Brazil is the world's 5th largest country, with 8.515 km2 and have a population of over 200 million (again the world's 5th). In the last decade exploiting vast natural resources and a large labor pool, has become the South America's leading economic power and regional leader, one of the first in the area to begin an economic recovery. This was enhanced by Mercosur, an economic and political agreement among Argentina, Brazil, Paraguay and Uruguay fixed in 1991. The rapidly GDP increase moved the country in the top global rank. In the 2010, its GDP, at purchasing power parity, of $ 2.172 billion was 9th in absolute. Highly unequal income distribution and crime remain pressing problems. Over 25 percent of population is still below the poverty limit. Today Brazil is “cool” as demonstrated by the unique fact it will host both the 2014 World Soccer Cup and the 2016 Olympic Games.
Following a first quarter below expectation, in April finally the light passenger vehicles market in Brazil posted a robust increase, gaining 29.3% from last year. Year-to-date sales were up 8.5%. The Big 3, Fiat, Volkswagen and Chevrolet are losing share.
March car sales in Brazil were down 5% from last year, with First quarter up 1.9% from last year. Top 3 brands market share is declining as new crowded competition among 49 players is transforming the country from cash cow to hard discount.
In February the car market in Brazil slipped 5.7% partially offsetting the cumulate gain from last year, now at 6.3%. Higher minimum wage and inflation should push market up. Hyundai recorded best ever volume and share driven by HB20 success.
Following a weak year end, the Brazilian car industry started the 2013 with a17.5% increase over last year. Fiat further improved confirming its magic moment in this market, while Volkswagen and Chevrolet were stable.
In December, the Brazilian car market surged 4.4% ending the year with a progress of 6.1% from the last year. Fiat, Volkswagen, Renault, Toyota and Nissan posted the all-time record volume. Volkswagen Gol strong on top of models.
Following the October boom, the Brazilian light vehicles market was slightly down in November (-2.7% from last year). Year to date sales were up 6.3% confirming the new all-time record volume achievement. Hyundai climbed in 6th place with record share.
The Brazilian light vehicles market continues its chaotic trend, generated by tax breaks ending, used by the government to push up the market. In October sales were up 23.9% from last year. Year to date sales were up 7.3%. Fiat maintained momentum and the share was close to 25%.
In September the light vehicles market in Brazil posted 277.614 units, down 5.4% from last year. Year to date sales were 2.3667.000, up 5.5% from last year. Fiat maintained its share above 24%, while Volkswagen Gol confirms leaderships on models.
In August, the light vehicles market in Brazil posted 405.511 units, up 31.6% from last year pushed by temporary tax reduction. Year to date sales were 2.390.000, up 7.0% from last year. Fiat was able to gain share posting record in sales and local production.
In July the light vehicles market in Brazil posted 351.410 units, up 25.9% from last year pushed by temporary tax reduction. Year to date sales in July were 1.981.781, up 3% from last year. Fiat led the market raising the share at 23.9%.
The Brazil car market in June interrupted the string of 7th consecutive negative months with a considerable 18.7% increase. Sales were 340.706. The year to date June sales were 1.632.500, flat on last year. Fiat is reinforcing the leadership.
Brazil car industry dropped again in May, the seventh negative performance out of last eight months. Light passengers sold were 274.490, down 8.7% from last year. Chevrolet posted a strong month, gaining the 2nd place.
Brazilian car industry dropped 10% in April, the third negative performance in a row. The year to date April volume was 1.017.000, down 3.1 below last year. Now the entire 2012 is projected to not increase for the first time after a row of eight consecutives increasing years.
March registrations at 283.786 (passenger cars and LCVs) down 1,7% vs. past year is the 5th negative months in the last six and are confirming Brazilian low consumer demand for cars in market that remains one of the most relevant globally.