August Japanese car market hit by sharp consumption tax.

japanese car market Mercedes-Benz-GLA45_AMG_2015

August Japanese car market hit by sharp consumption tax with double digit lost for many players while Honda and Mercedes have further gained from year ago. Toyota Aqua was back market leader ahead of Honda Fit and Daihatsu Tanto.

In August 2014 according to data released by JADA, JAMA and JAIA, the Japanese Associations of car manufacturers, new Light Passengers Vehicles sold have been 331.667, losing 9.4% from the correspondent month last year. This was the fourth losing month in the last five, following the taxes increase effective on April 1st, 2014.

In the first eight month of the year sales have been 3.790.000, up 9.4% from year ago.

Vehicle deliveries last month in Asia’s second-largest auto market fell to the lowest since December 2012 after Japan raised its consumption tax for the first time 17 years, according to industry figures released yesterday.

In the run-up to the levy being increased 3 percentage points to 8 percent on April 1, sales had surged for seven straight months, before falling down after the tax hick foreshadowing the extent of the consumer backlash resulting from the higher taxes Prime Minister Abe imposed to counter the World’s biggest debt burden.

In August Honda was the only domestic player able to increase volume compared with same month last year. All others fell down, starting from the leader, Toyota with 91.253 sales (down 12.6%). Honda was second with 52.748 sales (+10%) while Suzuki in third has lost only 3.8%.

Nissan has lost 17.5%, Daihatsu 18.5%, Mazda 15.8% and Mitsubishi 36.8%: a real debacle!

Among importers, many brands had been positive, starting from the leader, the German Mercedes that increased sales by 10.8% and Renault, which ranked only 22nd while improving volume by 61.5%.

In the interactive tables below you can sort through the All-brands and Best-selling models:

