Porsche, Audi, Mercedes, BMW, Volkswagen, Opel (controlled by GM) have created the myth of German auto industry, a benchmark for style, quality, prestige, luxury.
The automotive industry continues to have a key relevance in the German economy accounting for over 19% of National Manufacturing output, with an export surplus exceeding € 85 billion. Some 1.4 million people work in upstream and downstream businesses that are dependent on the automotive sector.
While German OEMs have conquest the world opening plant in all continents, the national production had been safeguarded and actually over 6 millions vehicles are produced in the country, which is the world's 4th automotive producer.
The domestic market in 2011 was close to 3.4 millions (including 233.000 LCVs) and was the world’s 5th market.
November 2013 sales data from German car market were slightly negative. However the market confirmed a stable trend in line with weak economic environment. Volkswagen at best market share of the year with 3 models in top three.
October 2013 was a step ahead in the German car market stabilization process, as sales rose 2.3% from year ago, pushed by renovated positive economic expectations. Volkswagen accelerated sales pushing market share above 23% while others were struggling.
Reading the ranking of Top 100 Car Models in Germany gave the dimension of power in the car sector. Indeed, German is a country fully opened at competition and the large domination of domestic models, 26 in the first 26, is a phenomenal performance for the German Automotive sector.
In September 2013, the car market in Germany slipped 1.2% with year to date features down 6.0% from last year. BMW officially launched the new Series 4, a modern coupe built on the Series 3 platform, and it was an immediate success.
Following a positive July, the German car market in August fell 5.5%, keeping the pace for a final year sales volume at 2.85 million, the lowest in 15 years. The market leader, Volkswagen, was in trouble losing share with all models.
In first half 2013, car market declined in Germany with sales volume at 1.5 million, down 8.1% from the previous year. In this report, focus2move focused on Top 100 models ranking, dominated by German products and just few spaces for others.
Following a negative first half, the German car market in July grew 2.7% from last year reducing the year to date loss at 6.7%. First half 2013 was reported as all-time record profit by BMW, Audi and Mercedes.
In May 2013, car market in Germany was down 9.9% from last year, confirming the low consumer's demand. Cumulated sales in May were down 8.8% and Germany had lost one spot in global ranking. Ford was the winner of the month, while Renault was the loser.
Following a series of 5 declining month, in April the domestic car market in Germany was back up, for a modest 3.8%, driven by an additional selling day compared with last year. Year-to-date sales slipped 8.5%. All Japanese had lost share.
March 2013 for the German car market was not only the 5th year-on-year drop in a row, but the month with highest y.o.y. drop since 2009, losing 17.1% from year ago. First quarter 2013 sales dropped 12.9%. BMW performance pushed up by Series 1 demand.
February was negative again for the German domestic car market with sales fallen by 10.5%, the 4th year-on-year decline in a row. Domestic car sales confirm as the Merkel recipe for Europe was unable to heal patients, while now the doctor is ill as well.
While Germany was sustaining car sales in Europe until few months ago, now it is pushing the market down. In January car sales fell 8.6%, posting the third consecutive negative month. Volkswagen posted a strong month with all models.
The German Car Market closed the 2012 with the worst year-on-year score since 2010, losing in December 16.4%. The 2012 sales were down 2.5% from 2011 and 19% from the 2009 record. In December BMW rushed outpacing Mercedes for the 2nd place.