Flash Reports

Korean Automotive domestic market runs towards the new high.

Korean Automotive Hyundai-Tucson_2016

Korean Automotive domestic market runs towards the new high in the 2015 fueled by booming sales for all importers and by the renaissance of Ssangyong. In May Hyundai Group share fell at 67%, the lowest in twenty years.

Country Outlook

Korea’s loss of economic momentum deepened in Q1, with GDP increasing at a two-year low rate of 2.4% in annual terms, and recent data suggest the economy continues to struggle in Q2.

In April, exports contracted for the fourth straight month and at the fastest rate in more than two years. Subdued global demand and the strengthening of the Korean won relative to major currencies are taking a toll on exports, which account for more than half of the economy.

In the same month, the manufacturing PMI fell to a six-month low amid falling output and new orders. In May, business confidence inched up, but remained in pessimistic territory, while consumer confidence improved slightly. High household debt, which stands at around 85% of GDP, continues to put a damper on private consumption.

Meanwhile, the government is considering additional fiscal stimulus measures in order to boost the economy.

Market Outlook

South Korean market is almost mature and after having hit the 1.6 million units in the 2011, was slowing down. However, the free trade agreement signed with EU that opened the automotive market at foreign brands had revitalized the market.

Finally, Korean consumers had become freedom to test and by among a wide range of models and this has boosted the demand for renewal with benefit for importers and for domestic producers.

Indeed, after having hit a new record in the 2014 at 1.664.000 units, the market in the 2015 is running up a new level and will be above the 1.7 million, first time ever.

However in May the market was shy; according to data released by KAMA and KAIDA, the two South Korean Associations of Automotive Manufacturers, the new Light Passengers Vehicles sold in South Korea have been 139.883, down 0.6% from the correspondent month last year.

Year to date May sales had been 693.033, up 4.5%.

Competitive Arena

In the commercial battle, May has just confirmed the previous trend with the Hyundai group under attach from SangYong and many importers.

Indeed, with the brand Hyundai is losing (in May was -8.2%) is growing (+10.4%), while SsangYong in fourth place is booming with May up 47.1% and cumulative sales grew over one-third from last year thanks to the success of new models.

All importers are growing in double-digit with same issue for short supply inside the Volkswagen group (Volkswagen -6.2% and Audi -26.3%) that are not compromising the astonishing annual trend

As far as the group’s performance, the leader Hyundai-Kia scored a 67.9% of market share (down 1.8 points of share from the previous month), ahead of General Motors with 8.8% (up 0.4 points) and Mahindra & Mahindra with 5.5%.

As far as best-selling models ranking, the Hyundai Sonata was back on top of the list with 9.495 sales (-30.6%) outpacing the Hyundai Porter with 7.378 (-8.7%). This was the Hyundai Tucson with 7.270 units (+95.3%) ahead of the Kia Morning  with 6.868 (-22.0%).

