Japan market report. Full year 2016

Japanese Vehicles Sales in 2016 Toyota_concept-i_2017

Japanese Vehicles Sales 2016 fell down moderately while for the third year in a row falling at the lowest in five years. However Toyota improved sales as many importers. Ford gave away.

Market Outlook

An accommodative monetary policy and a weaker yen are expected to boost growth next year. That said, ambitious economic and social reforms are needed to ensure a healthier and more sustainable growth trajectory. The main downside risk to growth next year will be increased protectionism under Trump’s administration. Analysts see the economy growing 0.9% next year.

The domestic new vehicles market kept the shy trend losing again in the 2016, for the third year in a row hitting the lowest level since 2012.

Indeed, according to the data released by the JADAJAMA and JAIA, (the Japanese Associations of car manufacturers, importers and dealers), the year ended with a good December recovery, when sales had been 397.477 (+7.9%) reducing the full year lost at only 1.5% with figures at 4.959.680 units.

Competitive Arena

The market leader Toyota sold 1.528.173 vehicles (+5.5%) ahead of Honda and Suzuki, while among the highest increases there were Abarth, Jeep, Peugeot, DS and Mini. The best performances had been reported by Smart and Jaguar, improving 345.5% and 113.7%.

Ford hit the sharpest slowdown, losing 55.2%. Others remarkable lost reported for Alfa Romeo, Mazda, Mitsubishi and Volkswagen.

The Toyota Prius was the best-selling model with 248.258 units (+85.0%), while in 2nd place was the Honda N-Box with 175.073 (-5.3%) ahead of the Toyota Aqua with 168.208 (-22.0%).

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will report year to date data updated.

Rank Dec Rank 2016 BRAND Sales December Sales 2016 FY Variation December Variation 2016 FY Share December Share 2016
1 1 Toyota 124.595 1.528.173 11,0% 5,5% 31,3% 30,7%
2 2 Honda 54.744 707.044 11,7% -2,7% 13,8% 14,2%
5 3 Suzuki 42.888 622.862 1,1% -2,1% 10,8% 12,5%
4 4 Daihatsu 45.504 586.974 -2,5% -3,8% 11,4% 11,8%
3 5 Nissan 46.788 534.415 25,6% -9,3% 11,8% 10,8%
7 6 Mazda 10.694 201.405 -11,0% -17,9% 2,7% 4,1%
6 7 Subaru 13.204 155.778 1,0% -4,0% 3,3% 3,1%
10 8 Mitsubishi 6.618 85.720 -5,4% -16,0% 1,7% 1,7%
8 9 Isuzu 7.501 81.098 22,7% 8,5% 1,9% 1,6%
9 10 Mercedes 7.270 67.386 11,9% 3,4% 1,8% 1,4%
11 11 Hino 5.688 63.310 3,6% 3,5% 1,4% 1,3%
15 12 Lexus 3.432 52.150 -16,5% 8,1% 0,9% 1,0%
12 13 BMW 5.190 50.571 -5,6% 9,4% 1,3% 1,0%
14 14 Volkswagen 4.180 47.234 -7,8% -13,8% 1,1% 1,0%
13 15 Mitsubishi Fuso 4.625 45.210 12,8% 2,2% 1,2% 0,9%
16 16 Audi 2.773 28.502 12,2% -3,1% 0,7% 0,6%
17 17 Mini 2.741 24.550 8,4% 16,4% 0,7% 0,5%
18 18 Volvo 1.719 14.914 -2,7% 8,2% 0,4% 0,3%
19 19 UD Trucks 1.045 10.529 0,3% 0,2%
20 20 Jeep 853 9.392 0,2% 0,2%
21 21 Peugeot 699 7.403 8,5% 25,3% 0,2% 0,1%
23 22 Porsche 600 6.887 -28,5% 2,9% 0,2% 0,1%
22 23 Fiat 684 6.717 -3,8% 11,4% 0,2% 0,1%
25 24 Renault 520 5.304 30,7% 4,4% 0,1% 0,1%
24 25 Smart 556 4.508 22,2% 345,5% 0,1% 0,1%
27 26 Land Rover 348 3.259 1,8% 5,0% 0,1% 0,1%
26 27 Jaguar 367 2.883 128,0% 113,7% 0,1% 0,1%
29 28 Abarth 265 2.233 43,2% 51,7% 0,1%
37 29 Ford 42 2.225 -89,9% -55,2% 0,0%
28 30 Citroen 299 2.009 68,9% 1,5% 0,1%
31 31 Alfa Romeo 184 1.767 7,6% -23,9% 0,0%
30 32 Maserati 223 1.323 26,0% -8,7% 0,1%
32 33 DS 127 1.129 62,8% 22,1%
34 34 Ferrari 75 678 108,3% -5,8%
35 35 Cadillac 67 635 0,0% -24,1%
36 36 Chevrolet 60 593 -34,8% -28,1%
33 37 Bentley 76 434 111,1% 17,3%
41 38 Lamborghini 23 382 130,0% 9,5%
39 39 Alpina 30 342 -36,2% 10,7%
38 40 Dodge 31 340 6,9% 14,9%
40 41 Chrysler 26 283 -35,0% -39,3%
41 42 Rolls-Royce 23 223 130,0% 42,9%
45 43 Lotus 13 197 -13,3% -27,3%
43 44 Aston Martin 19 186 0,0% 13,4%
42 45 McLaren 20 179 53,8% 98,9%
44 46 Hyundai 15 169 7,1% 106,1%
46 47 Scania 8 104 #DIV/0!
46 48 GMC 8 51 700,0% 2,0%
47 49 Rover 6 45 100,0% -4,3%
48 50 Lancia 4 23 100,0% 4,5%
51 Hummer 12 -100,0% -36,8%
52 MG 11 -100,0% 37,5%
50 53 Morgan 1 10 -66,7% -28,6%
50 54 Buick 1 9 0,0% 12,5%
49 55 Unimog 2 8
49 56 Bugatti 2 5

