Kia Global Performance in the last years had been slower than the industry mainly due to the lost in 2012 and 2013. A the end of the 2016 the brand ranks as World’s eight. In our reserach we have broken down data by regions, countries and models.
In the period 2010-2016 Kia increased global sales from 2.7 million to 3.3, up 22% with a C.A.G.R. of 3.6%.
In the same period the total industry C.A.G.R. has been +4.6%.
Not a great score compared with others top players, most due to the difficulties shown in the 2012 and 2013 when sales fell respectively 0.8% and 2.8%. However in the 2016 Kia ranked as World’s 7th car brand
In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is again Asia with 51.0% of total sales in the 2016 (from 56.9% in the 2010). All other regions gained relevance with America at 27.6% in the 2016 (it was 24.7%) and Europe at 18.4% ( it was 15.4%).
We track Kia sales in 140 countries.
In 2016, the top market was China with 20.4% of global sales, followed by USA with 19.5% and Korea with 16.1%. Iran raised at 4th market while Russia was 5th with last three years sales dropped near 25% (so the half of the rest of the market).
In the study all models sales are analyzed from 2010 to 2016.
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
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