Japan domestic vehicles market in first half 2016 fell 4.8%. Mitsubishi down 50% in June

Japan domestic vehicles market Mitsubishi-Outlander-2016

Japan domestic vehicles market in first half 2016 fell 4.8% while the leader Toyota improved 2.2%. In June Mitsubishi crashed over 50% hit by the start of restructuring process after the Nissan Take over.

Market Outlook

Although GDP growth for Q1 was revised upward on the back of stronger private consumption, on 1 June, Prime Minister Shinzo Abe decided to delay the implementation of a controversial sales tax hike from 8% to 10% in order to not derail Japan’s incipient recovery. The tax increase was originally supposed to take effect in April 2017, but it will now likely occur in October 2019.

The automotive sector is still struggling with the domestic market depressed by low demand and by Mitsubishi difficulties related to the emission not compliance recently discovered  and the Nissan take over.

According to the data released by the JADAJAMA and JAIA, (the Japanese Associations of car manufacturers, importers and dealers), in June total new vehicles sales had been 419.834, down 4.9%.

First Half sales in the third largest market in the world had been 2.541.997, down -4.8%.

Competitive Arena

The leader, Toyota was again positive in June with 138.284 sales (+7.8%) ending the first half up 2.2% with 757.164 sales.

The first followed, Honda, kept struggling  with June sales at 61.122 (-9.4%) and the first half at 370.481 (-6.1%).

Suzuki in third place was stable in June with 53.347 sales, losing in the first half 3.2% of volume at 330.123.

Behind three brands in difficulties: Daihatsu with 49.839(-10.2%), Nissan with 35.631 (-26.8%) and Mazda with 13.557 (-36.3%).

Mitsubishi fell in 15th place, down 51.8% with only 3.779 sales, having lost 14.4% in the first half.

The performance by group was dominated by Toyota with market share at 47.3%, followed by Honda with 14.6%, Suzuki with 12.7%, Renault-Nissan with 8.6% and Mazda with 3.2%.

Leader of the best-selling model ranking was again the Toyota Prius with 28.785 sales (+163.4%). In second place the Honda N-Box with 15.620 (-7.4%) and in third the Toyota Aqua with 15.041 (-16.8%).

