Japan new vehicle sales fell 6% in November while economy entered in recession in Q3 2015.

Japan new vehicle sales fell 6% in November while economy entered in recession in Q3 2015. Despite the long series of negative months future expectations are negative. Toyota is consolidating the leadership.

Economic Outlook

Falling investment and deteriorating inventories drove economic activity to contract for the second consecutive quarter in Q3. As a result, Japan’s economy entered into recession for the second time in the last year and a half. GDP declined at a seasonally adjusted annualized rate of 0.8%, which followed the 0.7% drop tallied in Q2.

Nevertheless, there were some positive developments, including a strong recovery in exports and private consumption that, if sustained, has the potential to boost growth in Q4. In an attempt to shore up economic activity, the government is considering a supplementary budget for this fiscal year in the range of JPY 3.0 trillion to JPY 3.5 trillion (USD 24 billion to 29 billion). The plan could include funds to support the agricultural sector and boost social spending.

Market Outlook

In November he market extended the line of negative months with the 10th year-on-year fall out of the last 11 months (with only August up buy a little 0.3%) with sales at 387.787 units, down 6.5%.

According to data released by JADAJAMA and JAIA, the Japanese Associations of car manufacturers and dealers, after eleven months of the year total sales had been 4.666.485, down over 366.000 units of 7.3% from  the correspondent period last year.

Lat month Toyota reported a little 1.3% increase which 116.750 sales and 30.1% of market share, doing better than many followers a part the second, Honda, up 3.3% at 53.165 units.

Indeed the third, Daihatsu sold 50.748 units, down 10.2%, Suzuki 50.120, down 23.7%, Nissan 41.788, down 9.3%, Mazda 16.020, down 14.3%. Subaru in 7th place rose 3.1% at 11.942, but the followers, Mistubishi and Isuzu have lost respectively 21.1% and 3.1%.

As far as ranking by group, Toyota Group dominates with market share at 45.8% followed by Honda at 13.7%, Suzuki at 12.9%, Renault-Nissan at 10.9% and Mazda at 4.1%.

