Mazda. 2017 global sales up 3.3% driven by Asian countries

Mazda Global Performance Mazda_logo

Mazda Global Performance in the first eight months of the 2017 was positive thanks to the success in CIS area and in Asia, while sales declined in Magreb, Levant and Europe. The best-selling model was again the Mazda3 followed by the CX-5.

Following the shy performance scored in the period 2010-2016, in the first eight months of the 2017 Mazda has gained momentum and with 1.04 million sales has gained 3.6%.

At regional level the best increase had been scored in the CIS area with sales up 16.3% and in Asia (including China, Japan and Korea) (+12.0%). Negative performance had been reported in North Africa (-31.2%), Levant (-13.0%) and in the European Community (-3.8%).

At model wise, the best model was the Mazda3 with 260.000 sales (-6.9%) followed by the CX-5 with 258.000 (+8.8%) and the Mazda6 with 108.000 (+2.0%).

Global Automotive Database

Based on the over 750 millions vehicles sales downloaded within of GAD (Global Auto Database) collected and aggregated by hundreds selected sources covering over 140 vehicles markets worldwide, our “Brand Performance Reports” refer to registrations data.

Mazda Global Performance Report

In the period 2010-2016 Mazda global sales had been disappointing, improving for only 231.00 units, from 1.30 million in the 2010 to 1.53 million in the 2016, performing a Compound annual growth rate  (C.A.G.R) of 2.9%, a pace lower than the average despite a powerful line up with a style accepted in all the World as one of the best in absolute.

In this period, Mazda gained four spots in the global car brand ranking advancing in 14th place from the 18th.

Sales split at regional level confirmed in the 2016 the supremacy of the Asia counting the 42.8% of total sales (it was 45.3% in the 2010). However, sales in America are counting 30.3% (from 31.2%), while European sales are the 17.1% of the total (from 14.8%). Very relevant the Mazda performance in Oceania, actually counting 8.4% (from 7.6%).

In our report we figure out Mazda sales in 111 different countries, with forecast up to the 2022.

On top of all, in the 2016 there is USA with 19.4% of global sales share (from 17.6% in the 2010), ahead of China with 17.3% (from 18.9%), Japan with 13.1% (from 17.1%), Australia with 7.7% and Canada with 4.5%.

The traditional weakness in the domestic Japanese market is still penalized the brand not yet able to evolve the national brand positioning from cheap, second choise to sport near premium alternative.

In the research, we report sales for each model in each country from 2010 to 2016.

Please click on the product figure to see the Contents details.

Rank 2017 Regional sales Q1 Q2 Jul 17 Aug 17 YTD Aug 17 Var YTD 2017
8 CIS 5.942 6.599 2.479 2.469 17.488 16,3%
1 Asia 157.315 119.892 43.110 36.834 357.151 12,0%
6 LatAm 23.935 23.982 7.998 8.954 64.869 4,8%
4 Pacific 33.503 34.131 10.558 10.633 88.826 3,2%
9 Africa 4.287 4.085 1.479 1.485 11.336 2,9%
7 GCC 8.709 8.992 3.261 2.544 23.507 2,5%
11 Europe East 420 626 182 186 1.414 0,5%
2 America North 84.555 93.576 33.680 32.882 244.693 -0,6%
5 Asean 24.345 26.402 8.316 10.219 69.282 -1,7%
3 UE 65.504 56.404 18.095 15.992 155.995 -3,8%
10 Levant 4.703 3.781 1.183 1.240 10.907 -13,0%
12 Africa North 357 370 170 124 1.022 -31,2%
Total 413.575 378.840 130.511 123.563 1.046.489 3,6%

Ran 2017 Rank 2016 Models Sales 2017 Sales Aug Var 2017 Var Aug
1 1 Mazda3 260.601 32.433 -6,9% -1,4%
2 2 Mazda CX-5 258.140 29.607 8,8% -4,9%
3 3 Mazda6 108.743 13.451 2,0% -1,7%
4 4 Mazda CX-3 97.749 10.353 2,8% 2,5%
5 5 Mazda2 64.301 6.778 -8,3% -3,0%
6 8 Mazda CX-4 45.095 5.291 178,4% 587,1%
7 6 Mazda Demio 35.147 4.473 -10,2% 0,0%
8 7 Mazda BT-50 34.588 4.571 -3,4% 0,2%
9 11 Mazda Axela 33.591 2.193 91,5% 0,0%
10 10 Mazda CX-9 33.560 3.690 82,7% 0,7%

(1864)

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