The Toyota Sienta jumped in 5th place with 10.954 sales.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank June Rank H1 2016 Brand Sales June Sales H1 2016 Var June Var H1 2016 Share June Share H1 2016
1 1 Toyota 138.284 757.164 7,8% 2,2% 32,9% 29,8%
2 2 Honda 61.122 370.481 -9,4% -6,1% 14,6% 14,6%
3 3 Suzuki 53.347 330.123 0,2% -3,2% 12,7% 13,0%
4 4 Daihatsu 49.839 306.357 -10,2% -7,7% 11,9% 12,1%
5 5 Nissan 35.631 279.854 -26,8% -14,4% 8,5% 11,0%
6 6 Mazda 13.557 108.061 -36,3% -22,3% 3,2% 4,3%
7 7 Subaru 11.529 79.371 13,7% -9,7% 2,7% 3,1%
8 9 Isuzu 6.549 37.283 11,6% 3,1% 1,6% 1,5%
9 10 Mercedes 6.370 32.241 0,4% -1,3% 1,5% 1,3%
10 11 Hino 5.754 31.182 10,0% 4,4% 1,4% 1,2%
11 14 BMW 5.652 24.639 9,2% 8,7% 1,3% 1,0%
12 13 Volkswagen 5.127 25.079 -5,6% -15,5% 1,2% 1,0%
13 15 Mitsubishi Fuso 4.897 22.681 4,0% 3,3% 1,2% 0,9%
14 12 Lexus 4.557 28.421 10,2% 26,3% 1,1% 1,1%
15 8 Mitsubishi 3.779 45.739 -51,8% -14,4% 0,9% 1,8%
16 16 Audi 3.507 14.137 8,4% -10,2% 0,8% 0,6%
17 17 Mini 2.675 11.810 32,6% 14,2% 0,6% 0,5%
18 18 Volvo 1.529 7.147 9,1% 11,5% 0,4% 0,3%
19 19 Jeep 1.018 4.358 39,5% 25,0% 0,2% 0,2%
20 22 Porsche 752 3.438 23,3% 8,1% 0,2% 0,1%
21 20 Peugeot 725 3.613 11,2% 22,2% 0,2% 0,1%
22 21 Fiat 714 3.545 30,5% 28,8% 0,2% 0,1%
23 23 Renault 426 2.424 -9,4% -11,2% 0,1% 0,1%
24 25 Land Rover 378 1.785 21,2% 10,9% 0,1% 0,1%
25 24 Smart 308 2.173 0,1% 0,1%
26 27 Jaguar 267 1.290 187,1% 162,7% 0,1% 0,1%
27 29 Abarth 232 878 10,5% 15,4% 0,1% 0,0%
28 26 Ford 231 1.339 -47,7% -44,9% 0,1% 0,1%
29 28 Alfa Romeo 221 991 -20,8% -27,6% 0,1% 0,0%
30 30 Citroen 160 861 -31,0% -17,3% 0,0% 0,0%
31 32 Maserati 120 575 -17,8% -11,5% 0,0% 0,0%
32 31 DS 107 617 39,0% 33,5% 0,0% 0,0%
33 33 Ferrari 98 338 10,1% -19,1% 0,0% 0,0%
34 35 Chevrolet 54 273 -37,2% -39,7% 0,0% 0,0%
35 34 Cadillac 53 328 -36,1% -25,6% 0,0% 0,0%
36 36 Lamborghini 44 198 -13,7% 0,0% 0,0% 0,0%
37 38 Bentley 36 183 -29,4% -1,1% 0,0% 0,0%
38 40 Dodge 34 149 61,9% 1,4% 0,0% 0,0%
39 37 Alpina 30 194 150,0% 20,5% 0,0% 0,0%
40 43 Rolls-Royce 28 98 180,0% 28,9% 0,0% 0,0%
41 39 Chrysler 24 165 -71,1% -52,6% 0,0% 0,0%
42 42 Aston Martin 20 99 33,3% 25,3% 0,0% 0,0%
43 44 McLaren 16 72 60,0% 75,6% 0,0% 0,0%
44 41 Lotus 13 113 -58,1% -34,3% 0,0% 0,0%
45 47 Rover 6 16 50,0% -33,3% 0,0% 0,0%
46 45 Hyundai 4 63 100,0% 173,9% 0,0% 0,0%
47 46 GMC 3 18 -25,0% -25,0% 0,0% 0,0%
48 50 Buick 2 5 25,0% 0,0% 0,0%
48 48 Hummer 2 8 100,0% -20,0% 0,0% 0,0%
49 52 Maybach 1 2 0,0% 0,0%
49 51 Morgan 1 3 -75,0% -66,7% 0,0% 0,0%
49 49 Lancia 1 7 -66,7% -46,2% 0,0% 0,0%

Rank June Rank H1 2016 Group Sales June Sales H1 2016 Var June Var H1 2016 Share June Share H1 2016
1 1 Toyota 198.434 1.123.124 2,7% -0,2% 47,3% 44,2%
2 2 Honda 61.122 370.481 -9,4% -6,1% 14,6% 14,6%
3 3 Suzuki 53.347 330.123 0,2% -3,2% 12,7% 13,0%
4 4 Renault-Nissan 36.057 282.278 -26,6% -14,4% 8,6% 11,1%
5 5 Mazda 13.557 108.061 -36,3% -22,3% 3,2% 4,3%
6 6 Fuji Heavy Industries 11.529 79.371 13,7% -9,7% 2,7% 3,1%
7 8 Volkswagen 9.466 43.037 0,9% -12,1% 2,3% 1,7%
8 7 Mitsubishi 8.676 68.420 -30,9% -9,2% 2,1% 2,7%
9 10 BMW 8.385 36.741 16,2% 10,5% 2,0% 1,4%
10 11 Mercedes Daimler 6.679 34.416 5,2% 4,9% 1,6% 1,4%

