Lada Granta dominates the Russian car market since its launch 20 months ago. With the launch of the liftback derivatives succesfully held in mid May the Top Model of local brand Autovaz has further gained segment share.
Indeed, according with data released by AVTOVAZ data, in 2012 the Lada Granta generated 32% of “compact cars” segment while in 2013 its share increased up to 57%. During the first four months of 2014 the Lada Granta sales in its segment came up to 59%. In general, the share of the Lada Granta is also growing despite the negative trends in the Russian automotive market continue, this index has grown from 5.2% to 6.7% for the recent six months.