Japan: August car market stable. U.S. Government to renegotiate competitive conditions.

Accordingly with data released by JADA, JAMA and JAIA, the Japanese Associations of car manufacturers, light passenger vehicles August 2013 sales were366.046, just a little decline of 1.1% from last year, with cumulated sales at 3.465.885, down 8.4%.

In a market in which the August sales are below last year, the most important news was the US Government actions pushing Japan to open the domestic market at full competition for foreign companies.

As reported by Reuters, the United States hopes to make a proposal to Japan on its trade barriers in September as a part of an attempt to reach a conclusion on the Trans-Pacific Partnership (TPP) free trade initiative by the end of the year.

Indeed, the Japanese is the closest market worldwide giving substantial advantages to domestic producers. Just to underline the potential effects of such a decision, the current foreign carmakers share in the Japan is about 6% while in US it is near to 40%.

Looking at the best brands performance:

Toyota maintained its leadership selling in 104.351 cars with share of 28.5%, down 2.5 points from July. Year-to-date sales were 1.020.108 with a share of 29.4% Toyota held 6 models in the top 25, with the Aqua as market leader, which overtook the Prius.

Suzuki was 2nd with 50.087 units and a share of 13.7%, up 0.8 points of share from the previous month. Year-to-date was 458.437 with a share of 13.2%. The top model was again the Wagon R in 5th position.

Honda was back in 3rd place selling 47.565 vehicles with a share of 13%, up 1.2 points from the previous month. Year-to-date sales were 469.843 with a share of 13.6%. The best-selling model was the N Box, advanced in 2ndplace.

Nissan fell in 4th place after a good performance in July, with 46.915 units and a share of 12.8%, down 0.4 points from July. Year-to-date sales were 449.281 with a share of 13%. Top model was the Dayz in 8th place.

Daihatsu fell in 5th selling 43.594 vehicles with a share of 11.9%, down 0.4 points of share from the previous month. Year-to-date sales were 430.773 with a share of 12.4%. The Move was the best selling model.

Mazda was 6th, selling 16.337 units with a share of 4.5%, up 0.1 point of share from the previous month. Year-to-date sales were 150.988 with a share of 4.4%. Mazda just presented the third generation of the compact Mazda3, while the Demio was the best-selling model in 25th place.

Subaru in 7th place sold 12.400 vehicles with a share of 3.4%, down 0.1 point from the previous month. Year-to-date sales were 120.016 with a share of 3.5%. The Impreza was 20th.

Mitsubishi was 8th with 10.346 units with a share of 2.8%, stable from July. Year-to-date sales were 93.521 with a share of 2.7%.

Isuzu was 9thselling 5.198 units with a share of 1.4%, up 0.2 points from the previous month. Year-to-date sales were 30.610 with a share of 0.9%. All importers gained share, but we wish to give at Volkswagen the rule of “Winner of the Month”.

Volkswagen was 10th (9th year to date) selling 4.347 units with a share of 1.2%, down 0.1 point from July. Year-to-date sales were 42.205 with a share of 1.2%.

In the table below, the Top 25 brands, ranked by year-to-date position.

