with year-to-date sales negative by 1.4%. Mercedes was 2nd posting a share above 10%, thanks to the new A Class, climbed in 13th position. BMW third with 9.7% of share.
Pushed up by the 7th Golf generation launch, the German car market in October was flat over last year, after 3 declining months. Year-to-date sales were down 1.6%. Volkswagen improved by 2.9 points of share celebrating the 7th Golf generation launch.
The German car market in September reported a double digit drop, posting 250.082 sales, down 10.9% from last year. Year-to-date sales were 2.385.000, down 1.8%. Bmw surged in 2nd position with 10.4% of share challenging Mercedes.
In August, the German car market posted 226.455 sales, down 4.8% from last year. Year to date August sales were 2.108.000, down 0.6%. Germany had lost the world's 4th position, outpaced by Brazil. Audi gained the 10% share level, in 2nd place behind Volkswagen.
The German car market posted in July 247.828 sales, down 5% from last year. Year to date sales in July were 1.882.000, flat from last year. Volkswagen posted a great share performance with 23.6% and Audi was 2nd with 9.8% of market share.
The German car market in June was stable, with 296.722 sales, up 2.9% from last year. First half sales were 1.634.401, up 0.7% from last year. Mercedes posted a great month, surpassing BMW and gaining the second position.
In May the total car sold in Germany were 290.000, down 4.8% from last year, the worst year-on-year performance since 2010. The year-to-date sales in May were 1.337.679, up 0.3%. Kia is growing with 21.779 year to date sales and 1.7% share.
In April the German car industry was 2.9 pct. up, with sales at 274.066 units. While almost all other European countries are falling, Germany keeps the role of locomotive of European car industry. Ytd April sales were 1.047.072, up 1.8. BMW share at 9.9%
In March the German passenger car industry was 3.5 percent up, with 339.123 units sold. There are times when a + 3.5% is considered a great performance. In Europe these times are now, considering the European car industry trend is very negative.