Japan: September Car Market roared 16%, but Toyota is slowing down.

Accordingly with data released by JADA, JAMA and JAIA, the Japanese Associations of car manufacturers, in September total light passenger vehicles sold were 521.691, up a robust 16.8% from last year. That reversed a four-month slide and helped July-to-September sales increase 2.3%, the first gain in four quarters.

Year to date sales were 3.987.576, down 5.7%. So, deliveries aren’t falling as steeply as the 12 percent that the Japan automakers’ association predicted for 2013. In other signs of recovery, rising share prices are enriching investors, the weaker yen is bolstering exporters’ earnings and a Bank of Japan survey released yesterday showed business confidence among large manufacturers at the highest level since 2007.

Deliveries in Japan may be boosted as consumers buy cars before the sales tax increases in April, according to Koichi Sugimoto, Tokyo-based auto analyst BNP Paribas SA said in a report. BNP Paribas’s forecast for sales of 5.5 million vehicles in Japan for the year ending March 2014 may be conservative, Sugimoto said.

Looking at the best brands performance in September:

Toyota kept losing share and dropped at 26.9%, really a low performance for the dominator of the country, usually above 30% of market share. September sales were 140.208 while cumulated 2013 figures were 1.160.316, projecting again a final year volume above 1.5 million. The two Prius versions, the MPV, locally named Aqua and the “Prius” stand on top of model list.

Honda was second selling 74.780 vehicles with a share of 14.3%, up 1.3 points from the previous month. Year-to-date sales were 544.623 with a share of 13.7%, down 0.3 from full year 2012. The best-selling model was the N Box ranked third.

Nissan advanced 3rd selling 71.345 units with a share of 13.7%, up 0.9 points from August. Year-to-date Nissan was 4th with 520.626 sales and 13.1% of share, up 0.5 points from FY 2012. Top model was the Dayz, surged in 4th place.

Suzuki was 4th, down 2 spots, with 62.769 units and a share of 12.0%, down 1.7 points of share from the previous month. Year-to-date Suzuki was third with 521.206 sales and a share of 13.1%, up 0.4 points from last year. The top model was again the Wagon R ranked 8th.

Daihatsu was 5th selling 61.775 vehicles with a share of 11.8%, down 0.1 points of share from the previous month. Year-to-date sales were 492.548 with a share of 12.4%, down 0.3 points. The top model Move ranked 5th.

Mazda was 6th with 23.178 sales and 4.4% of share, down 0.1 point of share from the previous month. Year-to-date sales were 174.166 with a share of 4.4%, up 0.3 points. The first Mazda model in the rank was only 24th , the Demio.

Subaru in 7th place sold 18.844 vehicles with a share of 3.6%, up 0.2 point from the previous month. Year-to-date sales were 138.860 with a share of 3.5%, up 0.2 points from FY 2012. The top model Impreza ranked 19th.

Mitsubishi was 8th with 14.946 units with a share of 2.9%, up 0.1 points from August. Year-to-date sales were 108.467 with a share of 2.7%, up 0.1 points from last year.

Isuzu was 9thselling 8.259 units with a share of 1.6%, up 0.2 points from the previous month. Year-to-date sales were 38.869 with a share of 1.0%, up 0.2 points from last year.

Mercedes outpaced Volkswagen and was 10th and leader among importers with 7.229 sales and a share rose at 1.4%, up 0.3 points. Year-to-date Mercedes sold 39.179 units with a share of 1.0%.

In the table below, the Top 25 brands, ranked by year-to-date position.

