Japan: car market in September was flat. Mercedes shines.

The end of the government incentives was not less harsh than expected for the Japanese car market and September was flat over last year, with Focus2move.com forecast stable at 5.0 million for 2012 and 4.6 million for 2013.

Toyota sold 125.336 units with a share declined at 28.1%, down 4.3 points from previous month. Third quarter share at 31.2% was up 1.4 points from Q2. Year-to-date sales were 1.304.000 with share at 30.8%. After incentives, the Prius was hit more thank Aqua and the two leaders are now very close. Toyota held 8 models on top 30.

Nissan surged in 2th position. 3 spots ahead of previous month, with 61.503 sales and a share of 13.8%, up 2.5 from previous month. Q3 share at 12.6% was up 0.8 points from Q2. Year-to-date Nissan ranked 4th, with 539.646 sales and 12.8% of share.

Suzuki was 3rd (5th year-to-date) with 57.981 sales and a share of 13.0%, down 0.6 points from previous month. Q3 share at 12.6% was down 1.1 points from Q2, but in line with YTD. The best-selling model was the Suzuki Wagon R, 3rd this month.

Honda was 4nd in the month (2nd year-to-date), 1 spot down, with 53.361 sales and a share of 11.9%. Q3 share at 13.1% was down 1.9 points from the Q2. Year-to-date sales were 606.366 with a share at 14.3%. The top model was the Fit, dropped this month in 8th position.

Daihatsu was 5th with 51.792 units and a share of 11.6%, down 0.6 points from previous month. Q3 share at 12.1% was down 1.9 points of share from Q2. Daihatsu holds 3 models in the top 10.

Mazda was 6th, with 20.243 sales and a share of 4.5%, flat. Q3 share at 4.4% was up 0.4 points form Q2. The top model was the Demio, 19th year-to-date and only model in the top 30.

Mercedes was 9th and leader of importers and luxury segment, with 5.299 sales and 1.2% of share, the best this year, up 0.4 points from previous month.

Volkswagen was 10th with 5.051 and BMW 11th with 5.030 sales, both ahead of Lexus.

In the table below, the Top 20 brands, ranked by year-to-date position.

Rank

Brand

Sep

Q3

Ytd Sep

Q1

Q2

Sep

Q3

Ytd Sep

1

Toyota

125.336

416.943

1.304.781

31,3%

29,8%

28,1%

31,2%

30,8%

2

Honda

53.361

175.418

606.366

14,8%

15,0%

11,9%

13,1%

14,3%

3

Daihatsu

51.792

162.069

543.668

12,5%

14,0%

11,6%

12,1%

12,9%

4

Nissan

61.503

168.765

539.646

13,6%

11,8%

13,8%

12,6%

12,8%

5

Suzuki

57.981

168.805

535.856

11,9%

13,7%

13,0%

12,6%

12,7%

6

Mazda

20.243

58.696

177.792

4,2%

4,0%

4,5%

4,4%

4,2%

7

Subaru

16.512

42.929

137.646

3,8%

2,6%

3,7%

3,2%

3,3%

8

Mitsubishi

14.038

33.534

111.450

2,9%

2,4%

3,1%

2,5%

2,6%

9

Volkswagen

5.051

13.074

41.971

1,0%

1,0%

1,1%

1,0%

1,0%

10

Lexus

3.792

11.538

34.401

0,7%

0,9%

0,8%

0,9%

0,8%

11

Mercedes

5.299

10.972

30.635

0,7%

0,7%

1,2%

0,8%

0,7%

12

BMW

5.030

10.240

29.524

0,6%

0,8%

1,1%

0,8%

0,7%

13

Isuzu

6.915

15.989

27.452

0,2%

0,6%

1,5%

1,2%

0,6%

14

Audi

2.917

6.382

18.356

0,4%

0,4%

0,7%

0,5%

0,4%

15

Hino

4.704

10.765

18.061

0,1%

0,5%

1,1%

0,8%

0,4%

16

Mitsu Fuso

2.988

8.305

15.705

0,1%

0,5%

0,7%

0,6%

0,4%

17

Mini

1.556

3.882

12.124

0,3%

0,3%

0,3%

0,3%

0,3%

18

Volvo

1.691

3.634

10.251

0,2%

0,3%

0,4%

0,3%

0,2%

19

Fiat

666

1.530

4.353

0,1%

0,1%

0,1%

0,1%

0,1%

20

Peugeot

507

1.183

4.263

0,1%

0,1%

0,1%

0,1%

0,1%

Looking at single models performance, Toyota Prius C was leader for the 16th consecutive month in spite of the Aqua, was very close this month. The two twins sold respectively 22.091 and 22.039 units.