Rank Aug Rank YTD Brand Aug 2014 Ytd 2014 Aug YoY var. % Share Q1 Share I Half Share Jul Share Aug
1 1 Toyota 91.253 1.048.735 -12,6% 27,3% 27,1% 31,3% 27,5%
2 2 Honda 52.748 603.966 10,9% 16,3% 16,0% 15,4% 15,9%
3 3 Suzuki 48.159 517.650 -3,8% 12,0% 13,5% 14,3% 14,5%
4 4 Nissan 38.704 481.614 -17,5% 13,8% 12,9% 12,1% 11,7%
5 5 Daihatsu 35.593 467.716 -18,4% 12,1% 12,8% 10,6% 10,7%
6 6 Mazda 13.758 150.716 -15,8% 4,4% 4,1% 3,4% 4,1%
7 7 Subaru 11.113 113.610 -10,4% 3,3% 2,9% 3,3% 3,4%
8 8 Mitsubishi 6.543 89.419 -36,8% 2,5% 2,4% 2,1% 2,0%
9 9 Isuzu 5.779 46.228 11,2% 1,2% 1,2% 1,3% 1,7%
10 11 Mercedes 4.568 35.862 10,8% 1,0% 0,9% 0,8% 1,4%
11 12 Hino 4.050 34.917 18,6% 1,0% 0,9% 0,9% 1,2%
12 10 Volkswagen 3.729 43.449 -14,2% 1,3% 1,2% 0,9% 1,1%
13 14 Mitsubishi Fuso 3.003 27.909 5,7% 0,7% 0,7% 0,7% 0,9%
14 13 Lexus 2.780 28.469 -19,0% 0,8% 0,7% 0,7% 0,8%
15 15 BMW 2.692 27.866 -14,0% 0,8% 0,7% 0,6% 0,8%
16 16 Audi 1.959 19.861 0,5% 0,5% 0,5% 0,4% 0,6%
17 17 Mini 1.170 10.206 10,9% 0,2% 0,3% 0,3% 0,4%
18 18 Volvo 904 8.784 -45,9% 0,2% 0,2% 0,2% 0,3%
19 19 Fiat 470 5.139 0,4% 0,1% 0,1% 0,1% 0,1%
20 20 Jeep 455 4.291 9,9% 0,1% 0,1% 0,1% 0,1%
21 21 Peugeot 318 3.679 -12,4% 0,1% 0,1% 0,1% 0,1%
22 23 Renault 302 3.119 61,5% 0,1% 0,1% 0,1% 0,1%
23 22 Ford 261 3.174 7,0% 0,1% 0,1% 0,1% 0,1%
24 25 Land Rover 241 2.088 -21,5% 0,0% 0,1% 0,0% 0,1%
25 24 Porsche 234 2.929 -21,5% 0,1% 0,1% 0,1% 0,1%
26 27 Citroen 135 1.542 -31,1% 0,0% 0,0% 0,0% 0,0%
27 26 Alfa Romeo 118 1.781 -38,9% 0,1% 0,1% 0,0% 0,0%
28 29 Smart 109 786 26,7% 0,0% 0,0% 0,0% 0,0%
29 28 Chrysler 81 828 -6,9% 0,0% 0,0% 0,0% 0,0%
30 30 Maserati 77 778 133,3% 0,0% 0,0% 0,0% 0,0%
31 31 Chevrolet 76 708 -21,6% 0,0% 0,0% 0,0% 0,0%
32 32 Jaguar 63 689 3,3% 0,0% 0,0% 0,0% 0,0%
33 33 Cadillac 48 511 -11,1% 0,0% 0,0% 0,0% 0,0%
34 34 Ferrari 33 353 -2,9% 0,0% 0,0% 0,0% 0,0%
34 41 Alpina 33 67 0,0% 0,0% 0,0% 0,0%
35 35 Dodge 31 316 -27,9% 0,0% 0,0% 0,0% 0,0%
36 36 Lotus 20 200 -16,7% 0,0% 0,0% 0,0% 0,0%
37 37 Aston Martin 13 113 -23,5% 0,0% 0,0% 0,0% 0,0%
37 40 Rolls Royce 13 86 62,5% 0,0% 0,0% 0,0% 0,0%
38 38 Lamborghini 7 110 -50,0% 0,0% 0,0% 0,0% 0,0%
39 39 Bentley 5 101 -66,7% 0,0% 0,0% 0,0% 0,0%
40 44 Lancia 4 29 -50,0% 0,0% 0,0% 0,0% 0,0%
40 50 Tesla 4 4 0,0% 0,0% 0,0% 0,0%
41 42 McLaren 3 60 -50,0% 0,0% 0,0% 0,0% 0,0%
41 43 GMC 3 32 -72,7% 0,0% 0,0% 0,0% 0,0%
42 47 Hummer 2 13 -81,8% 0,0% 0,0% 0,0% 0,0%
43 45 Hyundai 1 22 -50,0% 0,0% 0,0% 0,0% 0,0%
43 48 Pontiac 1 9 0,0% 0,0% 0,0% 0,0% 0,0%
43 51 Mayback 1 1 0,0% 0,0% 0,0% 0,0%
44 52 Kia 0,0% 0,0% 0,0% 0,0%
44 49 Buick 6 -100,0% 0,0% 0,0% 0,0% 0,0%
44 51 Saab 1 -100,0% 0,0% 0,0% 0,0% 0,0%
44 51 Proton 1 -100,0% 0,0% 0,0% 0,0% 0,0%
44 48 MG 9 -100,0% 0,0% 0,0% 0,0% 0,0%
44 46 Morgan 14 -100,0% 0,0% 0,0% 0,0% 0,0%
44 52 Opel 0,0% 0,0% 0,0% 0,0%

