Japan Light Vehicles Sales are falling in double-digit this year.

Japan Light Vehicles Sales Mitsubishi-XR-PHEV_Concept

Japan Light Vehicles Sales are falling in double-digit this year. In April Mazda boosted sales 46% while Toyota was back over 30% of market share gaining over 10% of sales. Porsche, BMW, Ford and Mercedes shine.

Country Outlook

After rebounding in Q4, recent data suggest that economic recovery is underway. Higher wages and a steady decline in the unemployment rate is bolstering consumer confidence, which hit an over-one-year high in March. Moreover, the low oil price environment, along with a weak yen, is having a positive impact on the all-important export sector.

That said, the manufacturing PMI dipped into negative territory in April, highlighting the fragility of the recovery. During his visit to the United States late in April, Prime Minister Shinzo Abe called for closer ties between Japan and the United States. Particularly, Abe stressed the need to reach an early deal regarding Japan’s participation in the Trans-Pacific Partnership (TPP).

Market Outlook

According to data released by JADAJAMA and JAIA, the Japanese Associations of car manufacturers, new Light Passengers Vehicles sold have been 318.742, down 6.8% from the correspondent month last year. This was the twelve-year on year decline out of last 13th months

During the first four months of the year new light vehicles sales had been 1.894.113, with a heavy 11.7% lost for the third market in the World.

Competitive Arena

April was extremely positive for Toyota and Mazda. The market leader grew in double-digit with 101.420 registrations moving the market share again above 30% after over a year and gaining towards all immediate challengers. Indeed, Suzuki was second with sales down 16.8%, Honda third losing 23.1%, Daihatsu four, down 27.7% and Nissan fifth losing 21.3%.

Mazda in sixth place had sold 15.745 vehicles soaring 45.6% with market share at 4.9%. Several importers scored brilliant performance, with Mercedes leader with 3.189 units (+35.6%). To be mentioned as fast movers BMW, Mini, Porsche and Ford.

As far as the Groups performance, the leader Toyota kept a share of 45.1% (up 3.9 points of share from the previous month), ahead of Suzuki with 15.5% and Honda with 13.1%.