Third was the Suzuki Wagon R, with 20.891 units, outpacing the Honda NBOX, 4th with 19.914 units.

The Nissan Note surged in 5th position with 18.355 units, growing in 15th in the YTD ranking. The Daihatsu Mira was 6th with 15.761 followed by the Daihatsu Tanto, the Honda Fit (3rd YTD) and the Daihatsu Move.

In the table below, the Top 30 models, ranked for year-to-date position:

Rank

Model

Sep

Q3

Ytd Sep

Q1

Q2

Sep

Q3

Ytd Sep

1

Toyota Prius

22.091

79.317

260.947

6,7%

5,7%

4,9%

5,9%

6,2%

2

Toyota Aqua

22.039

67.389

195.632

3,9%

5,1%

4,9%

5,0%

4,6%

3

Honda Fit

12.511

48.913

182.258

4,9%

4,2%

2,8%

3,7%

4,3%

4

Daihatsu Mira

15.761

49.829

179.465

4,4%

4,6%

3,5%

3,7%

4,2%

5

Honda NBOX

19.914

59.059

162.900

2,7%

4,7%

4,5%

4,4%

3,9%

6

Suzuki WagonR

20.891

53.025

152.963

3,4%

3,5%

4,7%

4,0%

3,6%

7

Daihatsu Tanto

13.558

43.551

136.231

2,9%

3,5%

3,0%

3,3%

3,2%

8

Daihatsu Move

11.240

34.751

120.816

2,8%

3,2%

2,5%

2,6%

2,9%

9

Suzuki Alto

9.127

28.361

92.939

2,1%

2,4%

2,0%

2,1%

2,2%

10

Honda Freed

6.230

21.768

92.397

2,7%

2,2%

1,4%

1,6%

2,2%

11

Toyota Vitz

5.990

25.402

90.188

2,3%

2,1%

1,3%

1,9%

2,1%

12

Nissan Serena

8.865

27.951

81.057

2,0%

1,7%

2,0%

2,1%

1,9%

13

Toyota Corolla

5.972

26.237

63.607

1,3%

1,2%

1,3%

2,0%

1,5%

14

Nissan Roox

2.646

10.634

57.187

1,0%

2,4%

0,6%

0,8%

1,4%

15

Nissan Note

18.355

21.024

55.134

1,3%

1,0%

4,1%

1,6%

1,3%

16

Nissan Moco

3.782

15.317

53.947

1,4%

1,3%

0,8%

1,1%

1,3%

17

Honda Step

4.826

17.076

53.266

1,1%

1,4%

1,1%

1,3%

1,3%

18

Suzuki Palette

4.211

14.587

51.535

1,2%

1,3%

0,9%

1,1%

1,2%

19

Mazda Demio

4.112

14.872

49.794

1,2%

1,2%

0,9%

1,1%

1,2%

20

Toyota Vellfire

2.925

11.362

49.462

1,4%

1,2%

0,7%

0,9%

1,2%

21

Toyota Passo

3.345

11.733

43.866

1,2%

1,0%

0,7%

0,9%

1,0%

22

Toyota Voxy

3.032

10.992

42.436

1,3%

0,8%

0,7%

0,8%

1,0%

23

Honda Life

3.599

9.877

39.180

1,2%

0,8%

0,8%

0,7%

0,9%

24

Subaru Impreza

7.278

15.514

37.649

0,8%

0,7%

1,6%

1,2%

0,9%

25

Toyota Ractis

2.357

8.663

37.281

1,2%

0,8%

0,5%

0,6%

0,9%

26

Suzuki Swift

3.608

10.657

35.336

0,7%

1,0%

0,8%

0,8%

0,8%

27

Toyota Alphard

1.500

7.436

34.548

0,9%

1,0%

0,3%

0,6%

0,8%

28

Nissan March

2.753

11.173

34.404

1,0%

0,6%

0,6%

0,8%

0,8%

29

Nissan Cube

2.375

9.140

34.391

1,0%

0,6%

0,5%

0,7%

0,8%

30

Suzuki Solio

3.176

10.214

33.263

0,8%

0,8%

0,7%

0,8%

0,8%

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