Japanese car market slipped 5% in April 2014. Suzuki boom boom!

Japanese car market

Japanese car market slipped 5% in April 2014 performing better than observers expectations. While the leader Toyota kept losing terrain, Suzuki posted a fantastic sales month surging in second place with three models in top 10.

In April 2014 accordingly with data released by JADA, JAMA and JAIA, the Japanese Associations of car manufacturers, total new Light Passengers Vehicles sold have been 344.630, down 5.6% from year ago. Year to date April sales have been 2.185.490, up 16.9% from year ago.  Following the huge increase scored in the first quarter, when consumers rushed to purchase before the arrival of the announced April tax increase, the market was expected to sharply fall last month and the 5% fall was really better than any observer expectations.

Toyota on top of the list sold 92.043 cars with 26.7% of market share, losing 0.9 points from March. Year to date sales were 593.842 with share at 27.2% down 1.6 points from last year. In April the first Toyota model was the Aqua, only third.

Suzuki jumped in second place, up 3 spots, selling 59.488 vehicles with the share soared at 17.3%, up 5.8 points from the previous month with cumulate sales at 279.630 and share at 12.8%, down 0.2 points from last year. Suzuki posted three models in top 10 with Wagon R in 5th, the Alto in 7th and the Spacia in 10th.

Honda was third selling 54.176 units with 15.7% of share, up 0.1 points from March. Year to date sales were 353.356 with share at 16.2%, up 1.8 points from year ago. The Fit was outpaced by Daihatsu Tanto losing the first place among models.

Daihatsu was fourth with 50.195 sales and 14.6% of share up 2.9 points from the previous month. Year to date sales were 272.825, with 12.5% of share, up 0.2 points from last year. The k-car Tanto was the best-selling vehicles in April.

Nissan in fifth sold 40.195 with 11.7% of share, up 1.5 points from the previous month. Year to date sales were 293.536 with 13.4% of share, up 0.6 points from the previous month. The Dayz was fourth.

In the interactive tables below you can sort thru the All-brands and Best-selling models as you like:

Rank Apr Rank Ytd Brand Sales Apr 2014 Ytd Apr 2014 Share 2013 Share Jan Share Feb Share Mar Share Apr Share Ytd
1 1 Toyota 92.043 593.842 28,8% 26,1% 27,9% 27,5% 26,7% 27,2%
2 4 Suzuki 59.488 279.630 13,0% 12,8% 11,9% 11,5% 17,3% 12,8%
3 2 Honda 54.176 353.356 14,4% 18,5% 15,2% 15,6% 15,7% 16,2%
4 5 Daihatsu 50.195 272.825 12,3% 12,5% 12,3% 11,7% 14,6% 12,5%
5 3 Nissan 40.195 293.536 12,7% 13,6% 14,6% 13,2% 11,7% 13,4%
6 6 Mazda 10.874 92.756 4,3% 4,4% 4,6% 4,4% 3,2% 4,2%
7 8 Mitsubishi 8.144 54.143 2,6% 2,3% 2,7% 2,5% 2,4% 2,5%
8 7 Subaru 7.896 67.806 3,3% 3,0% 2,9% 3,7% 2,3% 3,1%
9 9 Volkswagen 2.853 25.876 1,3% 1,2% 1,2% 1,3% 0,8% 1,2%
10 10 Isuzu 2.772 24.708 1,0% 0,9% 1,0% 1,5% 0,8% 1,1%
11 11 Mercedes 2.351 20.185 1,0% 0,8% 0,9% 1,1% 0,7% 0,9%
12 13 Lexus 2.332 17.186 0,9% 0,8% 0,7% 0,8% 0,7% 0,8%
13 12 Hino 1.951 19.619 0,8% 0,7% 0,8% 1,2% 0,6% 0,9%
14 16 Audi 1.895 10.882 0,5% 0,4% 0,5% 0,5% 0,5% 0,5%
15 15 Mitsubishi Fuso 1.785 14.984 0,6% 0,5% 0,6% 0,9% 0,5% 0,7%
16 14 BMW 1.614 15.844 0,9% 0,6% 0,7% 0,9% 0,5% 0,7%
17 17 Mini 1.033 5.251 0,3% 0,2% 0,2% 0,2% 0,3% 0,2%
18 18 Volvo 529 4.864 0,3% 0,2% 0,2% 0,3% 0,2% 0,2%
19 20 Jeep 314 2.181 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
20 19 Fiat 304 2.844 0,1% 0,1% 0,1% 0,2% 0,1% 0,1%
21 21 Peugeot 296 2.040 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
22 22 Porsche 263 1.694 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
23 25 Land Rover 230 1.146 0,1% 0,0% 0,0% 0,1% 0,1% 0,1%
24 23 Renault 206 1.688 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%
25 24 Ford 197 1.674 0,1% 0,1% 0,1% 0,1% 0,1% 0,1%

