Country Overview
Thailand is a Constitutional Monarchy divided in 77 provinces and Member of ASEAN economic association. It is world's 20th country as population (67 million) and is still struggling to find a stable democratic process (current Constitution Act was issued in 2007 and could be reviewed in 2012), with thousand people killed in last years in the violence associated with southern Muslin provinces cause. Population growth rate at 0.5% annual is among lowest globally and dramatically influenced by high AIDS diffusion. In 2009 Thailand was the 13th world's country as deaths for AIDS. Urbanization is still low (34%) and people living in Bangkok is only 10% of total.
In the last 15 years Thailand growth at an average 4% rate, with a 2009 GDP 2.4% contraction due to global financial crisis impact over Thai exports. The recovery was fast, with a + 7.8% in 2008 and 4% in 2011, when the development was severely compromised by a catastrophic October flooding event in the industrial areas north of Bangkok, crippling the manufacturing sector.
Automotive Industry
the sector is employing over 300,000 people, generating 12% of the national GDP and is the country biggest manufacturing sectors. Ford, GM, BMW, Daimler, Chrysler, Mitsubishi, Mazda, Toyota, Isuzu, Honda and Nissan have established presence in the country. In the 2000 only 411.000 light vehicles were produced in the country, the 0.7% of global production. Ten years later, the 1.6 million units produced were the 2.1% of global production, with Thailand first Pick up models producer.
The last effects of first-time buyers' government incentive are pushing the car market in Thailand further up and March posted a brilliant 41.8% increase. First quarter sales were up 48.7% from last year. Toyota share was above 40%.
The Thailand's car market continues its run and in February posted a 43.6% increase, the slowest increase in the last months. Cumulate sales at February were up 53.4%. Honda celebrates a great momentum advancing in second place.
January 2013 took benefit again from the government strong incentives to the first car purchase and Thailand's car market advanced 65% from last year. Honda continued to gain market share while Toyota was stable just above 30%.
In December, the Thailand Car market increased sales by 206% from December 2011, when it was penalized by flood and ended the year with a phenomenal increase of 80.8%, scoring the new all-time record.
November was a memorable month for the Thailand Car Industry, performing the new all-time highest volume with a 214% year-on-year increase. Year-to-date market was up 72.9%. Nissan posted the best ever month in the market with share climbed over 10%.
The outstanding momentum continued in Thailand for the car market posting in October a 196.4% year-on-year increase. Year-to-date market was up 63.3% thanks to unique first buyer incentive introduced last May.
In September, the Thailand car market confirmed its magic moment, doubling volumes from last year with 130.232 sales, up 99.1%. Year-to-date sales were 996.000, up 53.5% from last year. Honda recovered the 2nd place in the market, outpacing Isuzu for the first time after flood disaster.
The Thailand car market in August confirmed the magic momentum started in May with the introduction of "First Car Buyer Program". In August the market posted 129.509 sales, up 63.9% from last year. Toyota will sell over 500.000 cars in this market in the 2012.
In July, the Thailand car market posted 131.346 sales, up 43.6% from last year, the 7th year-on-year increase in a string. Year to date July sales were 736.648, up 45.9% from last year, thanks to the heavy support received by the government incentive program.
In first half 2012, the Thailand car industry boomed with 605.002 sales, up 46.4% from last year. In June the sales were 123.471, up 79% from last year, pushed by strong government incentive program. Toyota led the market with 39.8% of share.
The Thailand car industry posted a wonderful +34.5 pct. increase in the first quarter 2012, the world's second best performance among Top 40 countries, after Japan. Market has strongly recovered from flood disaster and is projected to a new all-time record volume.
At the end of 2011, the Automotive industry in Thailand was employing over 300.000 people, generating 12% of the national GDP and representing the country's biggest manufacturing sector. Ford, General Motors, BMW, Daimler Chrysler, Mitsubishi, Mazda, Toyota, Isuzu, Honda and Nissan have established presence in the country.