Japan car market rose 43% in July 2012. Toyota at 33% of share.

Posting the 10th year-on-year growth in a string, July moved further up the market while eroding the last yens available in the Government budget assigned to support the car industry this year. August should already be penalized by the end of the cash and the first days of the month should be chaotic to reserve the residual budget among requirements.

Focus2move.com forecast August positive again, but the market should drop from September to reach a full year 2012 volume of 5.1 million and fall in the 2013 at 4.6 million.

In July, the market leader, Toyota, sold 171.000 vehicles with a share of 33.2%, the best of the year, up 2.5 points of share from the first half. Many Toyota models were hot with the Aqua (the Prius MPV) climbed in 2nd place and new Corolla strong gaining share.

In 2nd place, Honda sold 74.600 units and a share of 14.4%, down 0.5 points of share from the first half.

Nissan recovered the monthly 3rd position, with 65.500 sales and a share of 12.7%, down 0.1 points from the first half. Nissan was 10.000 below Daihatsu in the race for the 3rd place year to date. When incentives will be over, Daihatsu should be the more penalized player in the market and Nissan could recover the podium for the year end.

Daihatsu was 4th in July just few units behind Nissan, with a share dropped at 12.6%, down 1.6 points from the first half. Suzuki confirmed its 5th place, with 60.330 sales and a share of 11.6%, down 1.1 points from first half and 2.1 points from the Q2.

In 6th, Mazda sold 21.789 units with a share of 4.2%, up 0.1 from the first half. Subaru, Mitsubishi, Volkswagen were following having lost share from the first half.

The premium brands leader was Lexus, ranked 10th in absolute, with 4,482 units and a share of 0.9%, up 0.1 from the first half, followed by Mercedes and BMW, both at 0.5% of share.

In the table below, the top 20 brands, ranked by year to date position:

Rank

Brand

Jul

YTD Jul

Q1

Q2

I Half 2012

Jul

YTD Jul

1

Toyota

171.733

1.059.571

31,3%

29,8%

30,7%

33,2%

31,0%

2

Honda

74.608

505.556

14,8%

15,0%

14,9%

14,4%

14,8%

3

Daihatsu

65.062

446.661

12,5%

14,0%

13,2%

12,6%

13,1%

4

Nissan

65.526

436.407

13,6%

11,8%

12,8%

12,7%

12,8%

5

Suzuki

60.330

427.381

11,9%

13,7%

12,7%

11,6%

12,5%

6

Mazda

21.789

140.885

4,2%

4,0%

4,1%

4,2%

4,1%

7

Subaru

15.649

110.366

3,8%

2,6%

3,3%

3,0%

3,2%

8

Mitsubishi

11.133

89.049

2,9%

2,4%

2,7%

2,1%

2,6%

9

Volkswagen

4.517

33.414

1,0%

1,0%

1,0%

0,9%

1,0%

10

Lexus

4.482

27.345

0,7%

0,9%

0,8%

0,9%

0,8%

11

Mercedes

2.645

22.308

0,7%

0,7%

0,7%

0,5%

0,7%

12

BMW

2.617

21.901

0,6%

0,8%

0,7%

0,5%

0,6%

13

Isuzu

4.764

16.227

0,2%

0,6%

0,4%

0,9%

0,5%

14

Audi

1.742

13.716

0,4%

0,4%

0,4%

0,3%

0,4%

15

Mitsu Fuso

2.835

10.235

0,1%

0,5%

0,3%

0,5%

0,3%

16

Hino

2.929

10.225

0,1%

0,5%

0,3%

0,6%

0,3%

17

Mini

1.186

9.428

0,3%

0,3%

0,3%

0,2%

0,3%

18

Volvo

824

7.441

0,2%

0,3%

0,2%

0,2%

0,2%

19

Peugeot

356

3.436

0,1%

0,1%

0,1%

0,1%

0,1%

20

Fiat

376

3.199

0,1%

0,1%

0,1%

0,1%

0,1%

Looking at single models performance, Toyota Prius C confirmed the leadership with 33.398 sales and a share of 6.4%. The Aqua was 2nd in the month, with 26.274 units and 5.1% of share, outpacing the Honda Fit, 3rd with 24.153 units.

The Prius family (Prius C plus the Aqua) achieved the 11.1% of market share!

The Honda NBOX was the 4nd, with 21,837 units and 4.2% of share taking the Key Car segment monthly leadership ahead of Daihatsu Mira.

