Japan September. Private demand pulls sales up 9%

Japan Auto Market 2017 Subaru Crosstrek 2018

Japan Auto Market was positive in the Q3 albeit with a slower speed than in the H1. September sales at 519.480 were up 9% with Toyota again in difficulties, ending the Q3 down 14%. Nissan and Subaru shining while Mercedes is the importers leader.

Following a slowdown in private non-residential investment, Japanese economic growth in the second quarter was revised down to 2.5% in seasonally-adjusted annualized terms, significantly below the 4.0% figure reported in a preliminary estimate. Despite this revision, the print marked the fastest expansion since Q1 2015 and puts the economy on a steady track to recovery. The latest data suggests that healthy growth is being sustained in the third quarter. Machinery orders rebounded in July, and exports had the fastest pace of expansion in almost four years in August.

The fundamental automotive industry is benefitting from the positive internal demand while increasing export pulled by the low yen value. The domestic market is maintaining the promise, widely anticipated by our observers, and the year is reporting all months with a positive year on year score.

Indeed, according to the data released by the JADAJAMA and JAIA, the total vehicles (including HCVs and Bus) sold in the first half of the year had been 2.78 million (+9.2%) while the light cars segment (including key cars) sales had been 2.34 million (+10.0%).

The third quarter growth speed was slower. In July sales were up 2.7%, in August fell 0.4% (with 365189 sales) while September was widely positive with 519.480 sales, +9.0%, with year to date figure at 4.09 million units, up 7.5%.

At brand-wise year to date, Toyota has been widely negative in the Q3 (-14%) and year to date sales increased only 2.5% with 1.2.17.000 units and market share at 25.8%.

Honda is second with 552.000 registrations (+2.8%) followed by Suzuki with 527.000 (+9.7%) that gained a step overtaking Daihatsu with 506.000 (+14.4%).

Behind, Nissan, fourth with 490.000 (+22.3%) followed by Mazda, with 163.000 (+1.3%), Subaru with 139.000 sales (+19.1%) and Mitsubishi with 72.281 units (+12.4%).

In 11th place the importers leaders, Mercedes with 51.083 sales (+1.4%) followed by BMW with 38.832 units (+3.2%) and Volkswagen with 37.205 (+1.2%.

At model-wise, the best-selling model is the Honda N-Box with 153.000 units (+23.3%) followed by the Toyota Prius with 126.000 (-30.8%) and the Nissan Note with 121.000 (+61.2%)

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank 2017 Rank Sep Brand Sales 2017 Sales Sep Variation 2017 Variation Sep. Share 2017 Share Sep
1 1 Toyota 1.217.950 134.270 2,5% -6,9% 29,8% 25,8%
2 3 Honda 552.183 76.008 2,8% 8,4% 13,5% 14,6%
3 4 Suzuki 527.344 59.747 9,7% 3,4% 12,9% 11,5%
4 2 Daihatsu 506.951 77.923 14,4% 54,3% 12,4% 15,0%
5 5 Nissan 490.796 55.122 22,3% 16,4% 12,0% 10,6%
6 6 Mazda 163.481 23.755 1,3% 7,6% 4,0% 4,6%
7 7 Subaru 139.502 16.475 19,1% 13,5% 3,4% 3,2%
8 8 Mitsubishi 72.281 10.737 12,4% 49,1% 1,8% 2,1%
9 9 Isuzu 64.112 8.915 4,5% -17,7% 1,6% 1,7%
10 13 Hino 52.039 5.419 9,3% -24,4% 1,3% 1,0%
11 10 Mercedes 51.083 8.480 1,4% 2,0% 1,2% 1,6%
12 12 BMW 38.832 6.031 3,2% -0,3% 0,9% 1,2%
13 14 Volkswagen 37.205 5.410 1,2% 7,2% 0,9% 1,0%
14 15 Mitsubishi Fuso 33.117 4.574 -3,3% -7,3% 0,8% 0,9%
15 16 Lexus 30.957 3.632 -23,5% -16,2% 0,8% 0,7%
16 17 Audi 20.916 3.350 -2,8% -5,0% 0,5% 0,6%
17 18 Mini 18.585 2.729 4,5% -0,4% 0,5% 0,5%
18 11 UD Trucks 14.729 8.003 89,4% 647,2% 0,4% 1,5%
19 19 Volvo 11.999 1.578 10,8% 3,7% 0,3% 0,3%
20 20 Jeep 7.494 1.150 5,6% -1,3% 0,2% 0,2%
21 21 Peugeot 6.057 1.006 7,6% 6,8% 0,1% 0,2%
22 24 Renault 5.787 698 52,5% -0,7% 0,1% 0,1%
23 22 Porsche 4.990 801 -4,9% -8,0% 0,1% 0,2%
24 23 Fiat 4.944 769 -5,4% 0,5% 0,1% 0,1%
25 26 Smart 3.547 488 6,6% -16,2% 0,1% 0,1%
26 25 Land Rover 2.552 489 1,2% 28,0% 0,1% 0,1%
27 27 Citroen 2.110 355 57,5% 83,0% 0,1% 0,1%
28 28 Jaguar 2.106 295 1,5% -24,9% 0,1% 0,1%
29 29 Abarth 1.904 281 25,1% -10,5% 0,0% 0,1%
30 31 Maserati 1.257 162
31 30 Alfa Romeo 1.131 240
32 32 DS 653 89
33 34 Ferrari 602 60
34 35 Chevrolet 431 58
35 33 Cadillac 405 78
36 36 Ford 404 52
37 37 Lamborghini 375 32
38 36 Bentley 284 52
39 38 Dodge 258 29
40 40 Aston Martin 247 15
41 40 Chrysler 173 15
42 39 Rolls-Royce 170 17
43 38 Alpina 161 29
44 41 Lotus 127 11
45 39 McLaren 119 17
46 40 Scania 118 15
47 42 Hyundai 99 8
48 43 GMC 39 6
49 44 Rover 30 2
50 45 Morgan 18 1
51 Lancia 16
52 Pontiac 9
52 45 MG 9 1
52 Buick 9
53 45 Opel 1 1
53 Ruf 1
53 Unimog 1
53 Maybach 1
53 Saab 1
53 Bugatti 1