The MPV Kia Carnival advanced in 8th place with sales up 335.8%.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank May Rank YTD Brand Sales May Sales YTD May Var May Var YTD May Share Mar Share Apr Share May
1 1 Hyundai 54.990 273.277 -8,2% -3,4% 38,77% 41,44% 39,3%
2 2 Kia 40.010 197.572 10,4% 6,0% 28,30% 28,30% 28,6%
3 3 Chevrolet 12.202 59.124 -1,6% -0,3% 8,85% 8,34% 8,7%
4 4 SsangYong 7.753 36.990 47,1% 33,2% 5,16% 5,34% 5,5%
5 5 Renault Samsung 6.542 30.507 -11,6% 6,9% 4,02% 4,61% 4,7%
6 7 BMW 4.649 18.462 44,7% -0,6% 2,68% 2,50% 3,3%
7 6 Mercedes 3.530 18.727 42,4% 39,2% 2,43% 2,72% 2,5%
8 8 Volkswagen 2.522 14.314 -6,2% 30,0% 2,18% 1,72% 1,8%
9 9 Audi 1.508 12.409 -26,3% 45,9% 2,61% 0,66% 1,1%
10 10 Ford 941 4.505 40,2% 19,6% 0,62% 0,69% 0,7%
11 13 Mini 667 2.868 11,0% 44,8% 0,48% 0,48% 0,5%
12 12 Lexus 571 2.924 13,1% 45,8% 0,50% 0,38% 0,4%
13 11 Toyota 560 3.066 -3,6% 40,9% 0,47% 0,43% 0,4%
14 16 Nissan 496 2.340 69,9% 41,5% 0,32% 0,32% 0,4%
15 14 Chrysler 494 2.576 39,5% 43,6% 0,42% 0,35% 0,4%
16 17 Peugeot 462 2.300 108,1% 116,9% 0,30% 0,32% 0,3%
17 20 Porsche 370 1.641 56,1% 104,4% 0,23% 0,23% 0,3%
18 18 Honda 362 1.986 29,3% 50,7% 0,35% 0,21% 0,3%
19 15 Land Rover 355 2.442 -1,7% 129,2% 0,45% 0,28% 0,3%
20 19 Volvo 306 1.718 32,5% 77,2% 0,28% 0,23% 0,2%
21 22 Infiniti 236 1.108 202,6% -2,1% 0,18% 0,15% 0,2%
22 21 Jaguar 149 1.180 0,7% 33,9% 0,23% 0,18% 0,1%
23 24 Cadillac 65 252 242,1% 226,8% 0,03% 0,03% 0,0%
24 25 Citroen 58 246 107,1% 217,4% 0,04% 0,03% 0,0%
25 23 Fiat 46 275 -81,1% -15,5% 0,05% 0,04% 0,0%
26 26 Bentley 34 196 13,3% 44,6% 0,03% 0,03% 0,0%
27 27 Rolls-Royce 5 28 25,0% 33,3% 0,00% 0,00% 0,0%
Rank May Rank YTD Group Sales May Sales YTD May Var May Var YTD May Share Mar Share Apr Share May
1 1 Hyundai-Kia 95.000 470.849 -1,2% 0,4% 67,1% 69,7% 67,9%
2 2 General Motors 12.267 59.376 -1,3% 0,0% 8,9% 8,4% 8,8%
3 3 Mahindra Group 7.753 36.990 47,1% 33,2% 5,2% 5,3% 5,5%
4 4 Renault-Nissan 7.274 33.955 -6,4% 8,5% 4,5% 5,1% 5,2%
5 6 BMW 5.321 21.358 39,4% 3,6% 3,2% 3,0% 3,8%
6 5 Volkswagen 4.434 28.560 -11,4% 39,9% 5,0% 2,6% 3,2%
7 7 Mercedes Daimler 3.530 18.727 42,4% 39,2% 2,4% 2,7% 2,5%
8 8 Toyota 1.131 5.990 4,1% 43,3% 1,0% 0,8% 0,8%
9 9 Ford 941 4.505 40,2% 19,6% 0,6% 0,7% 0,7%
10 11 FCA 540 2.851 -9,7% 34,1% 0,5% 0,4% 0,4%
11 12 PSA 520 2.546 108,0% 123,9% 0,3% 0,4% 0,4%
12 10 Tata 504 3.622 -1,0% 87,5% 0,7% 0,5% 0,4%
13 13 Honda 362 1.986 29,3% 50,7% 0,4% 0,2% 0,3%
14 14 Geely Group 306 1.718 32,5% 77,2% 0,3% 0,2% 0,2%
Rank May Rank 2015 Model Sales May Sales YTD Var May Var 2015 Share May Share YTD Share Apr
1 2 Hyundai Sonata 9.495 40.710 -30,6% -7,5% 6,8% 5,9% 5,6%
2 1 Hyundai Porter 7.378 41.683 -8,7% -0,4% 5,3% 6,0% 6,2%
3 9 Hyundai ix35/Tucosn 7.270 25.286 95,3% 41,1% 5,2% 3,7% 6,1%
4 3 Kia Morning 6.868 35.529 -22,0% -10,0% 4,9% 5,1% 5,1%
5 5 Hyundai Avante 6.620 32.186 -9,1% -3,6% 4,7% 4,6% 5,1%
6 4 Hyundai Grandeur 6.609 34.439 6,0% -7,6% 4,7% 5,0% 5,2%
7 6 Kia Sorento 6.509 31.655 258,0% 246,9% 4,7% 4,6% 4,0%
8 8 Kia Carnival 6.019 26.283 335,8% 272,7% 4,3% 3,8% 3,7%
9 7 Hyundai Santa fe 5.458 28.533 -26,3% -21,2% 3,9% 4,1% 3,7%
10 10 Kia Bongo 4.660 24.399 0,9% 0,7% 3,3% 3,5% 3,6%
11 12 Chevrolet Spark 3.984 19.647 -22,0% -22,6% 2,9% 2,8% 2,9%
12 13 Kia K3 3.741 16.539 -3,0% -19,9% 2,7% 2,4% 2,4%
13 11 Hyundai Grand Starex 3.714 20.968 16,0% 10,9% 2,7% 3,0% 3,1%
14 16 Ssangyong Tivoli 3.437 14.894 2,5% 2,2% 2,2%
15 14 Kia K5 3.007 16.280 -33,0% -25,7% 2,2% 2,4% 2,8%
16 18 Kia Sportage 2.902 14.187 -29,4% -30,5% 2,1% 2,0% 2,0%
17 17 Hyundai Genesis 2.830 14.267 121,0% 2,0% 2,1% 2,2%
18 22 Samsung QM3 2.198 7.974 1,7% 77,4% 1,6% 1,2% 1,7%
19 20 Kia Ray 2.096 10.680 -14,7% -27,1% 1,5% 1,5% 1,6%
20 19 Samsung SM5 2.043 11.178 11,2% 19,4% 1,5% 1,6% 1,3%
21 21 SsangYong Korando Sports 1.993 10.052 -14,4% -12,8% 1,4% 1,5% 1,3%
22 25 Kia Pride 1.613 7.219 2,0% 2,1% 1,2% 1,0% 1,1%
23 23 Kia K7 1.605 7.822 -4,2% -20,0% 1,2% 1,1% 1,1%
24 39 Chevrolet Captiva 1.485 3.681 90,4% -4,8% 1,1% 0,5% 0,4%
25 32 BMW 5 Series 1.429 6.051 24,1% 1,0% 0,9% 0,9%
26 28 Chevrolet Cruze 1.410 6.662 -18,0% -10,3% 1,0% 1,0% 1,1%
27 26 Samsung SM3 1.387 6.857 -41,6% -21,2% 1,0% 1,0% 0,9%
28 24 SsangYong Korando C 1.323 7.278 -16,2% -13,0% 0,9% 1,1% 1,0%
29 27 Audi A6 1.246 6.713 57,3% 0,9% 1,0% 0,8%
30 30 Chevrolet Malibu 1.241 6.377 -27,3% -4,7% 0,9% 0,9% 0,8%

(458)

Subscribe to our free Newsletter

  • Latest news on World's Car Markets
  • Discover Brand performance in over 100 Countries
  • Follow the Best-selling models around the World