Rank Aug

Rank Jul

Rank 2013

Brand

Aug

YTD 2013

FY 2012

I Half 2013

Jul 2013

Aug 2013

Ytd   2013

1

1

1

Toyota

104.351

1.020.108

30,9%

29,3%

31,0%

28,5%

29,4%

2

3

3

Suzuki

50.087

458.437

12,7%

13,2%

12,9%

13,7%

13,2%

3

5

2

Honda

47.565

469.843

14,0%

13,9%

12,2%

13,0%

13,6%

4

2

4

Nissan

46.915

449.281

12,6%

12,9%

13,2%

12,8%

13,0%

5

4

5

Daihatsu

43.594

430.773

12,7%

12,5%

12,3%

11,9%

12,4%

6

6

6

Mazda

16.337

150.988

4,1%

4,3%

4,4%

4,5%

4,4%

7

7

7

Subaru

12.400

120.016

3,3%

3,5%

3,5%

3,4%

3,5%

8

8

8

Mitsubishi

10.346

93.521

2,6%

2,7%

2,8%

2,8%

2,7%

9

9

11

Isuzu

5.198

30.610

0,8%

0,8%

1,2%

1,4%

0,9%

10

10

9

Volkswagen

4.347

42.205

1,1%

1,2%

1,1%

1,2%

1,2%

11

12

10

Mercedes

4.122

31.950

0,8%

0,9%

0,7%

1,1%

0,9%

12

11

12

Lexus

3.431

30.504

0,8%

0,9%

0,9%

0,9%

0,9%

13

13

14

Hino

3.416

21.476

0,5%

0,6%

0,7%

0,9%

0,6%

14

14

13

BMW

3.130

27.216

0,7%

0,8%

0,7%

0,9%

0,8%

15

15

15

Mitsubishi Fuso

2.840

18.284

0,4%

0,5%

0,6%

0,8%

0,5%

16

16

16

Audi

1.949

18.144

0,5%

0,5%

0,4%

0,5%

0,5%

17

17

18

Volvo

1.671

10.537

0,3%

0,3%

0,3%

0,5%

0,3%

18

18

17

Mini

1.055

10.605

0,3%

0,3%

0,3%

0,3%

0,3%

19

19

19

Fiat

468

4.303

0,1%

0,1%

0,1%

0,1%

0,1%

20

23

21

Jeep

414

2.931

0,1%

0,1%

0,1%

0,1%

0,1%

21

20

20

Peugeot

363

3.783

0,1%

0,1%

0,1%

0,1%

0,1%

22

25

24

Land Rover

307

2.340

0,0%

0,1%

0,1%

0,1%

0,1%

23

22

22

Porsche

298

2.896

0,1%

0,1%

0,1%

0,1%

0,1%

24

22

23

Ford

244

2.716

0,1%

0,1%

0,1%

0,1%

0,1%

25

24

27

Citroen

196

1.891

0,1%

0,1%

0,1%

0,1%

0,1%

Toyota Aqua was the market leader, with 21.142 units and a share of 5.8%, down 0.3 from the previous month. Year-to-date sales were 182.135 with a share of 5.3%.

Honda N-Box jumped in 2nd with 17.995 units and a share of 4.9%, up 0.7 points from the previous month, followed by Toyota Prius in 3rd with 16.759 sales and a share of 4.6%, down 0.3 points from July.

Daihatsu Move fell in 4th with 14.488 sales and a share of 4%, down0.4 points from the previous month, followed by Suzuki WagonR in 5th with 12.070 sales and a share of 3.3%, down 0.1 point, followed by Suzuki Spacia, jumped in 6th from 8th, with 10.477 units and a share of 2.9%.

Daihatsu Mira was 7th with 10.417 units with a share of 2.8%, up 0.1 point from the previous month, followed by Nissan Dayz in 8th with 9.598 sales and a share of 2.6%, down 0.4 points.

Nissan Note was stable in 9th, with 8.783 units and a share of 2.4%, down 0.1 point from July, followed by Daihatsu Tanto in 10th with 8.391 sales and a share of 2.8%, as per August.

Honda Freed jumped in 16th place with 5.782 sales and gained 1 point of share from July.

In the table below, the Top 25 models, ranked for last month position:

Rank Aug

Rank Jul

Rank 2013

Model

Aug

YTD 2013

FY 2012

I Half 2013

Jul 2013

Aug 2013

YTD 2013

1

1

1

Toyota Aqua

21.142

   182.135

5,0%

5,0%

6,1%

5,8%

5,3%

2

4

3

Honda N-Box

17.995

   156.034

4,0%

4,5%

4,2%

4,9%

4,5%

3

2

2

Toyota Prius

16.759

   172.288

6,0%

5,0%

4,9%

4,6%

5,0%

4

3

4

Daihatsu Move

14.488

   149.261

2,7%

4,3%

4,4%

4,0%

4,3%

5

5

5

Suzuki WagonR

12.070

   132.590

3,7%

4,0%

3,4%

3,3%

3,8%

6

8

15

Suzuki Spacia

10.477

     58.286

0,0%

1,3%

2,7%

2,9%

1,7%

7

7

6

Daihatsu Mira

10.417

   103.071

4,2%

3,0%

2,7%

2,8%

3,0%

8

6

21

Nissan Dayz

9.598

     35.789

0,0%

0,5%

3,0%

2,6%

1,0%

9

9

7

Nissan Note

8.783

   102.961

1,6%

3,1%

2,5%

2,4%

3,0%

10

11

9

Daihatsu Tanto

8.391

     89.488

3,2%

2,7%

2,3%

2,3%

2,6%

11

12

11

Suzuki Alto

8.284

     77.547

2,1%

2,3%

2,0%

2,3%

2,2%

12

14

10

Honda N-One

7.036

     82.197

0,3%

2,5%

1,9%

1,9%

2,4%

13

16

16

Toyota Corolla

6.865

     54.440

1,5%

1,5%

1,6%

1,9%

1,6%

14

15

12

Nissan Serena

6.610

     64.856

1,8%

1,9%

1,9%

1,8%

1,9%

15

10

8

Honda Fit

6.193

     89.937

3,9%

2,7%

2,5%

1,7%

2,6%

16

34

17

Honda Freed

5.782

     46.496

2,0%

1,4%

0,6%

1,6%

1,3%

17

13

13

Toyota Vitz

5.324

     60.501

2,0%

1,7%

2,0%

1,5%

1,7%

18

19

18

Honda Step

5.238

     44.609

1,2%

1,2%

1,4%

1,4%

1,3%

19

18

14

Toyota Crown

5.119

     60.301

0,6%

1,8%

1,4%

1,4%

1,7%

20

17

25

Mitsubishi eK

4.787

     31.598

0,5%

0,8%

1,5%

1,3%

0,9%

21

20

20

Subaru Impreza

4.088

     38.602

1,0%

1,1%

1,2%

1,1%

1,1%

22

22

23

Toyota Spade

3.566

     33.401

0,5%

1,0%

0,9%

1,0%

1,0%

23

21

22

Toyota Vellfire

3.543

     33.420

1,1%

0,9%

1,1%

1,0%

1,0%

24

26

27

Suzuki Swift

3.236

     28.310

0,8%

0,8%

0,8%

0,9%

0,8%

25

23

24

Mazda Demio

2.999

     31.753

1,1%

0,9%

0,9%

0,8%

0,9%

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