Rank June Rank H1 2016 Model Sales June Sales H1 2016 Var June Var H1 2016 Share June Share H1 2016
1 1 Toyota Prius 28.785 142.562 163,6% 82,3% 8,1% 6,5%
2 2 Honda N-Box 15.620 95.991 -7,4% -10,3% 4,4% 4,3%
3 3 Toyota Aqua 15.041 89.409 -16,8% -26,3% 4,2% 4,0%
4 4 Daihatsu Tanto 12.340 89.361 -12,7% 2,0% 3,5% 4,0%
5 5 Toyota Sienta 10.954 61.054 1117,1% 700,5% 3,1% 2,8%
6 6 Honda Fit 9.936 58.672 -7,6% -13,6% 2,8% 2,7%
7 24 Toyota Passo 8.278 30.551 103,5% 23,1% 2,3% 1,4%
8 10 Honda N-WGN 8.059 47.479 11,2% -15,6% 2,3% 2,1%
9 8 Nissan Note 7.956 51.575 3,9% -6,0% 2,2% 2,3%
10 7 Suzuki Alto 7.821 55.736 -23,4% -8,2% 2,2% 2,5%
11 14 Toyota Corolla 7.489 43.274 -44,7% -20,4% 2,1% 2,0%
12 13 Toyota Voxy 7.278 44.377 -19,6% -3,6% 2,1% 2,0%
13 19 Honda Vezel 7.184 39.183 11,3% 2,3% 2,0% 1,8%
14 17 Daihatsu Mira 6.803 40.283 -19,4% -22,6% 1,9% 1,8%
15 12 Suzuki WagonR 6.789 45.359 -9,0% -21,8% 1,9% 2,1%
16 11 Suzuki Hustler 6.663 46.062 -20,0% -16,3% 1,9% 2,1%
17 21 Nissan Serena 6.600 35.216 17,4% -0,2% 1,9% 1,6%
18 16 Daihatsu Move 6.542 41.487 -44,7% -44,4% 1,8% 1,9%
19 20 Toyota Vitz 6.519 36.771 -2,7% -8,0% 1,8% 1,7%
20 15 Suzuki Spacia 6.299 42.181 22,9% -6,6% 1,8% 1,9%
21 18 Daihatsu Cast 4.731 39.193 1,3% 1,8%
22 25 Honda StepWGN 4.558 28.699 -39,4% 18,9% 1,3% 1,3%
23 23 Mazda2 4.244 31.823 -37,4% -27,1% 1,2% 1,4%
24 27 Suzuki Solio 4.143 24.573 85,1% 47,2% 1,2% 1,1%
25 22 Nissan X-Trail 4.121 32.159 -19,4% 10,6% 1,2% 1,5%
26 26 Toyota Noah 3.906 25.129 8,6% -6,6% 1,1% 1,1%
27 29 Toyota Esquire 3.901 23.092 -32,7% -38,3% 1,1% 1,0%
28 30 Honda Shuttle 3.768 22.504 -29,2% 172,4% 1,1% 1,0%
29 32 Toyota Vellfire 3.695 21.388 -40,9% -28,6% 1,0% 1,0%
30 28 Honda Odyssey 3.474 23.385 611,1% 190,3% 1,0% 1,1%
31 41 Suzuki Ignis 3.411 13.576 1,0% 0,6%
32 34 Toyota Harrier 3.218 19.322 -41,3% -39,9% 0,9% 0,9%
33 36 Toyota Alphard 3.146 17.454 -33,6% -19,8% 0,9% 0,8%
34 33 Toyota Crown 3.027 20.790 -20,7% -5,2% 0,9% 0,9%
35 50 Suzuki Swift 2.942 10.926 0,0% -42,7% 0,8% 0,5%
36 31 Subaru Impreza 2.924 21.389 37,0% -3,4% 0,8% 1,0%
37 39 Daihatsu Wake 2.734 15.685 -52,5% -54,9% 0,8% 0,7%
38 61 Toyota Auris 2.484 7.025 273,0% 75,8% 0,7% 0,3%
39 35 Honda Freed 2.424 18.190 -28,7% -20,1% 0,7% 0,8%
40 47 Mazda3 2.073 11.655 0,0% -9,8% 0,6% 0,5%

 

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