Country Overview
Spain is the 14th global economy with over $ 1.411 trillion GDP (purchasing power parity) in 2011. The country joined the European Community in 1986 and is in Euro currency area since 2002. The per capita income of $ 30.600 (2011) is still below EU average ($34.000).
The 2008 financial crisis interrupted 15 years of above average GDP growth and started a period of economic difficulties not yet ended. The GDP felt by 3.7% in 2009, and 0.1% in 2010. In 2011 was slightly positive (+0.8%), while in 2012 it is expected negative again. Level of unemployment boosted at 20.8 and National Budget deficit in 2011 was 6.5% of GDP, with a Public Debt growing at 68.2.
Automotive Industry Overview
Although the domestic Brand – Seat - was incorporated in Volkswagen Group, automotive industry has been used by Spain as locomotive of economic development. Car production achieved a record volume in the 2000, surpassing 3 millions vehicles in a year, when the country was the base to export in Europe for many OEMs (Volkswagen, Renault, PSA, Nissan, Honda, Ford, and Opel). In recent years production felt and in 2011 was 2.352.000 the 2nd in Europe and the world's 9th.
Spanish domestic light passenger vehicle industry in 2011 registered 912.000 units, the 15th globally.
Seat boomed sales in April keeping back the market leadership lost in early 2012. It was too early to correlate this fact with Mr. Muir replacement as company CEO, but not to boost Spanish car sales by 10%, second positive month out of last fifteen.
The dramatic momentum lived by the Spanish car sector had no rest in March, when sales dropped 13.9% from the already low volume a year ago. The first quarter was archived with a 11.4% fall. In March Corsa pushed Opel on top of the market.
The Spanish car market in February was falling again in spite of scrap inventive program, pushed down by really high unemployment index and credit crunch. Pushed by 208 and 308 demand, Peugeot advanced on top of the market.
In January the Spanish car market posted a 9.6% drop. However the recent government announcement for car incentive plan (PIVE) extension generate quite optimism in the sector. Seat recovered the market leadership outpacing Volkswagen.
December was again awful for the car market in Spain falling 22.8% from last year. The 2012 ended with the lowest volume since 1985, losing 13.4% from 2011 and 67% from the 2006 record. Last month, Peugeot surged in first position while Dacia Sandero was on the podium.
The Spanish car market posted in November one of the worst month of the entire 2012, dropping 20.2% from the previous year. Cumulative sales at November were down 12.5%. Climbing 3 points of share, Citroen was the market leader.
In spite of scrap incentive scheme introduced by the government on October 16th, the car market in Spain dropped 21.5% with 44.943 sales. Year-to-date sales were 601.000, down 11.7% from last year. Thanks to new Clio launch, Renault took the leadership.
The VAT increase from 18% to 21% and others fiscal restrictions taken by the government, hit the Spanish car market in September. Sales were 35.206, down 36.6% from last year, the worst September since over 20 years. Seat dropped in 9th position.
In July, the Spanish car market posted the 6th decline in a string with 65.322 sales, down 17.2% from last year. The year to date July sales were 471.392, down 9.5% from last year. In July, Seat Ibiza felt and Nissan Qashqai kept the leadership.
The Spain car market declined again in June with sales at 73.258 units, down 12.1% from last year. Year to date sales in June were 406.072, down 8.2% from last year. Next months outlook is still negative.
The Spain car market is declining again after the 2007-2011 drop, when the half of annual volume was lost. In May, car sold were 72.442, down 8.2% from last year. Year to date sales in May were 332.812, down 7.2% from last year.
In March the car registered in Spain were 84.427, down 4.5% from last year, confirming a substantial stability of Spanish car market. Indee, first quarter 2012 ended at 204.119 sales, only 1.9% down from year ago. Volkswagen was the market leader with over 9% of share.
The good news for the Spanish car industry is that 2012 started flat. Cumulative car registrations in January/February were 119.693, more or less equal to 2011. After year of declines, to stay flat is not bad.