Rank Aug Rank Ytd Model Aug 2014 Ytd 2014 Aug YoY var. % Share Jul Share Aug Share YTD
1 2 Toyota Aqua 14.543 162.089 -31,2% 5,2% 4,4% 4,3%
2 3 Honda Fit 13.369 151.769 115,9% 3,6% 4,0% 4,0%
3 1 Daihatsu Tanto 11.979 164.713 42,8% 3,7% 3,6% 4,3%
4 4 Toyota Prius 10.675 131.514 -36,3% 3,7% 3,2% 3,5%
5 7 Suzuki WagonR 10.581 115.412 -12,3% 2,4% 3,2% 3,0%
6 5 Nissan Dayz 10.271 123.893 7,0% 3,2% 3,1% 3,3%
7 6 Honda N-Box 10.133 121.244 -43,7% 3,2% 3,1% 3,2%
8 17 Suzuki Hustler 9.900 64.198 3,0% 3,0% 1,7%
9 13 Toyota Voxy 8.531 74.745 215,1% 2,8% 2,6% 2,0%
10 15 Honda Vezel 7.985 66.231 2,5% 2,4% 1,7%
11 9 Daihatsu Mira 7.555 96.014 -27,5% 2,0% 2,3% 2,5%
12 10 Toyota Corolla 6.651 82.155 -3,1% 2,4% 2,0% 2,2%
13 12 Nissan Note 6.622 75.046 -24,6% 1,9% 2,0% 2,0%
14 14 Suzuki Alto 6.590 73.276 -20,4% 1,9% 2,0% 1,9%
15 8 Daihatsu Move 5.889 96.497 -59,4% 1,8% 1,8% 2,5%
16 11 Suzuki Spacia 5.190 81.608 -50,5% 2,1% 1,6% 2,2%
17 16 Toyota Vitz 4.811 65.150 -9,6% 2,6% 1,5% 1,7%
18 22 Toyota Harrier 4.673 39.174 1,1% 1,4% 1,0%
19 19 Toyota Noah 4.658 46.255 141,5% 1,5% 1,4% 1,2%
20 18 Nissan Serena 4.655 55.719 -29,6% 1,4% 1,4% 1,5%
21 23 Honda Freed 3.871 36.296 -33,1% 1,1% 1,2% 1,0%
22 26 Toyota Crown 3.330 33.837 -34,9% 0,8% 1,0% 0,9%
23 25 Toyota Passo 2.969 34.771 15,2% 1,1% 0,9% 0,9%
24 20 Mitsubishi eK 2.874 41.228 -40,0% 1,0% 0,9% 1,1%
25 28 Suzuki Swift 2.777 28.873 -14,2% 0,9% 0,8% 0,8%
26 27 Mazda3 2.711 32.177 146,5% 0,7% 0,8% 0,8%
27 21 Nissan X-Trail 2.553 39.965 36,7% 0,7% 0,8% 1,1%
28 37 Honda Step 2.300 20.267 -47,5% 0,5% 0,7% 0,5%
29 32 Honda N-One 2.219 25.470 -68,5% 0,5% 0,7% 0,7%
30 34 Suzuki Solio 2.170 23.531 4,4% 0,6% 0,7% 0,6%
31 24 Subaru Impreza 2.096 35.251 -48,7% 0,7% 0,6% 0,9%
32 29 Toyota Spade 2.080 28.406 -41,7% 0,7% 0,6% 0,7%
33 36 Mazda CX-5 2.072 21.215 -7,9% 0,5% 0,6% 0,6%
34 42 Volkswagen Golf 1.947 15.689 -7,6% 0,4% 0,6% 0,4%
35 39 Toyota Porte 1.927 20.007 -12,1% 0,5% 0,6% 0,5%
36 31 Nissan Moco 1.917 26.970 -25,8% 0,4% 0,6% 0,7%
37 35 Mazda Demio 1.870 22.109 -37,6% 0,5% 0,6% 0,6%
38 30 Toyota Vellfire 1.763 28.047 -50,2% 0,8% 0,5% 0,7%
39 33 Honda Odyssey 1.759 24.813 213,2% 0,5% 0,5% 0,7%
40 38 Subaru Forester 1.694 20.230 -24,8% 0,4% 0,5% 0,5%

 

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