Maserati Global Performance improved substantially in the last years thanks to the a balanced growth in all regions, with Asia actually the most relevant ahead of America. The brand is now distributed in all larger luxury markets.
In the period 2010-2016 Maserati has improved substantially the global sales, growing at 33.000 units in the 2016, performing a Compound annual growth rate (C.A.G.R) of 95%, while the industry CAGR in the period was +4.6%.
In this period, this brand has gained 19 steps within the Global Car Brands Ranking landing in the 99th place.
Sales split at regional level confirmed in the 2016 the supremacy of the Asian region counting the 39.1% of total sales (it was 37.2% in the 2010) while the American sales represent the 36.9% (from 41.9%) and the European 22.1% from 17.8%.
In our report we figure out this brand’s sales data in 69 different countries, with forecast up to the 2022.
On top of all, in the 2016 there was USA with 34.7% of global sales share (from 38.0% in the 2010), ahead of China with 31.1% (from 14.0%), Italy with 5.7%, Germany with 4.6% and UK with 4.0%.
Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 130 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.
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