Land Rover. 2017 performance sustained by Asia

Land Rover global performance Land Rover global performance

Land Rover Global performance in the first eight months of the 2017 has been sustained by growth in Asia while declining in all others regions, Africa over all. The best-selling model is the Discovery Sport.

Following the outstanding performance reported in the period 2010-2016, during the first eight months of the 2017 Land Rover has reduced the speed improving only 3.9% with 288.823 global sales.

At regional-wise, sales are pulled up by the fastest increase reported in Asia (including China, Korea, Japan and India), (+31.9%) while are losing in all others regions, specially in Africa (around -30%).

Actually the best-selling model is the Discovery Sport with 79.767 sales (+21.5%) followed by the Range Rover Evoque with 74.846 (+10.6%) and the Range Rover Sport with 57.524 (-2.8%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Land Rover Global Performance Report

In the period 2010-2016 Land Rover global sales have been one of the best in absolute in terms of percentage growth thanks to the astonishing +109% to be reported for this period, growing from 203.000 in the 2010 to 425.000 in the 2016, performing a Compound annual growth rate (C.A.G.R) of 18.2%, while the industry CAGR in the period was +4.6%.

In this period, Land Rover has gained 10 steps within the Global Car Brands Ranking landing in the 43rd place.

Sales split at regional level confirmed in the 2016 the supremacy of the European region counting the 44.5% of total sales (it was 43.5% in the 2010).

Sales in Asia count 27.8% (from 23.0%), while American sales represent the 22.0% (from 25.2%).

In our report we figure out this brand’s sales data in 119 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was China with 20.6% of global sales share (from 15.9% in the 2010), ahead of UK with 19.6% (from 20.7%), USA with 17.3% (from 15.7%), Germany with 54% and Italy with 5.2%.

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Rank 2017 Regional sales Q1 Q2 Jul 17 Aug 17 YTD Aug 17 Var YTD 2017
2 Asia 29.061 31.153 10.175 10.507 80.897 31,9%
3 America North 22.412 17.962 6.649 7.052 54.075 -1,4%
6 CIS 2.473 2.761 822 754 6.810 -2,3%
1 UE 54.458 40.419 13.072 7.141 115.090 -2,5%
9 Europe East 343 722 169 197 1.431 -8,5%
7 GCC 2.789 2.325 794 594 6.502 -8,5%
5 LatAm 2.335 2.638 1.010 915 6.898 -9,2%
4 Pacific 4.272 2.645 1.234 1.170 9.321 -11,9%
11 Asean 378 295 78 80 832 -17,2%
12 Levant 199 187 57 40 484 -18,3%
8 Africa 1.340 1.033 489 517 3.379 -30,6%
10 Africa North 462 364 129 50 1.005 -32,4%
Total 120.522 102.504 34.678 29.019 286.723 3,9%
Ran 2017 Rank 2016 Models Sales 2017 Sales Aug Var 2017 Var Aug
1 1 Land Rover Discovery Sport 79.767 7.479 21,5% 34,4%
2 2 Land Rover Range Rover Evoque 74.846 6.420 10,6% -12,6%
3 3 Land Rover Range Rover Sport 57.254 5.424 -2,8% -17,9%
4 4 Land Rover Range Rover 44.086 4.744 2,3% 6,2%
5 5 Land Rover Discovery 22.870 2.463 -7,6% -6,9%
6 6 Land Rover Lr4 3.156 826 -65,9% -23,6%
7 18 Land Rover Range Rover Velar 2.693 1.237
8 7 LAND ROVER DEFENDER van 1.720 201 -55,7% 0,5%
9 8 Land Rover Defender 1.152 121 -55,3% -16,6%

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