Rank Apr 2014 Rank Ytd 2014 Model Sales Apr 2014 Sales Ytd Apr 2014 Share 2013 Share Feb Share Mar Share Apr Share Ytd
1 1 Daihatsu Tanto 19.390 95.711 2,7% 4,1% 4,0% 5,7% 4,4%
2 2 Honda Fit 15.621 92.714 3,4% 3,3% 4,1% 4,6% 4,3%
3 3 Toyota Aqua 13.683 91.687 5,0% 4,3% 4,0% 4,1% 4,2%
4 5 Nissan Dayz 12.537 73.492 1,5% 3,7% 3,4% 3,7% 3,4%
5 7 Suzuki WagonR 12.440 66.351 3,5% 3,0% 2,8% 3,7% 3,1%
6 6 Honda N-Box 11.620 72.127 4,4% 3,3% 3,4% 3,4% 3,3%
7 13 Suzuki Alto 10.303 38.972 2,1% 1,6% 1,4% 3,1% 1,8%
8 8 Daihatsu Move 10.246 59.378 3,9% 2,9% 2,5% 3,0% 2,7%
9 15 Toyota Voxy 9.271 33.040 0,8% 1,5% 1,5% 2,7% 1,5%
10 10 Suzuki Spacia 9.095 47.616 2,0% 2,1% 2,0% 2,7% 2,2%
11 4 Toyota Prius 8.692 80.629 4,8% 4,2% 3,7% 2,6% 3,7%
12 9 Daihatsu Mira 8.301 58.786 3,0% 2,8% 2,8% 2,5% 2,7%
13 11 Toyota Corolla 8.255 46.112 1,9% 2,0% 2,0% 2,4% 2,1%
14 18 Honda Vezel 7.959 27.100 0,0% 0,8% 1,1% 2,4% 1,3%
15 19 Mitsubishi eK 5.441 23.751 0,9% 1,1% 1,1% 1,6% 1,1%
16 20 Toyota Noah 5.412 23.736 0,6% 1,1% 1,3% 1,6% 1,1%
17 12 Nissan Note 5.364 45.254 2,8% 2,2% 2,2% 1,6% 2,1%
18 16 Toyota Vitz 4.924 31.932 1,6% 1,5% 1,5% 1,5% 1,5%
19 17 Nissan X-Trail 4.204 27.467 0,5% 1,4% 1,2% 1,2% 1,3%
20 23 Toyota Harrier 3.531 20.411 0,0% 0,9% 0,9% 1,0% 0,9%
21 21 Subaru Impreza 3.345 23.599 1,0% 1,0% 1,2% 1,0% 1,1%
22 14 Nissan Serena 3.256 34.628 1,8% 1,9% 1,4% 1,0% 1,6%
23 32 Suzuki Swift 3.108 15.394 0,8% 0,7% 0,7% 0,9% 0,7%
24 36 Suzuki Solio 2.899 13.219 0,6% 0,6% 0,6% 0,9% 0,6%
25 22 Toyota Crown 2.647 20.903 1,6% 1,0% 1,0% 0,8% 1,0%

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