South Korea September. Sales up 20% pushed by Hyundai and Kia

Korean Vehicles Market 2017 Hyundai-Genesis_G90-2017

Korean Vehicles Market up 20.3% in September ending the positive Q3 totally recovering the sales gap over the previous year. Hyundai and Kia have driven the recovery with huge year on year increase while Chevrolet was almost negative.

South Korean is in the eye of the storm amid escalating geopolitical tensions in the Korean Peninsula. Preliminary data show that a contraction in exports caused GDP growth to decelerate in the second quarter. The decline in exports largely reflects China’s ban on group tours following the deployment of a controversial anti-missile system in the country earlier this year. Despite the slowdown, the government is fairly optimistic about the country’s growth outlook and raised its 2017 forecast to 3.0% in late July, the highest in three years.

The automotive industry is in trouble with Hyundai Group, the largest industrial company of the country, struggling for the first time in almost twenty years. As we report in the  World’s Brands 2017 Ranking, both th brands Hyundai and Kia are losing in double-digit.

The automotive domestic market demand becomes fundamental for national producers in order to avoid a crisis in large-scale, but the start of the year was shy with the Q1 down 3.3% and Q2 down 5%, with the first half sales at 899.040 units, down 4.9%.

According to data released by KAMA and KAIDA, in the Q3 consumer’s demand was back and the market scored a quite positive performance, ended with September up 20.3% (with 153.785 sales and with year to date figures at 1.339.458, up 0.1%

The recovery was driven by Hyundai (+43.6% in September), market leader with 509.000 sales year to date (+5.9%) and 38.1% of market share. Kia is growing as well, thanks to the +25.4% scored in September, and has sold 388.500 units so far this year (-2.0%) with 29.0% of market share.

In third place GM Korea (Chevrolet in the table) with 102.504 units (-21.1%) followed by SsangYong with 79.847 units (+8.0%),  Renault Samsung 75.171 (+5.6%), Mercedes with 53.867 sales (+39.6%) and BMW with 41.590 (+30.5%).

At model-wise, the leader is the Hyundai Grandeur with 104.246 sales (+16.8%) followed by the Hyundai Avante with 63.640 (-9.5%) and the Hyundai Sonata with 61.570 (-2.9%).

Top 100 models ranking updates are available here.

Research, Consulting, Data & Forecast

F2M covers intensively this market with several products developed to help any investigation required.

Market Researches in PDF are immediately available for download with study on the market since 2005 and with forecast up to the 2022.

Auto Data in EXCEL are immediately downloadable with annual sales volume, split by month, for all brands and all models distributed in the market. This year data are released year to date, but you will receive a monthly update until the year-end.

All these and more within our South Korea Corner Store.

Below, you can sort our interactive tables to see data regarding Brands, Groups and Models. Please bear in mind that sales data are subject to adjustments as sources will update their information. This report is updated at the publishing date and will not be modified while the next on this subject will always have the year to date data updated.

Rank 2017 Rank Sep Brand Sales 2017 Sales Sep Variation 2017 Variation Sep. Share 2017 Share Sep
1 1 Hyundai 509.910 58.277 5,9% 43,6% 38,1% 37,9%
2 2 Kia 388.500 48.019 -2,0% 25,4% 29,0% 31,2%
3 4 Chevrolet 102.504 8.991 -21,1% -36,1% 7,7% 5,8%
4 3 SsangYong 79.847 9.465 8,0% 18,2% 6,0% 6,2%
5 5 Renault Samsung 75.171 7.362 5,6% -20,2% 5,6% 4,8%
6 6 Mercedes 53.867 5.606 39,6% 10,2% 4,0% 3,6%
7 7 BMW 41.590 5.299 30,5% 74,8% 3,1% 3,4%
8 8 Genesis 10.165 1.437 -50,2% 47,2% 0,8% 0,9%
9 10 Lexus 9.275 1.128 35,0% 5,8% 0,7% 0,7%
10 13 Ford 8.289 832 19,2% 27,0% 0,6% 0,5%
11 15 Toyota 8.205 755 25,7% 1,8% 0,6% 0,5%
12 11 Honda 7.949 1.022 68,8% 68,9% 0,6% 0,7%
13 9 Land Rover 7.295 1.323 -10,7% 38,2% 0,5% 0,9%
14 12 Mini 6.897 933 8,6% 38,2% 0,5% 0,6%
15 14 Chrysler 5.298 767 983,4% 2374,2% 0,4% 0,5%
16 17 Volvo 5.204 466 34,8% 24,9% 0,4% 0,3%
17 16 Nissan 4.900 541 22,8% 28,2% 0,4% 0,4%
18 18 Jaguar 3.229 414 17,6% 6,4% 0,2% 0,3%
19 19 Peugeot 2.730 306 -3,7% 1,0% 0,2% 0,2%
20 20 Porsche 2.123 269 -20,3% -16,5% 0,2% 0,2%
21 21 Infiniti 2.012 250 -25,2% -7,4% 0,2% 0,2%
22 22 Cadillac 1.373 214
23 23 Citroen 981 94
24 Fiat 980
25 Audi 919
26 25 Bentley 156 7
27 24 Rolls-Royce 67 8
28 Lamborghini 22