Rank Sep

Rank Aug

Rank 2013

Brand

Sep

YTD Sep

FY 2012

I Half 2013

Aug 2013

Sep 2013

YTD 2013

1

1

1

Toyota

140.208

1.160.316

30,9%

29,3%

28,5%

26,9%

29,1%

2

3

2

Honda

74.780

544.623

14,0%

13,9%

13,0%

14,3%

13,7%

3

4

4

Nissan

71.345

520.626

12,6%

12,9%

12,8%

13,7%

13,1%

4

2

3

Suzuki

62.769

521.206

12,7%

13,2%

13,7%

12,0%

13,1%

5

5

5

Daihatsu

61.775

492.548

12,7%

12,5%

11,9%

11,8%

12,4%

6

6

6

Mazda

23.178

174.166

4,1%

4,3%

4,5%

4,4%

4,4%

7

7

7

Subaru

18.844

138.860

3,3%

3,5%

3,4%

3,6%

3,5%

8

8

8

Mitsubishi

14.946

108.467

2,6%

2,7%

2,8%

2,9%

2,7%

9

9

11

Isuzu

8.259

38.869

0,8%

0,8%

1,4%

1,6%

1,0%

10

11

10

Mercedes

7.229

39.179

0,8%

0,9%

1,1%

1,4%

1,0%

11

10

9

Volkswagen

6.179

48.384

1,1%

1,2%

1,2%

1,2%

1,2%

12

14

13

BMW

5.860

33.076

0,7%

0,8%

0,9%

1,1%

0,8%

13

13

14

Hino

5.524

27.000

0,5%

0,6%

0,9%

1,1%

0,7%

14

12

12

Lexus

4.549

35.053

0,8%

0,9%

0,9%

0,9%

0,9%

15

15

15

Mitsubishi Fuso

3.803

22.087

0,4%

0,5%

0,8%

0,7%

0,6%

16

16

16

Audi

3.217

21.361

0,5%

0,5%

0,5%

0,6%

0,5%

17

17

17

Volvo

2.191

12.728

0,3%

0,3%

0,5%

0,4%

0,3%

18

18

18

Mini

1.788

12.393

0,3%

0,3%

0,3%

0,3%

0,3%

19

19

19

Fiat

868

5.171

0,1%

0,1%

0,1%

0,2%

0,1%

20

20

21

Jeep

673

3.604

0,1%

0,1%

0,1%

0,1%

0,1%

21

21

20

Peugeot

627

4.410

0,1%

0,1%

0,1%

0,1%

0,1%

22

23

22

Porsche

461

3.357

0,1%

0,1%

0,1%

0,1%

0,1%

23

24

23

Ford

406

3.122

0,1%

0,1%

0,1%

0,1%

0,1%

24

22

24

Land Rover

367

2.707

0,0%

0,1%

0,1%

0,1%

0,1%

25

27

25

Renault

344

2.532

0,1%

0,1%

0,1%

0,1%

0,1%

Toyota Aqua kept leadership with 26.543 units and a share of 5.1%, down 0.7 from the previous month. Year-to-date sales were 208.678 with a share of 5.2%, up 0.2 points from FY 2012.

Toyota Prius was 2nd with 23.069 units and a share of 4.4%, down 0.2 points from the previous month. Year to date sales were 195.357 with a share of 4.9%.

Honda N-Box was third with 22.723 sales and 4.4% of share, down 0.5 points. Year to date sales were 178.757 with a share of 4.5%.

Honda Fit soared in 4th from 15th with 19.388 units and a share of 3.7%, up 2.0 points from the previous month, followed by Daihatsu Move in 5th with 19.123 sales and a share of 3.7%, down 0.3 point.

Daihatsu Mira was 6th, with 17.353 units and a share of 3.3%, up 0.5 points from the previous month, ahead of Nissan Note, 7th with 15.660 and Suzuki R Wagon, 8th with 15.453.

Nissan Dayz was 9th with 13.800 units and a share flat at 2.6%, followed by Suzuki Spacia in 10th with 13.262 sales and a share of 2.5%.

The best-selling model among importers in September was the BMW Series 3, ranked 48th.

In the table below, the Top 50 models, ranked for last month position:

Rank Sep

Rank Aug

Rank 2013

Model

Sep

YTD Sep

FY   2012

I Half 2013

Aug 2013

Sep 2013

YTD 2013

1

1

1

Toyota Aqua

26.543

   208.678

5,0%

5,0%

5,8%

5,1%

5,2%

2

3

2

Toyota Prius

23.069

   195.357

6,0%

5,0%

4,6%

4,4%

4,9%

3

2

3

Honda N-Box

22.723

   178.757

4,0%

4,5%

4,9%

4,4%

4,5%

4

15

8

Honda Fit

19.388

   109.325

3,9%

2,7%

1,7%

3,7%

2,7%

5

4

4

Daihatsu Move

19.123

   168.384

2,7%

4,3%

4,0%

3,7%

4,2%

6

7

6

Daihatsu Mira

17.353

   120.424

4,2%

3,0%

2,8%

3,3%

3,0%

7

9

7

Nissan Note

15.660

   118.621

1,6%

3,1%

2,4%

3,0%

3,0%

8

5

5

Suzuki WagonR

15.453

   148.043

3,7%

4,0%

3,3%

3,0%

3,7%

9

8

19

Nissan Dayz

13.800

       49.589

0,0%

0,5%

2,6%

2,6%

1,2%

10

6

13

Suzuki Spacia

13.262

       71.548

0,0%

1,3%

2,9%

2,5%

1,8%

11

11

11

Suzuki Alto

11.097

       88.644

2,1%

2,3%

2,3%

2,1%

2,2%

12

10

9

Daihatsu Tanto

10.948

   100.436

3,2%

2,7%

2,3%

2,1%

2,5%

13

14

12

Nissan Serena

10.865

       75.721

1,8%

1,9%

1,8%

2,1%

1,9%

14

13

16

Toyota Corolla

10.784

       65.224

1,5%

1,5%

1,9%

2,1%

1,6%

15

20

18

Honda Step

8.237

       51.992

1,2%

1,2%

1,2%

1,6%

1,3%

16

16

17

Honda Freed

7.909

       54.405

2,0%

1,4%

1,6%

1,5%

1,4%

17

12

10

Honda N-One

6.951

       89.148

0,3%

2,5%

1,9%

1,3%

2,2%

18

17

14

Toyota Vitz

6.869

       67.370

2,0%

1,7%

1,5%

1,3%

1,7%

19

21

20

Subaru Impreza

6.672

       45.274

1,0%

1,1%

1,1%

1,3%

1,1%

20

18

15

Toyota Crown

6.389

       66.690

0,6%

1,8%

1,4%

1,2%

1,7%

21

19

23

Mitsubishi eK

6.338

       37.936

0,5%

0,8%

1,3%

1,2%

1,0%

22

23

22

Toyota Vellfire

5.009

       38.429

1,1%

0,9%

1,0%

1,0%

1,0%

23

22

24

Toyota Spade

4.495

       37.896

0,5%

1,0%

1,0%

0,9%

1,0%

24

25

25

Mazda Demio

4.240

       35.993

1,1%

0,9%

0,8%

0,8%

0,9%

25

27

21

Nissan Moco

4.003

       44.568

1,2%

1,3%

0,7%

0,8%

1,1%

26

34

29

Mazda CX-5

3.992

       29.137

0,7%

0,7%

0,6%

0,8%

0,7%

27

26

28

Toyota Voxy

3.745

       31.860

0,9%

0,8%

0,7%

0,7%

0,8%

28

24

27

Suzuki Swift

3.724

       32.034

0,8%

0,8%

0,9%

0,7%

0,8%

29

33

30

Subaru Forester

3.663

       28.751

0,2%

0,7%

0,6%

0,7%

0,7%

30

31

31

Toyota Estima

3.496

       27.084

0,7%

0,7%

0,6%

0,7%

0,7%

31

28

26

Toyota Passo

3.397

       32.748

1,0%

0,9%

0,7%

0,7%

0,8%

32

29

32

Toyota Alphard

3.263

       25.738

0,8%

0,6%

0,7%

0,6%

0,6%

33

30

35

Suzuki MR Wagon

3.109

       24.172

0,7%

0,6%

0,7%

0,6%

0,6%

34

42

43

Nissan X-Trail

2.901

       17.348

0,5%

0,4%

0,5%

0,6%

0,4%

35

35

34

Toyota Porte

2.896

       24.640

0,5%

0,6%

0,6%

0,6%

0,6%

36

38

36

Suzuki Solio

2.718

       24.148

0,7%

0,6%

0,6%

0,5%

0,6%

37

44

72

Nissan Juke

2.659

         8.597

0,6%

0,1%

0,5%

0,5%

0,2%

38

41

33

Toyota Noah

2.649

       24.978

0,7%

0,6%

0,5%

0,5%

0,6%

39

37

37

Nissan March

2.590

       23.002

0,8%

0,6%

0,6%

0,5%

0,6%

40

32

38

Toyota Pixis

2.318

       22.144

0,6%

0,6%

0,6%

0,4%

0,6%

41

50

41

Subaru Stella

2.249

       19.209

0,4%

0,5%

0,4%

0,4%

0,5%

42

92

93

Toyota Sai

2.185

         5.231

0,2%

0,1%

0,1%

0,4%

0,1%

43

45

45

Mazda Flair

2.134

       16.760

0,1%

0,4%

0,5%

0,4%

0,4%

44

36

47

Volkswagen Golf

2.106

       14.715

0,3%

0,3%

0,6%

0,4%

0,4%

45

65

61

Mazda Premacy

2.092

       10.650

0,3%

0,3%

0,2%

0,4%

0,3%

46

39

39

Toyota Wish

2.022

       20.573

0,7%

0,5%

0,5%

0,4%

0,5%

47

49

64

Mazda Flair Wagon

1.976

         9.693

0,1%

0,2%

0,4%

0,4%

0,2%

48

40

52

BMW 3 Series

1.949

       13.629

0,2%

0,3%

0,5%

0,4%

0,3%

49

46

42

Mazda Atenza

1.648

       18.275

0,1%

0,5%

0,5%

0,3%

0,5%

50

47

40

Toyota Ractis

1.632

       19.823

0,8%

0,5%

0,4%

0,3%

0,5%

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