As far as Best-selling models, the Toyota Prius was back on top of the list after over one year with 15.555 sales (+79.0%) with the Toyota Aqua pair at same level (+13.7%). In third the former leader, the Honda N-Box with 10.218 sales (-12.1%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank Apr Rank Ytd Brand Sales Apr Sales YtD Var Apr Var Ytd Share Apr Share Ytd
1 1 Toyota 101.420 517.824 10,1% -12,6% 31,8% 27,3%
2 5 Suzuki 49.523 238.159 -16,8% -14,9% 15,5% 12,6%
3 2 Honda 41.675 280.337 -23,1% -20,7% 13,1% 14,8%
4 3 Daihatsu 36.280 239.901 -27,7% -12,1% 11,4% 12,7%
5 4 Nissan 32.968 239.369 -21,3% -20,0% 10,3% 12,6%
6 6 Mazda 15.745 97.804 45,6% 5,8% 4,9% 5,2%
7 7 Subaru 9.555 68.497 21,0% 1,0% 3,0% 3,6%
8 8 Mitsubishi 4.212 39.904 -51,5% -29,1% 1,3% 2,1%
9 9 Isuzu 3.720 26.138 633,7% 398,4% 1,2% 1,4%
10 10 Mercedes 3.189 22.016 35,6% 9,1% 1,0% 1,2%
11 11 Hino 3.065 21.189 746,7% 660,0% 1,0% 1,1%
12 13 Lexus 2.966 15.337 27,2% -10,8% 0,9% 0,8%
13 12 Volkswagen 2.549 20.573 -10,7% -20,5% 0,8% 1,1%
14 14 Mitsubishi Fuso 2.516 14.631 387,6% 214,4% 0,8% 0,8%
15 15 BMW 2.401 14.325 48,8% -9,6% 0,8% 0,8%
16 16 Audi 1.614 10.009 -14,8% -8,0% 0,5% 0,5%
17 17 Mini 1.353 6.806 31,0% 29,6% 0,4% 0,4%
18 18 Volvo 650 4.112 22,9% -15,5% 0,2% 0,2%
19 20 Porsche 597 2.051 127,0% 21,1% 0,2% 0,1%
20 24 Ford 358 1.625 81,7% -2,9% 0,1% 0,1%
21 23 Fiat 341 1.763 12,2% -38,0% 0,1% 0,1%
22 19 Jeep 320 2.298 1,9% 5,4% 0,1% 0,1%
23 22 Peugeot 265 1.814 -10,5% -11,1% 0,1% 0,1%
24 21 Renault 253 1.932 22,8% 14,5% 0,1% 0,1%
25 25 Land Rover 222 1.062 -3,5% -7,3% 0,1% 0,1%
26 26 Alfa Romeo 183 899 81,2% -12,4% 0,1% 0,0%
27 27 Citroen 110 607 0,9% -31,5% 0,0% 0,0%
28 29 Maserati 91 405 68,5% 9,2% 0,0% 0,0%
29 33 Ferrari 90 256 309,1% 11,8% 0,0% 0,0%
30 28 Abarth 89 421 0,0% 0,0%
31 32 Cadillac 63 297 125,0% 11,7% 0,0% 0,0%
32 31 Chevrolet 58 313 -31,0% -14,7% 0,0% 0,0%
33 30 Jaguar 57 342 42,5% -3,9% 0,0% 0,0%
34 37 Lamborghini 42 117 250,0% 74,6% 0,0% 0,0%
35 34 Chrysler 31 199 -55,1% -47,5% 0,0% 0,0%
36 36 Lotus 30 122 87,5% 5,2% 0,0% 0,0%
37 40 Dodge 27 101 -3,6% -41,6% 0,0% 0,0%
38 35 Alpina 25 123 0,0% 0,0%
39 38 Bentley 23 110 15,0% 37,5% 0,0% 0,0%
40 42 Aston Martin 16 51 77,8% -13,6% 0,0% 0,0%
41 41 Rolls-Royce 15 57 114,3% 46,2% 0,0% 0,0%
42 39 Smart 12 103 -83,3% -74,9% 0,0% 0,0%
43 43 McLaren 6 28 -25,0% -26,3% 0,0% 0,0%
44 45 GMC 3 16 -25,0% -11,1% 0,0% 0,0%
44 47 Hummer 3 8 50,0% 0,0% 0,0% 0,0%
45 46 Lancia 2 9 -33,3% -40,0% 0,0% 0,0%
45 48 Pontiac 2 6 0,0% 0,0%
46 52 Bugatti 1 1 0,0% 0,0%
46 52 Saab 1 1 0,0% 0,0%
46 49 Morgan 1 5 0,0% -54,5% 0,0% 0,0%
46 52 Proton 1 1 0,0% 0,0%
46 44 Hyundai 1 21 10,5% 0,0% 0,0%
46 51 MG 1 2 -50,0% -66,7% 0,0% 0,0%
46 50 Buick 1 3 -66,7% -25,0% 0,0% 0,0%

Rank Apr Rank Ytd Group Sales Apr Sales YtD Var Apr Var Ytd Share Apr Share Ytd
1 1 Toyota 143.731 794.251 -0,9% -10,3% 45,1% 41,9%
2 4 Suzuki 49.523 238.159 -16,8% -14,9% 15,5% 12,6%
3 2 Honda 41.675 280.337 -23,1% -20,7% 13,1% 14,8%
4 3 Renault-Nissan 33.221 241.301 -21,1% -19,8% 10,4% 12,7%
5 5 Mazda 15.745 97.804 45,6% 5,8% 4,9% 5,2%
6 6 Fuji Heavy Industries 9.555 68.497 21,0% 1,0% 3,0% 3,6%
7 7 Mitsubishi 6.728 54.535 -26,9% -10,5% 2,1% 2,9%
8 8 Volkswagen 4.826 32.861 -4,3% -14,9% 1,5% 1,7%
9 11 BMW 3.794 21.311 43,0% 0,8% 1,2% 1,1%
10 9 Isuzu Motors 3.720 26.138 633,7% 398,4% 1,2% 1,4%
11 10 Mercedes Daimler 3.201 22.119 32,1% 7,4% 1,0% 1,2%
12 12 FCA 1.174 6.351 31,2% -12,0% 0,4% 0,3%
13 13 Geely Group 650 4.112 22,9% -15,5% 0,2% 0,2%
14 14 PSA 375 2.421 -7,4% -17,3% 0,1% 0,1%
15 15 Ford 358 1.625 81,7% -2,9% 0,1% 0,1%
16 16 Tata 279 1.404 3,3% -6,5% 0,1% 0,1%
17 17 General Motors 130 644 7,4% -3,3% 0,0% 0,0%
18 18 Proton 31 123 93,8% 6,0% 0,0% 0,0%
19 19 Aston Martin 16 51 77,8% -13,6% 0,0% 0,0%

