Japan market report. November 2016

Japanese Vehicles Market in November 2016 nissan_note_2014

Japanese Vehicles Market in November recorded the best increase of the year, thanks to a strong yen. Nissan grew in double digit pushed up by the new leader Nissan Note.

Market Outlook

Analyzing in more detail the Japan’s economic recovery, it appears to be less robust. In fact, the weak wage growth continues to dampen private consumption, while an uncertain global outlook and a strong yen remain a concern for businesses. In Japan, Donald Trump’s victory in the U.S. presidential election has the potential not only to hit the country’s all-important external sector, but also to further strengthen the yen if global uncertainty rises.

Meantime, the new vehicles sales in November gained ground moderately with the best growth of the year.

According to the data released by the JADAJAMA and JAIA, (the Japanese Associations of car manufacturers, importers and dealers), in November total new vehicles sales increased moderately  by 7.7% with 417.560 units.

Year to date November sales had been 4.572.318, down 2.0%.

Competitive Arena

In November, Toyota led the ranking with 126.549 sales (+8.4%) and with 30.3% of market share. Honda was second with 58.166 (+9.4%) followed by Daihatsu with 50.864 sales (+0.2%).

Behind was Suzuki with 50.812 (+1.4%) ahead of Nissan with 47.759 (+14.3%), Mazda with 16.245 (+1.4%) and Subaru with 13.939 (+16.7%). Mitsubishi was in 9th place, up 22.0% with 8.092 sales.

The Nisssan Note was the new leader of the best-selling model ranking with 15.784 sales (+144.4%).

In second place the Toyota Prius with 13.333 (+121.4%) and in third the Toyota Aqua with 12.409 (-18.6%). The Toyota Sienta was in 5th place with 11.608 sales (+13.7%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank Nov Rank 2016 Brand Sales Nov Sales 2016 Var Nov Var 2016 Share Nov Share 2016
1 1 Toyota 126.549 1.403.578 8,4% 5,0% 30,3% 30,7%
2 2 Honda 58.166 652.300 9,4% -3,8% 13,9% 14,3%
3 4 Daihatsu 50.864 541.470 0,2% -3,9% 12,2% 11,8%
4 3 Suzuki 50.812 579.974 1,4% -2,4% 12,2% 12,7%
5 5 Nissan 47.759 487.627 14,3% -11,6% 11,4% 10,7%
6 6 Mazda 16.245 190.711 1,4% -18,3% 3,9% 4,2%
7 7 Subaru 13.939 142.574 16,7% -4,4% 3,3% 3,1%
8 8 Mitsubishi 8.092 79.102 22,0% -16,7% 1,9% 1,7%
9 9 Isuzu 6.902 73.597 23,2% 7,3% 1,7% 1,6%
10 11 Hino 5.500 57.622 4,7% 3,5% 1,3% 1,3%
11 10 Mercedes 5.171 60.116 5,7% 2,5% 1,2% 1,3%
12 12 Lexus 4.435 48.718 -8,2% 10,4% 1,1% 1,1%
13 13 BMW 4.387 45.381 25,3% 11,4% 1,1% 1,0%
14 15 Mitsubishi Fuso 3.426 40.585 -2,0% 1,1% 0,8% 0,9%
15 14 Volkswagen 3.295 43.054 -9,4% -14,3% 0,8% 0,9%
16 17 Mini 2.346 21.809 19,6% 17,5% 0,6% 0,5%
17 16 Audi 2.279 25.729 18,6% -4,5% 0,5% 0,6%
18 18 Volvo 1.525 13.195 37,5% 9,8% 0,4% 0,3%
19 19 UD Trucks 917 9.484 0,2% 0,2%
20 20 Jeep 760 8.539 73,5% 31,3% 0,2% 0,2%
21 22 Porsche 567 6.287 7,6% 7,5% 0,1% 0,1%
22 21 Peugeot 530 6.704 3,5% 27,4% 0,1% 0,1%
23 23 Fiat 447 6.033 -16,0% 13,4% 0,1% 0,1%
24 24 Renault 426 4.784 15,8% 2,1% 0,1% 0,1%
25 25 Smart 407 3.952 1,5% 609,5% 0,1% 0,1%
26 27 Jaguar 292 2.516 114,7% 111,8% 0,1% 0,1%
27 29 Abarth 258 1.968 122,4% 52,9% 0,1% 0,0%
28 26 Land Rover 253 2.911 36,0% 5,4% 0,1% 0,1%
29 30 Citroen 224 1.710 58,9% -5,1% 0,1% 0,0%
30 32 Maserati 142 1.100 -13,9% -13,5% 0,0% 0,0%
31 31 Alfa Romeo 110 1.583 -0,9% -26,4% 0,0% 0,0%
32 33 DS 78 1.002 1,3% 18,3% 0,0% 0,0%
33 38 Bentley 56 358 51,4% 7,2% 0,0% 0,0%
34 36 Chevrolet 55 533 -17,9% -27,3% 0,0% 0,0%
35 35 Cadillac 52 568 23,8% -26,2% 0,0% 0,0%
36 34 Ferrari 38 603 0,0% -11,8% 0,0% 0,0%
36 28 Ford 38 2.183 -91,4% -52,0% 0,0% 0,0%
37 40 Dodge 32 309 128,6% 15,7% 0,0% 0,0%
38 37 Lamborghini 31 359 19,2% 5,9% 0,0% 0,0%
39 45 McLaren 25 159 127,3% 106,5% 0,0% 0,0%
40 39 Alpina 24 312 9,1% 19,1% 0,0% 0,0%
41 42 Rolls-Royce 22 200 100,0% 37,0% 0,0% 0,0%
42 44 Aston Martin 14 167 75,0% 15,2% 0,0% 0,0%
42 43 Lotus 14 184 7,7% -28,1% 0,0% 0,0%
43 41 Chrysler 12 257 -58,6% -39,7% 0,0% 0,0%
44 46 Hyundai 10 154 -16,7% 126,5% 0,0% 0,0%
45 47 Scania 9 96 0,0% 0,0%
46 48 GMC 5 43 150,0% -12,2% 0,0% 0,0%
46 50 Lancia 5 19 150,0% -5,0% 0,0% 0,0%
47 49 Rover 4 39 0,0% -11,4% 0,0% 0,0%
48 52 MG 3 11 57,1% 0,0% 0,0%
49 55 Unimog 2 6 0,0% 0,0%
50 51 Hummer 1 12 -29,4% 0,0% 0,0%
50 57 Bugatti 1 3 -40,0% 0,0% 0,0%
50 56 Pontiac 1 5 -72,2% 0,0% 0,0%
50 57 Proton 1 3 50,0% 0,0% 0,0%
50 54 Buick 1 8 14,3% 0,0% 0,0%
50 53 Morgan 1 9 -18,2% 0,0% 0,0%

