Japan car market rush is ending: August 2012 was only 16% up.

The government budget available to support the car industry ended during August and the Japanese light vehicles car market was immediately hit. This month was again positive, in spite the 16% increase was already sharply below previous month growth, but customers’ orders dramatically fell down. August was the 10th year-on-year increase in a row and the strip should be broken next month.

Focus2move.com forecast are negative for the next period, with full year 2012 volume at 5.0 million (reduced by 0.1 million from previous release) and 2013 at 4.6 million.

Toyota performance was strong again in August. Sales at 119.874 represented a share of 32.4%, slightly below the July best-of-the-year performance and up 1.7 points of share from the first half. While the Prius and the Aqua (the Prius MPV) confirmed their share on top of the market, Vitz, Corolla and Vellfire had lost share.

Suzuki jumped in the 2nd position of the month (5th year-to-date) with 50.494 sales and a share of 13.6%, up 2.0 points from previous month and 1.9 points from the first half. The WagonR and the Alto were protagonist of this outstanding performance.

Honda was 3nd in the month (2nd year-to-date) with 47.447 units moved the share at 12.8%, down 1.6 points from the previous month and 2.1 points from the first half. Fit and Freed models dropped and the NBOX increase was not enough to avoid the decline.

Daihatsu was 4th with 45.215 units and a share of 12.2%, down 0.4 points from the previous month.

Nissan dropped in 5th position, with 41,736 sales and a share of 11.3%, down 1.4 points from the previous month. The Serena outstanding performance was more than neutralized by all others models decline.

Mazda was 6th, with 16.664 sales and a share of 4.5%, up 0.3 from July

The premium brands leader was Lexus, ranked 10th in absolute, with 3.264 units and a share of 0.9%, flat from previous, followed by Mercedes with 3.038 units and a share boomed at 0.8%, up 0.3 from previous month, and BMW with 2.593 sales and a share of 0.7%, up 0.2 points.

In the table below, the top 25 brands, ranked by year to date position:

Rank

Brand

Aug

YTD Aug

Q1

Q2

I Half 2012

Jul

Aug

YTD Aug

1

Toyota

119.874

1.179.445

31,3%

29,8%

30,7%

33,2%

32,4%

31,2%

2

Honda

47.449

553.005

14,8%

15,0%

14,9%

14,4%

12,8%

14,6%

3

Daihatsu

45.215

491.876

12,5%

14,0%

13,2%

12,6%

12,2%

13,0%

4

Nissan

41.736

478.143

13,6%

11,8%

12,8%

12,7%

11,3%

12,6%

5

Suzuki

50.494

477.875

11,9%

13,7%

12,7%

11,6%

13,6%

12,6%

6

Mazda

16.664

157.549

4,2%

4,0%

4,1%

4,2%

4,5%

4,2%

7

Subaru

10.768

121.134

3,8%

2,6%

3,3%

3,0%

2,9%

3,2%

8

Mitsubishi

8.363

97.412

2,9%

2,4%

2,7%

2,1%

2,3%

2,6%

9

Volkswagen

3.506

36.920

1,0%

1,0%

1,0%

0,9%

0,9%

1,0%

10

Lexus

3.264

30.609

0,7%

0,9%

0,8%

0,9%

0,9%

0,8%

11

Mercedes

3.028

25.336

0,7%

0,7%

0,7%

0,5%

0,8%

0,7%

12

BMW

2.593

24.494

0,6%

0,8%

0,7%

0,5%

0,7%

0,6%

13

Isuzu

4.310

20.537

0,2%

0,6%

0,4%

0,9%

1,2%

0,5%

14

Audi

1.723

15.439

0,4%

0,4%

0,4%

0,3%

0,5%

0,4%

15

Hino

3.132

13.357

0,1%

0,5%

0,3%

0,6%

0,8%

0,4%

16

Mitsu Fuso

2.482

12.717

0,1%

0,5%

0,3%

0,5%

0,7%

0,3%

17

Mini

1.140

10.568

0,3%

0,3%

0,3%

0,2%

0,3%

0,3%

18

Volvo

1.119

8.560

0,2%

0,3%

0,2%

0,2%

0,3%

0,2%

19

Peugeot

320

3.756

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

20

Fiat

488

3.687

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

21

Alfa Romeo

259

3.133

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

22

Jeep

300

3.074

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

23

Porsche

296

2.687

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

24

Citroen

281

2.503

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

25

Ford

332

2.419

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

Looking at single models performance, Toyota Prius C celebrated its 15th consecutive month as market leader, with 23.828 sales and a share of 6.4%, flat on previous, followed by the Aqua again 2nd in the month, with 19.076 units and now 2nd also in the year-to-date ranking.

