Japan: domestic car market down 9% in July 2013. Nissan and Suzuki shine.

As reported JAMA, JADA and JAAIMA Associations Japanese light passenger vehicles market in July 2013 was at 470.550 sales, down 9.1% from last year, with cumulated sales at 3.099.839, down 9.2%.

Toyota was stable around 30% of market share, while behind Nissan and Suzuki were respectively second and third, overtaking Honda and Daihatsu, thanks to the success of two models, recently introduced, the Nissan Dayz, already 6th in the models ranking and the Suzuki Spacia, 8th.

This month importers have lost share, after the astonishing June performance.

Looking at the best brands performance:

Toyota in 1st posted a better month, selling 146.123 vehicles with a share of 31.1%, up 2.3 points of share from the previous month. Year-to-date July sales were 29.5%. Toyota held 9 models in the top 25, with the Aqua as market leader.

Nissan climbed to the 2nd position (4th year-to-date) selling 62.129 units with a share of 13.2%, up 0.5 points of share from the previous month. Year-to-date sales were 402.366 with a share of 13.0%. Nissan held 3 models in the top 25, with the Dayz in 6th position.

Suzuki in 3rd posted a positive month, selling 60.897 units with a share of 12.9%, up 0.9 points of share from the previous month. Year-to-date sales were 402.366 with a share of 13.0%. Suzuki held 3 models in the top 25, with the WagonR in 5th position.

Daihatsu was 4th with a better month than June, selling 57.885 vehicles with a share of 12.3%, up 2.5 points from the previous month. Year-to-date sales were 387.179 with a share of 12.5%. The top model was the Move in 3rd position.

Honda fell to the 5th position (2nd year-to-date) selling 57.397 units with a share of 12.2%, down 2.2 points from the previous month. Year-to-date sales were 422.278 with a share of 13.6%. The best-selling model was the N-BOX in 4th position.

Mazda was 6th, selling 20.579 vehicles with a share of 4.4%, up 0.1 points from the previous month. Year-to-date sales were 134.651 with a share of 4.3%. The Demio was 23rd.

Subaru in 7th place sold 16.495 units with a share of 3.5%, stable from the previous month. Year-to-date sales were 107.616 with a share of 3.5%. The Impreza was 20th.

Mitsubishi was 8th with 13.345 sales and a share of 2.8%, down 0.2 points from the previous month. Year-to-date sales were 83.175 with a share of 2.7%. The top model was the eK in 17th position.

Isuzu climbed to the 9th (12th year-to-date) selling 5.474 vehicles with a share of 1.2%, up 0.3 points from the previous month. Year-to-date sales were 25.412 with a share of 0.8%.

Volkswagen was 10th and leader among importers, selling 5.016 units with a share of 1.1%, down 0.6 points from the previous month. Year-to-date sales were 37.858 with a share of 1.2%.

In the table below, the Top 25 brands, ranked by year-to-date position.

Rank Ytd

Brand

Jul

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Q2 2013

Jun 2013

Jul 2013

Ytd   2013

1

Toyota

146.123

915.757

29,8%

31,3%

31,0%

29,1%

29,5%

28,8%

31,1%

29,5%

2

Honda

57.397

422.278

15,0%

13,2%

12,8%

14,2%

13,4%

14,4%

12,2%

13,6%

3

Suzuki

60.897

408.350

13,7%

12,7%

12,7%

12,9%

13,7%

12,0%

12,9%

13,2%

4

Nissan

62.129

402.366

11,8%

12,7%

12,0%

14,1%

11,4%

12,7%

13,2%

13,0%

5

Daihatsu

57.885

387.179

14,0%

12,2%

12,3%

12,2%

12,9%

10,7%

12,3%

12,5%

6

Mazda

20.579

134.651

4,0%

4,4%

3,7%

4,4%

4,2%

4,3%

4,4%

4,3%

7

Subaru

16.495

107.616

2,6%

3,2%

3,7%

3,6%

3,3%

3,5%

3,5%

3,5%

8

Mitsubishi

13.345

83.175

2,4%

2,5%

2,7%

2,8%

2,5%

3,0%

2,8%

2,7%

9

Volkswagen

5.016

37.858

1,0%

1,0%

1,3%

1,2%

1,3%

1,7%

1,1%

1,2%

10

Mercedes

3.489

27.828

0,7%

0,8%

1,0%

0,8%

1,1%

1,5%

0,7%

0,9%

11

Lexus

4.183

27.073

0,9%

0,9%

0,9%

0,8%

1,0%

1,0%

0,9%

0,9%

12

Isuzu

5.474

25.412

0,6%

1,2%

1,3%

0,6%

0,9%

0,9%

1,2%

0,8%

13

BMW

3.199

24.086

0,8%

0,8%

0,7%

0,7%

1,0%

1,2%

0,7%

0,8%

14

Hino

3.415

18.060

0,5%

0,8%

1,0%

0,4%

0,7%

0,8%

0,7%

0,6%

15

Audi

1.839

16.195

0,4%

0,5%

0,5%

0,5%

0,6%

0,7%

0,4%

0,5%

16

Mitsubishi Fuso

2.905

15.444

0,5%

0,6%

0,8%

0,4%

0,6%

0,6%

0,6%

0,5%

17

Mini

1.252

9.550

0,3%

0,3%

0,3%

0,3%

0,4%

0,4%

0,3%

0,3%

18

Volvo

1.468

8.866

0,3%

0,3%

0,4%

0,2%

0,4%

0,5%

0,3%

0,3%

19

Fiat

495

3.835

0,1%

0,1%

0,1%

0,1%

0,2%

0,2%

0,1%

0,1%

20

Peugeot

437

3.420

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

21

Porsche

326

2.598

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

22

Jeep

271

2.517

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

23

Ford

326

2.472

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

24

Land Rover

241

2.033

0,0%

0,0%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

25

Renault

395

2.001

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

Toyota Aqua was the market leader, up 1 spot, with 20.294 units and a share of 6.1%, up 0.9 points from the previous month. Yea-to-date sales were 28.657 with a share of 5.2%.

