Flash Reports

Malaysia: April 2012 Car Market fell 6%. Perodua Myvi best-selling model.

Malaysia is a young State, born in the 1963 when the former British colonies of Singapore and the East Malaysian states of Sabah and Sarawak on the northern coast of Borneo joined the Federation of Malaya, independent from Great Britain since 1957. Malaysia today is an aggregate of over 29 millions people, of many different ethnics groups (Malays are 50%), religions (Muslim are 60%), languages. The State is a constitution Monarchy, with Kuala Lampur as capital.

Until few years ago Malaysia was a producer of raw materials exported in developed countries, while in recent years the internal use of abundant natural resources has been used to create a dynamic and emerging local economy driven by sectors like Financial, high technology industries, biotechnology, and services. However Exports remain a significant economy driver, particularly for electronics, oil, gas, palm oil and rubber.

The recent progressive increase of World energy prices was a great profit opportunity for Malaysia, in spite is also creating pressure on internal cost of gasoline and diesel fuel with negative impact of economy growth.

With purchasing power parity GDP of $ 447 billion, Malaysia is the 30th global economy, while growing rate of 5.2 and 7.2 respectively for 2011 and 2010 prove a growing speed above the average projecting the country to be in the Top Rank as emerging countries for the next decade.

Pro capita GDP at $ 15.600 (2011) is fast growing (in 2009 was $ 14.200) and combined with low unemployment rate (3.1 in 2011) and low interest rate (Central Bank discount rate at 2.8) are fueling commodity goods purchase.

The negative trend of the Malaysian car market was confirmed in April when sales declined at 45.771 units, down 6.7% from last year. The industry is still hit by Thailand flood effects that reduced 2011 total light vehicles market at 578.286, down 4.4% from the previous year, when the new all-time record was achieved with 605.176 units.

Starting the 2012, Malaysian economy was hurt by the global turmoil and GDP remarkable increase posted in the 2011 of 5.1% will not be confirmed this year. In 2011 exports activities suffered while the domestic private consumptions were strong and the government spending was increased during the second half to provide additional fuel to the economy.

The 2011 car market decline was considered a consequence of the natural disasters in Japan in March and in Thailand in October, due to the high dependence, for final products and components, of Malaysian market to these two countries.

The expectations for the 2012 were positive, based on projected increase of consumer’s spending power and to the full Japanese supply availability. However, the reality so far was different, when the market posted a negative 25% in January and was negative in February and now in April.

The car market is falling in spite of the Malaysian economy remains strong. For instance, the World Bank 2012 forecast for Malaysia GDP is at 4.6%, with the inflation rate declining below 3% and growing exports.

However, focus2move.com forecast a car market recovery starting from June/July at a level that could hit the 600.000 units in the year.

Year to date Aprile the 58% of market share was concentrated into the two domestic carmakers, Perodua and Proton.  The leader was Perodua with 58.972 sales and 32.9% market share, up 1.8 points of share from full year 2011. The second was Proton, with 45.092 sales and 25.2% of share, down 2.2 points from last year. In April Proton sold only 10.000 units with a share of 21.9%, down 2.9 points from March.

Toyota was fast growing in third position, with year-to-date sales at 31.051 and a share of 17.3%, up 2.6 from last year, but in March and April Toyota share exceeded 19%

In fifth position,Honda suffered short supply in the first quarter, with year to date sales at only 4.236 units and a share of 2.4%, down 3.2 points from last year. However, in April Honda posted 4.7% of share, showing a partial recovery.