The Honda NBOX was the 3nd, (5th year-to-date) with 17.308 units and 4.7% of share confirming the Key Car segment monthly leadership ahead of Daihatsu Mira, which is the segment leader in the year-to-date ranking.

The Suzuki WagonR was 4th in the month, ahead of Daihatsu Tanto and Honda Fit. The Nissan Serena surged in 8th position (12th year-to-date).

In the table below, the Top 30 models, ranked for year-to-date position:

Rank

Model

Aug

YTD Aug

Q1

Q2

I Half

Jul

Aug

YTD Aug

1

Toyota Prius

23.828

238.856

6,7%

5,7%

6,3%

6,4%

6,4%

6,3%

2

Toyota Aqua

19.076

173.593

3,9%

5,1%

4,4%

5,1%

5,2%

4,6%

3

Honda Fit

12.249

169.747

4,9%

4,2%

4,6%

4,7%

3,3%

4,5%

4

Daihatsu Mira

13.596

163.704

4,4%

4,6%

4,5%

4,0%

3,7%

4,3%

5

Honda NBOX

17.308

142.986

2,7%

4,7%

3,6%

4,2%

4,7%

3,8%

6

Suzuki WagonR

14.645

132.072

3,4%

3,5%

3,5%

3,4%

4,0%

3,5%

7

Daihatsu Tanto

12.629

122.673

2,9%

3,5%

3,2%

3,4%

3,4%

3,2%

8

Daihatsu Move

9.433

109.576

2,8%

3,2%

3,0%

2,7%

2,5%

2,9%

9

Honda Freed

5.633

86.167

2,7%

2,2%

2,4%

1,9%

1,5%

2,3%

10

Toyota Vitz

6.274

84.198

2,3%

2,1%

2,2%

2,5%

1,7%

2,2%

11

Suzuki Alto

8.800

83.812

2,1%

2,4%

2,2%

2,0%

2,4%

2,2%

12

Nissan Serena

9.872

72.192

2,0%

1,7%

1,8%

1,8%

2,7%

1,9%

13

Toyota Corolla

6.861

57.635

1,3%

1,2%

1,3%

2,6%

1,9%

1,5%

14

Nissan Roox

2.942

54.541

1,0%

2,4%

1,6%

1,0%

0,8%

1,4%

15

Nissan Moco

4.620

50.165

1,4%

1,3%

1,3%

1,3%

1,2%

1,3%

16

Suzuki Palette

4.582

47.324

1,2%

1,3%

1,3%

1,1%

1,2%

1,3%

17

Honda Step

2.767

46.907

1,1%

1,4%

1,2%

1,5%

0,7%

1,2%

18

Toyota Vellfire

2.883

46.537

1,4%

1,2%

1,3%

1,1%

0,8%

1,2%

19

Mazda Demio

4.277

45.682

1,2%

1,2%

1,2%

1,3%

1,2%

1,2%

20

Toyota Passo

3.209

40.521

1,2%

1,0%

1,1%

1,0%

0,9%

1,1%

21

Toyota Voxy

3.027

39.404

1,3%

0,8%

1,1%

1,0%

0,8%

1,0%

22

Nissan Note

1.234

36.844

1,3%

1,0%

1,2%

0,3%

0,3%

1,0%

23

Honda Life

2.735

35.581

1,2%

0,8%

1,0%

0,7%

0,7%

0,9%

24

Toyota Ractis

2.520

34.924

1,2%

0,8%

1,0%

0,7%

0,7%

0,9%

25

Toyota Alphard

2.113

33.048

0,9%

1,0%

0,9%

0,7%

0,6%

0,9%

26

Nissan Cube

2.475

32.016

1,0%

0,6%

0,9%

0,8%

0,7%

0,8%

27

Suzuki Swift

3.308

31.728

0,7%

1,0%

0,9%

0,7%

0,9%

0,8%

28

Nissan March

2.692

31.651

1,0%

0,6%

0,8%

1,1%

0,7%

0,8%

29

Subaru Impreza

3.142

30.371

0,8%

0,7%

0,8%

1,0%

0,8%

0,8%

30

Suzuki Solio

2.882

30.087

0,8%

0,8%

0,8%

0,8%

0,8%

0,8%

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