Rank 2017 Rank Sep Group Sales 2017 Sales Sep Variation 2017 Variation Sep. Share 2017 Share Sep
1 1 Toyota 1.807.897 221.244 5,2% 7,3% 44,2% 42,6%
2 3 Renault-Nissan 568.864 66.557 21,2% 20,4% 13,9% 12,8%
3 2 Honda 552.183 76.008 2,8% 8,4% 13,5% 14,6%
4 4 Suzuki 527.344 59.747 9,7% 3,4% 12,9% 11,5%
5 5 Mazda 163.481 23.755 1,3% 7,6% 4,0% 4,6%
6 6 Fuji Heavy Industries 139.502 16.475 19,1% 13,5% 3,4% 3,2%
7 7 Mercedes D. 87.748 13.542 -0,3% -2,1% 2,1% 2,6%
8 9 Isuzu Motors 64.112 8.915 4,5% -17,7% 1,6% 1,7%
9 8 Volkswagen 63.889 9.660 -0,5% 1,2% 1,6% 1,9%
10 10 BMW 57.748 8.806 3,4% -0,5% 1,4% 1,7%

Rank 2017 Rank Sep Model Sales 2017 Sales Sep Variation 2017 Variation Sep
1 1 Honda N-Box 153.312 22.500 23,3% -7,0%
2 3 Toyota Prius 126.995 13.275 -30,8% -21,6%
3 2 Nissan Note 121.796 15.469 61,2% 33,4%
4 6 Daihatsu Tanto 111.830 10.770 -9,6% 0,0%
5 8 Nissan Dayz 107.555 9.067 295,4% 0,0%
6 7 Daihatsu Move 102.949 10.683 135,1% 0,0%
7 4 Toyota Aqua 99.939 12.896 -24,2% -16,8%
8 16 Toyota C-HR 99.572 7.126
9 5 Honda Freed 87.034 10.808 266,7% 486,1%
10 13 Suzuki Spacia 80.601 7.966 25,4% 0,0%
11 9 Honda Fit 79.293 8.814 -7,3% -13,8%
12 147 Suzuki WagonR 76.685 220 27,5% 0,0%
13 10 Toyota Sienta 75.409 8.679 -19,6% -29,4%
14 11 Nissan Serena 74.242 8.187 55,5% 105,0%
15 12 Daihatsu Mira 73.297 8.000
16 18 Toyota Vitz 70.418 6.433 24,7% 8,3%
17 19 Suzuki Alto 69.818 6.420 20,0% -53,0%
18 14 Toyota Voxy 65.699 7.767 -3,3% -18,5%
19 15 Suzuki Hustler 59.646 7.640 -9,1% 0,0%
20 27 Subaru Impreza 58.852 4.929 139,7% 41,3%
21 28 Honda N-WGN 58.763 4.811 -12,1% -27,3%
22 17 Toyota Roomy 57.841 7.089
23 22 Toyota Corolla 55.865 5.549 -15,4% -31,6%
24 23 Honda Vezel 53.428 5.537 -9,2% -33,3%
25 34 Suzuki Every Van 52.869 4.343
26 21 Toyota Tank 51.599 6.223
27 26 Toyota Harrier 45.102 4.956 53,7% 29,3%
28 20 Toyota Noah 44.105 6.411 13,2% 13,4%
29 25 Nissan X-Trail 42.347 5.080 -7,1% -14,8%
30 32 Toyota Passo 42.098 4.423 -22,2% -45,8%

(919)

In the spotlight

Brazil Outlook 2017. Recession is not over

Brazil Automotive Industry outlook in the 2017 is not yet positive albeit the prolonged crisis. Indeed economic perspective are still negative and the sector has not yet bottomed out. Market recovery from 2018