Kia. 2017 sales down a sharp 8.6%

Kia Global Performance. Kia Global Performance.

Kia Global Performance year to date August 2017 is really negative losing 8.6% despite the positive momentum in the Pacific, CIS and Latin America regions. Sales are dragged down by crisis in Korea and China. The best-selling model is again the Sportage.

Following a positive medium term performance with 2010-2016 sales up at a Compound annual growth rate (C.A.G.R) of 3.3% (vs 4.6% of the industry), in the 2017 Kia is suffering one the deepest sales crisis in the last twenty years.

Indeed year to date August global sales declined a deep 8.6% with 1.81 million sales.

A regional level, the brand is still growing in the Pacific area (including Australia) with sales up 32.6%, in the C.I.S. markets (+24.5%) and in the Latin America (+13.9%) and even in the European Community (+5.4%). Is losing in all others with the significant lost of 25% in Asia (including China and Korea).

At model-wise, the best-selling model is the Sportage with 286.000 sales (-16.6%) followed by the Rio with 184.000 (+1.1%) and the Sorento with 170.000 (-7.1%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Kia Global Performance Report

In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is again Asia with 51.0% of total sales in the 2016 (from 56.9% in the 2010). All other regions gained relevance with America at 27.6% in the 2016 (it was 24.7%) and Europe at 18.4% ( it was 15.4%).

We track Kia sales in 140 countries.

In 2016, the top market was China with 20.4% of global sales, followed by USA with 19.5% and Korea with 16.1%. Iran raised at 4th market while Russia was 5th with last three years sales dropped near 25% (so the half of the rest of the market).

In the study all models sales are analyzed from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Regional sales Q1 Q2 Jul 17 Aug 17 YTD Aug 17 Var YTD 2017
8 Pacific 14.708 17.608 4.863 5.797 42.977 32,6%
5 CIS 40.233 50.951 17.110 15.916 124.211 24,5%
4 LatAm 53.901 52.701 17.828 18.052 142.482 13,9%
3 UE 129.287 120.559 41.251 30.256 321.353 5,9%
6 GCC 16.784 21.858 6.003 5.464 50.109 3,2%
7 Levant 17.462 15.951 5.124 5.165 43.702 -0,8%
2 America North 141.503 190.967 63.549 61.015 457.034 -7,1%
10 Africa 6.871 5.175 1.974 2.019 16.040 -7,4%
9 Asean 15.184 14.863 4.304 6.512 40.864 -9,3%
12 Europe East 2.594 4.536 1.541 1.255 9.925 -13,8%
1 Asia 209.065 196.254 67.428 87.454 560.200 -25,6%
11 Africa North 3.603 3.740 1.383 1.908 10.635 -41,2%
Total 651.195 695.162 232.359 240.814 1.819.531 -8,6%

Ran 2017 Rank 2016 Models Sales 2017 Sales Aug Var 2017 Var Aug
1 1 Kia Sportage 286.450 31.660 -16,6% -8,6%
2 2 Kia Rio 184.567 23.400 1,1% 3,9%
3 3 Kia Sorento 170.936 23.071 -7,1% 17,8%
4 5 Kia Soul 112.997 18.592 -11,2% 11,6%
5 6 Kia Optima 110.988 11.159 2,0% -16,3%
6 8 Kia Forte 107.709 14.014 20,6% 24,3%
7 4 Kia K3 91.365 12.004 -28,9% -19,5%
8 9 Kia Picanto 83.333 9.148 -3,2% -6,2%
9 10 Kia Cee’d 64.941 6.459 -9,5% -8,6%
10 11 Kia Morning 60.517 8.062 2,9% 6,4%

(1573)

In the spotlight

Brazil Outlook 2017. Recession is not over

Brazil Automotive Industry outlook in the 2017 is not yet positive albeit the prolonged crisis. Indeed economic perspective are still negative and the sector has not yet bottomed out. Market recovery from 2018