In the table below, the Top 20 Brands ranked for year to date position:

Rank

Brand

Apr

YTD Apr

2011

Jan

Feb

Mar

Apr

YTD Apr

1

Perodua

14.229

58.972

31,1%

34,8%

35,6%

31,0%

31,1%

32,9%

2

Proton

10.024

45.092

27,4%

29,1%

25,6%

24,8%

21,9%

25,2%

3

Toyota

8.970

31.051

14,7%

12,6%

17,2%

19,2%

19,6%

17,3%

4

Nissan

2.384

9.904

5,2%

5,7%

5,5%

5,7%

5,2%

5,5%

5

Honda

2.160

4.236

5,6%

1,2%

0,8%

2,4%

4,7%

2,4%

6

Mitsubishi

901

3.457

2,1%

1,9%

1,8%

2,0%

2,0%

1,9%

7

Hyundai

861

3.127

1,8%

2,2%

1,5%

1,5%

1,9%

1,7%

8

Suzuki

697

3.046

1,3%

1,7%

1,7%

1,9%

1,5%

1,7%

9

Volkswagen

1.020

2.953

1,3%

1,1%

1,5%

1,7%

2,2%

1,6%

10

Naza

638

2.552

1,6%

1,6%

1,3%

1,4%

1,4%

1,4%

11

Peugeot

423

1.947

0,9%

1,2%

1,0%

1,2%

0,9%

1,1%

12

Bmw

542

1.904

0,9%

1,1%

0,9%

1,1%

1,2%

1,1%

13

Mercedes

451

1.755

0,9%

1,0%

1,1%

0,9%

1,0%

1,0%

14

Ford

454

1.747

1,2%

1,2%

0,9%

0,9%

1,0%

1,0%

15

Mazda

382

1.578

1,0%

1,0%

0,9%

0,8%

0,8%

0,9%

16

Kia

379

1.484

0,3%

0,6%

0,6%

1,2%

0,8%

0,8%

17

Audi

379

1.484

0,2%

0,1%

0,3%

1,2%

0,8%

0,8%

18

Isuzu

444

1.437

1,0%

0,5%

0,8%

0,9%

1,0%

0,8%

19

Chery

147

590

0,5%

0,5%

0,3%

0,3%

0,3%

0,3%

20

Lexus

126

478

0,3%

0,2%

0,3%

0,3%

0,3%

0,3%

Looking at the best selling models, the rank was topped by the Perodua Myvi, a very popular city car, sold in 28.832 units year to date April, with a share of 16.1%.

The second model was the Proton Saga, with 22.347 units and 12.5% share, followed by the Perodua Viva at 9.7% share.

In the table below, the Best 20 selling models, ranked for the year to date position:

Rank

Model

Apr

YTD 2012

Apr

YTD 2012

2011 ranking

1

Perodua Myvi

6.619

28.832

14,5%

16,1%

1

2

Proton Saga

5.129

22.347

11,2%

12,5%

2

3

Perodua Viva

4.625

17.437

10,1%

9,7%

3

4

Perodua Alza

2.985

12.641

6,5%

7,1%

5

5

Proton Persona

2.540

12.099

5,5%

6,8%

4

6

Toyota Vios

2.665

10.566

5,8%

5,9%

6

7

Toyota Hilux

2.683

8.934

5,9%

5,0%

7

8

Proton Exora

1.563

8.065

3,4%

4,5%

8

9

Nissan Grand Livina

638

3.600

1,4%

2,0%

9

10

Toyota Avanza

1.161

3.122

2,5%

1,7%

14

11

Suzuki Swift

539

2.296

1,2%

1,3%

19

12

Mitsubishi Triton

579

2.229

1,3%

1,2%

12

13

Naza Forte

582

2.168

1,3%

1,2%

17

14

Toyota Innova

540

1.927

1,2%

1,1%

20

15

Toyota Camry

203

1.684

0,4%

0,9%

13

16

Proton Inspira

179

1.627

0,4%

0,9%

11

17

Toyota Corolla Altis

535

1.582

1,2%

0,9%

18

18

Isuzu D-Max

444

1.437

1,0%

0,8%

16

19

Ford Fiesta

372

1.346

0,8%

0,8%

24

20

Nissan Teana

245

1.325

0,5%

0,7%

23

(152)