Rank Apr Rank 2015 Model Sales Apr Sales Ytd Var Apr Var Ytd Share Apr Share 2015
1 6 Toyota Prius 15.555 58.488 79,0% -27,5% 4,9% 3,1%
1 2 Toyota Aqua 15.555 88.725 13,7% -3,2% 4,9% 4,7%
2 3 Honda N-Box 10.218 79.717 -12,1% 10,5% 3,2% 4,2%
3 13 Suzuki Hustler 10.015 38.882 40,2% 50,1% 3,1% 2,1%
4 8 Honda Fit 8.769 49.457 -43,9% -46,7% 2,8% 2,6%
5 23 Toyota Esquire 8.372 24.527 2,6% 1,3%
6 7 Daihatsu Move 8.239 54.856 -19,6% -7,6% 2,6% 2,9%
7 5 Daihatsu Tanto 8.043 64.771 -58,5% -32,3% 2,5% 3,4%
8 10 Suzuki WagonR 7.640 42.611 -38,6% -35,8% 2,4% 2,2%
9 17 Toyota Corolla 7.503 31.897 -9,1% -30,8% 2,4% 1,7%
10 4 Nissan Dayz 7.432 66.632 -40,7% -9,3% 2,3% 3,5%
11 11 Suzuki Alto 7.352 42.483 -28,6% 9,0% 2,3% 2,2%
12 15 Toyota Voxy 7.331 32.526 -20,9% -1,6% 2,3% 1,7%
13 14 Daihatsu Mira 6.226 37.214 -25,0% -36,7% 2,0% 2,0%
14 12 Nissan Note 6.140 40.551 14,5% -10,4% 1,9% 2,1%
15 16 Suzuki Spacia 6.038 32.001 -33,6% -32,8% 1,9% 1,7%
16 19 Toyota Vitz 5.710 28.475 16,0% -10,8% 1,8% 1,5%
17 28 Toyota Vellfire 5.618 19.362 130,9% 7,7% 1,8% 1,0%
18 18 Mazda2 4.457 31.283 165,9% 121,6% 1,4% 1,7%
18 24 Toyota Harrier 4.457 23.119 26,2% 13,3% 1,4% 1,2%
19 9 Honda N-WGN 4.204 43.867 -68,6% -18,0% 1,3% 2,3%
20 34 Toyota Alphard 4.033 13.680 151,4% 9,1% 1,3% 0,7%
21 39 Honda Step 4.033 11.536 1,3% -28,4% 1,3% 0,6%
22 22 Nissan Serena 3.866 25.478 18,7% -26,4% 1,2% 1,3%
23 20 Honda Vezel 3.428 27.019 -56,9% -0,3% 1,1% 1,4%
24 32 Toyota Crown 3.259 15.361 23,1% -26,5% 1,0% 0,8%
24 40 Mazda CX-3 3.259 11.268 1,0% 0,6%
25 29 Toyota Passo 3.051 17.782 19,3% 1,8% 1,0% 0,9%
26 25 Toyota Noah 3.017 20.937 -44,3% -11,8% 0,9% 1,1%
27 21 Daihatsu Wake 2.970 25.766 0,9% 1,4%
28 33 Suzuki Swift 2.715 14.025 -12,6% -8,9% 0,9% 0,7%
29 27 Nissan X-Trail 2.431 19.728 -42,2% -28,2% 0,8% 1,0%
30 31 Honda Freed 2.364 16.954 0,3% -6,7% 0,7% 0,9%








 

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