Japan: Nissan shines in a still growing market.

Accordingly with data released by JADA, JAMA and JAIA, the Japanese Associations of car manufacturers, in January 2014 the total light passenger vehicles sold in the country have been 495.237, up 29.4% from the previous year, the 5th year on year increase in a row. The impressive growth should not be confirmed in the next month as it seems related huge orders portfolio sort out from the previous quarter.

Looking at the best brands performance:

Toyota following few months of declining share, in January was finally recovering selling 111.550 vehicles and keeping 28.2% of share, up 3.2 points from the weak December and 0.3 points from Q4 2013. However, Toyota has not recovered the leadership among models lost in December and its best-selling model, the hybrid Aqua, was only second with 22.8k and 5.8% of share, a great performance but not enough. Behind, Prius ranked in 4th, Corolla 11th and Vitz 15th.

Nissan advanced in second, up 3 spots, retailing 58.213 vehicles with a share of 14.7%, up 3.8 points from December. Best-selling model was the Dayz soared in 7th, with a record share of 3.6%. Behind, Note and Serena ranked in 12th and 13th.

Honda’s sales were strong again despite the phenomenal level touched in December at 18.1% of share. January retails were 57.429 with share at 14.5%, down 3.6 points from December. Fit was again the best model in the market with 26.8k retails and share at 6.8%. N-Box was again the leader in the K-cars segment, ranking 5th in absolute while Odyssey ranked 19th , N-One 22nd and Freed 23rd.

Suzuki was fourth with 51.425 sales and share at 13.0%, up 0.5 from the previous month. The top model was the Wagon R in 6th, followed by Spacia in 10th and Alto in 14th.

Daihatsu was fifth with 47.716 registrations and 12.1% of share, down 0.5 points from December. The top model was the Tanto in 3rd, followed by Move in 8th and Mira in 9th.

Mazda was 6th with 18.346 sales and share at 4.6%, up 0.8 points of share from the previous month and one of the best in last years. The best-selling model was the new Axela (Mazda3) in 24th with 1.1% of share.

Subaru in 7th place sold 14.232 vehicles with share at 3.6%, up 0.6 points from the previous month. The top model was the Impreza in 20th place, followed by Forrester in 35th.

Mitsubishi was 8th with 10.560 units with a share of 2.7%, up 0.4 points from the previous month. Best-selling model was the key car Ek in 26th.

In the table below, the Top 25 brands, ranked by year-to-date position.

Rank Jan

Rank Dec

Rank 2013

Brand

Sales Jan

Share I Half ’13

Share Q3 ’13

Share Q4 ’13

Share Dec

Share Jan

1

1

1

Toyota

     111.550

29,3%

28,8%

27,9%

25,0%

28,2%

2

5

4

Nissan

       58.213

12,9%

13,3%

11,6%

10,9%

14,7%

3

2

2

Honda

       57.429

13,9%

13,2%

16,6%

18,1%

14,5%

4

4

3

Suzuki

       51.425

13,2%

12,8%

12,9%

12,5%

13,0%

5

3

5

Daihatsu

       47.716

12,5%

12,0%

12,1%

12,6%

12,1%

6

6

6

Mazda

       18.346

4,3%

4,4%

3,9%

3,8%

4,6%

7

7

7

Subaru

       14.232

3,5%

3,5%

2,9%

3,0%

3,6%

8

8

8

Mitsubishi

       10.560

2,7%

2,8%

2,4%

2,3%

2,7%

9

9

9

Volkswagen

         4.247

1,2%

1,1%

1,5%

1,8%

1,1%

10

15

12

Lexus

         3.678

0,9%

0,9%

0,9%

0,8%

0,9%

11

11

10

Isuzu

         3.194

0,8%

1,4%

1,2%

1,4%

0,8%

12

10

11

Mercedes

         2.404

0,9%

1,1%

1,1%

1,5%

0,6%

13

13

14

Hino

         2.393

0,6%

0,9%

1,0%

1,1%

0,6%

14

12

13

BMW

         2.075

0,8%

0,9%

1,0%

1,3%

0,5%

15

16

16

Audi

         1.993

0,5%

0,5%

0,6%

0,8%

0,5%

16

14

15

Mitsubishi Fuso

         1.669

0,5%

0,7%

0,8%

0,9%

0,4%

17

17

18

Mini

             848

0,3%

0,3%

0,4%

0,4%

0,2%

18

18

17

Volvo

             428

0,3%

0,4%

0,3%

0,4%

0,1%

19

26

25

Land Rover

             383

0,1%

0,1%

0,1%

0,1%

0,1%

20

20

20

Peugeot

             330

0,1%

0,1%

0,1%

0,2%

0,1%

21

21

22

Porsche

             256

0,1%

0,1%

0,1%

0,1%

0,1%

22

24

23

Ford

             247

0,1%

0,1%

0,1%

0,1%

0,1%

23

22

21

Jeep

             233

0,1%

0,1%

0,1%

0,1%

0,1%

24

19

19

Fiat

             194

0,1%

0,1%

0,1%

0,2%

0,0%

25

24

24

Renault

             186

0,1%

0,1%

0,1%

0,1%

0,0%

In the table below, the Top 40 models, ranked for last month position:

