Kia Global Performance. In the 2017 sales down 8.5%

Kia Global Performance. Kia Global Performance.

Kia Global Performance year to date September 2017 is really negative losing 8.5% despite the positive momentum in the Pacific, CIS and Latin America regions. Sales are dragged down by crisis in Korea and China. The best-selling model is again the Sportage.

Following a positive medium term performance with 2010-2016 sales up at a Compound annual growth rate (C.A.G.R) of 3.3% (vs 4.6% of the industry), in the 2017 Kia is suffering one the deepest sales crisis in the last twenty years. Indeed year to date September global sales declined a deep 8.5% with 2.05 million sales.

A regional level, the brand is still growing in the Pacific area (including Australia) with sales up 30.0%, in the C.I.S. markets (+25.9%) and in the Latin America (+13.3%) and even in the European Community (+5.5%) while it is losing in all others with the significant lost of 25.3% in Asia (including China and Korea).

At model-wise, the best-selling model is the Sportage with 319.000 sales (-16.2%) followed by the Rio with 211.000 (+2.3%) and the Sorento with 196.000 (-4.7%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Kia Global Performance Report

In our exclusive study we report sales, year by year, for each region. So it is detailed the sales variations behind the fact that the top region actually is again Asia with 51.0% of total sales in the 2016 (from 56.9% in the 2010). All other regions gained relevance with America at 27.6% in the 2016 (it was 24.7%) and Europe at 18.4% ( it was 15.4%).

We track Kia sales in 140 countries.

In 2016, the top market was China with 20.4% of global sales, followed by USA with 19.5% and Korea with 16.1%. Iran raised at 4th market while Russia was 5th with last three years sales dropped near 25% (so the half of the rest of the market).

In the study all models sales are analyzed from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016   Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales YTD 2017 Variation 2017
7 9 Pacific 14.708 17.608 15.270 47.586 30,0%
5 5 CIS 39.968 51.072 52.736 143.775 25,9%
4 4 LatAm 53.901 52.701 56.575 163.177 13,3%
3 3 UE 129.299 120.572 118.092 367.963 5,5%
6 8 Levant 17.989 15.393 16.481 49.863 0,4%
10 11 Africa 6.892 5.205 6.501 18.598 -3,5%
2 2 America North 141.503 190.967 184.851 517.321 -5,6%
12 12 Europe East 2.594 4.536 3.955 11.084 -13,3%
8 6 GCC 16.704 17.217 12.951 46.872 -14,1%
9 7 Asean 15.184 14.943 13.539 43.666 -15,5%
1 1 Asia 208.463 196.157 229.810 634.429 -25,3%
11 10 Africa North 3.607 4.268 4.898 12.773 -36,1%
Total 650.811 690.638 715.658 2.057.107 -8,5%

Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales 2017 Variat. 2017
1 1 Kia Sportage 107.608 108.656 102.776 319.039 -16,2%
2 2 Kia Rio 62.911 70.841 77.966 211.718 2,3%
3 3 Kia Sorento 57.320 67.770 71.798 196.888 -4,7%
4 5 Kia Soul 35.136 42.110 51.572 128.818 -11,9%
5 6 Kia Optima 41.086 45.488 36.916 123.489 -1,0%
6 7 Kia Forte 33.951 44.426 43.687 122.064 20,4%
7 4 Kia K3 43.449 27.796 36.061 107.306 -24,0%
8 9 Kia Picanto 33.931 30.814 29.874 94.619 -3,5%
9 10 Kia Cee’d 23.115 26.823 21.922 71.860 -10,3%
10 11 Kia Morning 22.474 23.282 21.310 67.066 0,0%

(1748)

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