Japan: in June car market dropped 20%, while German’s brands invasion went on.

As expected, in June the Japanese car market posted a deep decline year-on-year, mainly for the huge volume achieved in the 2012, when the market was whooping pushed up by generous incentives provided by the former government in support of domestic automotive sector.

As always, short terms incentives had in Japan a pull-ahead effect, stimulating consumer’s to anticipate the renewal of car purchase, pushing up 2012 market, but reducing the potential demand for 2013. Now, as domestic producers are struggling for double digits loss, importers, which were not really benefit from last year incentives, are gaining space and share.

In June, two German made vehicles entered the top25 model ranking, with the Mini jumped in 23rd place and BMW Series 3 in 24th. Volkswagen, Mercedes, BMW, Audi and Volvo combined gained 1.5% of share.

Japanese light passenger vehicles market in June 2013 was at 394.059 sales, down 20.9% from last year, with cumulated sales at 2.629.000, down 9.2%.

Looking at the best brands performance:

Toyota maintained a stable market share, but was hit by market decline. June sales were 113.615i with first half figures at 769.634 and share at 29.3%. 2013 is projected below 1.5 million units. Toyota held 5 models in the top 15, with the Prius as market leader.

Honda was back in 2nd place selling 56.793 units with a share of 14.4%, up 2.0 points from the previous month. Year-to-date sales were 364.881 with a share of 13.9%. The best-selling model was the Fit, advanced in 5th place.

Nissan advanced in 3rd, up 2 spots, with 50.187 units and a share of 12.7%, up 1.6 points from the previous month, but still down 1.4 points from Q1. Year-to-date sales were 340.237 with a share of 12.9%. Top model was the Note entered in Top ten, in 7th place.

Suzuki was one “Loser of the Month”, falling in 4th with 47.391 units and a share of 12.0%, down 2.4 points of share from the previous month. Year-to-date was 347.453 with a share of 13.2%. The top model was again the Wagon R in 4th position.

Daihatsu fell in 5th selling 42.000 vehicles with a share of 10.7%, down 3.3 points of share from the previous month. This was the worst share in last 3 years as Daihatsu is suffering the market decline in key car segment. Year-to-date sales were 329.294 with a share of 12.5%. The throne of “Loser of the Month” is for Daihatsu, without doubts.

Mazda was 6th, selling 16.868 units with a share of 4.3%, down 0.4 points of share from the previous month. Year-to-date sales were 114.072 with a share of 4.3%. Mazda just presented the third generation of the compact Mazda3.

Subaru in 7th place sold 13.683 vehicles with a share of 3.5%, up 0.7 points from the previous month. Year-to-date sales were 91.121 with a share of 3.5%. The Impreza was 18th.

Mitsubishi was 8th with 11.824 units with a share of 3.0%, up 0.3 points from the previous month. Year-to-date sales were 69.830 with a share of 2.7%.

Volkswagen was 9th and leader among importers, selling 6.662 units with a share of 1.7%, up 0.5 points from the previous month. Year-to-date sales were 32.842 with a share of 1.2%. All importers gained share, but we wish to give at Volkswagen the rule of “Winner of the Month”.

Mercedes was 10th selling 5.735 units with a share of 1.5%, up 0.4 points from the previous month and up 0.7 from Q1. Year-to-date sales were 24.339 with a share of 0.9%.

In the table below, the Top 25 brands, ranked by year-to-date position.

Rank Ytd

Brand

Jun

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

May 2013

Jun 2013

Ytd   2013

1

Toyota

113.615

769.634

29,8%

31,3%

31,0%

29,1%

29,0%

28,8%

29,3%

2

Honda

56.793

364.881

15,0%

13,2%

12,8%

14,2%

12,4%

14,4%

13,9%

3

Suzuki

47.391

347.453

13,7%

12,7%

12,7%

12,9%

14,4%

12,0%

13,2%

4

Nissan

50.187

340.237

11,8%

12,7%

12,0%

14,1%

11,1%

12,7%

12,9%

5

Daihatsu

42.000

329.294

14,0%

12,2%

12,3%

12,2%

14,0%

10,7%

12,5%

6

Mazda

16.868

114.072

4,0%

4,4%

3,7%

4,4%

4,7%

4,3%

4,3%

7

Subaru

13.683

91.121

2,6%

3,2%

3,7%

3,6%

2,8%

3,5%

3,5%

8

Mitsubishi

11.824

69.830

2,4%

2,5%

2,7%

2,8%

2,7%

3,0%

2,7%

9

Volkswagen

6.662

32.842

1,0%

1,0%

1,3%

1,2%

1,2%

1,7%

1,2%

10

Mercedes

5.735

24.339

0,7%

0,8%

1,0%

0,8%

1,1%

1,5%

0,9%

11

Lexus

3.935

22.890

0,9%

0,9%

0,9%

0,8%

0,9%

1,0%

0,9%

12

BMW

4.867

20.887

0,8%

0,8%

0,7%

0,7%

1,0%

1,2%

0,8%

13

Isuzu

3.635

19.938

0,6%

1,2%

1,3%

0,6%

1,0%

0,9%

0,8%

14

Hino

3.157

14.645

0,5%

0,8%

1,0%

0,4%

0,7%

0,8%

0,6%

15

Audi

2.930

14.356

0,4%

0,5%

0,5%

0,5%

0,6%

0,7%

0,5%

16

Mitsubishi Fuso

2.184

12.539

0,5%

0,6%

0,8%

0,4%

0,7%

0,6%

0,5%

17

Mini

1.724

8.298

0,3%

0,3%

0,3%

0,3%

0,4%

0,4%

0,3%

18

Volvo

1.888

7.398

0,3%

0,3%

0,4%

0,2%

0,3%

0,5%

0,3%

19

Fiat

897

3.340

0,1%

0,1%

0,1%

0,1%

0,2%

0,2%

0,1%

20

Peugeot

590

2.983

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

21

Porsche

451

2.272

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

22

Jeep

518

2.246

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

23

Ford

335

2.146

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

24

Land Rover

344

1.792

0,0%

0,0%

0,1%

0,1%

0,1%

0,1%

0,1%

25

Alfa Romeo

385

1.653

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

0,1%

Toyota Prius was again the market leader, with 21.809 units and a share of 5.5%, up 0.4 from the previous month. Year-to-date sales were 132.462 with a share of 5.0%.