Rank 2017 Rank Sep Group Sales 2017 Sales Sep Variation 2017 Variation Sep. Share 2017 Share Sep
1 1 Hyundai-Kia 908.575 107.733 1,1% 34,9% 67,8% 70,1%
2 3 General Motors 103.877 9.205 -20,3% -34,6% 7,8% 6,0%
3 4 Renault-Nissan 82.083 8.153 5,4% -17,8% 6,1% 5,3%
4 2 Mahindra Group 79.847 9.465 8,0% 18,2% 6,0% 6,2%
5 6 Mercedes D. 53.867 5.606 39,6% 10,2% 4,0% 3,6%
6 5 BMW 48.554 6.240 26,9% 68,2% 3,6% 4,1%
7 7 Toyota 17.480 1.883 30,5% 4,1% 1,3% 1,2%
8 8 Tata 10.524 1.737 -3,6% 29,0% 0,8% 1,1%
9 10 Ford 8.289 832 -3,4% -10,1% 0,6% 0,5%
10 9 Honda 7.949 1.022 68,8% 68,9% 0,6% 0,7%

Rank 2017 Rank Sep Model Sales 2017 Sales Sep Variation 2017 Variation Sep
1 1 Hyundai Grandeur 104.246 11.283 160,8% 245,3%
2 3 HYUNDAI AVANTE 63.640 7.078 -9,5% 37,8%
3 4 Hyundai Sonata 61.570 6.424 -2,9% 5,2%
4 2 Kia Sorento 57.401 10.016 -5,2% 55,6%
5 6 Kia Morning 53.588 5.595 3,1% -3,4%
6 5 Kia Carnival 53.471 6.011 12,3% 53,1%
7 8 Ssangyong Tivoli 42.387 5.097 3,9% 25,7%
8 10 Hyundai Santa fe 39.136 3.619 -33,6% -51,4%
9 11 Kia K7 35.968 3.410 -14,2% -21,7%
10 12 Chevrolet Spark 35.592 3.396 -38,6% -40,0%
11 9 Hyundai Tucson 34.475 4.519 -10,3% 21,5%
12 20 Samsung SM6 32.044 2.265 -20,9% -46,3%
13 13 Kia Sportage 30.541 3.337 -19,7% -8,8%
14 15 Hyundai Genesis 30.381 2.857 5,6% -18,4%
15 14 Kia K5 28.286 3.141 -18,5% -5,2%
16 21 Chevrolet Malibu 26.709 2.190 11,6% -44,8%
17 16 Mercedes E Class 24.748 2.781 92,7% 0,0%
18 19 Kia K3 20.417 2.376 -25,7% 8,0%
19 17 Samsung QM6 19.627 2.468 673,9% 775,2%
20 23 SsangYong Korando Sports 16.830 1.892 -9,1% -19,7%
21 18 Kia Niro 16.199 2.418 17,4% 17,7%
22 25 Kia Ray 14.206 1.493 -4,0% 7,2%
23 7 Hyundai Kona 12.761 5.386
24 27 Chevrolet Trax 12.641 1.213 66,7% 39,4%
25 28 Kia Mohave 12.165 1.205 16,5% 35,4%
26 24 SsangYong G4 Rexton 11.134 1.639
27 30 BMW 5 Series 10.433 1.044 0,4% 0,0%
28 29 Genesis EQ900 9.779 1.051 -52,1% 7,7%
29 35 Samsung QM3 9.205 724 -0,7% -29,8%
30 26 Hyundai Ioniq 8.863 1.250 20,9% 225,5%

(834)

In the spotlight

Brazil Outlook 2017. Recession is not over

Brazil Automotive Industry outlook in the 2017 is not yet positive albeit the prolonged crisis. Indeed economic perspective are still negative and the sector has not yet bottomed out. Market recovery from 2018