Rank Nov Rank 2016 Model Sales November Sales 2016 Variation 2016 Variation YTD 2016
1 8 Nissan Note 15.784 89.999 144,4% -1,9%
2 1 Toyota Prius 13.333 235.482 121,4% 99,9%
3 2 Toyota Aqua 12.409 156.759 -18,6% -21,8%
4 5 Toyota Sienta 11.608 116.192 13,7% 110,9%
5 29 Honda Freed 10.445 43.332 262,4% 13,2%
6 7 Suzuki Solio 8.898 90.266 106,3% 159,8%
7 10 Toyota Voxy 8.878 84.772 15,8% 0,1%
8 19 Nissan Serena 7.293 67.297 91,8% 16,0%
9 11 Toyota Corolla 6.546 79.223 -22,5% -21,8%
10 6 Honda Fit 6.333 99.442 -13,5% -11,0%
11 26 Toyota Noah 5.750 50.492 31,3% 0,4%
12 28 Toyota Vellfire 5.609 44.334 74,6% -13,0%
13 22 Toyota Passo 5.164 65.112 52,3% 54,0%
14 21 Toyota Vitz 5.145 66.753 -13,5% -6,6%
15 17 Honda Vezel 4.591 69.002 -10,5% 4,6%
16 34 Toyota Harrier 4.461 36.843 15,0% -34,5%
17 35 Toyota Alphard 3.856 34.185 21,4% -17,8%
18 32 Subaru Impreza 3.552 38.080 -5,1% -5,0%
19 27 Honda StepWGN 3.347 49.702 -18,8% -0,3%
20 24 Nissan X-Trail 3.313 52.300 -12,8% -4,3%
21 38 Subaru Forester 3.299 26.860 43,7% 50,3%
22 33 Toyota Crown 3.290 36.940 -33,5% -8,9%
23 30 Toyota Esquire 3.191 41.876 -10,3% -25,6%
24 31 Honda Shuttle 2.775 40.116 -31,1% 25,4%
25 41 Subaru Levorg 2.114 22.306 56,1% -20,1%
26 40 Mazda CX-3 2.103 23.961 0,7% -17,0%

(444)

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