Rank Jan

Rank Dec

Rank 2013

Brand

Sales Jan

Share I Half ’13

Share Q3 ’13

Share Q4 ’13

Share Dec

Jan

1

1

6

Honda Fit

         26.869

2,7%

2,7%

5,6%

5,3%

6,8%

2

5

1

Toyota Aqua

         22.885

5,0%

5,6%

4,1%

3,9%

5,8%

3

2

9

Daihatsu Tanto

         22.467

2,7%

2,2%

3,4%

4,6%

5,7%

4

4

2

Toyota Prius

         20.162

5,0%

4,6%

4,5%

4,0%

5,1%

5

3

3

Honda N-Box

         15.551

4,5%

4,5%

4,3%

4,3%

3,9%

6

6

5

Suzuki WagonR

         15.327

4,0%

3,2%

2,9%

3,5%

3,9%

7

12

17

Nissan Dayz

         14.068

0,5%

2,7%

2,3%

2,0%

3,6%

8

7

4

Daihatsu Move

         14.067

4,3%

4,0%

2,8%

2,8%

3,6%

9

8

7

Daihatsu Mira

         13.378

3,0%

3,0%

2,8%

2,6%

3,4%

10

10

12

Suzuki Spacia

         11.380

1,3%

2,7%

2,8%

2,2%

2,9%

11

9

13

Toyota Corolla

         10.868

1,5%

1,8%

2,8%

2,5%

2,7%

12

11

8

Nissan Note

         10.334

3,1%

2,7%

2,2%

2,1%

2,6%

13

15

14

Nissan Serena

           9.910

1,9%

1,9%

1,6%

1,5%

2,5%

14

13

10

Suzuki Alto

           8.947

2,3%

2,1%

1,7%

1,8%

2,3%

15

16

15

Toyota Vitz

           6.732

1,7%

1,6%

1,4%

1,2%

1,7%

16

21

38

Nissan X-Trail

           6.616

0,5%

0,5%

0,6%

0,9%

1,7%

17

23

21

Nissan Moco

           5.328

1,3%

0,7%

0,8%

0,8%

1,3%

18

18

16

Toyota Crown

           5.299

1,8%

1,3%

1,2%

1,1%

1,3%

19

17

59

Honda Odyssey

           5.278

0,1%

0,1%

0,8%

1,2%

1,3%

20

20

20

Subaru Impreza

           5.262

1,1%

1,2%

1,0%

0,9%

1,3%

21

22

22

Toyota Vellfire

           4.654

0,9%

1,0%

0,9%

0,8%

1,2%

22

14

11

Honda N-One

           4.629

2,5%

1,7%

1,4%

1,6%

1,2%

23

19

18

Honda Freed

           4.592

1,4%

1,2%

1,1%

1,0%

1,2%

24

26

53

Mazda3 /Axela

           4.476

0,3%

0,2%

0,5%

0,7%

1,1%

25

35

19

Honda Step

           4.167

1,2%

1,4%

0,8%

0,5%

1,1%

26

30

24

Mitsubishi eK

           3.828

0,8%

1,3%

0,8%

0,7%

1,0%

27

25

23

Toyota Spade

           3.691

1,0%

0,9%

0,8%

0,7%

0,9%

28

24

27

Toyota Voxy

           3.685

0,8%

0,8%

0,8%

0,7%

0,9%

29

29

26

Toyota Passo

           3.480

0,9%

0,7%

0,8%

0,7%

0,9%

30

37

25

Mazda Demio

           3.361

0,9%

0,9%

0,6%

0,5%

0,9%

31

28

29

Mazda CX-5

           3.124

0,7%

0,7%

0,7%

0,7%

0,8%

32

31

28

Suzuki Swift

           3.073

0,8%

0,8%

0,7%

0,6%

0,8%

33

34

30

Toyota Estima

           2.942

0,7%

0,7%

0,6%

0,6%

0,7%

34

32

32

Toyota Alphard

           2.823

0,6%

0,6%

0,6%

0,6%

0,7%

35

54

31

Subaru Forester

           2.740

0,7%

0,7%

0,5%

0,3%

0,7%

36

33

67

Toyota Sai

           2.667

0,1%

0,2%

0,6%

0,6%

0,7%

37

44

39

Nissan March

           2.549

0,6%

0,5%

0,3%

0,4%

0,6%

38

39

35

Suzuki Solio

           2.371

0,6%

0,6%

0,5%

0,5%

0,6%

39

38

33

Toyota Noah

           2.281

0,6%

0,6%

0,6%

0,5%

0,6%

40

27

42

Volkswagen Golf

           1.985

0,3%

0,5%

0,7%

0,7%

0,5%

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