In the table below, the Top 40 models, ranked for year-to-date position:

Rank

Model

Jul

YTD Jul

Q1

Q2

I Half

Jul

YTD Jul

1

Toyota Prius

33.398

215.028

6,7%

5,7%

6,3%

6,4%

6,3%

2

Honda Fit

24.153

157.498

4,9%

4,2%

4,6%

4,7%

4,6%

3

Toyota Aqua

26.274

154.517

3,9%

5,1%

4,4%

5,1%

4,5%

4

Daihatsu Mira

20.472

150.108

4,4%

4,6%

4,5%

4,0%

4,4%

5

Honda NBOX

21.837

125.678

2,7%

4,7%

3,6%

4,2%

3,7%

6

Suzuki WagonR

17.489

117.427

3,4%

3,5%

3,5%

3,4%

3,4%

7

Daihatsu Tanto

17.364

110.044

2,9%

3,5%

3,2%

3,4%

3,2%

8

Daihatsu Move

14.078

100.143

2,8%

3,2%

3,0%

2,7%

2,9%

9

Honda Freed

9.905

80.534

2,7%

2,2%

2,4%

1,9%

2,4%

10

Toyota Vitz

13.138

77.924

2,3%

2,1%

2,2%

2,5%

2,3%

11

Suzuki Alto

10.434

75.012

2,1%

2,4%

2,2%

2,0%

2,2%

12

Nissan Serena

9.214

62.320

2,0%

1,7%

1,8%

1,8%

1,8%

13

Nissan Roox

5.046

51.599

1,0%

2,4%

1,6%

1,0%

1,5%

14

Toyota Corolla

13.404

50.774

1,3%

1,2%

1,3%

2,6%

1,5%

15

Nissan Moco

6.915

45.545

1,4%

1,3%

1,3%

1,3%

1,3%

16

Honda Step

7.950

44.140

1,1%

1,4%

1,2%

1,5%

1,3%

17

Toyota Vellfire

5.554

43.654

1,4%

1,2%

1,3%

1,1%

1,3%

18

Suzuki Palette

5.794

42.742

1,2%

1,3%

1,3%

1,1%

1,3%

19

Mazda Demio

6.483

41.405

1,2%

1,2%

1,2%

1,3%

1,2%

20

Toyota Passo

5.179

37.312

1,2%

1,0%

1,1%

1,0%

1,1%

21

Toyota Voxy

4.933

36.377

1,3%

0,8%

1,1%

1,0%

1,1%

22

Nissan Note

1.500

35.610

1,3%

1,0%

1,2%

0,3%

1,0%

23

Honda Life

3.543

32.846

1,2%

0,8%

1,0%

0,7%

1,0%

24

Toyota Ractis

3.786

32.404

1,2%

0,8%

1,0%

0,7%

0,9%

25

Toyota Alphard

3.823

30.935

0,9%

1,0%

0,9%

0,7%

0,9%

26

Nissan Cube

4.290

29.541

1,0%

0,6%

0,9%

0,8%

0,9%

27

Nissan March

5.728

28.959

1,0%

0,6%

0,8%

1,1%

0,8%

28

Suzuki Swift

3.741

28.420

0,7%

1,0%

0,9%

0,7%

0,8%

29

Suzuki Solio

4.156

27.205

0,8%

0,8%

0,8%

0,8%

0,8%

30

Suzuki MR Wagon

3.791

27.009

0,6%

1,1%

0,8%

0,7%

0,8%

31

Toyota Wish

4.417

26.552

0,7%

0,8%

0,8%

0,9%

0,8%

32

Toyota Noah

3.748

26.139

0,9%

0,7%

0,8%

0,7%

0,8%

33

Toyota Estima

5.291

25.668

0,7%

0,7%

0,7%

1,0%

0,8%

34

Nissan Juke

3.013

25.539

0,9%

0,6%

0,8%

0,6%

0,7%

35

Toyota Sienta

3.341

21.386

0,6%

0,6%

0,6%

0,6%

0,6%

36

Nissan Tiida

2.739

21.083

0,7%

0,6%

0,6%

0,5%

0,6%

37

Toyota Pixis Space

4.961

20.536

0,5%

0,6%

0,5%

1,0%

0,6%

38

Nissan X-Trail

2.591

19.952

0,7%

0,5%

0,6%

0,5%

0,6%

39

Toyota Crown

2.520

19.779

0,7%

0,5%

0,6%

0,5%

0,6%

40

Mitsubishi eK

2.510

18.804

0,6%

0,5%

0,6%

0,5%

0,6%

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