Maserati. Global sales in 2017 up 40%

Maserati Global

Maserati Global performance in the first nine months of the 2017 has been again quite positive following +95% CAGR scored in the previous 7 years. Sales grew in all regions with Asia up 52%. The best-selling model is the recently introduced SUV Levante.

Following the amazing +95% scored in CAGR during the last seven years, during the first nine months of the 2017 Maserati has reduced the speed while further booming volume, improving 40% with 34.107 global sales.

At regional-wise, the brand is growing in all region, while the most significant performance was scored in Asia (including China, Korea, Japan and India), up 52.5%, with Europe up 37.8% and North America 32.7%.

Actually the best-selling model is the Levante with 14.256 sales (+379%) followed by the Ghibli with 3.774 units (-14.7%) and the Quattroporte with 1.439 (-10.4%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Maserati Global Performance Report

In the period 2010-2016 Maserati has improved substantially the global sales, growing at 33.000 units in the 2016, performing a Compound annual growth rate (C.A.G.R) of 95%, while the industry CAGR in the period was +4.6%.

In this period, this brand has gained 19 steps within the Global Car Brands Ranking landing in the 99th place.

Sales split at regional level confirmed in the 2016 the supremacy of the Asian region counting the 39.1% of total sales (it was 37.2% in the 2010) while the American sales represent the 36.9% (from 41.9%) and the European 22.1% from 17.8%.

In our report we figure out this brand’s sales data in 69 different countries, with forecast up to the 2022.

On top of all, in the 2016 there was USA with 34.7% of global sales share (from 38.0% in the 2010), ahead of China with 31.1% (from 14.0%), Italy with 5.7%, Germany with 4.6% and UK with 4.0%.

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Rank 2017 Regional sales Q1 Q2 Q3 YTD 2017 Variation
12 CIS 6 6 7 19 280,0%
8 Africa 39 48 35 122 114,0%
7 Levant 72 33 24 129 111,1%
6 LatAm 52 46 35 132 93,1%
5 Pacific 276 233 161 670 59,5%
1 Asia 4.460 4.538 4.136 13.134 52,5%
9 Asean 18 56 23 98 47,7%
10 Europe East 15 16 21 53 44,0%
3 UE 3.063 2.487 2.013 7.563 37,8%
2 America North 3.659 4.136 3.516 11.311 32,3%
4 GCC 336 220 301 857 -1,1%
11 Africa North 4 6 11 21 -8,7%
Total 12.000 11.825 10.283 34.107 40,7%

Rank 2017 Rank 2016 Models Q1 Q2 Q3 YTD 2017 Variation 2017
1 3 Maserati Levante 5.132 4.592 4.532 14.256 379,5%
2 1 Maserati Ghibli 3.774 3.828 3.430 11.032 -14,7%
3 2 Maserati Quattroporte 1.439 1.555 1.433 4.428 -10,4%
4 4 Maserati Granturismo 464 474 423 1.361 -21,8%
5 5 Maserati 393 383 385 1.161 0,3%
6 6 Maserati GranCabrio 133 111 99 343 -3,9%

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