As far as the best-selling models, the leader was the hybrid Toyota Aqua with 15.237 sales (-7.8%) followed by the Honda N-Box with 14.035 (+6.8%), the Daihatsu Tanto with 10.957 (-31.0%), the Nissan Dayz with 10.695 (+10.8%), the Toyota Sienta with 10.211 (+590%) and the all new Daihatsu Cast with 9.172.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank Nov Rank 2015 Brand Nov YTD Nov Var Nov Var 2015 Nov 2015
1 1 Toyota 116.750 1.336.854 1,3% -5,2% 30,1% 28,7%
2 2 Honda 53.165 677.941 3,3% -14,5% 13,7% 14,5%
3 4 Daihatsu 50.748 563.725 -10,2% -11,0% 13,1% 12,1%
4 3 Suzuki 50.120 593.943 -23,7% -16,5% 12,9% 12,7%
5 5 Nissan 41.788 551.854 -9,3% -14,6% 10,8% 11,8%
6 6 Mazda 16.020 233.427 -14,3% 12,4% 4,1% 5,0%
7 7 Subaru 11.942 149.187 3,1% -4,6% 3,1% 3,2%
8 8 Mitsubishi 6.635 95.016 -21,1% -22,4% 1,7% 2,0%
9 9 Isuzu 5.602 68.616 -3,1% 196,4% 1,4% 1,5%
10 11 Hino 5.253 55.685 0,8% 256,3% 1,4% 1,2%
11 10 Mercedes 4.893 58.668 -9,1% 9,6% 1,3% 1,3%
12 13 Lexus 4.833 44.120 30,0% 6,6% 1,2% 0,9%
13 12 Volkswagen 3.638 50.234 -31,8% -16,3% 0,9% 1,1%
14 14 BMW 3.500 40.730 -3,0% 2,3% 0,9% 0,9%
15 15 Mitsubishi Fuso 3.497 40.129 6,7% 145,8% 0,9% 0,9%
16 17 Mini 1.961 18.555 22,1% 22,1% 0,5% 0,4%
17 16 Audi 1.922 26.942 -23,1% -3,5% 0,5% 0,6%
18 18 Volvo 1.109 12.020 13,7% -0,3% 0,3% 0,3%
19 21 Fiat 532 5.321 56,0% -21,3% 0,1% 0,1%
20 20 Porsche 527 5.851 -3,3% 34,8% 0,1% 0,1%
21 22 Peugeot 512 5.262 12,8% 4,7% 0,1% 0,1%
22 24 Ford 443 4.551 49,7% 6,2% 0,1% 0,1%
23 19 Jeep 438 6.502 -8,8% 8,3% 0,1% 0,1%
24 34 Smart 401 562 516,9% -47,1% 0,1% 0,0%
25 23 Renault 368 4.684 0,5% 11,3% 0,1% 0,1%
26 25 Land Rover 186 2.763 -14,3% -5,2% 0,0% 0,1%
27 29 Maserati 165 1.272 17,0% 3,9% 0,0% 0,0%
28 27 Citroen 141 1.802 -34,4% -14,7% 0,0% 0,0%
29 30 Jaguar 136 1.188 138,6% 26,7% 0,0% 0,0%
30 28 Abarth 116 1.287 41,5% 675,3% 0,0% 0,0%
31 26 Alfa Romeo 111 2.150 -32,7% -5,9% 0,0% 0,0%
32 32 Chevrolet 67 733 11,7% -22,8% 0,0% 0,0%
33 31 Cadillac 42 770 -32,3% 6,8% 0,0% 0,0%
34 33 Ferrari 38 684 -19,1% 40,7% 0,0% 0,0%
35 37 Bentley 37 334 -11,9% 66,2% 0,0% 0,0%
36 35 Chrysler 29 426 -64,2% -63,6% 0,0% 0,0%
37 36 Lamborghini 26 339 -10,3% 97,1% 0,0% 0,0%
38 40 Alpina 22 248 -12,0% 62,1% 0,0% 0,0%
39 38 Dodge 14 267 -58,8% -36,1% 0,0% 0,0%
40 39 Lotus 13 256 -51,9% -15,2% 0,0% 0,0%
41 44 Hyundai 12 68 300,0% 134,5% 0,0% 0,0%
42 43 McLaren 11 77 175,0% -1,3% 0,0% 0,0%
42 41 Rolls-Royce 11 146 0,0% 15,9% 0,0% 0,0%
43 42 Aston Martin 8 145 -27,3% -3,3% 0,0% 0,0%
44 45 GMC 2 49 -60,0% 11,4% 0,0% 0,0%
44 46 Lancia 2 20 -60,0% -45,9% 0,0% 0,0%
45 50 Opel 1 8 0,0% 0,0%

Rank Nov Rank 2015 Group Nov YTD Nov Var Nov Var 2015 Nov 2015
1 1 Toyota 177.584 2.000.384 -1,7% -4,8% 45,8% 42,9%
2 2 Honda 53.165 677.941 3,3% -14,5% 13,7% 14,5%
3 3 Suzuki 50.120 593.943 -23,7% -16,5% 12,9% 12,7%
4 4 Renault-Nissan 42.156 556.538 -9,3% -14,4% 10,9% 11,9%
5 5 Mazda 16.020 233.427 -14,3% 12,4% 4,1% 5,0%
6 6 Fuji Heavy Industries 11.942 149.187 3,1% -4,6% 3,1% 3,2%
7 7 Mitsubishi 10.132 135.145 -13,3% -2,7% 2,6% 2,9%
8 8 Volkswagen 6.150 83.705 -27,2% -9,6% 1,6% 1,8%
9 9 Isuzu Motors 5.602 68.616 -3,1% 196,4% 1,4% 1,5%
10 10 BMW 5.494 59.679 4,6% 7,9% 1,4% 1,3%

