Flash Reports

Korean Car Market record the World’s 9th rank in April.

Korean Car Market 2015-Kia-Carnival

Korean Car Market record the World’s 9th rank in April, the best ever place fueling the growth momentum with consumers enthusiast to finally choose among hundreds models not only local made. Kia Carnival the fastest growing model.

Country Outlook

Latest data confirm that the loss of economic momentum experienced in 2014 has continued this year. The economy grew 2.4% annually in Q1, which was below the 2.7% expansion tallied in Q4 2014 and marked the weakest result in two years.

The deceleration was driven by a negative contribution from the external sector, as exports struggled due to subdued global demand and a relatively weaker Japanese yen.

In March, the manufacturing PMI fell back into contraction territory. In April, business confidence deteriorated further and while consumer confidence improved, high household debt, which stands at around 85% of GDP, continues to put a damper on private consumption.

Meanwhile, President Park Geun-hye faces an increasingly challenging political environment. On 20 April Prime Minister Lee Wan-koo, just two months on the job, offered to resign after the suicide of a top businessman who claimed that Lee and other top officials accepted bribes.

Market Outlook

In April 2015 according to data released by KAMA and KAIDA, the two South Korean Associations of Automotive Manufacturers, the new Light Passengers Vehicles sold in South Korea have been 152.137, up 5.0% from the correspondent month last year keeping momentum and hitting the highest level ever for April.

This growth follows the already almost positive first quarter with sales up 6.4% and moved the year to date sales volume at 553.150 units, up 5.8% and the World’s 9th position, the highest ever.

Competitive Arena

The market growth is fueled by expansion of imported vehicles and by the tier 2 Korean brands, while market leaders Hyundai and Kia, that in the last decades had really been the dictators of the market heavily influencing customers choise, are progressively losing terrain.

Hyundai in April sold 63.050 vehicles (-4.3%) with cumulative figures at 218.837 (-3.7%) while Kia in second sold 43.050 units in April (+10.4%) and 157.562 year to date. The third, Chevrolet sold 12.687 units (-3.0%).

Fast growing players had been SsangYong (4th with 8.130, +35.3%) and Mercedes (6th with 4.136, +25.0%). In 9th place, Ford overtook Audi thanks to temporary shortfall of the German for short supply.

As far as the group’s performance and ranking, the leader Hyundai-Kia scored a 69.7% of market share, ahead of General Motors with 8.4% and Mahindra & Mahindra with 5.3%.

As far as best-selling models ranking, the Hyundai Porter was the leader with 9.455 sales (+2.1%) followed by Hyundai Sonata with 8.446 (-45.1%) and the Kia Morning  with 7.818 (-3.3%). The MPV Kia Carnival in 9th place was the fastest growing model with sales up 320.5%.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank Apr Rank Ytd Brand Sales Apr Sales YtD Var Apr Var Ytd Share Apr Share Ytd
1 1 Hyundai 63.050 218.287 -4,3% -3,7% 41,4% 39,5%
2 2 Kia 43.050 157.562 10,4% 7,2% 28,3% 28,5%
3 3 Chevrolet 12.687 46.922 -3,0% -1,1% 8,3% 8,5%
4 4 SsangYong 8.130 29.237 35,3% 33,7% 5,3% 5,3%
5 5 Renault Samsung 7.018 23.965 14,1% 8,9% 4,6% 4,3%
6 6 Mercedes 4.136 15.197 25,0% 35,0% 2,7% 2,7%
7 7 BMW 3.798 13.813 4,8% 0,8% 2,5% 2,5%
8 8 Volkswagen 2.612 11.792 0,1% 22,0% 1,7% 2,1%
9 10 Ford 1.044 3.564 30,7% 22,6% 0,7% 0,6%
10 9 Audi 1.010 10.901 -49,0% 24,4% 0,7% 2,0%
11 13 Mini 725 2.201 140,1% 66,6% 0,5% 0,4%
12 11 Toyota 647 2.506 19,2% 34,6% 0,4% 0,5%
13 12 Lexus 573 2.353 -4,7% 29,1% 0,4% 0,4%
14 15 Chrysler 530 2.082 54,1% 46,1% 0,3% 0,4%
15 17 Peugeot 493 1.838 49,4% 93,5% 0,3% 0,3%
16 16 Nissan 481 1.844 8,6% 31,2% 0,3% 0,3%
17 14 Land Rover 432 2.087 21,7% 93,8% 0,3% 0,4%
18 19 Volvo 345 1.412 58,3% 72,2% 0,2% 0,3%
19 20 Porsche 343 1.271 58,1% 89,4% 0,2% 0,2%
20 18 Honda 322 1.624 -13,9% 31,2% 0,2% 0,3%
21 21 Jaguar 280 1.031 95,8% 46,4% 0,2% 0,2%
22 22 Infiniti 232 872 10,0% 0,8% 0,2% 0,2%
23 23 Fiat 55 229 -72,6% -43,7% 0,0% 0,0%
24 25 Cadillac 53 187 103,8% 179,1% 0,0% 0,0%
25 26 Bentley 42 162 50,0% 45,9% 0,0% 0,0%
25 24 Citroen 42 188 -19,2% 91,8% 0,0% 0,0%
26 27 Rolls-Royce 7 23 600,0% 76,9% 0,0% 0,0%