Rank Dec Rank 2016 GROUP Sales December Sales 2016 FY Variation December Variation 2016 FY Share December Share 2016 FY
1 1 Toyota 179.219 2.230.607 6,4% 2,8% 45,1% 44,9%
2 2 Honda 54.744 707.044 11,7% -2,7% 13,8% 14,2%
4 3 Suzuki 42.888 622.862 1,1% -2,1% 10,8% 12,5%
3 4 Renault-Nissan 47.308 539.719 25,7% -9,2% 11,9% 10,9%
7 5 Mazda 10.694 201.405 -11,0% -17,9% 2,7% 4,1%
5 6 Fuji Heavy Industries 13.204 155.778 1,0% -4,0% 3,3% 3,1%
6 7 Mitsubishi 11.243 130.930 1,3% -10,5% 2,8% 2,6%
10 8 Volkswagen 7.662 83.548 -2,9% -8,8% 1,9% 1,7%
11 9 Isuzu Motors 7.501 81.098 22,7% 8,5% 1,9% 1,6%
8 10 BMW 7.984 75.686 -1,2% 11,7% 2,0% 1,5%

Rank Dec Rank 2016 Model Sales December Sales 2016 Variation December Variation 2016
1 4 Daihatsu Tanto 13.376 160.603 0,0% 1,8%
2 1 Toyota Prius 12.776 248.258 -22,1% 85,0%
3 8 Nissan Note 12.403 102.402 97,8% 4,5%
4 2 Honda N-Box 11.899 175.073 0,0% -5,3%
5 3 Toyota Aqua 11.449 168.208 -24,0% -22,0%
6 5 Toyota Sienta 9.640 125.832 9,3% 96,9%
7 29 Honda Freed 8.870 52.202 214,9% 27,0%
8 10 Nissan Dayz 8.778 97.306 0,0% -35,4%
9 19 Daihatsu Cast 7.400 77.043 1,5% 138,3%
10 9 Suzuki Solio 7.362 97.628 96,4% 153,7%
11 11 Toyota Voxy 7.096 91.868 -9,6% -0,7%
12 12 Suzuki WagonR 7.081 91.258 0,0% -15,6%
13 7 Suzuki Alto 7.066 102.951 0,0% -5,9%
14 14 Daihatsu Move 6.906 86.055 0,0% -28,8%
15 13 Honda N-WGN 6.473 87.377 0,0% -9,0%
16 6 Honda Fit 6.220 105.662 -22,9% -11,8%
17 84 Toyota Roomy 6.100 8.675
18 15 Suzuki Hustler 6.091 85.803 0,0% -10,2%
19 17 Daihatsu Mira 6.088 79.835 0,0% -14,1%
20 21 Nissan Serena 6.068 73.502 60,1% 18,9%
21 85 Toyota Tank 5.932 8.595
22 16 Toyota Corolla 5.547 84.770 -27,7% -22,3%
23 23 Toyota Passo 5.269 70.381 65,8% 54,9%
24 22 Toyota Vitz 5.156 71.909 -16,2% -7,3%
25 20 Honda Vezel 4.907 73.889 -2,7% 4,0%

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