Rank Nov Rank 2015 Model Nov 2015 Var Nov Var 2015 Nov % 2015 %
1 1 Toyota Aqua 15.237 200.459 -7,8% -7,6% 4,3% 4,7%
2 2 Honda N-Box 14.035 173.023 6,8% 4,6% 3,9% 4,0%
3 3 Daihatsu Tanto 10.957 144.380 -31,0% -33,6% 3,1% 3,4%
4 4 Nissan Dayz 10.695 141.918 10,8% -10,6% 3,0% 3,3%
5 23 Toyota Sienta 10.211 55.085 590,6% 238,7% 2,9% 1,3%
6 43 Daihatsu Cast 9.172 25.035 2,6% 0,6%
7 15 Toyota Voxy 8.856 85.884 33,6% -17,6% 2,5% 2,0%
8 9 Toyota Corolla 8.449 101.531 3,1% -6,0% 2,4% 2,4%
9 6 Daihatsu Move 7.827 113.929 -3,1% -6,4% 2,2% 2,7%
10 8 Suzuki Alto 7.556 102.289 4,3% 3,6% 2,1% 2,4%
11 7 Honda Fit 7.325 112.178 -33,6% -42,2% 2,0% 2,6%
12 10 Suzuki WagonR 6.969 101.205 -57,0% -35,6% 1,9% 2,4%
13 14 Daihatsu Mira 6.615 86.900 -37,6% -31,8% 1,8% 2,0%
14 12 Honda N-WGN 6.597 89.565 -23,8% -35,2% 1,8% 2,1%
15 11 Nissan Note 6.458 92.156 -14,5% -8,3% 1,8% 2,1%
16 17 Toyota Vitz 6.043 71.550 -6,0% -15,6% 1,7% 1,7%
17 5 Toyota Prius 6.021 117.783 -53,8% -31,9% 1,7% 2,7%
18 13 Suzuki Hustler 5.702 89.466 -32,1% -6,1% 1,6% 2,1%
19 16 Suzuki Spacia 5.647 74.470 -40,8% -32,2% 1,6% 1,7%
20 19 Honda Vezel 5.131 66.077 -16,7% -27,1% 1,4% 1,5%
21 32 Toyota Crown 4.950 40.766 25,1% -10,9% 1,4% 1,0%
22 26 Toyota Noah 4.680 50.586 -3,4% -22,7% 1,3% 1,2%
23 18 Mazda2 4.540 70.541 -48,9% 71,4% 1,3% 1,6%
24 35 Suzuki Solio 4.313 34.739 104,0% 12,6% 1,2% 0,8%
25 22 Toyota Harrier 4.239 56.614 -37,1% -5,0% 1,2% 1,3%
26 27 Honda Step 4.073 49.818 88,7% 23,2% 1,1% 1,2%
27 36 Honda Shuttle 4.027 32.002 1,1% 0,7%
28 20 Nissan Serena 3.802 58.443 -17,5% -19,7% 1,1% 1,4%
29 24 Nissan X-Trail 3.798 54.725 17,0% 8,0% 1,1% 1,3%
30 33 Subaru Impreza 3.765 40.109 110,0% -5,8% 1,1% 0,9%
31 25 Toyota Vellfire 3.696 51.418 81,1% 47,1% 1,0% 1,2%
32 21 Toyota Esquire 3.559 57.127 -33,1% 950,5% 1,0% 1,3%
33 30 Toyota Passo 3.425 42.305 -9,5% -9,6% 1,0% 1,0%
34 31 Toyota Alphard 3.374 41.805 98,1% 69,8% 0,9% 1,0%
35 29 Mitsubishi eK 3.014 42.758 -28,7% -21,2% 0,8% 1,0%
36 34 Honda Freed 2.882 38.422 -17,5% -23,8% 0,8% 0,9%
37 49 Toyota Land Cruiser 2.728 21.141 505,8% 0,8% 0,5%
38 37 Subaru Levorg 2.600 30.075 -4,4% 7,1% 0,7% 0,7%
39 28 Daihatsu Wake 2.401 48.544 -66,9% 539,2% 0,7% 1,1%
40 56 Subaru Forester 2.296 16.541 -33,5% 0,6% 0,4%

 

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