Flash Reports

Kenya New Vehicles Sales plummet in first half 2016

Kenya New Vehicles Sales Toyota LandCruiser FJ40

Kenya New Vehicles Sales plummet in first half 2016 hit by weak internal demand and low price of commodities. The CVs segment has lost sharply pulling down the entire sector.

Market Outlook

Recent economic indicators point to a robust performance thereafter: the PMI was somewhat volatile but remained in expansionary territory throughout Q2 and into early Q3, and the shilling was fairly stable in this period.

On the fiscal front, the government’s plan to cut back spending in FY 2017/2018 was welcome news as Kenya’s widening fiscal deficit and high borrowing costs raised concerns about debt sustainability.

During the second quarter, Kenyan domestic automotive scenario was still very negative with sales fallen over 30 percent.

As released by the KMI, the Kenya Motor Industry Association, the total local vehicles sold in the first half of 2016 had been 6.946, down 31.2%, compared to the same period of the previous year.

Competitive Arena

In the first half of 2016 the market leader was Isuzu with 2.274 sales  (-24.2%) and 32.7% of market share. Toyota was second with 1.430 units (-33.6%) ahead of Mitsubishi with 1.230 (-31.4%), Hino with 282 (+95.8%), Nissan with 254 (-3.8%).

As far as the Car Groups performance, the leader was Isuzu Motors with 32.7% of market share, ahead of Toyota with 24.6%, Mitsubishi with 17.7% and Tata with 4.3%.

As far as the best-selling models performance, the Isuzu NMR was the new top of list with 1.070 sales (-3.2%) followed by the Mitsubishi Fuso Canter with 1.018 (-15.7%), the Toyota Hilux with 716 (-16.0%), the Isuzu NPR with 653 (-10.2%) and the Toyota Land Cruiser with 374 (-57.1%).

Research, Consulting, Data & Forecast Store

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2020.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our  Kenya Store!

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank June Rank H1 2016 Brand Sales June Sales H1 2016 Var June Var H1 2016 Share June Share H1 2016
1 1 Isuzu 396 2.274 -24,9% -24,2% 35,8% 32,7%
2 2 Toyota 205 1.430 -37,3% -33,6% 18,6% 20,6%
3 3 Mitsubishi 169 1.230 -27,8% -31,4% 15,3% 17,7%
5 4 Hino 48 282 100,0% 95,8% 4,3% 4,1%
6 5 Nissan 32 254 6,7% -3,8% 2,9% 3,7%
4 6 Ford 55 233 -52,6% -63,0% 5,0% 3,4%
14 7 Tata 9 187 -94,2% -70,0% 0,8% 2,7%
7 8 MAN 23 129 91,7% 59,3% 2,1% 1,9%
11 9 Land Rover 16 104 -48,4% -43,8% 1,4% 1,5%
8 10 Volkswagen 22 100 120,0% 104,1% 2,0% 1,4%

Rank June Rank H1 2016 Model Sales June Sales H1 2016 Var June Var H1 2016
1 1 Isuzu NMR 165 1.070 -10,3% -3,2%
2 2 Mitsubishi Fuso Canter 138 1.018 -4,2% -15,7%
5 3 Toyota Hilux 90 716 -35,7% -16,0%
3 4 Isuzu NPR 94 653 -19,7% -10,2%
6 5 Toyota Land Cruiser 70 374 -41,7% -57,1%
4 6 Isuzu D-Max 92 293 -49,2% -67,4%
7 7 Hino 300 48 282 100,0% 95,8%
8 8 Isuzu KB 45 259 0,0% -4,1%
9 9 Ford Ranger 40 166 -63,3% -71,5%
11 10 Toyota Prado 20 159 0,0% 12,0%

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