Flash Reports

Kenya Full Year 2016. Auto sales collapsed despite strong GDP

Kenyan Auto Market 2016 Nissan-Navara_EnGuard_Concept-2016

Kenyan Auto Market 2016 has lost sharply, following three consecutive records, albeit the Kenyan economy was the star in the region with a robust +5.7%. Isuzu was the market leader, but Nissan the best performer.

Recent data confirm that Kenya’s economy was one of the star performers in the region last year with growth rates above 5.0% in the first three-quarters of the year. GDP expanded 5.7% on an annual basis in Q3, which was a deceleration over the previous quarter’s impressive growth rate, but still corroborated the economy’s strong performance. Economic activity was supported by expansions in all sectors, with services and mining and quarrying leading the way.

Nevertheless, the automotive sector spent a painful year in the 2016, with total vehicles sales dropped 31%.

Indeed the market come our from a florid period with sales scoring annual all time records for the previous three years in series, but the sharp fall was almost unexpected and difficult to be explained, considering the great economic performance of the country in the same period.

However, as reported by the local Association of Motor Industry, sales had been 13.498, representing the 4th best-selling level ever.

Confirming a market peculiarity, the quota of Heavy Trucks was almost relevant, with Isuzu again as market leader with 34.8% of market share albeit sales fell 22.8%.

This is one of the few African market were Toyota is not on top of the list, ranking second with 17.4% of share and down 33.5%.

Third was Mitsubishi (-31%) followed by Tata (-24.5%), Nissan, protagonist of a spectacular +22%, Ford (-59%) and Hino (-44%).

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2020.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our  Kenya Store!

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank 2016 Rank 2015 BRAND Sales 2016 Sales 2015 Variation 2016 Share 2016 Share 2015
1 1 Isuzu 4.575 5.927 -22,8% 34,8% 31,5%
2 2 Toyota 2.286 3.440 -33,5% 17,4% 18,3%
3 3 Mitsubishi 1.758 2.551 -31,1% 13,4% 13,5%
4 4 Tata 832 1.102 -24,5% 6,3% 5,9%
5 8 Nissan 741 605 22,5% 5,6% 3,2%
6 5 Ford 350 856 -59,1% 2,7% 4,5%
7 7 Hino 346 618 -44,0% 2,6% 3,3%
8 9 Mercedes 343 598 -42,7% 2,6% 3,2%
9 6 Scania 233 738 -68,4% 1,8% 3,9%
10 13 Chevrolet 206 194 6,2% 1,6% 1,0%

Rank 2016 Rank 2015 Model Sales 2016 Sales 2015 2016 Variation
1 3 Toyota Hilux 1.072 1.372 -21,9%
2 92 Isuzu TFS 86 929
3 12 Isuzu FRR 33 – Light Truck 826 380 117,4%
4 92 Mitsubishi FH Truck 821
5 5 Isuzu NPR 66 Cab 665 1.097 -39,4%
6 4 Toyota Land Cruiser 659 1.335 -50,6%
7 2 Mitsubishi Canter 477 1.390 -65,7%
8 14 Isuzu NQR 33 Bus 455 360 26,4%
9 46 Isuzu NKR 66 Cab 422 56 653,6%
10 8 Mitsubishi Fuso 320 576 -44,4%
11 18 Isuzu FRR 33 – Large Bus 304 280 8,6%
12 11 Nissan Hardbody 284 413 -31,2%
13 92 Isuzu FSR 33H Cab 280
14 92 Tata LPK 2516 279
15 92 Nissan Patrol pick up 265
16 29 Mercedes Actros 3340 258 138 87,0%
17 7 Ford Ranger 235 792 -70,3%
18 17 Toyota Prado 223 286 -22,0%
19 50 Isuzy FVZ 23S 184 50 268,0%
20 10 Hino FC3JLPA Truck 180 450 -60,0%

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