Rank Apr Rank Ytd Group Sales Apr Sales YtD Var Apr Var Ytd Share Apr Share Ytd
1 1 Hyundai-Kia 106.100 375.849 1,1% 0,6% 69,7% 67,9%
2 2 GM 12.740 47.109 -2,8% -0,8% 8,4% 8,5%
3 3 Mahindra Group 8.130 29.237 35,3% 33,7% 5,3% 5,3%
4 4 Renault-Nissan 7.731 26.681 13,6% 9,9% 5,1% 4,8%
5 6 BMW 4.530 16.037 15,3% 6,7% 3,0% 2,9%
6 7 Mercedes Daimler 4.136 15.197 25,0% 35,0% 2,7% 2,7%
7 5 Volkswagen 4.007 24.126 -17,1% 25,6% 2,6% 4,4%
8 8 Toyota 1.220 4.859 6,6% 31,9% 0,8% 0,9%
9 9 Ford 1.044 3.564 30,7% 22,6% 0,7% 0,6%
10 10 Tata 712 3.118 43,0% 75,1% 0,5% 0,6%
11 11 FCA 585 2.311 7,3% 26,1% 0,4% 0,4%
12 12 PSA 535 2.026 40,1% 93,3% 0,4% 0,4%
13 14 Geely Group 345 1.412 58,3% 72,2% 0,2% 0,3%
14 13 Honda 322 1.624 -13,9% 31,2% 0,2% 0,3%

Rank Apr Rank Ytd Model Sales Apr Sales Ytd Var Apr Var Ytd Share Apr Share Ytd
1 8 Hyundai ix35 9.255 18.016 164,6% 26,9% 7,1% 3,9%
2 1 Hyundai Sonata 8.446 31.215 -45,1% 3,0% 6,4% 6,8%
3 3 Hyundai Grandeur 7.911 27.830 6,7% -10,4% 6,0% 6,0%
4 2 Kia Morning 7.818 28.661 -3,3% -6,5% 6,0% 6,2%
5 4 Hyundai Avante 7.775 25.566 13,0% -2,0% 5,9% 5,6%
6 5 Kia Sorento 6.159 25.146 244,5% 244,2% 4,7% 5,5%
7 6 Hyundai Santa fe 5.679 23.075 -27,1% -19,8% 4,3% 5,0%
8 7 Kia Carnival 5.622 20.264 320,5% 257,3% 4,3% 4,4%
9 9 Chevrolet Spark 4.479 15.663 -20,0% -22,7% 3,4% 3,4%
10 10 Kia K5 4.291 13.273 -5,2% -23,9% 3,3% 2,9%
11 11 Kia K3 3.688 12.798 -17,0% -23,8% 2,8% 2,8%
12 12 Ssangyong Tivoli 3.420 11.457 2,6% 2,5%
13 13 Hyundai Genesis 3.365 11.437 33,9% 77,2% 2,6% 2,5%
14 14 Kia Sportage 3.024 11.285 -32,2% -30,7% 2,3% 2,5%
15 20 Samsung QM3 2.628 5.776 81,9% 147,5% 2,0% 1,3%
16 16 Kia Ray 2.364 8.584 -35,6% -29,6% 1,8% 1,9%
17 15 Samsung SM5 2.053 9.135 13,4% 21,4% 1,6% 2,0%
18 17 SsangYong Korando Sports 2.051 8.059 -17,2% -12,4% 1,6% 1,8%
19 25 Chevrolet Cruze 1.689 5.252 4,2% -7,9% 1,3% 1,1%
20 21 Kia Pride 1.679 5.606 5,1% 2,1% 1,3% 1,2%
21 18 Kia K7 1.628 6.217 -22,3% -23,2% 1,2% 1,4%
22 19 SsangYong Korando C 1.489 5.955 -16,3% -12,3% 1,1% 1,3%
23 26 Hyundai Accent 1.476 5.212 -27,9% -35,6% 1,1% 1,1%
24 22 Samsung SM3 1.445 5.470 -11,2% -13,6% 1,1% 1,2%
25 28 BMW 5 Series 1.429 4.622 28,2% -4,2% 1,1% 1,0%
26 27 Chevrolet Malibu 1.289 5.136 -25,2% 3,0% 1,0% 1,1%
27 23 Audi A6 1.246 5.467 74,8% 28,4% 1,0% 1,2%
28 24 Mercedes E Class 1.199 5.295 17,0% 14,8% 0,9% 1,2%
29 29 Kia Mohave 1.158 4.165 13,2% 8,7% 0,9% 0,9%
30 31 Mercedes S Class 1.051 4.066 280,8% 268,3% 0,8% 0,9%

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