Toyota Prius was 2nd with 21.809 units and a share of 4.9%, down 0.6 points from the previous month, followed by Daihatsu Move in 3rd with 18.179 sales and a share of 4.4%, down 0.2 points from June.

Honda N-Box was 4th with 17.693 units and a share of 4.2%, down 0.3 points from the previous month, followed by Suzuki WagonR in 5th with 17.272 sales and a share of 3.4%, down 1.0 points from the previous month, and by Nissan Dayz in 6th with 12.232 and a share of 3.0%, down 0.1 points from June.

Daihatsu Mira was 7th, up 1 spot, with 11.954 units and a share of 2.7%, down 0.3 points from the previous month, followed by Suzuki Spacia in 8th, up 4 spots, with 10.218 sales and a share of 2.7%, up 0.1 points from the previous month.

In the table below, the Top 25 models, ranked for last month position:

Rank Jul

Rank Jun

Rank 2012

Rank 2013

Model

Jun

Jul

YTD 2013

Q3 2012

Q4 2012

Q1 2013

Jun 2013

Jul 2013

YTD 2013

1

2

2

1

Toyota Aqua

20.294

28.657

   160.993

5,0%

6,5%

5,4%

5,2%

6,1%

5,2%

2

1

1

2

Toyota Prius

21.809

23.067

   155.529

5,9%

5,2%

4,9%

5,5%

4,9%

5,0%

3

3

8

4

Daihatsu Move

18.179

20.672

   134.773

2,6%

2,3%

4,0%

4,6%

4,4%

4,3%

4

4

4

3

Honda N-Box

17.693

19.736

   138.039

4,4%

4,4%

4,6%

4,5%

4,2%

4,5%

5

5

6

5

Suzuki WagonR

17.272

15.951

   120.520

4,0%

3,9%

4,0%

4,4%

3,4%

3,9%

6

6

 

26

Nissan Dayz

12.232

13.944

     26.191

0,0%

0,0%

0,0%

3,1%

3,0%

0,8%

7

8

3

7

Daihatsu Mira

11.954

12.557

     92.654

3,7%

3,9%

2,9%

3,0%

2,7%

3,0%

8

12

 

15

Suzuki Spacia

10.218

12.522

     47.809

0,0%

0,0%

0,5%

2,6%

2,7%

1,5%

9

9

13

6

Nissan Note

11.338

11.712

     94.178

1,6%

2,8%

3,5%

2,9%

2,5%

3,0%

10

7

5

8

Honda Fit

12.189

11.553

     83.744

3,7%

2,5%

2,8%

3,1%

2,5%

2,7%

11

11

7

9

Daihatsu Tanto

10.569

10.733

     81.097

3,3%

3,1%

2,7%

2,7%

2,3%

2,6%

12

14

9

11

Suzuki Alto

8.557

9.317

     69.263

2,1%

1,7%

2,1%

2,2%

2,0%

2,2%

13

15

11

14

Toyota Vitz

7.122

9.181

     55.177

1,9%

1,4%

1,7%

1,8%

2,0%

1,8%

14

10

51

10

Honda N-One

10.908

9.030

     75.161

0,0%

1,6%

2,5%

2,8%

1,9%

2,4%

15

17

12

12

Nissan Serena

6.333

9.005

     58.246

2,1%

1,4%

2,1%

1,6%

1,9%

1,9%

16

18

14

16

Toyota Corolla

6.321

7.331

     47.575

2,0%

1,5%

1,5%

1,6%

1,6%

1,5%

17

13

41

24

Mitsubishi eK

8.693

7.089

     26.811

0,4%

0,5%

0,6%

2,2%

1,5%

0,9%

18

16

38

13

Toyota Crown

6.765

6.724

     55.182

0,5%

0,6%

1,8%

1,7%

1,4%

1,8%

19

20

17

18

Honda Step

5.677

6.715

     39.371

1,3%

1,0%

1,4%

1,4%

1,4%

1,3%

20

21

21

20

Subaru Impreza

5.095

5.714

     34.514

1,2%

1,5%

1,1%

1,3%

1,2%

1,1%

21

24

19

21

Toyota Vellfire

4.039

5.184

     29.877

0,9%

0,8%

0,9%

1,0%

1,1%

1,0%

22

30

42

22

Toyota Spade

3.450

4.450

     29.835

0,3%

1,3%

1,0%

0,9%

0,9%

1,0%

23

31

20

23

Mazda Demio

3.224

4.346

     28.754

1,1%

0,7%

1,0%

0,8%

0,9%

0,9%

24

25

23

27

Toyota Voxy

3.927

4.341

     25.408

0,8%

0,7%

0,8%

1,0%

0,9%

0,8%

25

28

22

25

Toyota Passo

3.532

4.147

     26.773

0,9%

0,8%

0,8%

0,9%

0,9%

0,9%

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