Toyota Aqua was back in 2nd with 20.294 units and a share of 5.2%, up 1.6 points from the previous month, followed by Daihatsu Move in 3rd with 18.179 sales and a share of 4.6%, up 0.1 points from April.

Honda N-Box was 4th with 17.693 sales and a share of 4.5%, up 0.5 points from the previous month, followed by Suzuki WagonR in 5th with 17.272 sales and a share of 4.4%, up 0.7 points, followed by Nissan Dayz, jumped in 6th from 68th, with 12.232 units and a share of 3.1%.

Honda Fit was 7th with 12.189 units with a share of 3.1%, up 0.4 points from the previous month, followed by Daihatsu Mira in 8th with 11.954 sales and a share of 3.0%, down 0.4 points.

Nissan Note was 9th, with 11.338 units and a share of 2.9%, up 0.3 points from the previous month, followed by Honda N-One in 10th with 10.908 sales and a share of 2.8%, up 0.5 points from May.

Mini and BMW Series 3 entered the Top25, first time ever!

In the table below, the Top 25 models, ranked for last month position:

Rank Jun

Rank May

Rank 2012

Model

Jun

YTD 2013

Q2 2012

Q3 2012

Q4 2012

Q1 2013

May 2013

Jun 2013

YTD 2013

1

1

1

Toyota Prius

21.809

   132.462

5,0%

5,3%

4,7%

4,9%

5,1%

5,5%

5,0%

2

4

2

Toyota Aqua

20.294

   132.336

4,4%

4,5%

5,9%

5,4%

3,9%

5,2%

5,0%

3

2

8

Daihatsu Move

18.179

   114.101

2,8%

2,3%

2,1%

4,0%

4,5%

4,6%

4,3%

4

3

4

Honda N-BOX

17.693

   118.303

4,1%

3,9%

4,0%

4,6%

4,0%

4,5%

4,5%

5

5

6

Suzuki WagonR

17.272

   104.569

3,0%

3,5%

3,5%

4,0%

3,7%

4,4%

4,0%

6

68

89

Nissan Dayz

12.232

       12.247

0,0%

0,0%

0,0%

0,0%

0,0%

3,1%

0,5%

7

9

5

Honda Fit

12.189

       72.191

3,7%

3,2%

2,2%

2,8%

2,6%

3,1%

2,7%

8

6

3

Daihatsu Mira

11.954

       80.097

4,0%

3,3%

3,5%

2,9%

3,4%

3,0%

3,0%

9

11

13

Nissan Note

11.338

       82.466

0,8%

1,4%

2,5%

3,5%

2,6%

2,9%

3,1%

10

12

53

Honda N-ONE

10.908

       66.131

0,0%

0,0%

1,5%

2,5%

2,3%

2,8%

2,5%

11

7

7

Daihatsu Tanto

10.569

       70.364

3,1%

2,9%

2,8%

2,7%

2,7%

2,7%

2,7%

12

10

89

Suzuki Spacia

10.218

       34.987

0,0%

0,0%

0,0%

0,5%

2,6%

2,6%

1,3%

13

48

40

Mitsubishi eK

8.693

       19.722

0,4%

0,4%

0,5%

0,6%

0,4%

2,2%

0,8%

14

8

9

Suzuki Alto

8.557

       59.946

2,1%

1,9%

1,6%

2,1%

2,6%

2,2%

2,3%

15

15

11

Toyota Vitz

7.122

       45.996

1,8%

1,7%

1,3%

1,7%

1,6%

1,8%

1,7%

16

13

38

Toyota Crown

6.765

       48.458

0,5%

0,4%

0,5%

1,8%

1,9%

1,7%

1,8%

17

14

12

Nissan Serena

6.333

       49.241

1,5%

1,9%

1,2%

2,1%

1,7%

1,6%

1,9%

18

16

14

Toyota Corolla

6.321

       40.244

1,1%

1,7%

1,4%

1,5%

1,6%

1,6%

1,5%

19

17

10

Honda Freed

6.159

       37.974

1,9%

1,4%

1,1%

1,6%

1,2%

1,6%

1,4%

20

26

17

Honda Step

5.677

       32.656

1,2%

1,1%

0,9%

1,4%

0,8%

1,4%

1,2%

21

19

21

Subaru Impreza

5.095

       28.800

0,6%

1,0%

1,3%

1,1%

1,0%

1,3%

1,1%

22

61

51

Mini

4.261

         9.298

0,5%

0,4%

0,2%

0,3%

0,1%

1,1%

0,4%

23

29

66

BMW 3 Series

4.102

       12.219

0,2%

0,2%

0,1%

0,2%

0,7%

1,0%

0,5%

24

20

19

Toyota Vellfire

4.039

       24.693

1,1%

0,8%

0,7%

0,9%

1,0%

1,0%

0,9%

25

31

23

Toyota Voxy

3.927

       21.067

0,7%

0,7%

0,7%

0,8%

0,7%

1,0%

0,8%

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