Mazda global performance 2017 stable despite the powerful line-up

Mazda Global Performance Mazda_logo

Mazda Global Performance in the first nine months of the 2017 was positive thanks to the success in CIS area and in Asia, while sales declined in Magreb, GCC, Levant and Europe. The best-selling model was again the CX-5 followed by the Mazda3.

Following the shy performance scored in the period 2010-2016, in the first nine months of the 2017 Mazda has not gained momentum and with 1.188.622 sales has gained only 2.2%.

At regional level the best increase had been scored in the CIS area with sales up 14.4% and in Asia (including China, Japan and Korea) (+9.9%). Negative performance had been reported in North Africa (-23.8%), GCC (-15.8%), Levant (-10.9%) and in the European Community (-4.2%).

At model wise, the best model was the CX-5 with 300.000 sales (+11.1%) followed by the Mazda3 with 295.000 (-7.8%) and the Mazda6 with 122.236 (-1.2%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Mazda Global Performance Report

In the period 2010-2016 Mazda global sales had been disappointing, improving for only 231.00 units, from 1.30 million in the 2010 to 1.53 million in the 2016, performing a Compound annual growth rate  (C.A.G.R) of 2.9%, a pace lower than the average despite a powerful line up with a style accepted in all the World as one of the best in absolute.

In this period, Mazda gained four spots in the global car brand ranking advancing in 14th place from the 18th.

Sales split at regional level confirmed in the 2016 the supremacy of the Asia counting the 42.8% of total sales (it was 45.3% in the 2010). However, sales in America are counting 30.3% (from 31.2%), while European sales are the 17.1% of the total (from 14.8%). Very relevant the Mazda performance in Oceania, actually counting 8.4% (from 7.6%).

In our report we figure out Mazda sales in 111 different countries, with forecast up to the 2022.

On top of all, in the 2016 there is USA with 19.4% of global sales share (from 17.6% in the 2010), ahead of China with 17.3% (from 18.9%), Japan with 13.1% (from 17.1%), Australia with 7.7% and Canada with 4.5%.

The traditional weakness in the domestic Japanese market is still penalized the brand not yet able to evolve the national brand positioning from cheap, second choise to sport near premium alternative.

In the research, we report sales for each model in each country from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Rank 2016 Regional Sales Sales Q1 ’17 Sales Q2 ’17 Sales Q3 ’17 Sales YTD 2017 Variation 2017
8 8 CIS 5.889 6.623 7.875 20.386 14,4%
1 1 Asia 157.315 117.625 137.272 412.212 9,9%
6 6 LatAm 23.935 23.982 25.178 73.096 3,3%
9 10 Africa 4.312 4.092 4.234 12.638 0,9%
11 12 Europe East 420 626 520 1.565 0,5%
2 2 America North 84.555 93.576 99.176 277.307 0,1%
4 4 Pacific 33.503 34.131 31.556 99.190 0,0%
3 3 UE 65.504 56.417 59.779 181.700 -4,2%
5 5 Asean 24.379 26.320 25.147 75.846 -4,6%
10 9 Levant 4.703 3.784 3.480 11.967 -10,9%
7 7 GCC 8.194 7.896 5.376 21.466 -15,8%
12 11 Africa North 362 374 512 1.248 -23,8%
Total 413.070 375.446 400.105 1.188.622 2,2%

Rank 2017 Rank 2016 Top Models Sales Q1 Sales Q2 Sales Q3 Sales 2017 Variation 2017
1 2 Mazda CX-5 100.087 96.176 104.343 300.606 11,1%
2 1 Mazda3 100.384 96.018 99.413 295.815 -7,8%
3 3 Mazda6 42.161 38.672 41.402 122.235 -1,2%
4 4 Mazda CX-3 36.221 35.708 38.012 109.941 2,1%
5 5 Mazda2 25.353 24.194 25.338 74.886 -6,0%
6 9 Mazda CX-4 19.484 15.969 16.411 51.864 141,6%
7 6 Mazda Demio 16.243 9.933 13.581 39.757 -20,6%
8 10 Mazda CX-9 12.448 12.034 10.944 35.426 61,8%
9 7 Mazda BT-50 12.507 10.516 10.336 33.358 -18,1%
10 8 Mazda MX-5 10.906 11.460 8.902 31.269 12,3%

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